Groovy Hues Painting of Philadelphia

What Groovy Hues Painting of Philadelphia does

Groovy Hues Painting of Philadelphia is a franchise location of Groovy Hues Painting, a residential and commercial painting services company operating under HorsePower Brands (the HOWIE family of brands). The legal entity, HPB Painting LLC, is headquartered in Omaha, Nebraska, with the Philadelphia franchise serving Pennsylvania markets. The company delivers interior painting, exterior painting, commercial painting, cabinet refinishing, deck and fence staining, power washing, and an extended set of adjacent home improvement services including gutters, shutters, wallpaper, tile/backsplash, garage floor coating, and concrete staining.

The technology layer is light and largely third-party: the company integrates Sherwin-Williams' ColorSnap Visualizer, operates a 3D home exterior visualization tool that builds models from phone photos, and provides a color match tool covering 41+ paint brands. It also offers virtual color consultations with Sherwin-Williams paint professionals and an online pricing estimator. The company is EPA lead certified, uses licensed and insured crews, and offers on-the-spot consumer financing with approval in as little as 15 minutes.

The business model is a hybrid of B2C project services and B2B franchise licensing. Revenue at the franchisee level is generated per project on a one-time basis, with project pricing ranging from $350 to $12,600 depending on service type and scope. At the brand level, revenue accrues from franchise fees, royalties, and shared services from the HorsePower Brands parent. Customer segments are horizontally diversified across individual residential homeowners, commercial property operators, and entrepreneurial franchise partners, with no material customer concentration.

Name

Groovy Hues Painting of Philadelphia

Legal name

HPB Painting LLC

Website

https://groovyhues.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Groovy Hues Painting of Philadelphia is a franchise location of a HorsePower Brands painting company delivering residential and commercial interior and exterior painting, cabinet refinishing, deck/fence staining, and power washing services to homeowners and businesses in the Pennsylvania market.

Ownership category

akta.pro rank

Product category

Residential and Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)

akta.pro secondary industries

Exterior Painting & Surface Coatings (HSAPAKAF), Interior Painting (Walls, Ceilings, Trim) (HSAGADAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Residential painting services
• Commercial painting contractor
• Cabinet refinishing services
• Power washing services
• Painting franchise services

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Residential Painting Services: One-time painting services for homeowners including interior painting, exterior painting, cabinet painting/staining, deck and fence staining. Revenue is generated per project with pricing based on scope, size, and finishes selected.
2. Commercial Painting Services: Painting services for businesses including warehouses, retail centers, offices, medical facilities, schools, apartments, and gyms. Commercial projects are typically larger scope with flexible scheduling including nights and weekends.
3. Add-on Services: Additional services including power washing, gutter replacement, shutter replacement, wallpaper services, tile/backsplash installation, epoxy floor coating, and concrete staining. These are add-on services offered at select locations.
4. Financing Plans: The company offers financing with interest rates as low as 0%, monthly payments starting at $49 for qualifying customers, enabling customers to complete projects and pay over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Groovy Hues Painting of Philadelphia provides professional residential and commercial painting services, including interior and exterior painting, cabinet painting and staining, deck and fence staining, and power washing. The franchise also offers specialty services such as wallpaper removal and installation, tile and backsplash installation, garage floor coatings, concrete staining, gutter and shutter services, and trim and door refinishing. Customers access Sherwin-Williams ColorSnap Visualizer, 3D home visualization, and a Pricing Estimator, with financing options (rates as low as 0%, payments from $49) and free color consultations available.

Product overview

Groovy Hues Painting is a franchise-based residential and commercial painting services company offering a comprehensive suite of painting and related home improvement services. The core service portfolio includes Interior Painting, Exterior Painting, and Commercial Painting as the primary offerings, complemented by specialty services such as Cabinet Painting & Staining, Deck and Fence Painting & Staining, Power Washing, Wallpaper Services, Tile & Backsplash Installation, Garage Floor Coating, and Concrete Staining. The company also provides add-on services including Gutter Services, Shutter Services, Trim Installation & Painting, and Door Painting & Staining. Digital offerings include Paint Visualization Tools (ColorSnap Visualizer powered by Sherwin-Williams, 3D Visualization Tool, and Color Match Tool), a Pricing Estimator for project cost estimates, and Color Consultations. Financing Options are available to help customers manage project costs. The company operates as part of the HOWIE family of brands and HorsePower Brands network, with franchise opportunities available across multiple U.S. locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Professional interior painting for walls, ceilings, trim, cabinets, doors, brick, and stone surfaces, including wallpaper removal and minor carpentry, aimed at residential homeowners and small businesses.
• Exterior Painting Whole-home exterior painting, vinyl and aluminum siding painting, accent painting, trim painting, gutter painting, and concrete and cement staining for residential and commercial properties.
• Commercial Painting Commercial painting services for warehouses, offices, retail spaces, medical facilities, schools, gyms, and apartments, including epoxy floor coatings and specialty finishes, with flexible scheduling including nights and weekends.
• Cabinet Painting and Staining Professional cabinet painting and staining for kitchens, bathrooms, and other rooms, transforming worn finishes into durable, modern-looking surfaces.
• Deck and Fence Painting and Staining Deck and fence staining and painting services that protect outdoor structures from sun, moisture, and wear while improving curb appeal.
• Power Washing Professional power washing and soft washing for driveways, garage floors, walkways, patios, siding, decks, and exterior surfaces to remove dirt, grime, and stains.
• Wallpaper Services Professional wallpaper removal and installation for accent walls or entire rooms.
• Gutter Services Gutter replacement and painting to keep gutter systems functioning and visually integrated with exterior makeovers.
• Shutter Services Shutter painting and replacement services to add finishing touches to home exteriors.
• Franchise Opportunities Turnkey franchise opportunities for opening Groovy Hues Painting franchise locations backed by HorsePower Brands, with support in franchising, marketing, and customer management.

Quantifiable outcome

• Financing approval within 15 minutes
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sherwin-WilliamscoreStrategic or Co-development PartnerSherwin-Williams is the primary paint supplier for Groovy Hues. The company uses professional quality paints from Sherwin Williams exclusively unless customers request a different brand. Groovy Hues also offers ColorSnap Visualizer tool integration and provides virtual color consultations with Sherwin-Williams paint professionals.
• Sherwin-Williams (ColorSnap Visualizer)coreTechnology or IntegrationIntegration of Sherwin-Williams ColorSnap Visualizer tool on Groovy Hues website, allowing customers to browse hundreds of paint colors and virtually apply them to their own spaces through uploaded photos.
• Angi (formerly Angie's List)minorGTM or Marketing PartnerScottsdale location has received Angi Super Service Award. Angi platform is used for customer reviews and lead generation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fresh Coat Painters: Residential painting franchise with a similar mid-market positioning, offering interior/exterior painting, cabinet refinishing, and wallpaper services. Directly comparable customer base and project mix.
• 360° Painting: Residential and commercial painting franchise operating across the U.S. with a similar "one-call" lead-conversion model, free estimates, and on-site work crews. Competes head-to-head with Groovy Hues in many of the same metros.
• CertaPro Painters: National residential and commercial painting franchise with a similar model of locally-owned franchisees serving homeowners with interior/exterior painting, cabinet refinishing, and light carpentry. Directly comparable in service mix, pricing tier, and franchise economics.
• Five Star Painting: Residential and commercial painting franchise owned by Authority Brands, offering interior/exterior painting, deck staining, and drywall repair. Comparable in franchise model, service scope, and customer segments.
• College Works Painting: Student-run residential exterior painting franchise that competes with Groovy Hues in many U.S. metros for the same homeowner/painting-services segment. Comparable target market and service mix despite different operating model.

Others

• Sherwin-Williams: Primary paint supplier and technology partner (ColorSnap Visualizer, virtual color consultations) for Groovy Hues. Not a competitor but a key supplier/ecosystem partner that materially shapes Groovy Hues' go-to-market and customer experience.

Broad incumbents

• Neighborly (Authority Brands): Parent of multiple home-services franchise brands including Five Star Painting, Mister Sparky, Benjamin Franklin Plumbing, and The Grounds Guys. Closest public/private peer to HorsePower Brands' portfolio strategy and a key aggregator in the same space.
• Mighty Dog Roofing: Sibling brand under the same HorsePower Brands portfolio, focused on residential roofing. Not a direct competitor but the closest cross-sell/portfolio comparable and the most useful read-through for how HorsePower Brands incubates and scales a franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groovy-hues-painting-of-greater-philadelphia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groovy Hues Painting of Philadelphia