What Explore Industries does

Explore Industries is a privately held, family-owned manufacturer of composite fiberglass swimming pools, spas, tanning ledges, and automatic pool covers, operating a portfolio of five consumer pool brands (Leisure Pools, Aviva Pools, Imagine Pools, Nexus Pools, Evo Pools) plus Integra Pool Covers and the Ultra Pool Care Squad franchise. Founded in 2000 in Gold Coast, Australia by Kerry and David Pain as Leisure Pools, the company has expanded to four manufacturing facilities totaling more than 635,000 square feet under roof, including the world's largest (Knoxville, Tennessee, 350,000 sqft) and second-largest (Marion, South Carolina, 225,000 sqft) composite fiberglass pool plants, plus facilities in New Braunfels, Texas and Yatala, Australia. The company's core technology is its Vinyl Ester Resin construction—used in approximately 70% of each pool shell—and the AQUAGUARD X gelcoat color system (imported from Allnex and backed by a 10-year warranty), which the company positions as superior to industry-standard polyester resin in corrosion resistance, ambient-condition tolerance, and osmosis protection.

The business is a multi-channel distribution play rather than a direct-to-consumer model. Products reach end customers primarily through 500+ independent Leisure Pools dealers in 23 countries, an additional 1,000+ Imagine Pools dealers accessed via an exclusive private-label relationship with PoolCorp, a North American Elite Dealer Program (launched 2025, 30+ locations) that functions as a franchise-lite channel, Evo Pools' direct home-builder partnerships for new construction, and a Global Projects and Developments division that collaborates with developers and contractors on large-scale residential, hospitality, and commercial installations. Reported scale includes 130,000–150,000+ pools installed globally, a portfolio of 77 unique pool designs across 200+ models and sizes, and a quoted installation timeline of 8 days or less from start to final invoice. Revenue, financial statements, and funding history are not publicly disclosed, and the company remains independent with no identified institutional capital or parent entity.

Name

Explore Industries

Legal name

Explore Industries USA, Inc.

Website

https://exploreindustries.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Explore Industries is a family-owned manufacturer of composite fiberglass swimming pools, spas, and pool covers, operating five pool brands (Leisure Pools, Aviva Pools, Imagine Pools, Nexus Pools, Evo Pools) plus Integra Pool Covers, distributed globally through 1,500+ dealers across 23 countries.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Fiberglass swimming pools
• Composite pool manufacturing
• Pool covers
• Pool dealer network
• In-ground pool construction

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool and Spa Sales: Explore Industries manufactures and sells composite fiberglass swimming pools, spas, and tanning ledges through its network of independent dealers and directly to home builders. Revenue is generated from the sale of pool products to dealers who then sell to end customers.
2. Private Label Manufacturing: Partnership with PoolCorp to manufacture Imagine Pools brand products - a mutually exclusive private label line distributed through PoolCorp's network of 1,000+ dealers.
3. Pool Cover Sales: Sale of automatic swimming pool covers under the Integra Pool Covers brand, manufactured in the company's Knoxville, Tennessee factory.
4. Elite Dealer Program: Dealers operate under Leisure Pools or Aviva Pools branding in exchange for exclusive territories, centralized marketing, and business support - a 'franchise-lite' model generating revenue through product sales to aligned dealers.
5. Global Development Projects: Collaboration with developers, contractors, and agents for large-scale residential, hospitality, and commercial projects involving premium fiberglass pools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Explore Industries manufactures and sells composite fiberglass in-ground swimming pools, spas, pool covers, and pool care services through a portfolio of five pool brands (Leisure Pools, Aviva Pools, Imagine Pools, Nexus Pools, Evo Pools) plus the Integra Pool Covers and Ultra Pool Care Squad brands. The company produces pools using proprietary Vinyl Ester Resin construction and AQUAGUARD X gelcoat technology, distributing primarily through a global network of 500+ independent dealers, home builder partnerships, and direct enterprise channels for large-scale developments across 23 countries.

Product overview

Explore Industries is a diversified fiberglass pool manufacturer operating a portfolio of five distinct pool brands (Leisure Pools, Aviva Pools, Imagine Pools, Nexus Pools, Evo Pools), a pool cover brand (Integra Pool Covers), and a pool care franchise brand (Ultra Pool Care Squad). The portfolio is structured around core manufacturing excellence—featuring proprietary Vinyl Ester Resin construction and AQUAGUARD X gelcoat technology—with brands differentiated by market positioning: Leisure Pools as the flagship mass-premium brand, Aviva Pools as the ultra-premium offering, Imagine Pools as a private-label program through PoolCorp, Nexus Pools as the contemporary lifestyle brand (2022), and Evo Pools as the home-builder partnership channel (2023). The company also operates the Elite Dealer Program for independent pool builders and serves large-scale developers through its Global Projects division. Manufacturing is anchored by four facilities including the world's largest and second-largest fiberglass pool plants, enabling distribution across 23 countries with 130,000+ installations.

Differentiator

Problem solved

Functional benefit

Brands

• Leisure Pools: Flagship brand recognized as one of the world's largest manufacturers of fiberglass swimming pools. Since 2000, Leisure Pools has distributed over 60,000 swimming pools around the globe, spanning 23 countries with a global network of 500+ independent Dealers.
• Aviva Pools
• Imagine Pools
• Nexus Pools
• Evo Pools
• Integra Pool Covers
• Ultra Pool Care Squad

Products and services

• Leisure Pools Flagship brand of composite fiberglass swimming pools and spas, with over 60,000 pools distributed across 23 countries through a global network of 500+ independent dealers. Built with Vinyl Ester Resin construction and AQUAGUARD X gelcoat with 10-year warranty.
• Aviva Pools Premium brand of stylish composite fiberglass pools crafted for distinctive design, refined detail, and elevated backyard experiences. Offers a boutique collection of dynamic in-ground composite fiberglass pools.
• Imagine Pools Private label brand of premium composite fiberglass pools manufactured in partnership with PoolCorp, distributed through a network of 1,000+ dealers and backed by a lifetime warranty.
• Nexus Pools Modern pool brand featuring an inspiring collection of contemporary fiberglass pool designs tailored to evolving homeowner preferences, focused on elevating the backyard swimming pool experience.
• Evo Pools Design-driven pool brand inspired by nature, blending water, landscape, and architecture for modern outdoor living. Specializes in home builder partnerships to streamline new construction pool installations.
• Integra Pool Covers Automatic swimming pool safety covers made with 17 oz Aegis acrylic coated vinyl, manufactured in Knoxville, Tennessee, providing safety, security, strength, and value for concrete, vinyl liner, and composite fiberglass pools.
• Ultra Pool Care Squad Premium pool cleaning and maintenance services operating through a franchised business model, leading an international network of pool service experts.
• Global Projects and Developments Strategic collaboration program for developers, contractors, and agents seeking premium fiberglass pools for large-scale residential, hospitality, and commercial projects. Offers custom-designed pools through a five-step process from initial online meeting to project launch.

Quantifiable outcome

• 4x increase in lead generation for dealers joining the Elite Dealer Program (Leisure Pools Coastal Mississippi case study)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PoolCorpcoreChannel Partner/ Reseller/ DistributorExplore Industries formed a long-term relationship with PoolCorp, the world's largest distributor of swimming pool products, to manufacture the Imagine Pools brand. This is a mutually exclusive private label line of composite fiberglass swimming pools distributed through PoolCorp's network of 1,000+ dealers.
• Mattimmo PoolsminorChannel Partner/ Reseller/ DistributorExplore Industries formed a long-term relationship with Mattimmo Pools, a pool distributor based in Belgium, to become their composite fiberglass swimming pool manufacturer for the European market.
• AllnexcoreTechnology or IntegrationAllnex is the leading global company for industrial coating resins. Explore Industries imports AQUAGUARD® X gelcoat from Allnex for use in all their pool manufacturing, providing superior UV, blister, and chemical resistance.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• River Pools & Spas: US fiberglass pool manufacturer and installer operating both a national dealer network and direct regional installation operations. Competes head-to-head in the residential in-ground fiberglass segment with comparable product positioning and dealer-led distribution.
• Thursday Pools: US-based fiberglass pool manufacturer with proprietary product features (e.g., beach entry, tanning ledges) and a national dealer network. Directly comparable in product offering, target customer (residential homeowners), and dealer-distributed go-to-market model.
• San Juan Pools: Long-established US fiberglass pool manufacturer offering a comparable molded fiberglass product line and dealer-network distribution. Direct overlap with Explore Industries' Leisure Pools, Imagine Pools, and Aviva Pools brands in the North American in-ground fiberglass segment.
• Compass Pools: Australian-based manufacturer of ceramic composite swimming pools, the most direct international competitor to Explore Industries' composite fiberglass pool business. Both companies compete head-to-head in Australia, Europe, and parts of Asia with similar molding-based construction and dealer-distribution models.

Others

• Pool Corporation (PoolCorp): World's largest wholesale distributor of swimming pool products, supplies, and equipment — currently the exclusive distributor of Explore Industries' Imagine Pools private-label brand to 1,000+ dealers. Channel partner and a critical go-to-market enabler rather than a direct competitor.
• AstralPool: European pool equipment manufacturer owned by Fluidra, supplying pumps, filters, lighting, and pool accessories — also an existing partner brand to Explore Industries. Adjacent participant in the broader pool ecosystem rather than a fiberglass shell competitor.

Regional players

• Blue Haven Pools & Spas: Australian pool builder and franchise network headquartered in Sydney, primarily serving the Australian residential pool market. Comparable as a regional pool industry participant but with a stronger builder/installer orientation and limited fiberglass manufacturing footprint.

Broad incumbents

• Hayward Holdings: Major US-based pool equipment manufacturer (pumps, filters, heaters, automation) and an existing partner brand to Explore Industries. Operates across the broader pool products ecosystem rather than manufacturing shells, but competes for the same dealer shelf-space and homeowner wallet share.
• Latham Pool Products: North America's largest manufacturer of vinyl liner pools and a significant producer of fiberglass pools and pool covers. Operates a much broader product portfolio than Explore Industries across multiple pool construction types, giving it broader channel reach but less specialization in premium fiberglass.
• Pentair: Global leader in pool equipment, water treatment, and flow technologies serving both residential and commercial pool markets. A broad incumbent supplying complementary pool equipment to fiberglass pool manufacturers like Explore Industries, with overlapping dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/exploreindustries
• LinkedInlinkedin.com/company/exploreindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Explore Industries