FuneraLogic

What FuneraLogic does

FuneraLogic is a privately held, cloud-based SaaS company that builds collaboration and arrangement management software exclusively for funeral homes. The platform provides funeral directors with a hosted workspace for collecting arrangement information, generating over 40 pre-built At Need forms, coordinating tasks through directive-based checklists, tracking status via visual icons, and managing scheduling across multiple locations using side-by-side calendar views and calendar sync. Reporting features cover Pre Need, First Call, and At Need totals, plus accounting-specific reports that integrate with QuickBooks for Aging, Account Statements, and Professional Services reporting broken down by Director or Branch. The company's legal entity, Funeral Works, operates from a Norway-listed address and supports U.S. and Canadian customers.

The business is monetized through a recurring subscription model. The primary tier, FuneraLogic Usage 1-5 Users, is priced at $657.89 per month billed in USD (with a CAD option for Canadian buyers), targeting small funeral home teams. A second tier, a Sample Testing Subscription at $1.00 per day with a $3.00 sign-up fee, is offered as a low-friction trial path. Distribution is product-led: customers can purchase directly through the company's e-commerce shop or request a free demo from the website, with marketing conducted through the website, blog, and LinkedIn. The management team is small (1-10 employees), led by CEO and founder Troy Gray, and includes a Marketing Director, Public Relations, and Customer Support. FuneraLogic has no disclosed external funding, operates as a bootstrapped micro-SaaS, and has not published revenue, customer counts, or growth metrics.

Name

FuneraLogic

Legal name

Funeral Works

Website

https://funeralogic.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FuneraLogic is a cloud-hosted SaaS platform that provides funeral homes with arrangement management, scheduling, customizable forms, and reporting tools. It targets small funeral home operators through a self-serve subscription model priced at $657.89 per month for 1-5 users.

Ownership category

akta.pro rank

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Monthly Usage: Monthly subscription-based revenue model where customers pay a recurring fee for access to the FuneraLogic platform. Pricing is tiered based on number of users (1-5 users).
2. Sample Testing Subscription: Day-rate testing subscription at $1.00/day with a $3.00 sign-up fee for evaluation and trial purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FuneraLogic is a cloud-based hosted collaboration software suite specifically designed for funeral homes. It manages the funeral arrangement workflow end-to-end, including scheduling across multiple locations, custom checklists by department, a Forms Suite with 40+ pre-built At Need forms, real-time status tracking, accounting reports with QuickBooks integration, and performance reporting on Pre Need, First Call and At Need totals. The product is delivered as a web-based platform accessible from any device.

Product overview

FuneraLogic is a hosted collaboration software platform designed specifically for the funeral industry. The core product FuneraLogic provides funeral homes with arrangement management, scheduling features (resource availability, calendar sync, upcoming arrangements tracking), the Forms Suite with over 40 At Need forms, reporting capabilities, and accounting features including QuickBooks integration. The company offers subscription plans including FuneraLogic Usage 1-5 Users ($657.89/month) and Sample Testing Subscription ($1.00/day with $3.00 sign-up fee).

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ring Ring Marketing: Digital marketing and lead-generation provider for funeral homes — adjacent to FuneraLogic as a technology vendor serving the same SMB funeral home buyer with complementary tools.

Direct peers

• funeralOne: Funeral home website, marketing, and technology provider serving overlapping SMB funeral home customers with adjacent arrangement and digital presence tooling.
• Passare: Cloud-based collaboration and arrangement platform built specifically for funeral homes, directly competing with FuneraLogic on arrangement management, family collaboration, and form/document workflows.
• Foundation Logic Group: Funeral home management and accounting software vendor offering case management and integrated forms — overlapping with FuneraLogic on arrangement and accounting workflows.
• ASD - Answering Service for Directors: Communication and call-handling software tailored for funeral homes, addressing the same first-call and arrangement-coordination pain points FuneraLogic targets.
• Tribute Technology: Funeral home technology platform providing arrangement software, websites, and tribute pages, overlapping with FuneraLogic's arrangement and family-experience focus.
• FrontRunner Professional: Provider of funeral home management software (FrontRunner Maestro) covering cases, accounting, and forms — a comparable all-in-one arrangement and back-office suite.
• Frazer Consultants: Long-standing funeral home management software provider offering case management, forms, and reporting — competing for the same SMB funeral-home buyer as FuneraLogic.

Broad incumbents

• Batesville: Large incumbent supplier of funeral products and technology serving the same funeral homes with broader portfolios including management software, merchandising, and cremation options.
• Service Corporation International: Largest North American funeral services conglomerate that operates funeral homes and evaluates/uses funeral technology — sets buyer expectations that small vendors like FuneraLogic must meet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/funeralogic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuneraLogic