What MIND Methodology does

MIND Methodology is the operating framework delivered by Execute to Win (ETW), a privately held, founder-led company headquartered in Phoenix, Arizona. ETW targets leadership teams and senior operators — C-suite executives, founders, and management teams — that want strategic priorities translated into consistent day-to-day execution. The core methodology centers on helping organizations identify a single Most Important Number™ and build operating discipline around it; it is packaged as the MIND Methodology™ PDF framework, supported by the Executive Alignment Diagnostic (a five-minute assessment that surfaces where priorities are misaligned between conversation and action), four named pathways (Execute Mastermind, Leading for Value, MIND Management System, Leadership Value Lab), and a content Library of playbooks, worksheets, and the 'Show Your Value' podcast.

The technology layer is the MIND On-Demand SaaS platform, a browser-accessible system that delivers worksheets, playbooks, and team management capabilities under a freemium model: the first user is free, with team seats from $12/user/month and volume pricing as low as $5/user/month. The platform is offered alongside optional human-assisted services — a $500 guided kickoff with a MIND coach, a hands-on Guided MIND Installation with the customer's leadership team, and in-person Studio engagements in Phoenix for senior leaders. The GTM motion is hybrid PLG + sales-assisted: the Diagnostic acts as a top-of-funnel qualifier routing prospects into four pathways, while Fit Check / Schedule a Call CTAs bridge self-serve users into paid coaching engagements.

ETW appears to be bootstrapped and founder-controlled by Lee Benson, branded as 'The Operator,' with no disclosed institutional investors, funding rounds, partnerships, or named enterprise customers. MIND Methodology™ and Most Important Number™ are registered trademarks. The company employs 11–50 people and operates with no disclosed AI/ML components, integrations, or API; the offering is content-, assessment-, and services-led rather than AI-native.

Name

MIND Methodology

Legal name

Execute to Win

Website

https://themindmethodology.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Execute to Win (ETW) is a Phoenix-based, founder-led firm that delivers the MIND Methodology™, an operating framework and SaaS platform (MIND On-Demand) helping leadership teams identify their Most Important Number™ and align execution to it, sold via freemium per-seat subscriptions and optional coaching and Studio engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MIND On-Demand SaaS Subscriptions: Monthly recurring SaaS subscription for access to the MIND system. The first user is free; additional team seats are priced per user per month. Provides full system access with month-to-month flexibility, enabling land-and-expand revenue dynamics as teams grow.
2. Guided MIND Kickoff (Optional Add-on): An optional $500 one-time engagement with a MIND coach to support initial adoption and onboarding. Positioned as a premium upsell above the base SaaS tier.
3. Guided MIND Installation (Professional Services): Hands-on MIND installation with the customer's leadership team, offered as a separate service beyond the self-serve software. Revenue is likely project-based or fixed-fee, complementing the software subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MIND Methodology is a structured operating system for leadership teams that helps organizations identify a single Most Important Number™ and build discipline around translating strategic intent into consistent operational execution. It is delivered through the MIND On-Demand SaaS platform (providing worksheets, playbooks, and the Executive Alignment Diagnostic) complemented by optional guided MIND installations and coach-led kickoffs. The methodology is sold primarily to leadership teams and senior operators as a self-serve software subscription with optional professional services engagement.

Product overview

MIND Methodology is offered through Execute to Win (ETW) as a unified operating system for leadership teams. The core offering is the MIND Methodology framework, supported by the MIND On-Demand software platform. These are complemented by pathway programs (Execute Mastermind, Leading for Value, MIND Management System, Leadership Value Lab), the Executive Alignment Diagnostic assessment tool, and The Library content hub containing playbooks, worksheets, and podcasts. MIND On-Demand serves as the software layer enabling the methodology, with optional MIND coach kickoff sessions and guided rollout services.

Differentiator

Problem solved

Functional benefit

Products and services

• MIND On-Demand Software-supported implementation of the full MIND operating system with month-to-month subscription pricing; first user free, additional users from $12 per user per month, with volume discounts down to $5 per user per month for larger teams. Targeted at leadership teams and operators who want a self-serve way to adopt the methodology.
• MIND Methodology Comprehensive operating framework for leadership teams that translates effort into compounding business value, identified via the Most Important Number™. Provided as a downloadable PDF and the foundational layer of the company's product suite.
• Executive Alignment Diagnostic Five-minute online assessment that surfaces where priorities are misaligned between conversation and action, identifying organizational leaks in calendar management, financial outcomes, and recurring interpersonal dynamics. Used as a top-of-funnel diagnostic and lead qualification tool.
• Execute Mastermind Structured pathway program for leaders focused on execution and value creation, delivered as one of the four core pathways offered by Execute to Win.
• Leading for Value Pathway program focused on value-driven leadership outcomes, delivered as one of the four core pathways offered by Execute to Win.
• MIND Management System Pathway providing systematic management approaches for operational excellence, delivered as one of the four core pathways offered by Execute to Win.
• Leadership Value Lab Pathway for developing leadership capabilities that drive measurable business value, delivered as one of the four core pathways offered by Execute to Win.
• Guided MIND Installation Hands-on professional services engagement installing the MIND Methodology with a customer's full leadership team, typically delivered by a senior MIND coach or Lee Benson. Targeted at enterprise leadership teams requiring structured facilitation beyond the self-serve SaaS.
• Guided MIND Kickoff Optional one-time $500 engagement with a MIND coach to support initial adoption and onboarding, positioned as a premium upsell above the base SaaS subscription tier.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• WorkBoard: WorkBoard is an OKR and strategy-execution platform for leadership teams, with coaching and alignment tooling. Comparable to MIND On-Demand on the software-led operating-system category and on serving leadership teams that want measurable execution discipline.
• Betterworks: Betterworks is an enterprise OKR and continuous performance management platform with coaching and analytics. Overlaps with MIND Methodology on the strategy-execution and goal-alignment category for leadership teams, positioned more for enterprise HR buyers.
• 15Five: 15Five is a continuous performance management and OKR platform with weekly check-in cadence and manager tooling. Adjacent to MIND Methodology on the operating-rhythm and team-alignment thesis for leadership teams, though its core buyer is HR rather than the CEO/COO.
• Lattice: Lattice provides performance management, OKRs, and 1:1 tooling for leadership and people teams. Overlaps with MIND Methodology on the goal-setting, alignment, and operating-rhythm use cases for leadership teams, though oriented more to HR/people-ops than operating discipline.

Direct peers

• Gazelles / Scaling Up (Verne Harnish): Gazelles International distributes the Scaling Up operating framework (Rockefeller Habits, One-Page Strategic Plan) for growing leadership teams, with certified coaches, summits, and a software suite. Direct comparable to MIND Methodology on operating-system content, coaching network, and mid-market leadership team audience.
• The Table Group (Patrick Lencioni): The Table Group sells leadership team health frameworks (The Advantage, Five Dysfunctions) supported by assessments, workshops, and a network of consultants. Comparable to MIND Methodology on assessment-led entry, leadership team focus, and book-to-consulting-to-software progression.
• EOS Worldwide: EOS Worldwide sells the Entrepreneurial Operating System, a structured leadership-team operating framework (Vision/Traction/Healthy) with its own software (EOS One/Ninety), certified implementer network, and books. Direct comparable to MIND Methodology on offering, customer persona (leadership teams/operators), and hybrid SaaS+coaching delivery.
• Rhythm Systems: Rhythm Systems offers a business operating system for leadership teams built around Rocks, Scorecards, and weekly meetings, delivered via software plus coaching. Closely comparable to MIND Methodology in methodology, target buyer, and SaaS-plus-services model.

Broad incumbents

• FranklinCovey: FranklinCovey is a large, established leadership and execution education company whose The 4 Disciplines of Execution is the most direct incumbent comparable to MIND Methodology on execution discipline. Overlaps on training, assessments, and enterprise leadership development but operates across many other frameworks (7 Habits, Speed of Trust) as a portfolio.
• Ken Blanchard Companies: Ken Blanchard Companies is a long-established leadership development and training firm (Situational Leadership, SLII) with assessment tools and certified consultants. Comparable to MIND Methodology on leadership development delivery model and assessment-led entry, though broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/the-mind-methodology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIND Methodology