Wisconsin School Counselor Association

What Wisconsin School Counselor Association does

The Wisconsin School Counselor Association (WSCA) is a Wisconsin-based non-profit professional association founded in 1955, headquartered in Waunakee, WI. It serves 1,200+ members representing more than 50% of the state's 1,400+ school counselors, functioning as the recognized state affiliate of the American School Counselor Association (ASCA). The organization is operated by 3 paid staff supported by a volunteer board of directors, reflecting a lean professional-association operating model.

WSCA's core offerings include the 62nd Annual State Conference (scheduled for November 2026), the 20th Annual Summer Academy, a National School Counseling Week Breakfast (now in its 6th year), an Online Learning Program containing 100+ on-demand videos, a multi-cohort Leadership Academy (Cohort 9 launching 2026-2027), tiered ASCA Model Training, awards and recognition programs, and advocacy before the Wisconsin Department of Public Instruction (DPI). Distribution is structurally embedded through partnerships with DPI and all 12 Cooperative Educational Service Agencies (CESAs), giving WSCA reach into every Wisconsin school district.

Revenue is generated across five streams: individual membership dues, conference and event registration fees, tiered corporate sponsorships (Gold/Silver/Bronze), professional development program fees, and the newer Tiered Professional Support packages priced from $100 to $4,000. No public financial disclosure is available. Geographic scope is exclusively Wisconsin, and the organization's 70-year operating history and DPI-affiliated status constitute the primary structural advantages in its market position.

Name

Wisconsin School Counselor Association

Legal name

Wisconsin School Counselor Association

Website

https://wscaweb.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wisconsin School Counselor Association is a Waunakee, WI-based non-profit founded in 1955 serving 1,200+ school counselors (over 50% of the state's total) through membership, an annual conference, online learning, leadership cohorts, advocacy, and DPI-aligned professional development programs.

Ownership category

akta.pro rank

Product category

Professional Association / Educational Professional Development

NAICS

Educational Support Services (6117), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

School Counseling & Guidance Services (Academic/Social-Emotional) (EDAJALAF)

akta.pro secondary industries

College & Career Counseling (Admissions, Scholarships, Pathways) (EDAJALAE), Staff Training, Coaching & Professional Development (SEL/Mental Health) (EDAKAMAL), College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

Keywords

• Professional association services
• School counselor professional development
• Membership-based training programs
• Education conferences and events
• Nonprofit membership organization

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: WSCA generates primary revenue through annual membership dues at multiple tiers: Professional Membership at $70/year, Student Membership at $25/year after first free year, Retired Membership at $20/year, and Affiliate Membership at $70/year. These dues provide access to member-only content, professional development resources, and advocacy representation.
2. Conference and Event Registration: Revenue generated from registration fees for the annual conference, Summer Academy, NSCW Breakfast, and other professional development events. Registration fees vary by membership status and event type, with discounts for members.
3. Sponsorship and Advertising: WSCA sells sponsorship and advertising packages to reach the organization's targeted audience of Wisconsin school counselors. Sponsorship tiers include Gold, Silver, and Bronze levels. Additional opportunities exist for special event sponsorships, annual conference sponsorships, and the College & Career Resource Packet partnership.
4. Professional Development Training: Revenue from ASCA Model Training program tiers (Beginning, Intermediate, Advanced) and tiered professional support services including supervision, mentoring, and coaching programs with fees ranging from $100 to $4,000 depending on service level.
5. Emerging Counselor Cohort Registration: The Emerging School Counselor Cohort program generates revenue at $325 per participant, which includes one year of WSCA membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

WSCA is a nonprofit professional association that supports Wisconsin school counselors through tiered annual memberships, professional development training (ASCA Model Training at Beginning/Intermediate/Advanced levels, Online Learning Program), career-stage support services (supervision, mentoring, coaching, Emerging Counselor Cohort), signature events (Annual Conference, Summer Academy, NSCW Breakfast, Leadership Academy), and advocacy representation in coordination with the Wisconsin Department of Public Instruction and ASCA. Membership grants access to 100+ on-demand professional development videos, monthly WSCAlink newsletter, awards, scholarships, and a community of 1,200+ Wisconsin school counselors.

Product overview

WSCA is a professional association serving Wisconsin school counselors through a portfolio of membership-based programs and events. The core offerings include annual and seasonal conferences (Annual Conference, Summer Academy, NSCW Breakfast), professional development training (ASCA Model Training at Beginning/Intermediate/Advanced levels, Online Learning Program), and career support services (Tiered Professional Support with four tiers of supervision and mentoring, Emerging School Counselor Cohort, Leadership Academy). Publications include WSCAlink (monthly) and Graduate Student Newsletter (quarterly). Membership tiers range from free first-year student to professional ($70) and retired ($20) memberships, providing access to online learning archives, WSCALink archives, advocacy resources, and member-only content. The organization connects with over 1,400 school counselors across Wisconsin through these integrated services.

Differentiator

Problem solved

Functional benefit

Products and services

• WSCA Annual Conference
• Summer Academy
• National School Counseling Week Breakfast
• ASCA Model Training Series
• Online Learning Program
• Tiered Professional Support
• Emerging School Counselor Cohort
• Leadership Academy
• Graduate Student Leadership Development Institute
• WSCAlink Monthly Newsletter WSCA's monthly electronic newsletter containing up-to-date state news, professional articles, DPI news, association updates, and professional development opportunities, sent to all active members on the first Monday of each month.

Quantifiable outcome

• Represents over 50% of professional school counselors in Wisconsin
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Milwaukee Public SchoolscoreGTM or Marketing Partner · 1 January 2026Gold Sponsor recognizing comprehensive school counseling programs as essential to student academic achievement, personal/social development, and career success. College and career readiness is a major focus area.
• Wisconsin Online CollaborativescoreStrategic or Co-development Partner · 1 January 2026Gold Sponsor working in partnership with all 13 Universities of Wisconsin to develop and deliver online semester and competency-based degrees, certificates, and courses supporting student post-secondary pathways.
• Children's WisconsincoreGTM or Marketing Partner · 1 January 2026Gold Sponsor providing health education e-learning programs for grades K4-8. Programs are evidence-based, align with state/national standards, and include pre/post assessments and teacher guides.
• Wisconsin Technical College SystemminorGTM or Marketing Partner · 1 January 2026Silver Sponsor offering 500+ associate degree, technical diploma and short-term certificate options. Major provider of customized instruction for Wisconsin employers.
• University of Wisconsin-Whitewater Dual EnrollmentminorStrategic or Co-development Partner · 1 January 2026Silver Sponsor offering dual enrollment opportunities including Partners in Education (PIE), Dual Enrollment Academy, and Early College Credit Program (ECCP) for high school students.
• Edvest 529minorGTM or Marketing Partner · 1 January 2026Silver Sponsor - Wisconsin's official direct-sold college savings plan administered by the Wisconsin Department of Financial Institutions, offering tax-advantaged education savings.
• Mount Mary University - Professional Counseling ProgramminorGTM or Marketing Partner · 1 January 2026Silver Sponsor with CACREP-accredited Clinical Mental Health Counseling and School Counseling graduate programs preparing multiculturally conscious trauma-responsive practitioners.
• College Aid ProminorGTM or Marketing Partner · 1 January 2026Bronze Sponsor providing college financial aid software that helps students find schools offering the most free money to graduate debt-free.
• Wisconsin Department of Public Instruction (DPI)coreStrategic or Co-development Partner · 1 January 2026DPI School Counseling Consultants Andréa Donegan and Karin Smith serve as liaisons between WSCA and state education leadership, supporting standards implementation and counselor licensing.
• American School Counselor Association (ASCA)coreStrategic or Co-development Partner · 1 January 2026WSCA is affiliated with ASCA, sending two school counselor leaders to the annual delegate assembly. WSCA provides ASCA Model training and supports RAMP recognition applications.
• Cooperative Educational Service Agencies (CESAs)coreChannel Partner/ Reseller/ Distributor · 1 January 2026WSCA partners with 12 CESAs throughout Wisconsin to deliver ASCA Model Training, WSCPAR Coaching, and other professional development at regional locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Wisconsin Department of Public Instruction: Wisconsin's state education agency. WSCA works directly with DPI's School Counseling Consultants on licensing and standards, making DPI the most consequential public-sector partner/peer rather than a competitor.
• Council for the Accreditation of Educator Preparation: Accreditor for educator preparation programs including school counseling. WSCA's Mount Mary University sponsor and graduate program liaison functions intersect with CAEP/CACREP accreditation, making it an adjacent ecosystem peer.

Direct peers

• Iowa School Counselor Association: Iowa's professional association serving school counselors across the state. Comparable mid-sized state membership organization running conferences, advocacy, and ASCA-aligned training.
• Illinois School Counselor Association: State-level professional association for school counselors in Illinois. Operates a similar membership, conference, and advocacy model in an adjacent Midwestern state and competes for the same pool of regional sponsors.
• Wisconsin Association for College Admission Counseling: Wisconsin state affiliate of NACAC focused on college admission counseling professionals. Overlapping membership base with WSCA and shared sponsors (UW System, Edvest 529) in the college/career readiness space.
• Minnesota School Counselors Association: Minnesota's state professional association for school counselors. Closest geographic peer to WSCA with parallel membership tiers, annual conference, and DPI-equivalent liaison structure.

Broad incumbents

• Wisconsin Education Association Council: Wisconsin's largest statewide educators' union. WSCA's advocacy and professional development functions partially overlap with WEAC's broader educator support, making it a broad incumbent peer.
• American School Counselor Association: National professional association for school counselors. WSCA is a state affiliate that sends delegates to ASCA's assembly and delivers ASCA Model training locally, making ASCA the most direct overarching peer.
• National Association for College Admission Counseling: National organization supporting college admission counseling professionals. WACAC (a WSCA peer) is a state affiliate of NACAC, making NACAC a broad incumbent that overlaps with WSCA's college/career readiness work.
• National Association of School Psychologists: National professional association for school psychologists. Adjacent to WSCA's school counseling scope, with overlapping K-12 mental-health advocacy and similar state-affiliate structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WSCAweb
• Xx.com/wscacounselor
• LinkedInlinkedin.com/company/wisconsinschoolcounselorassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Wisconsin School Counselor Association