CreativePeople
CreativePeople is a Moscow-headquartered digital design and communications agency serving major Russian enterprises across banking, telecom, IT, real estate, retail and FMCG. It offers UX/UI, branding, web design, creative communications, in-house CGI/3D and long-term design-support retainers via a 90-person team.
- Company typePrivate
- Founded2003
- HeadquartersMoscow, Russia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CreativePeople does
CreativePeople is a Moscow-headquartered digital design and communications agency operating under the legal entity OOO "Делаем круто" (LLC "Delaem Kruto"). Founded in 2003, the firm employs approximately 90 people, including 30+ specialized designers covering UX/UI, web, communications, 3D, illustration and animation. It serves major Russian enterprises across banking, telecommunications, IT, real estate, FMCG, retail and pharmaceuticals, with a named client base that includes Alfa Bank, Raiffeisen Bank, Beeline, MTS, MegaFon, Kaspersky, S7 Airlines, Winline, Delivery Club and MTS Bank.
The service portfolio comprises six core categories — UX/UI design, branding and strategy, classic web design, creative communications, 3D/video/illustration production via an in-house CGI studio, and ongoing digital support — supplemented by dedicated Corporate Portals and Mobile Application Design practices. Underlying technology includes standard full-stack web tooling (HTML, CSS, JavaScript, TypeScript, React, Vue.js, Next.js, Node.js, PostgreSQL, MySQL, Redis, Docker, CI/CD, Nginx) alongside design platforms (Figma, Adobe Creative Cloud, Cinema 4D). Delivery runs through both discrete project engagements, with disclosed project budgets from under 500,000 to over 6,000,000 rubles, and long-term retainer contracts typically spanning 2-8+ years in which dedicated teams of 1-10 designers are embedded with client product, marketing, PR or HR functions. Geographic footprint is concentrated in Moscow and Central Russia with no disclosed international operations.
The business model combines fixed-price and time-and-materials professional services with recurring design-support retainers. Distribution is direct enterprise sales via the website project-brief process plus the CreativeCrew partner referral channel, a network of approximately 70 partner agencies active for five years. The firm has accumulated 480-590+ industry awards and holds the #1 position in RuNet's 2025 Creative Rating, ranking among the top Russian digital agencies.
CreativePeople firmographics
Firmographics- Name
- CreativePeople
- Legal name
- Общество с ограниченной ответственностью «Делаем круто»
- Website
- https://cpeople.ru
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CreativePeople is a Moscow-headquartered digital design and communications agency serving major Russian enterprises across banking, telecom, IT, real estate, retail and FMCG. It offers UX/UI, branding, web design, creative communications, in-house CGI/3D and long-term design-support retainers via a 90-person team.
- Ownership category
- akta.pro rank
CreativePeople industry classification
Industry- Product category
- Digital Design Services
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)
Keywords
Where CreativePeople is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
CreativePeople business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Project-based design work: One-time project fees for specific design deliverables including websites, branding, creative campaigns, and digital products. Pricing varies by project scope and is quoted based on technical requirements.
- Design Support Retainers: Long-term design support contracts where CreativePeople provides ongoing design services to client teams, typically lasting 2-8+ years. Teams of 1-10 designers work continuously on client projects.
- T&M + Rate Card Pricing: For standard work, costs are estimated in advance and fixed in contracts. Non-standard work is billed on time and materials basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Small projects under 500,000 rubles |
| Other | Multi-year contract | Mid-range projects 500K - 1.5M rubles |
| Other | Multi-year contract | Standard projects 1.5M - 3M rubles |
| Other | Multi-year contract | Large projects 3M - 6M rubles |
| Other | Multi-year contract | Enterprise projects over 6M rubles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CreativePeople product offering
Product offeringCore offering
CreativePeople is a Russian digital design and communications agency that designs product interfaces, brands, websites, creative campaigns, CGI/animation, and corporate portals for enterprise clients. The agency delivers both fixed-scope project work (websites, rebranding, campaigns) and long-term design support retainers with dedicated multi-designer teams embedded in client organizations. Engagement models include project fees, retainer subscriptions, and time-and-materials billing, with budgets ranging from 500,000 to 6M+ rubles per project.
Product overview
CreativePeople is a digital design agency offering comprehensive design services under a unified agency model. The company provides six core service areas: UX/UI Design Services (product interfaces, mobile apps, portals), Branding and Strategy (brand identity, positioning, naming), Classic Web Design (websites, e-commerce), Creative Communications (campaigns, special projects), 3D/Video/Illustrations (CGI studio, motion design, key visuals), and Digital Support (ongoing banner, OLV, email, landing page production). Additional offerings include Design Support (dedicated design teams for long-term partnerships) and Corporate Portals (enterprise internal platforms). Services are offered through various engagement models including retainer, time-and-materials, and vendor arrangements. The company has an internal production studio for CGI and animation work, and operates a partner program called CreativeCrew for collaborative project delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- UX/UI Design Services Product interface design and user experience design services for enterprise clients, including UX research, prototyping, usability testing, and interface design for web services, mobile applications, personal accounts, and portals.
Quantifiable outcome
- 423,000 registrations in 3 weeks for Delivery Club campaign
- +14 more outcomes
Companies that use CreativePeople
Customer profileNamed customers35 records
Segments7 records
Ideal customer profiles3 records
CreativePeople technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CreativePeople partnerships and signals
Strategic signalScale indicators17 records
Recent moves7 records
Expansion highlights5 records
CreativePeople competitors and assessment
Company assessmentDirect peers
- Distillery: Distillery is a design and development agency serving enterprise clients with digital product design, web development, and creative communications - overlapping meaningfully with CreativePeople's offering.
- AIC: AIC is a Moscow-based creative agency offering branding, communications, and design services for Russian enterprises - competing in the same Russian market and overlapping in banking/telecom client work.
- ZAKROETS (Stebnyj & Partners): A well-established Russian branding and design agency serving major enterprise clients with brand strategy and corporate identity - competing for the same branding-led engagements.
- Articul: Articul is a leading Russian digital agency offering product design, branding, and web development for enterprise clients across banking, telecom, and FMCG - directly competing with CreativePeople for the same Russian enterprise roster.
- Redmadrobot: Redmadrobot is a Russian full-service digital product agency focused on mobile apps, UX/UI, and product design for banks, telecoms, and retailers - highly comparable in service mix and target client base.
- ONY: ONY is a Russian creative/digital agency providing UX/UI, branding, and integrated creative work for major Russian brands in banking, retail, and FMCG - directly comparable to CreativePeople's client segments.
Broad incumbents
- Huge: Huge is a global experience design agency offering digital product, branding, and marketing services - a broader incumbent with a full-service portfolio that overlaps with CreativePeople's core offering at a global scale.
- IDEO: IDEO is a global design consultancy with deep experience in human-centered design, digital products, and brand strategy - a broader incumbent whose enterprise design engagements often overlap with CreativePeople's scope.
- Frog Design: Frog (frog design) is a global design and innovation firm operating across product design, brand, and digital experience for major corporates - comparable to CreativePeople's enterprise service mix at a larger international scale.
- Work & Co: Work & Co is a US-headquartered digital agency that designs and builds products for major global brands (banks, telecoms, retail) - a broad incumbent in integrated digital product design comparable to CreativePeople's enterprise design work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CreativePeople social profiles
Digital presenceCreativePeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
CreativePeople leadership team
Management profileNumber of profiles
Profiles7 records
CreativePeople funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CreativePeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CreativePeople
What does CreativePeople do?
CreativePeople is a Russian digital design and communications agency that designs product interfaces, brands, websites, creative campaigns, CGI/animation, and corporate portals for enterprise clients. The agency delivers both fixed-scope project work (websites, rebranding, campaigns) and long-term design support retainers with dedicated multi-designer teams embedded in client organizations. Engagement models include project fees, retainer subscriptions, and time-and-materials billing, with budgets ranging from 500,000 to 6M+ rubles per project.
Is CreativePeople a public or private company?
CreativePeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CreativePeople founded?
CreativePeople was founded in 2003. It employs 51 to 100 people.
Where is CreativePeople based?
CreativePeople is headquartered in Moscow, Russia, in the Europe region.
How does CreativePeople make money?
Three revenue lines are on record. Project-based design work is the primary driver. The others are design Support Retainers and T&M + Rate Card Pricing.
Who are CreativePeople's main competitors?
Direct peers on record are Distillery, AIC, ZAKROETS (Stebnyj & Partners), Articul, Redmadrobot and ONY. Broad incumbents are Huge, IDEO, Frog Design and Work & Co.
Does CreativePeople have an API?
No public API is recorded for CreativePeople.
What industry is CreativePeople in?
CreativePeople's product category is Digital Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541430.