Scottish Children's Lottery

What Scottish Children's Lottery does

The Scottish Children's Lottery is a charitable lottery scheme operated by MBC ELM Limited (Company Number SC513712), a private limited company registered in Scotland and headquartered at 147 Bath Street, Glasgow. The lottery is promoted on behalf of the Jackpot Community Trust, a Scottish Charitable Incorporated Organisation (SC052059), under Gambling Commission licenses (account 45374 for the operator, 45496 for the trust). MBC ELM Limited acts as licensed management company, with charity trustees determining grant awards and 20% of all ticket sales contractually guaranteed to flow to good causes regardless of operator surplus.

The product portfolio centers on a recurring online subscription at £11.25 per month per line, granting automatic entry into Monday and Thursday main draws (£25,000 jackpot), a monthly subscriber-exclusive draw, an annual draw (up to £100,000 across four jackpot winners), and free daily prize draws (up to £2,000). Players may also purchase individual draw tickets on a one-time basis. Supporting features include a "Choose a Charity" module that routes a subscriber's 20% charitable proceeds to a designated beneficiary, and a Syndicate Play option for group ticket pooling. The technology stack is outsourced: Bonobo PLCs operates the core lottery platform (hosted at play.alwaysinlottery.com), The Access Group handles payment processing, and Bacs Payment Schemes Limited processes Direct Debit transactions.

Go-to-market is direct-to-consumer via a digital-first channel mix: the company website, email newsletters, and organic social media (Facebook, Twitter/X, Instagram, YouTube) supplemented by winner testimonials in earned media. The customer base is split between adult lottery players in Great Britain (B2C subscribers) and Scottish children's charities receiving grants (B2B/grant beneficiaries). In 2025, ticket sales reached £2,261,466 with £454,366 (20.1%) donated to good causes, £133,235 (5.9%) paid in prizes, and £33,500 (1.5%) spent on promotions. The operator has cumulatively raised over £9 million for Scottish children's causes since launch and supported 116+ charities in 2023 alone.

Name

Scottish Children's Lottery

Legal name

MBC ELM Limited

Website

https://scottishchildrenslottery.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Scottish Children's Lottery is an online subscription lottery operated by MBC ELM Limited on behalf of the Jackpot Community Trust, serving adult players across Great Britain with weekly, monthly, and annual draws while directing 20% of ticket sales to Scottish children's charities.

Ownership category

akta.pro rank

Product category

Charitable Lottery

NAICS

Other Gambling Industries (713290), Gambling Industries (7132), Grantmaking and Giving Services (81321)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Lottery Beneficiary/Fund Administration & Grant Management Services (MPAEAFAN), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Charitable lottery
• Lottery subscription
• Draw-based gaming
• Online lottery
• Subscription gaming

Headquarters

HQ city

Scotland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Lottery Ticket Sales (Subscription): Monthly subscription model at £11.25 per subscription line. Subscribers receive automatic entry into all draws including Monday/Thursday main draws, monthly jackpot draws, annual draws, and daily prize draws. 20% of all ticket sales are guaranteed to go to the Jackpot Community Trust for good causes.
2. Individual Draw Tickets: One-time draw-based ticket purchases available for players who prefer not to subscribe. Players can purchase tickets for individual draws rather than ongoing subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Scottish Children's Lottery operates a regulated charitable lottery in Great Britain on behalf of the Jackpot Community Trust. Players purchase monthly subscriptions or individual draw tickets for the chance to win cash prizes (up to £25,000 jackpot) through twice-weekly main draws, monthly jackpot draws, annual mega draws, and free daily promotional draws. 20% of all ticket sales are guaranteed to be distributed to Scottish children's charities via the Jackpot Community Trust.

Product overview

The Scottish Children's Lottery is a charitable lottery operated by MBC ELM Ltd on behalf of the Jackpot Community Trust, offering multiple draw-based lottery products. The core offering consists of twice-weekly Monday and Thursday main draws (£25,000 jackpot), a monthly subscriber-exclusive draw, and an annual mega draw (up to £100,000 across four winners). A Daily Draws promotional feature provides subscribers with free daily chances to win up to £2,000 without matching numbers. Additional features include Choose a Charity (allowing subscribers to direct 20% of their payments to a specific children's charity) and Syndicate Play (group play option). All products are subscription-based, with individual draw tickets also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Monday and Thursday Main Draws The primary lottery draw product where players match 5 main numbers to win the £25,000 jackpot. Draws occur twice weekly on Mondays and Thursdays with tier prizes of £2,000 for 4 numbers plus bonus ball and £250 for 4 main numbers. Available to individual ticket purchasers and subscribers.
• Monthly Jackpot Draw Subscriber-exclusive monthly draw held on the last Saturday of each month offering another chance to win £25,000 by matching all 5 main numbers, plus additional prizes for matching 3 or 4 numbers. Only available to monthly subscribers.
• Annual Draw Yearly mega draw for subscribers with up to £100,000 to be won, where four jackpot winners could each receive £25,000 by matching the main numbers. Match 3 numbers to win £25. Subscriber-exclusive offering.
• Daily Draws Promotion Free daily promotional draw available to subscribers where prizes up to £2,000 can be won without matching any numbers. Minimum prize of £10 per day with at least one £2,000 prize each month.
• Syndicate Play Group lottery play option where a syndicate manager purchases shared tickets through one nominated player account, increasing chances of winning while sharing costs and prizes among team members. Managed through the same online platform.

Quantifiable outcome

• Over £9 million raised for children's charities in Scotland since launch
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Jackpot Community TrustcoreStrategic or Co-development PartnerThe Jackpot Community Trust (Scottish Charity Number SC052059, Gambling Commission Number 45496) is the beneficiary charity of the Scottish Children's Lottery. 20% of every ticket sold goes to supporting children in Scotland through this trust. The trust distributes grants to registered Scottish charities that work with children, young people, and families.
• Bonobo PLCscoreTechnology or IntegrationLottery platform provider that enables the technical operation of the Scottish Children's Lottery including ticket purchases, draw management, and winner notifications.
• The Access GroupcoreTechnology or IntegrationPayment processing partner used to securely process financial transactions including subscription payments and prize winnings.
• MBC ELM LimitedcoreStrategic or Co-development PartnerTrading name of the Scottish Children's Lottery. MBC ELM Ltd is licensed and regulated by the Gambling Commission (account number 45374) and registered in Scotland (Company Number SC513712). The company promotes and manages the lottery on behalf of the Jackpot Community Trust.
• GambleAwareminorOthersThe Scottish Children's Lottery makes regular donations to GambleAware, who funds education, prevention and treatment services and commissions research into gambling-related harm.
• The ScottominorStrategic or Co-development PartnerFunding partner that co-sponsors the Bright Futures Fund grant program alongside the Scottish Children's Lottery and Jackpot Community Trust.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• People's Postcode Lottery: UK charity lottery managed by a private operator (Postcode Lottery Ltd) that raises money for charitable causes via subscription-based draw entry. Highly comparable model: operator manages, charity beneficiaries receive a fixed share, players subscribe to recurring draws.
• The Health Lottery: UK society lottery operator running weekly draws that raise money for health-related causes. Directly comparable as a regulated society lottery using a recurring subscription model to fund charitable beneficiaries, in the same regulatory framework.
• Make-A-Wish UK Lottery: UK children's charity lottery offering subscription draws to fund wishes for critically ill children. Highly comparable mission (children's charity), regulatory structure (Gambling Commission license), and subscription-based player experience.
• Unity Lottery: UK umbrella lottery platform enabling charities to run their own lottery draws, sharing the operational infrastructure. Comparable as it provides an online subscription-driven lottery product to UK consumers with charitable beneficiaries, sometimes run by individual charities supporting children/health.
• St Luke's Hospice Lottery: UK society lottery raising funds for hospice charity via subscription draws. Same regulatory and operational archetype (small society lottery licensed by Gambling Commission), though focused on hospice rather than children's charities.

Broad incumbents

• Bonobo / Always In Lottery: Platform provider operating the technical lottery infrastructure for the Scottish Children's Lottery and likely other UK society lotteries. Wider portfolio includes multiple charity lottery brands on shared technology - adjacent operator in the same niche.

Others

• Lotteries Council: UK trade body representing society lotteries of which Scottish Children's Lottery is a member. Not a peer operator, but directly relevant ecosystem association for licensing, regulatory compliance, and industry benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SC_lottery
• YouTubeyoutube.com/channel/UC27_ac2LYOlQp-uSBRudPFw
• Facebookfacebook.com/scottishchildrenslottery
• Instagraminstagram.com/scottishchildrenslottery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottish Children's Lottery