Primo Caredent Group

What Primo Caredent Group does

Primo Caredent Group S.p.A. is an Italian healthcare network operating over 160 dental and multispecialty medical centers across 15 regions under three sub-brands: Centri Dentistici Primo and Centri Dentistici Caredent for dental care, and Centri Medici Primo for multispecialty services spanning 50+ healthcare specialties. Founded in Turin in 2011 as Centri Dentistici Primo, the group was formed in its current scale through the 2019 merger of Primo and Caredent and the 2020 launch of Centri Medici Primo via the Oasi Medica partnership. It serves individual consumers seeking prevention, treatment, cosmetic dentistry, physiotherapy, specialist visits, diagnostics, and blood testing, with over 1 million patients treated cumulatively and more than 2,000 employees.

The company's core technology stack is built around PrimoUP, a proprietary clinic management software developed in-house by an 18-person Innovation Factory team and deployed across all centers for clinical records, scheduling, online booking, inventory, invoicing, and reporting. Back-of-house operations are supported by Primo Lab, a 4,000 square meter in-house dental laboratory with up to 200 technicians producing prosthodontic and other devices using CAD/CAM and 3D printing, connected in real time to every clinic. A marketing automation platform tracks NPS, CSAT, and retention to personalize patient interactions and generate leads, and approximately 60% of processes are digitized.

Revenue is generated on a direct-to-consumer, per-visit and per-treatment basis from individual patients at owned clinics, with no disclosed enterprise or insurance payer concentration. Reported revenue grew from €98.3M in 2021 to €109.4M in 2023, with profit more than doubling over the same period and gross margin expanding to roughly 55%. Pricing is set at the clinic level by care plan rather than via publicly disclosed list prices, and the group invests in above-the-line national TV advertising, online booking, and a professional training academy (Primo Caredent Academy) to acquire and retain patients across the network.

Name

Primo Caredent Group

Legal name

Primo S.p.A.

Website

https://primocaredentgroup.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Primo Caredent Group is an Italian dental and multispecialty clinic network operating 160+ centers across 15 regions, serving over 1 million patients with proprietary management software and an in-house dental laboratory.

Ownership category

akta.pro rank

Product category

Dental and Multi-Specialty Healthcare Services

NAICS

Offices of Dentists (6212), Dental Laboratories (339116), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Prosthodontic & Restorative Group Practices (HLABAKAH), Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental clinic services
• Multi-specialty medical care
• Dental prosthetics manufacturing
• Clinic management software
• Preventive dental care

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Service Fees: Revenue generated from patients paying for dental and medical services at network centers. Services include prevention, dental treatments, cosmetic dentistry, physiotherapy, specialized medical visits, diagnostic examinations, blood testing, and sports protocols. The group operates on a per-visit/treatment basis for individual consumers.
2. Primo Lab Dental Device Manufacturing: Internal dental laboratory produces prosthodontic and other dental devices for the network. The lab operates in real-time connectivity with all network centers and delivers devices throughout Italy. This represents an internal production capability that supports the service revenue stream.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Primo Caredent Group operates a network of 160+ dental and multi-specialty medical centers across Italy under three brands (Centri Dentistici Primo, Centri Dentistici Caredent, Centri Medici Primo), delivering prevention, treatments, cosmetic dentistry, implants, orthodontics, physiotherapy, diagnostic examinations, and multi-specialty medical visits. Operations are supported by Primo Lab, an in-house 4,000 sqm dental laboratory producing prosthodontics via CAD/CAM and 3D printing, and by PrimoUP, a proprietary clinic management platform with online booking, real-time cross-center data sharing, and marketing automation.

Product overview

Primo Caredent Group operates a network of dental and multi-specialty medical centers across Italy, offering a unified healthcare platform. The core product portfolio includes PrimoUP (proprietary clinic management software), PrimoLab (in-house dental laboratory manufacturing prosthetics and dental devices), and the Marketing Automation system. The network consists of three main sub-brands: Centri Dentistici Primo, Centri Dentistici Caredent (dental), and Centri Medici Primo (multi-specialty medical). Supporting services include an online booking system integrated with PrimoUP, Primo Academy for professional training, and an Innovation Factory team developing digital solutions. The company manages over 160 medical and dental centers, serving millions of patients through a centralized approach ensuring consistent standards of excellence and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Centri Dentistici Primo Network of dental clinics across Italy offering general dentistry, prevention, treatments, cosmetic dentistry, implants, orthodontics, and clear aligners for individual consumers.
• Centri Dentistici Caredent Dental clinic brand in Italy operating as part of the Primo Caredent Group network, offering general and specialized dentistry services to individual patients.
• Centri Medici Primo Network of multi-specialty medical centers across Italy offering more than 50 healthcare specialties including physiotherapy, specialized medical visits, diagnostic examinations, blood testing, and sports protocols for individual patients.
• Primo Lab Dental Devices In-house dental laboratory producing prosthodontic and other dental devices using CAD/CAM technology, 3D printers, intraoral scanners, and premium materials, delivered in real time to network centers and across Italy.

Quantifiable outcome

• Over 1 million patients treated across the network
• +6 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Professional Training Students (40+)minorStrategic or Co-development Partner · 1 January 2023In 2023, Primo Lab forged partnerships with over 40 students who chose the laboratory for professional training. Additionally, every year Primo Lab organizes events and initiatives in local schools, involving hundreds of students, to share the work and philosophy driving the laboratory with the next generation of professionals.
• Articolo 10 Onlus / Colori ViviminorStrategic or Co-development Partner · 1 January 2022A social sustainability partnership. Starting 2023, select garments worn by Primo Caredent Group personnel are produced by Colori Vivi, a social tailoring enterprise created by Articolo 10 Onlus since 2017, employing migrant women, vulnerable individuals, and survivors of violence in Turin. Garments are made from 75% recycled fabric with an estimated 60% reduction in CO2 emissions. The group also provides medical check-ups at network facilities for Colori Vivi workers and plans to hire some of their workers.
• Centri Medici i MuliniminorStrategic or Co-development Partner · 1 January 2021In 2021, the group partnered with Centri Medici i Mulini in Sardinia to deliver dental and multispecialty healthcare services in southern Sardinia. This partnership extended the group's geographic footprint to the island region of Sardinia.
• Etica DentaleminorStrategic or Co-development Partner · 1 January 2021In 2021, the group partnered with Etica Dentale in Rome and its surroundings, expanding the network's presence in the Lazio region and establishing operations in the Italian capital.
• Oasi MedicacoreStrategic or Co-development Partner · 1 January 2020In 2020, Primo Caredent Group partnered with Oasi Medica to establish Centri Medici Primo, a network of multispecialty medical centers. This partnership expanded the group from dental-only services to comprehensive healthcare, adding over 20 centers offering more than 50 healthcare specialties. It represents a core strategic expansion of the group's service offerings.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Others

• Straumann Group: Global leader in dental implants, orthodontics, and digital dentistry. Adjacent enabling player supplying implants and digital workflow tools used in dental group practices like Primo Caredent.
• Dentsply Sirona: Global dental equipment, technology, and consumables manufacturer. Adjacent supplier to the dental industry rather than a direct competitor; relevant for understanding upstream market dynamics that affect Primo Lab's input costs.

Direct peers

• DentalPro: Italy's largest dental group practice chain, operating a multi-site network of dental centers directly competing with Primo Caredent's Centri Dentistici Primo and Caredent brands for Italian consumers.
• Vitaldent: Large Spanish-origin dental clinic chain with growing European footprint, offering general and cosmetic dentistry through owned centers. Highly comparable DSO model serving retail consumers.
• mydentist (UK): UK's largest dental chain operating hundreds of NHS and private practices. Comparable as a large national DSO group serving mass-market consumers with general dentistry.
• Dentix: European dental clinic chain with multi-country operations, offering general dentistry and orthodontics through owned centers. Direct competitor in the European DSO space.

Broad incumbents

• Colosseum Dental Group: Pan-European dental service platform backed by Jacobs Holding operating hundreds of clinics across multiple countries. Comparable to Primo Caredent as a multi-country DSO group, though at much larger geographic scale.
• European Dental Group: Pan-European dental platform operating multiple clinic brands across several countries. Comparable multi-brand DSO operator with similar inorganic growth strategy to Primo Caredent.
• Aspen Dental: One of the largest US dental support organizations, providing non-clinical support to a network of hundreds of branded clinics. Comparable scaled DSO operator, though US-based.
• Affidea: European outpatient healthcare provider offering diagnostics and specialist services across multiple countries. Comparable to Primo Caredent's Centri Medici Primo multispecialty medical centers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primo Caredent Group