Sinto

What Sinto does

Sinto is a privately held Canadian manufacturer of high-performance synthetic lubrication products, founded in 1991 and headquartered in Saint-Georges, Quebec. The company designs and formulates synthetic motor oils, hydraulic oils, industrial and recreational greases, fuel treatments, oil treatments, rustproofing products, cleaners, and degreasers across roughly eight product categories and 60+ SKUs. Its core technical differentiator is a proprietary antifriction additive technology that the company claims reduces hydraulic pump wear by 35%, lowers system temperature by more than 10°C, and doubles OEM-recommended oil change intervals — equating to roughly 50% less oil consumption per equipment per year. Products are sold under a transactional one-time-sale model through Canadian Tire stores, a network of independent garages and recreational-vehicle retailers, direct enterprise phone sales (1-800-463-0025), and a DTC e-commerce storefront at sintoexpert.com, with free on-site technical support provided as a service differentiator. Customer end-markets span automotive, recreational (snowmobiles, ATVs, marine), heavy machinery, transport, mining, municipal government, and home use, with concentration in Eastern Canada. Sinto is owner-operated by founders Samuel Champagne and Pierre-Luc Thomassin with a 11-50 employee headcount and no disclosed institutional funding, M&A, or revenue figures.

Name

Sinto

Legal name

Sinto

Website

https://sintoexpert.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinto is a privately held Canadian manufacturer, founded in 1991 in Saint-Georges, Quebec, that formulates and distributes proprietary synthetic lubricants — including motor oils, greases, fuel treatments, and rustproofing products — for automotive, recreational, industrial, mining, municipal, and marine customers, primarily through Canadian Tire and dealer channels across Eastern Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-georges

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant and Oil Products: Sale of synthetic motor oils, industrial oils, and recreational vehicle oils through dealer network and retail partners.
2. Grease Products: Sale of specialty greases including PAO industrial greases, high-temperature greases, and food-grade greases.
3. Fuel Treatments: Sale of fuel treatment additives for gasoline and diesel engines.
4. Rustproofing Products and Services: Rustproofing products and annual application services through certified dealers, including AUTOGUARD and ECOLOGUARD product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Sinto develops, manufactures, and distributes high-performance synthetic motor oils, industrial and hydraulic oils, greases, antifriction oil treatments, fuel treatments, and rustproofing products built around a proprietary antifriction additive technology. Its portfolio is organized into distinct industrial (mining, heavy machinery, transport, municipal) and consumer/recreational (automotive, powersports) product lines sold through Canadian Tire, independent garages, recreational-vehicle retailers, and direct e-commerce.

Product overview

Sinto is a Canadian manufacturer of high-performance lubrication products founded in 1991, serving the eastern Canadian market. The product portfolio consists of a comprehensive range of automotive, recreational, and industrial lubrication solutions organized into eight main categories: (1) Automobile and Recreational Oils including motor oils (0W16, 0W20, 5W20, 5W30, 10W40, 20W50), recreational oils (MAX 4 series, PERFORMA, ENDURO, CHAINCASE), and diesel oils (HD 15W40, HD 5W40); (2) Industrial and Heavy Machinery Oils including hydraulic oils (Multigrade SH, Transhydraul, Multigrade BIO), gear oils (SYNTOP, GCA 68, Gearbox XT); (3) Oil Treatments including ANTIFRICTION line for engines, transmissions, power steering, gears, and hydraulics, plus DECONTAMINANT and RECONDITIONNEUR DE JOINT; (4) Fuel Treatments including OCTANE 130, NTX ESSENCE, NTX DIESEL, CETANE BOOSTER, TOTAL TREATMENT, DB400; (5) Sprays, Lubricants and Penetrants including MAXEP, SINLUB, MOLY+, MOLYTAK; (6) Greases including DIAMOND (PAO synthetic), PREMIUM, RG, SINEP2, SIN250, MOLY, GA70 (food-grade), SYN 100%, BG2, HT2; (7) Rustproofing products including S-1000, S-2000, S-3000, BITUME, Enviro3, Winterguard; and (8) Cleaners and Degreasers including DG5 (biodegradable), DG10, DG15, BC, NFC, Action+. The company emphasizes its antifriction technology across product lines and offers biodegradable options for environmentally conscious applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Synthetic Motor Oils (Automobile Oils) Synthetic motor oils formulated for passenger and light-duty vehicles, positioned for wear protection and extended drain intervals; sold to individual consumers through retail and e-commerce channels and to fleet customers through direct sales.
• Industrial and Heavy-Machinery Oils (Hydraulic Oils) Hydraulic and heavy-machinery oils engineered for mining, construction, and industrial equipment operating under high load and contamination exposure; sold directly to industrial operators.
• Industrial Greases (DIAMOND PAO and related lines) High-performance industrial greases based on synthetic PAO base stocks and calcium-sulfonate thickeners, formulated for heavy-duty bearings and industrial equipment requiring long re-grease intervals.
• Antifriction Oil Treatment (Sinto proprietary additive) Sinto's proprietary antifriction additive treatment designed to be added to engine and gear oils to reduce wear and operating temperature, forming the technical core of the company's brand.
• Fuel Treatments Fuel-system treatment products intended to address deposit, combustion, and fuel-quality issues in gasoline and diesel engines used in consumer vehicles and commercial fleets.
• Rustproofing Products Rustproofing coatings formulated to protect vehicle underbodies, frames, and components from corrosion, sold to consumers, fleets, and industrial buyers.
• Cleaners and Degreasers Cleaning and degreasing products for industrial maintenance and consumer/DIY use, complementing the lubricant and rustproofing lines.
• Sprays, Lubricants and Penetrants Aerosol and liquid penetrant and lubricant sprays used in shops, industrial facilities, and by consumers for loosening, lubricating, and protecting components.
• Recreational Oils (2-stroke and 4-stroke) Two-stroke and four-stroke oils formulated for recreational vehicles (snowmobiles, ATVs, marine, and powersports), sold via recreational-product retailers and e-commerce.

Quantifiable outcome

• Reduces pump wear by 35%
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Canadian TirecoreChannel Partner/ Reseller/ DistributorMajor Canadian retail chain operating as primary retail partner for Sinto consumer automotive products including motor oils, rustproofing, and related lubricants. Canadian Tire locations across Canada serve as applicators for AUTOGUARD and ECOLOGUARD rustproofing products with annual recall reminder system.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Valvoline: Global motor oil and lubricant brand with a strong portfolio of synthetic automotive and industrial lubricants. Directly comparable product portfolio across motor oils, antifriction treatments, and fleet/industrial lubricants.
• AMSOIL: Independent American synthetic lubricant specialist selling premium motor oils, greases, and fuel treatments through a dealer-direct network. Strong analog as a privately held premium synthetic lubricants company with proprietary additive technology and a dealer-distribution model.
• Petro-Canada Lubricants: Canadian-headquartered specialty lubricants manufacturer (owned by Suncor) producing motor oils, hydraulic fluids, greases, and industrial lubricants. Closely comparable as a Canadian premium synthetic lubricant brand with overlapping product categories, though operating at much larger scale.
• Royal Purple: Premium synthetic lubricants brand (now part of Calumet) known for high-performance motor oils, gear oils, and industrial lubricants. Comparable as a premium-priced specialty lubricant challenger with proprietary additive technology.
• Lubrication Engineers: Independent industrial and automotive lubricant manufacturer offering premium greases, gear oils, and hydraulic fluids with on-site technical support. Comparable business model emphasizing high-touch industrial customer service and proprietary formulations.
• Quaker Houghton: Global specialty chemical company focused on industrial process fluids and lubricants, with strong presence in metalworking, mining, and hydraulics. Comparable in industrial lubricant specialization and direct technical-service selling model.
• Castrol: One of the world's largest specialty lubricant brands, offering synthetic motor oils, industrial lubricants, and greases for automotive and industrial applications. Comparable in product mix and customer segments (mining, transport, fleet).

Broad incumbents

• Mobil 1 (ExxonMobil): Global leader in synthetic motor oils and industrial lubricants, including hydraulic and gear oils. Comparable in synthetic lubricant category leadership but operates at global scale across all customer segments Sinto addresses.
• Shell Rotella (Shell Lubricants): Major oil major's heavy-duty lubricant brand serving trucking, industrial, and heavy machinery markets. Comparable end-markets but vastly broader product portfolio and geographic reach than Sinto.

Others

• Canadian Tire: Sinto's primary retail distribution partner (not a competitor). Included as an ecosystem participant that materially shapes Sinto's go-to-market reach and consumer brand visibility across Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sintolubrification/?fref=ts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinto