Shagrir Group

What Shagrir Group does

Shagrir Group (קבוצת שגריר) is a publicly traded Israeli automotive services company, listed on the Tel Aviv Stock Exchange (TLV:SHGR) since early 2016 and founded in 1984. The company provides roadside assistance, towing, mobile battery replacement, auto body repair and painting, car rental, and supplementary insurance products (headlight and side mirror coverage) to individual drivers, insurance companies, and insurance agents across Israel. Its customer base includes over 1 million active subscribers and is supported by 10 company-owned service centers, a fleet of owned tow trucks, and 120+ employed field staff (drivers, mechanics, and auto electricians) operating 24/7, 364 days a year.

The company's operational technology stack comprises the consumer-facing Shagrir BClick mobile application and WhatsApp integration for service requests, GPS-based dispatch from the call center (dial *8888), and the Weblet field operations platform (developed by Weblat) for real-time job management by tow truck drivers and mechanics. Shagrir's product portfolio is anchored by its subscription-based roadside assistance membership, complemented by Battery to Your Doorstep (mobile battery replacement), Body & Paint Shop Network, car rental (including replacement vehicles during repair), and the 2024-launched Shagrir Electric mobile EV charging service — the first of its kind in Israel. The EYEZONE sub-brand extends the company into stolen vehicle recovery and fleet monitoring.

Shagrir generates revenue through four primary streams: (1) recurring annual subscription membership fees, (2) per-transaction fees for non-members, (3) B2B reimbursement from insurance companies for auto body and paint repairs under formal arrangement agreements (הסדר) covering the vast majority of Israeli insurers, and (4) ancillary revenues from car rentals, battery sales, and EV charging. Distribution is multi-channel: direct-to-consumer via website, app, and call center; channel partnerships with insurance agents through a dedicated portal (כניסת סוכנים); and 10 physical service centers serving as the primary delivery points for body repair.

Name

Shagrir Group

Legal name

קבוצת שגריר שירותי רכב בע"מ

Website

https://shagrir.co.il

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Shagrir Group is a publicly traded Israeli roadside assistance and auto services company providing 24/7 towing, mobile battery replacement, body and paint repairs, and car rental to 1M+ subscribers, insurance companies, and insurance agents across Israel via 10 company-owned service centers and a nationwide owned tow truck fleet.

Ownership category

akta.pro rank

Headquarters

HQ city

Holon

HQ country

Israel

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription/Membership Revenue (מנוי): Shagrir generates recurring revenue from annual or periodic membership subscriptions purchased by individual drivers. Members receive covered services including free or discounted towing, road assistance, battery jump-start, and other roadside services as defined in their service agreement. The subscription model provides predictable recurring revenue and high customer retention.
2. Per-Transaction Service Fees: Non-members can purchase individual services on a per-transaction basis, paying per service event. This includes one-time towing, battery replacement without membership, and pay-per-use road assistance. Non-member service availability is limited compared to subscribers.
3. Auto Body Repair and Painting (B2B): Shagrir operates 10 company-owned service centers and partners with external workshops, functioning as approved repair shops for insurance companies. Revenue is generated through insurance company reimbursement for covered repairs, including body work, painting, windshield, headlight, and side mirror repairs. The company manages third-party claims on behalf of customers.
4. Car Rental: Shagrir offers car rental services to customers whose vehicles are undergoing repair. Rentals are available for various durations (daily, weekly, monthly, long-term) and for different vehicle types including 7-seaters, luxury vehicles, and commercial vehicles. Revenue is generated from rental fees charged to customers, often as an add-on to membership.
5. Battery Sales and Replacement: Shagrir sells and installs car batteries at the customer's location. The battery delivery and replacement service is offered as part of membership (free if battery replacement is needed) or as a standalone paid service for non-members. The service includes diagnosing whether the battery or another electrical issue is the cause of the no-start condition.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Shagrir Group provides 24/7 nationwide roadside assistance, towing, and vehicle recovery services in Israel, primarily through subscription memberships and per-transaction purchases by individual drivers. The company operates 10 company-owned service centers for auto body repair and painting, supported by approved workshops, and offers mobile battery replacement, on-demand EV charging, car rental, and a digital service platform (Shagrir BClick) for service requests. Shagrir is also an approved repair shop for the vast majority of Israeli insurance companies, handling repair work and claims administration on behalf of policyholders.

Product overview

Shagrir Group is a publicly traded (TASE) Israeli automotive services company offering a multi-product portfolio anchored by its flagship subscription-based road assistance and towing service. The product line spans physical vehicle services — including mobile battery replacement (Battery to Your Doorstep), electric vehicle charging (Shagrir Electric), and a nationwide network of 10 authorized body and paint shops with supplementary insurance products — as well as a digital platform layer comprising the Shagrir BClick online service portal and WhatsApp integration, and a sub-brand EYEZONE for vehicle tracking and fleet monitoring. A complementary car rental offering rounds out the ecosystem, providing both short-term rentals and replacement vehicles for customers whose cars are in for service. The portfolio is unified by a 24/7 nationwide service operation and an ISO 9001-certified quality management system.

Differentiator

Problem solved

Functional benefit

Brands

• EYEZONE: A sub-brand under Shagrir Group, mentioned as one of the company's services alongside car rental, roadside assistance, and battery services.

Products and services

• Shagrir Road Services (שירותי דרך וגרירה) Flagship subscription-based roadside assistance and towing service providing 24/7 nationwide coverage across Israel for mechanical breakdowns, flat tires, jump-starts, vehicle lockout, accident recovery, and emergency transport, delivered through mobile repair units and a fleet of company-operated tow trucks.
• Battery to Your Doorstep (מצבר עד הבית) Mobile car battery replacement and jump-start service in which a Shagrir technician arrives at the customer's location with a new battery, diagnoses the source of the failure, and replaces the battery if needed; if no replacement is required, the jump-start service is provided free of charge. Includes a two-year warranty.
• Shagrir Electric (שירותי טעינה חשמלית) On-demand mobile EV charging service — the first of its kind in Israel — in which a charging unit travels to the electric vehicle's location and charges the battery on-site, supporting all EV types with three-phase charging at 11 KVA, up to 1.5 km of range per minute of charging, available nationwide.
• Body & Paint Shop Network (רשת מוסכי פחחות וצבע) Nationwide network of 10 authorized service centers specializing in auto body repair and painting following accidents, operating under arrangement agreements with most Israeli insurance companies and some leasing/rental companies. Services include bumper, headlight and side-mirror coverage, interior and upholstery repairs, windshield replacement, and test preparation.
• Car Rental (השכרת רכב) Vehicle rental service offering cars for daily, weekly, monthly, and long-term durations, including replacement vehicles for customers whose cars are in for accident repair, towing, or following theft. Fleet includes 7-seaters, luxury vehicles, commercial vans, and vehicles suitable for new drivers, with pre-rental and post-return inspections.
• Shagrir BClick (שגריר בקליק) Digital platform enabling customers to open service requests online and via WhatsApp, supporting digital reporting of breakdowns, accidents, or vehicle damage; service eligibility verification; real-time service dispatch with driver details and estimated arrival times; GPS-based location sharing; photo/file uploads for damage documentation; and booking of service appointments. Accessible via web and WhatsApp.
• EYEZONE Vehicle tracking, fleet management, and remote monitoring sub-brand of Shagrir Group, providing stolen vehicle recovery, enforcement team dispatch coordination, and real-time vehicle location services for insurance and fleet customers via a 24/7 monitoring center.
• Headlight and Side Mirror Coverage (כיסוי פנסים ומראות צד) Supplementary insurance add-on covering headlight and side mirror repairs or replacements, providing fast repairs without activating the customer's main insurance policy and protecting the no-claim bonus. Repairs are performed at Shagrir's authorized body shop network across Israel with a 250 ILS co-payment.

Quantifiable outcome

• Response time for towing and mobile service units within approximately 3 hours under normal conditions
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered core.

• Harel (הראל)coreChannel Partner/ Reseller/ DistributorShagrir serves as an approved repair shop (מוסך הסדר) for Harel insurance. Policyholders of Harel are directed to Shagrir's service centers for auto body repairs, painting, and roadside services. Shagrir manages the repair process and insurance claim on behalf of the insured.
• Clal (כלל)coreChannel Partner/ Reseller/ DistributorShagrir serves as an approved repair shop for Clal insurance policyholders, providing collision repair, roadside assistance, and related services under arrangement agreements.
• Phoenix (פניקס)coreChannel Partner/ Reseller/ DistributorShagrir is an approved arrangement workshop for Phoenix insurance, handling vehicle repairs and road services for Phoenix policyholders.
• Menora (מנורה)coreChannel Partner/ Reseller/ DistributorShagrir operates as an approved repair facility for Menora insurance policyholders under a formal arrangement agreement.
• Migdal (מגדל)coreChannel Partner/ Reseller/ DistributorShagrir is an approved arrangement workshop for Migdal insurance, providing vehicle repair and roadside services to Migdal policyholders.
• Shomerah (שומרה)coreChannel Partner/ Reseller/ DistributorShagrir provides roadside assistance and vehicle repair services as an approved shop for Shomerah insurance policyholders.
• Eliyah (איילון)coreChannel Partner/ Reseller/ DistributorShagrir operates as an approved repair facility for Eliyah insurance policyholders, handling collision repairs and related services.
• Agricultural Insurance (ביטוח חקלאי)coreChannel Partner/ Reseller/ DistributorShagrir serves as an approved arrangement workshop for Bituah Haklait (Agricultural Insurance), providing vehicle repair services under a formal arrangement agreement.
• Hachshara (הכשרה)coreChannel Partner/ Reseller/ DistributorShagrir is an approved repair shop arrangement partner with Hachshara insurance, providing vehicle repair and roadside services to Hachshara policyholders.
• Direct Insurance (ביטוח ישיר)coreChannel Partner/ Reseller/ DistributorShagrir serves as an approved arrangement workshop for Bituah Yashir (Direct Insurance), providing collision repair and roadside services under formal arrangement agreements.
• 9 Million (9 מליון)coreChannel Partner/ Reseller/ DistributorShagrir is an approved arrangement workshop for 9 Million insurance, providing vehicle repair and roadside assistance services to 9 Million policyholders.
• AIGcoreChannel Partner/ Reseller/ DistributorShagrir operates as an approved repair facility for AIG insurance policyholders, providing collision repair and roadside services under a formal arrangement. Note: AIG is listed as excluded from headlight/side mirror arrangement but included in body shop arrangement.
• Sherbit (שירביט)coreChannel Partner/ Reseller/ DistributorShagrir serves as an approved arrangement workshop for Sherbit insurance, providing vehicle repair services under formal arrangement agreements for Sherbit policyholders. Note: Sherbit is excluded from headlight/side mirror arrangement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ADAC: ADAC is Germany's leading automobile club providing roadside assistance, towing, and repair services to ~21M members. Its membership-driven model, fleet operations, and integrated service network closely mirror Shagrir's structure in the Israeli market.
• AAA (American Automobile Association): AAA is the dominant US roadside assistance and towing membership organization with millions of members and a network of contracted providers. Its subscription-based model and broad insurance partner relationships make it the closest functional analog to Shagrir, though at vastly larger geographic scale.
• Agero: Agero is a leading US B2B roadside assistance platform serving insurers and OEMs with a contracted provider network and digital dispatch software. It represents the technology-enabled insurance-channel model that Shagrir operates against Israeli insurers.
• RAC: RAC is the UK's primary roadside assistance provider with a membership base, owned patrol vehicles, and integrated repair capabilities. Its mix of subscription revenue, owned fleet, and recovery services is highly comparable to Shagrir's core offering.
• CAA (Canadian Automobile Association): CAA is a federated Canadian automobile club providing roadside assistance, towing, and member services. Its membership-driven, geographically distributed service model is structurally similar to Shagrir's Israel-only footprint.
• Falck: Falck is a Danish-headquartered emergency and assistance services group operating roadside, towing, and ambulance services across Europe and the Americas. Its vertically integrated emergency-response model parallels Shagrir's tow-truck and repair operations.

Emerging players

• Urgently: Urgently is a digital roadside assistance marketplace serving insurers, OEMs, and fleets with software-driven dispatch. It is a tech-forward, asset-light competitor whose model could pressure Shagrir's owned-fleet economics if it gains traction in markets like Israel.

Broad incumbents

• Caliber Collision: Caliber is the largest US auto body and collision repair chain with insurer-direct relationships, comparable to Shagrir's 10-center body-and-paint network. It is much larger and US-focused, but operates the same insurance-approved collision repair model.
• Europ Assistance: Europ Assistance is a global travel, roadside, and personal-assistance provider offering a broader portfolio of services (travel insurance, concierge, home assistance) compared with Shagrir's automotive focus. Comparable as a multinational incumbent in the same assistance category.

Regional players

• Eldan: Eldan is a leading Israeli car rental company that overlaps with Shagrir's car rental business (including replacement vehicles). It is a relevant regional comparable for the rental portion of Shagrir's portfolio within Israel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvuIhqAMA2BNZtQeyFRYKQg
• Facebookfacebook.com/shagrir.fans
• Instagraminstagram.com/shagrir1
• Xx.com/Shagrir2
• LinkedInlinkedin.com/company/shagrir-systems

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shagrir Group