White House Real Estate

Name

White House Real Estate

Website

https://whitehousebirmingham.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAK

Seller Representation & Listing Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate
• Home buying
• Home selling
• Real estate brokerage
• Property listings

Headquarters

HQ city

Hoover

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

White House Real Estate is a residential real estate firm that helps clients buy and sell homes. The brokerage represents buyers and sellers in home transactions, providing property listings, market guidance, and transaction facilitation services in the Hoover/Birmingham, Alabama market.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Coldwell Banker Preferred (Alabama): National residential brokerage brand with offices in Alabama. Competes in the same residential buy/sell segment with comparable service offerings and stronger brand equity.
• Keller Williams Realty Birmingham: Regional office of the largest national residential brokerage franchise by agent count. Operates in the same Birmingham metro as White House Real Estate and competes directly for agents and listings, but at much greater scale and with a global brand.
• RealtySouth (Berkshire Hathaway HomeServices): Long-standing Alabama residential brokerage, now part of Berkshire Hathaway HomeServices network. Closest direct competitor in the Birmingham metro for residential buyer/seller representation, with deeper market share and resources.
• eXp Realty: Cloud-based national brokerage with agents across Alabama. Directly comparable residential brokerage model but operating at vastly larger scale with a low-overhead agent attraction model that pressures local independents.
• Compass: National tech-forward residential brokerage with expanding presence in secondary markets. Comparable business model (buyer/seller representation) but with proprietary technology platform and far larger marketing budget.
• RE/MAX Advantage: Major RE/MAX affiliate serving the Birmingham/Hoover market. Directly comparable as a residential brokerage in the same trade area, but with substantially larger agent count and brand recognition.

Direct peers

• ARC Realty Alabama: Birmingham-area independent residential brokerage. Comparable local peer with similar scale and buyer/seller representation model in the same metro.
• Ray & Poynor Properties: Independent residential brokerage in the Birmingham/Hoover market. Closely comparable local independent peer competing for the same agents, buyers, and sellers in the same Hoover trade area.

Regional players

• Howard Hanna Real Estate: Large private residential brokerage with Mid-Atlantic/regional concentration. Comparable full-service residential brokerage model, though operating in a different geography than White House Real Estate's Birmingham base.

Others

• Lofty (technology vendor): Real estate technology platform whose IDX and CRM tools power White House Real Estate's website. Included as an ecosystem/adjacent relationship relevant to the subject's operating model rather than a direct competitor.

Market position

Customer concentration

• Facebookfacebook.com/whitehousebhm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White House Real Estate