La Meringaie
La Meringaie is a privately held Parisian artisanal pastry company founded in 2015, operating four retail boutiques in Paris and an e-commerce site that sell meringue-based desserts — chiefly signature pavlovas, meringuettes, macarons, and chocolates — to individual consumers, event clients, and hotel/restaurant partners, with a central workshop supplying all locations.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What La Meringaie does
La Meringaie is a privately held Parisian artisanal pastry company (SAS) founded in 2015 by Marie Stoclet Bardon and her partner Benoit, headquartered at 2 rue de Tocqueville in the 17th arrondissement of Paris. The company specializes in meringue-based desserts, with its signature product being the pavlova — a crisp meringue base topped with proprietary flavored whipped creams (lime, cocoa, blackcurrant, lime mint, lemon basil) and fresh seasonal fruits. The portfolio extends to meringuettes (small flavored meringues), Parisian and traditional French macarons, artisan chocolates sourced from a partner formerly of La Maison du Chocolat, babkas and brioche-style cakes, confiseries (marshmallows, fruit jams, marrons glacés), and gourmet gift baskets. Production is centralized in a single workshop in the 17th arrondissement that supplies all four retail boutiques located in central Paris (Lévis 17th, Cherche-Midi 6th, Martyrs 9th, Daguerre 14th), with products assembled fresh daily in each location.
The business operates across three primary revenue streams: direct-to-consumer retail through the four Paris boutiques, an e-commerce channel offering Click & Collect (2-hour minimum preparation) and Paris metropolitan courier delivery (€8.50-€15.75), and nationwide shipping of non-perishable SKUs (macarons, gift boxes, marshmallows, jams, chocolates). A custom event and B2B catering line serves weddings, baptisms, birthdays, corporate events, hotels, and restaurants with bespoke items including giant pavlovas for 20-35 people (€125-€220), letter and number-shaped pavlovas, macaron pyramids (38-184 units, €92-€425), and custom logos in meringue, with 72-96 hours advance order requirement. An online 'Personalized Pavlova Configurator' allows customers to select size (4/6/8 servings), cream flavor, and two fresh fruits.
The go-to-market combines product-led e-commerce, event-driven custom orders, and physical retail. Marketing is centered on the company website, email newsletter, in-store presence, and content including two published recipe books (2017 and 2025). The company remains under founder/family control, with Marie Stoclet Bardon serving as President, and has no disclosed institutional investment or M&A activity. Reported scale includes 4 boutiques, 100+ developed recipes, and a product catalog of approximately 20+ active SKUs across roughly eight product families, with a headcount of 11-50 employees.
La Meringaie firmographics
Firmographics- Name
- La Meringaie
- Legal name
- LA MERINGAIE SAS
- Website
- https://lameringaie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Meringaie is a privately held Parisian artisanal pastry company founded in 2015, operating four retail boutiques in Paris and an e-commerce site that sell meringue-based desserts — chiefly signature pavlovas, meringuettes, macarons, and chocolates — to individual consumers, event clients, and hotel/restaurant partners, with a central workshop supplying all locations.
- Ownership category
- akta.pro rank
La Meringaie industry classification
Industry- Product category
- Artisanal Pastry
- NAICS
- Specialty Food Retailers (4452)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Patisseries & Dessert Boutiques (CRAHAGAB)
- akta.pro secondary industries
- Dessert Cafes (Coffee + Desserts) (THAFADAH), Vegan/Allergen-Free Dessert Shops (THAFAGAL)
Keywords
Where La Meringaie is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
La Meringaie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail Product Sales: One-time purchase of pastries including pavlovas, meringuettes, macarons, babkas, cakes, chocolates, confections, and gift baskets through 4 Paris boutiques and e-commerce website.
- E-commerce Sales: Online ordering with Click & Collect at stores or delivery within Paris metropolitan area. Shippable products (macarons, gift boxes, marshmallows, jams) available for delivery throughout France.
- Custom Event Orders: Bespoke pavlovas for weddings, corporate events, baptisms, birthdays. Special sizes (number cakes, letter cakes, giant pavlovas for 20-35 people), custom shapes, and macaron pyramids for events.
- Corporate Catering: Artisanal fresh seasonal products for hotels and restaurants including breakfast, snacks, and dessert service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual pavlovas starting at €6.20 |
| Unit Pricing | Pay-as-you-go | Custom pavlovas €26.90-€52.00 |
| Unit Pricing | Pay-as-you-go | Gift boxes and gourmet baskets |
| Unit Pricing | Pay-as-you-go | Giant pavlovas for events |
| Unit Pricing | Pay-as-you-go | Meringuettes and confections |
| Unit Pricing | Pay-as-you-go | Macaron pyramids for events |
| Unit Pricing | Pay-as-you-go | Delivery fees within Paris area |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
La Meringaie product offering
Product offeringCore offering
La Meringaie is a Parisian artisan pastry shop that produces and sells handcrafted meringue-based desserts daily from a central workshop in the 17th arrondissement. Its core products are customizable pavlovas, bite-size meringuettes, Parisian and traditional French macarons, artisan chocolates, babkas and cakes, confiseries, and gourmet gift baskets, sold through four Paris boutiques, an e-commerce platform with Click & Collect and nationwide shipping for non-perishable items, plus tailored B2B supply for hotels, restaurants, weddings, and corporate events.
Product overview
La Meringaie is a Parisian artisan pastry shop specializing in meringue-based desserts, founded by Marie and Benoit Stoclet Bardon in 2015. The company operates 4 boutique locations in Paris and offers a diverse portfolio of products centered around their signature pavlovas (meringue with whipped cream and fresh fruits). The core offering includes customizable pavlovas available in multiple sizes and flavors (lime, cocoa, blackcurrant, etc.) with fresh seasonal fruits, complemented by bite-sized meringuettes in various flavors (chocolate, pistachio, praline rose, speculoos, hazelnut, blackcurrant), Parisian and traditional French macarons sold individually or in pyramids for events, artisan chocolates sourced from a partner formerly of La Maison du Chocolate (orangettes, mendiants, griottines), babkas and brioche cakes, confiseries including marshmallows and fruit jams, and gourmet gift baskets. The company also offers custom products for events including giant pavlovas for up to 35 people, letter and number-shaped pavlovas, and macaron pyramids for weddings and corporate events. A notable service feature is an online personalized pavlova configurator allowing customers to customize size, cream flavor, and fruits. Additional merchandise includes recipe books by the founder, branded aprons, tote bags, and insulated bags for transport. Products are available via e-commerce with shipping throughout France for select items, click & collect from 4 Paris locations, and local delivery in Paris and suburbs.
Differentiator
Problem solved
Functional benefit
Products and services
- Signature Pavlovas Handcrafted meringue-based desserts topped with whipped cream and fresh seasonal fruits, sold under named recipes (Odette, Marceline, Antoinette, Marianne, Pélagie) and configurable via the online Pavlova Configurator (4/6/8-serving sizes with flavors such as lime, cocoa, blackcurrant, lime-mint, lemon-basil). Most recipes are gluten-free.
- Meringuettes Bite-sized small meringues (40g sachets) in flavors including chocolate, pistachio, praline rose, speculoos, hazelnut, blackcurrant, and plain, produced daily in the 17th arrondissement workshop.
- Macarons (Parisian & French-style) Parisian-style macarons inspired by signature pavlovas (Pélagie, Félicité, Valentine, Gwendoline) alongside traditional French-style almond macarons; sold individually, in gift boxes, or assembled into event pyramids.
- Artisan Chocolates Chocolates sourced from an artisan formerly of La Maison du Chocolat, including orangettes (candied orange peel), mendiants, citronnettes, griottines, and gift-box assortments.
- Babkas & Cakes Tresse brioche breads and cakes in chocolate, plain, and cinnamon roll flavors with a crousti-moelleux (crispy-soft) texture.
- Confiseries & Sweets Marshmallows (fraise, fleur d'oranger, citron vert), fruit jams (framboise, mangue, orange, orange sanguine), marrons glacés, and dark chocolate spread.
- Paniers Gourmands (Gift Baskets) Gourmet gift boxes and hampers (including signature 'Hotte Gourmande' sets) combining pavlovas, macarons, chocolates, confiseries, branded merchandise, and recipe books for gifting occasions and corporate gifts.
- Giant Pavlovas (Pavlova Géante) Event-scale pavlovas supplied to weddings, baptisms, communions, bar-mitzvahs, and corporate events.
- Letter & Number Pavlovas Personalized meringue letters and numbers used as name cakes for birthdays, baptisms, weddings, and corporate events.
- Macaron Pyramids Event-scale tiered macaron displays for weddings and corporate celebrations, including pièces montées.
- Custom Event Pavlova Service Bespoke dessert service for weddings, baptisms, corporate events, and celebrations, with custom shapes, sizes, and branding baked into meringue.
- Fraisier Meringué Strawberry cake with a gluten-free meringue biscuit base, lime whipped cream, and seasonal strawberries, replacing the traditional génoise.
- Tarte aux Citrons Meringuée Classic lemon tart topped with meringue, available from individual (€6.80) to full tart (€62.00).
- Coeur Pavlova Heart-shaped pavlova for romantic occasions and Valentine's Day, starting at €41.50.
- Pièce Montée de Meringues Meringue wedding-cake pyramid consisting of 3 naked meringues for 8 people, 1 for 6 people, 1 for 4 people, and 1 individual meringue.
- Meringue Toute Nue Plain naked meringue base that customers dress at home with their choice of whipped cream, chantilly, ganache, ice cream, and fresh fruits.
- Polonaise (seasonal) Traditional French brioche soaked in passion fruit syrup with lime whipped cream, raspberry compote, and Italian meringue topping, sold seasonally.
- Pralinou (individual pavlova) Individual-serving pavlova priced at €5.00, featuring praline-flavored whipped cream.
- Boîte Cadeau Chocolats Signature gift box assembling orangettes, mendiants, griottines, and assorted chocolates, available for shipping throughout France.
- La Meringaie Recipe Books Cookbooks authored by founder Marie Stoclet Bardon: the 2017 first edition and the 2025 10th-anniversary edition featuring 50 recipes.
- La Meringaie Tote Bag Reusable cotton tote bag branded with the La Meringaie logo, sized for transporting pavlovas.
- Sac Isotherme (Insulated Bag) Insulated bag holding up to two 8-person pavlovas; keeps fresh products cool for 3 hours and refrigerated products for 1 hour.
- Meringuette Praline Rose Original small meringues sprinkled with pink praline, among the founding flavors sold since shop opening.
Quantifiable outcome
- Same-day freshness - pavlovas made and assembled daily in each shop
- +1 more outcomes
Companies that use La Meringaie
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
La Meringaie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
La Meringaie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- KitchenAidminorPromotional partnership for a game/contest (April-May 2021). Contest offered KitchenAid Artisan stand mixer (€699 value) and Pavlova recipe books as prizes. Limited-time marketing collaboration to drive brand awareness.
- La Maison du ChocolatcoreChocolates sourced from a partner artisan formerly of La Maison du Chocolat. This partnership provides access to premium chocolate products including mendiants, orangettes, citronnettes, and griottines. Quality-focused partnership for chocolate supply.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
La Meringaie competitors and assessment
Company assessmentDirect peers
- Ladurée: Historic Parisian macaron and patisserie house with boutiques worldwide. Closely comparable French patisserie competing for the same Parisian gifting, event, and premium dessert occasions as La Meringaie.
- Popelini: Parisian specialist patisserie focused on a single dessert category (choux à la crème) with boutiques in Paris. Comparable as a single-category French dessert boutique with online ordering and nationwide shipping.
- Carette Paris: Parisian tea room and patisserie with multiple locations across central Paris. Comparable as a Parisian dessert boutique serving in-store consumption, gifting pastries, and macarons.
- Dalloyau: Long-established Parisian patisserie (founded 1802) specializing in classic French pastries, macarons, and event desserts. Comparable as a multi-boutique Parisian patisserie with custom event orders and luxury gifting.
- Lenôtre: Renowned French patisserie and traiteur with strong event and hotel supply heritage. Comparable as a French luxury patisserie offering custom event desserts, gift boxes, and B2B hotel/restaurant supply.
- Hugo & Victor: Paris-based patisserie and chocolate house founded by pastry chefs, with multiple boutiques in Paris. Comparable as a French artisanal patisserie offering pastries, chocolates, and seasonal creations with custom event orders.
- Pierre Hermé Paris: Iconic Parisian luxury patisserie and macaron house with boutiques in Paris and internationally. Directly comparable as a French patisserie specializing in premium pastries, macarons, and signature creations sold through both retail boutiques and online channels targeting gifting and events.
- Sébastien Gaudard: Paris-based patisserie specializing in classic French pastries, viennoiseries, and custom event desserts. Comparable as a French artisanal patisserie with boutique retail and event-driven revenue.
Others
- La Maison du Chocolat: Premium French chocolate maker (existing supplier to La Meringaie via a former artisan). Comparable as a Parisian luxury chocolate and confections house serving gifting, e-commerce shipping, and corporate clients.
Emerging players
- Claire Damon (Des Gâteaux et du Pain): Parisian pastry chef's boutique specializing in signature pastries and cakes. Comparable as a single-chef artisanal patisserie with a small boutique footprint and strong reputation in the Parisian pastry scene.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
La Meringaie social profiles
Digital presenceLa Meringaie compliance and trust
Trust signalCompliance2 records
La Meringaie financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Meringaie leadership team
Management profileNumber of profiles
Profiles1 record
La Meringaie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Meringaie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Meringaie
What does La Meringaie do?
La Meringaie is a Parisian artisan pastry shop that produces and sells handcrafted meringue-based desserts daily from a central workshop in the 17th arrondissement. Its core products are customizable pavlovas, bite-size meringuettes, Parisian and traditional French macarons, artisan chocolates, babkas and cakes, confiseries, and gourmet gift baskets, sold through four Paris boutiques, an e-commerce platform with Click & Collect and nationwide shipping for non-perishable items, plus tailored B2B supply for hotels, restaurants, weddings, and corporate events.
Is La Meringaie a public or private company?
La Meringaie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Meringaie founded?
La Meringaie was founded in 2015. It employs 11 to 50 people.
Where is La Meringaie based?
La Meringaie is headquartered in Paris, France, in the Europe region.
How does La Meringaie make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are E-commerce Sales, custom Event Orders and corporate Catering.
Who are La Meringaie's main competitors?
Direct peers on record are Ladurée, Popelini, Carette Paris, Dalloyau, Lenôtre, Hugo & Victor, Pierre Hermé Paris and Sébastien Gaudard. La Maison du Chocolat is listed as an others. Claire Damon (Des Gâteaux et du Pain) is listed as an emerging player.
Does La Meringaie have an API?
No public API is recorded for La Meringaie.
What industry is La Meringaie in?
La Meringaie's product category is Artisanal Pastry. Its primary akta.pro industry code is CRAHAGAB, Patisseries & Dessert Boutiques, with a secondary code of THAFADAH, Dessert Cafes (Coffee + Desserts). Its NAICS code is 4452 and its SIC code is 2000.