Roanoke Redevelopment And Housing Authority

What Roanoke Redevelopment And Housing Authority does

The Roanoke Redevelopment and Housing Authority (RRHA) is a public housing authority and independent political subdivision of the Commonwealth of Virginia, established in 1949 under the Housing Act of 1949. RRHA owns and operates 1,285 public housing units and administers approximately 2,067 Section 8 Housing Choice Vouchers across the City of Roanoke, City of Salem, Town of Vinton, and surrounding counties in Southwest Virginia. Its core housing programs target low- to moderate-income families, seniors, and disabled individuals at or below 80% of Area Median Income, with rent typically set at 30% of adjusted gross income. RRHA supplements housing with homeownership pathways including Lease/Purchase and Section 32 programs.

The organization's operational backbone consists of HUD-mandated public housing management systems supporting public housing units, Section 8 voucher administration, and resident services programs. Revenue is derived from three primary streams: HUD Public Housing Operating Subsidy, HUD Housing Choice Voucher (Section 8) funding, and rental income from public housing residents, supplemented by competitive federal and state grants. Since November 2019, RRHA has operated an EnVision Center at its Salem Turnpike headquarters, functioning as a centralized service hub across four pillars — Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership.

Beyond housing, RRHA has built a service portfolio through programs such as Jobs Plus ($2.3M HUD grant), Family Self-Sufficiency (FSS), ROSS, and the It Takes a Village gun violence prevention program. The agency coordinates 53+ community partnerships spanning workforce development, healthcare, education, and social services, with demonstrated outcomes including a 90% credential attainment rate in the CMAA certification partnership with Virginia Western Community College — recognized with the 2025 NAHRO Award of Merit. Strategic positioning is anchored by a 2025-2029 Strategic Plan focusing on housing portfolio expansion and staff development.

Name

Roanoke Redevelopment And Housing Authority

Legal name

City of Roanoke Redevelopment and Housing Authority

Website

https://rkehousing.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

51–100 employees

Short description

The Roanoke Redevelopment and Housing Authority is a HUD-designated public housing authority operating 1,285 public housing units and administering 2,067 Section 8 vouchers across the Roanoke Valley. It serves low-income families, seniors, and disabled individuals through affordable housing and wraparound resident services via its EnVision Center.

Ownership category

akta.pro rank

Product category

Public Housing Services

NAICS

Lessors of Residential Buildings and Dwellings (53111), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Social Services (8300)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA), Housing Voucher & Rental Assistance Programs (Tenant-Based/Project-Based) (FSALAKAI), Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Public housing services
• Section 8 vouchers
• Affordable housing management
• Resident self-sufficiency programs
• Workforce development housing

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. HUD Public Housing Operating Subsidy: Federal funding from the U.S. Department of Housing and Urban Development (HUD) to operate public housing units, covering operational costs and capital improvements.
2. HUD Housing Choice Voucher (Section 8) Funding: Federal rental assistance payments administered by RRHA on behalf of HUD for housing choice voucher participants.
3. Public Housing Rental Income: Rental income collected from public housing residents based on income-adjusted rent schedules.
4. HUD Jobs Plus Grant: Federal grant funding ($2,300,000 awarded) for workforce development programs at Jamestown Place and Indian Rock Village.
5. Firearm Violence Intervention and Prevention Grant: State grant funding ($299,916) from Virginia Department of Criminal Justice Services for the It Takes a Village gun violence prevention program.
6. HUD Choice Neighborhoods Planning Grant: Federal planning grant received in 2012 for Lansdowne and Melrose Towers redevelopment planning.

Distribution channels3 records

Marketing channels5 records

Core offering

RRHA owns and operates 1,285 public housing units and administers approximately 2,067 Section 8 Housing Choice Vouchers to provide affordable rental housing for low-income families, seniors, and persons with disabilities in the Roanoke Valley. It complements housing with resident services programs (EnVision Center, Family Self-Sufficiency, Jobs Plus, ROSS, It Takes a Village) and homeownership pathways to advance self-sufficiency.

Product overview

The City of Roanoke Redevelopment and Housing Authority (RRHA) is a public housing authority providing affordable housing and resident services. The core portfolio consists of 1,285 public housing units and approximately 2,067 Section 8 Housing Choice Vouchers. RRHA operates through several interconnected programs: the EnVision Center serves as the central hub delivering services across four pillars (Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership), supported by programs including the Family Self-Sufficiency (FSS) Program and Jobs Plus. Workforce development offerings include the CMAA certification training in partnership with Virginia Western Community College. Specialized initiatives include the It Takes a Village gun violence prevention program and homeownership programs. RRHA also partners with LIHTC developments and utilizes Language Line and Volatia interpretation services to serve its diverse multilingual population.

Differentiator

Problem solved

Functional benefit

Brands

• EnVision Center: A one-stop hub for people to access multiple services, support, and resources while on the path to self-sufficiency, operating under four pillars: Economic Empowerment, Educational Advancement, Health and Wellness, and Character and Leadership.
• Jobs Plus Program
• Family Self-Sufficiency (FSS) Program

Products and services

• Public Housing
• Housing Choice Voucher (Section 8) Program

Quantifiable outcome

• 90% credential attainment rate for Certified Medical Administrative Assistant (CMAA) program
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and important.

• Aetna Better Health of VirginiacoreStrategic or Co-development Partner · 1 April 2026Aetna Better Health of Virginia, a CVS Health company, opened a Community Resource Center (CRC) at the Roanoke EnVision Center. The CRC provides health and wellness services, helps individuals navigate healthcare benefits, connects families to local resources, and supports maternal health and chronic conditions like diabetes. Equipped with computers, teleconferencing, and private space for medical conversations. AWoW mobile unit provides free screenings.
• Virginia Western Community College (VWCC)coreStrategic or Co-development Partner · 1 September 2024Strategic partnership delivering workforce development programs at the EnVision Center. VWCC provides Certified Medical Administrative Assistant (CMAA) certification courses on-site, achieving 90% credential attainment rate. Partnership expanded to include Trades & Manufacturing Expo and plans for satellite campus for trades programs in 2026. Includes wrap-around services such as mental health counseling, disability support, tutoring, job placement, and financial literacy education.
• Lingo StaffingcoreStrategic or Co-development PartnerLingo Staffing provides employment services at the EnVision Center, connecting residents with job opportunities and workforce support.
• Virginia Department of Social ServicescoreStrategic or Co-development PartnerDepartment of Social Services provides on-site services at the EnVision Center, helping residents access government assistance programs and support services.
• House of BreadimportantStrategic or Co-development PartnerHouse of Bread partners with RRHA's ROSS Program to provide job skills training to women residents. Program offers ServSafe certification, customer service training, mock interviews, and $300 stipends. Six RRHA residents enrolled in the six-week program with graduation ceremony.
• HumanKind Economic Resource CenterimportantStrategic or Co-development PartnerHumanKind provides the Ways to Work Program at the EnVision Center, offering low-interest car loans to help residents obtain reliable transportation for work. Helps residents like Shaunell Payne achieve transportation independence.
• The Harvest CollectivecoreStrategic or Co-development PartnerThe Harvest Collective collaborates with RRHA on the 'It Takes a Village' gun violence prevention program. Provides agricultural education, cooking classes, and family nights. Works with residents to build organic gardens and engage in compost collection at Villages at Lincoln and Melrose Towers.
• One World ArtsimportantStrategic or Co-development PartnerDelivers weekly youth art classes at Villages at Lincoln promoting peace and nonviolence through creative expression and community engagement as part of the It Takes a Village program.
• Taylor's TutoringimportantStrategic or Co-development PartnerProvides after-school tutoring groups for elementary and junior high/high school students at Villages at Lincoln computer lab as part of It Takes a Village program.
• Family Services of Roanoke ValleyimportantStrategic or Co-development PartnerFacilitates Positive Actions Group and Teen Outreach Program (TOP) at Villages at Lincoln to help adolescents develop healthy peer relationships and mental wellness through structured discussions, activities, and mentorship.
• Western Virginia Area Labor FederationimportantStrategic or Co-development PartnerLaunches summer pilot program offering weekly workshops and camps introducing teens to career pathways in skilled trades. Participants receive $200 stipends upon completion.
• Virginia Career Works-Blue Ridge RegioncoreStrategic or Co-development PartnerCommunity partner at the EnVision Center providing career counseling, job placement services, and workforce development resources.
• Commonwealth Catholic CharitiescoreStrategic or Co-development PartnerCommunity partner at the EnVision Center providing social services and support to residents.
• Carilion Clinic Community Health WorkerscoreStrategic or Co-development PartnerCommunity partner at the EnVision Center providing health services and community health worker support.
• Western VA Workforce BoardcoreStrategic or Co-development PartnerKey partner in Jobs Plus grant program providing workforce development and employment services.
• Roanoke City Department of Social ServicescoreStrategic or Co-development PartnerKey partner in Jobs Plus grant program providing social services coordination.
• Blue Ridge LiteracyimportantStrategic or Co-development PartnerKey partner in Jobs Plus grant program providing literacy education services.
• United Way of Roanoke ValleyimportantStrategic or Co-development PartnerKey partner in Jobs Plus grant program providing community resources and support.
• Total Action for Progress (TAP)importantStrategic or Co-development PartnerKey partner in Jobs Plus grant program providing employment and training services.
• Bank On Roanoke ValleyimportantStrategic or Co-development PartnerPartners with RRHA for financial literacy events including community cookouts and Roanoke Valley Saves Week initiative. Mayor Joseph L. Cobb issued official proclamation for financial empowerment campaign.
• Feeding Southwest VirginiaimportantStrategic or Co-development PartnerPartners with RRHA for Summer 2025 Children's Feeding Sites Program providing free meals to children ages 18 and under at RRHA communities.
• Roanoke City Public SchoolsimportantStrategic or Co-development PartnerPartners with RRHA to host preschool application events at public housing sites including EnVision Center, Indian Rock Village, and Jamestown Place.
• Smart2StartimportantStrategic or Co-development PartnerPartners with RRHA for Little Learners, Big Beginnings: Preschool Applications Open House bringing early childhood education opportunities to RRHA communities.
• City of RoanokecoreStrategic or Co-development PartnerCity leaders working with RRHA on affordable housing initiatives including 12-acre land acquisition for new housing development. City Council appointed RRHA Board of Commissioners.
• U.S. Department of Housing and Urban Development (HUD)coreOthersPrimary federal funding agency providing operating subsidies, capital funds, and Section 8 voucher funding. Designated RRHA as EnVision Center demonstration site in November 2019. HUD designated Roanoke as an EnVision Center site.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Richmond Redevelopment and Housing Authority: Virginia's capital-city PHA operating a comparable mix of public housing and Housing Choice Vouchers with workforce and resident services programs. Most directly comparable state-level peer to RRHA in scale and mission.
• Lynchburg Redevelopment and Housing Authority: Smaller Central Virginia PHA with comparable mission and program mix. Closest geographic peer to RRHA in size and Southwest/Central Virginia operating context.
• Norfolk Redevelopment and Housing Authority: Hampton Roads PHA with similar housing-portfolio composition, HCV administration, and EnVision Center-adjacent resident services. Operates a same-state, same-mission model to RRHA.
• Danville Redevelopment and Housing Authority: Southside Virginia PHA with a portfolio and HUD program mix that mirrors RRHA's. Comparable in HUD funding exposure and small-to-mid-market operations.
• Charlottesville Redevelopment and Housing Authority: Virginia PHA operating public housing, vouchers, and self-sufficiency programming on a similar mid-sized scale. Useful comparative benchmark for programmatic service intensity.
• Hampton Redevelopment and Housing Authority: Virginia-based PHA running public housing, HCV, and homeownership programs for a mid-sized locality. Stronger regional comparison than large urban PHAs given similar scale and geography.

Broad incumbents

• Housing Authority of the City of Austin: Mid-to-large PHA known for aggressive workforce and self-sufficiency programming (similar to Jobs Plus/CMAA). Comparable mission and innovation pathway, with substantially greater geographic and demographic scale.
• Cuyahoga Metropolitan Housing Authority: Large, well-resourced metropolitan PHA frequently cited in HUD EnVision Center programming and resident-services best practices. Useful as a scaled, established peer against which to benchmark RRHA's service model.
• Alexandria Redevelopment and Housing Authority: Larger Virginia PHA operating in a higher-cost, more urban market. Comparable programmatically (public housing + HCV + workforce initiatives) and useful as a broader-incumbent benchmark.

Regional players

• Harrisonburg-Rockingham Community Services Board (Community Housing): Shenandoah Valley provider of subsidized and supportive housing adjacent to RRHA's Southwest Virginia service area. Comparable in regulatory framework but with a behavioral-health overlay.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoanokeHousing
• Facebookfacebook.com/RoanokeHousingAuthority
• LinkedInlinkedin.com/company/roanoke-redevelopment-and-housing-authority
• Instagraminstagram.com/rkehousing

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Roanoke Redevelopment And Housing Authority