Sermi

What Sermi does

SERMI S.A. is a Peruvian metalworking company that designs, develops, and manufactures agricultural implements. Founded in 1984 and operating for over 40 years, the company runs a single manufacturing plant in San Vicente de Cañete, located 150 km south of Lima. Its core technology is metalworking (metalmechanica) applied to agricultural equipment fabrication, with a recently upgraded facility incorporating updated production technology and what the company describes as highly qualified personnel.

The product portfolio spans 30+ distinct equipment lines organized into atomizers (Tornado series: JET, Invertido Frutal, Invertido Uva, FS-TU-2000, Dual FS-D-2000), pulverizadores/sprayers (Dinamica, Futura, Aguilon Hidraulico, and manual Aguilon models), cosechadoras (potato and sweet potato harvesters), soil-preparation equipment (reversible disc plows, V-chassis subsoilers, rigid-arm cultivators and furrowers, tandem and offset harrows), shredders and chippers (heavy-duty pruning shredders, lateral-turbine sarmiento shredders, combined picadoras-trituradoras), sulfur applicators for vineyards/asparagus/paprika, compost turners (2 m and 3.5 m widths), 5,000-liter cisterns, asparagus brush cutters, rotary cutters, rotary fruit washers, agricultural trailers, and manure spreaders. The company also distributes complementary imported components including Comet membrane pumps from Italy, La Magdalena agricultural Cardan shafts from Spain, and Geoline Magno Jet spray nozzles.

SERMI operates a sales-led, direct-to-customer hardware model with custom quote-based pricing (no public list prices). It distributes nationally across Peru from its Cañete plant, supported by an online city-selection inquiry system and direct phone sales. The primary customer segment is the Peruvian agricultural sector, including farms, agricultural cooperatives, and agricultural producers in 60+ cities. Marketing channels include the official website, Facebook, Instagram, YouTube, LinkedIn, and downloadable PDF product catalogs. SERMI positions itself on "Precios Económicos" (economic pricing), national dispatch coverage, constant innovation, and 40+ years of customer trust. A related entity, Planta SERVI SAC, operates at the same address.

Name

Sermi

Legal name

SERMI S.A.

Website

https://sermisaperu.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

SERMI S.A. is a Peruvian metalworking manufacturer that designs, develops, and produces agricultural implements including atomizers, sprayers, harvesters, and plows. Founded in 1984, the company serves farms, cooperatives, and agricultural producers across Peru through direct national distribution from its Cañete manufacturing plant.

Ownership category

akta.pro rank

Headquarters

HQ city

San Vicente De Cañete

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Sale of agricultural implements and machinery including atomizers, sprayers, harvesters, plows, cultivators, and related equipment. Revenue is generated through one-time product sales with no subscription component. The company also sells spare parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SERMI S.A. is a Peruvian metalworking company that designs, develops, and manufactures agricultural implements and machinery. The company produces a comprehensive range of farm equipment including atomizers, pulverizers/sprayers, harvesters, plows, subsoilers, cultivators, shredders, compost turners, cisterns, and trailers, and also distributes complementary spare parts such as pumps, cardan shafts, and spray nozzles.

Product overview

SERMI S.A. is a Peruvian metalworking company specializing in designing, developing, and manufacturing agricultural implements. With over 40 years of experience, the company operates a modern fabrication plant in Cañete, Peru. Their product portfolio includes a comprehensive range of agricultural equipment organized into several categories: Atomizers (Tornado series including JET, Invertido Frutal, Invertido Uva, FS-TU-2000, and Dual FS-D-2000 models); Sprayers/Pulverizadores (including Dinamica, Futura, Aguilon Hidraulico, and manual Aguilon models); Harvesters (cosechadoras for potatoes and sweet potatoes); Soil preparation equipment including reversible disc plows, subsoilers with V-chassis, rigid-arm cultivators and furrowers, lightweight tandem harrows, and heavy offset harrows; Shredders and chippers including heavy-duty pruning shredders and combined picadoras-trituradoras; Sulfur applicators for grapes, asparagus, and paprika; Compost turners (2-meter and 3.5-meter models); Cisterns (5000-liter tanks); Brush cutters for asparagus; Rotary cutters; Fruit washing machines; Agricultural trailers; Manure spreaders; as well as spare parts and accessories including Comet membrane pumps (Italy), Cardan shafts (Spain), and Magno Jet Geoline spray nozzles.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosechadora de Papa y/o Camote
• Trituradora de Sarmientos Turbina Lateral
• Arado de Disco Reversible
• Atomizador Tornado Invertido Frutal
• Atomizador Tornado JET FS-JE-2000
• Azufradora para Uvas
• Atomizador Tornado Invertido Uva
• Atomizador Tornado FS-TU-2000
• Atomizador Tornado Dual FS-D-2000
• Azufradora Aguilon Esparragos Paprika
• Trituradora de Poda Pesada
• Picadoras Trituradoras de Poda
• Rastra Liviana Tandem y Rastra Pesada Offset
• Cultivadora y Surcadora de Brazos Rigidos
• Subsolador Rigido Chasis en V
• Trailer/Carretas Agricolas
• Removedor de Compost 2 Metros
• Removedor de Compost 3.5 Metros
• Bomba de Membrana/Italia (Comet)
• Cardanes Agricolas/Espana (La Magdalena)
• Boquillas Magno Jet Geoline
• Guaneadora Estercoladora
• Cortadora Rotativa
• Cisternas 5000 Litros
• Desbrozadora de Esparrago con Ducto
• Lavadora de Frutales Rotativo
• Pulverizador Dinamica
• Pulverizador Futura
• Pulverizadores Aguilon Hidraulico

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• John Deere: Global leader in agricultural equipment offering tractors, sprayers, harvesters, and precision-agriculture technology that competes directly with Sermi's implements and increasingly sets the technology benchmark in Latin American markets.
• AGCO: Global farm equipment manufacturer behind brands including Massey Ferguson and Valtra, with broad product lines in tractors, sprayers, and implements that overlap with Sermi's offerings.
• CNH Industrial: Global farm equipment conglomerate offering Case IH and New Holland tractors, sprayers, harvesters, and implements. Competes with Sermi across overlapping equipment categories and increasingly in the Latin American mid-tier segment.
• Kuhn Group: Global agricultural equipment manufacturer with a broad portfolio of tillage, spraying, and harvesting equipment. Comparable product categories to Sermi but operating at much larger scale across multiple continents.

Direct peers

• Lemken: European manufacturer of agricultural implements specializing in plows, cultivators, subsoilers, and sprayers. Directly comparable to Sermi's core soil-preparation and spraying categories, though at a larger scale and with European geographic focus.
• Jacto: Brazilian manufacturer of agricultural sprayers, atomizers, and trailed equipment with a portfolio that closely overlaps Sermi's sprayers and atomizers lines, particularly for orchard and vineyard applications in Latin America.
• Tatu Marchesan: Brazilian agricultural implement maker producing plows, harrows, sprayers, and cultivators. Highly comparable product categories and Latin American market focus make it one of Sermi's closest functional peers.
• Akron: Argentine manufacturer of agricultural sprayers and implements with a comparable size and product focus to Sermi, serving Southern Cone farmers with similar mid-tier mechanization solutions.
• Stara: Brazilian agricultural equipment manufacturer specializing in sprayers, planters, and implements serving similar commercial-farm customers as Sermi across Latin America.
• Baldan: Brazilian manufacturer of agricultural implements including sprayers, plows, harrows, and tillage equipment. Product overlap and regional Latin American focus make it directly comparable to Sermi's portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ijurado3
• Facebookfacebook.com/Sermi.peru
• LinkedInlinkedin.com/company/sermi
• Instagraminstagram.com/sermi.peru

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sermi