Alta Group

What Alta Group does

Alta Group is a Singapore-headquartered, dual-regulated digital marketplace and securities exchange for alternative assets, serving both individual accredited investors and institutional clients across Southeast Asia. The platform enables tokenized trading of private equity, private credit, funds, and luxury assets via its blockchain-powered Alta Exchange, with additional offerings including primary investment opportunities, a secondary market for early liquidity, fund management services, and a white-label Private Markets as a Service (PMaaS) technology stack for financial institutions. Scale signals include 700+ companies and funds currently raising capital, USD 53B+ in deals mandated for investor syndication, and 2,000+ completed transactions on the platform.

The company operates through multiple legal entities aligned to its licensing footprint: Alta Alternative Investments Pte. Ltd. (holder of a Monetary Authority of Singapore Capital Markets Services licence for dealing in securities and exempt financial advisor status), AltaX Pte. Ltd. (MAS-recognised market operator), and Alta Sdn. Bhd. (Securities Commission Malaysia-recognised market operator for equity crowdfunding). Originally founded as Fundnel in 2015, the company rebranded to Alta Group and in October 2022 acquired Hg Exchange (HGX), renaming it Alta Exchange to add native tokenization, digital custody, price discovery, trade matching, and settlement to its marketplace.

Revenue mechanics combine transaction fees on exchange trades, recurring management fees on institutional fund mandates, and licensing fees on PMaaS white-label deployments. Distribution is hybrid: a self-serve digital channel (web plus iOS and Android apps) targets individual investors, while direct enterprise sales cover institutional fund management and B2B technology licensing. Notable named issuer transactions include Grab (USD 206.1M raised), SpaceX (US$24M initial commitments via a VCC fund structure), Discord, Neuralink, Hamilton Lane, and Port Ellen whisky listings.

Name

Alta Group

Legal name

Alta Alternative Investments Pte. Ltd.

Website

https://altagroup.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Alta Group is a Singapore-headquartered, MAS- and SC Malaysia-regulated marketplace and blockchain-powered securities exchange enabling tokenized trading of private equity, private credit, and luxury assets for individual and institutional investors.

Ownership category

akta.pro rank

Product category

Alternative Asset Trading & Marketplace

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Introducing Broker (IB) (FSAEACAE)

akta.pro secondary industries

Equities Trade Execution Platforms (ATS/MTF/ECN) (FSAFANAA), Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Alternative asset marketplace
• Private securities exchange
• Tokenized investment platform
• Private equity investing
• Digital asset custody

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Transaction Fees: Platform likely charges transaction fees on trades executed through Alta Exchange for both primary and secondary market transactions
2. Fund Management Services: Customized managed solutions and fund strategies for institutions generating management fees or performance fees
3. Private Markets as a Service (B2B): White-label technology solutions provided to financial institutions

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alta Group runs Southeast Asia's marketplace for alternative assets, enabling investors to buy and sell tokenized securities backed by private equity, private credit, funds, and luxury assets. Its core platform, Alta Exchange, combines a blockchain-powered securities exchange with tokenization and digital custody, supporting both primary capital raising and secondary market trading. The company also offers Fund Management Services for institutions and a white-label Private Markets as a Service solution for financial institutions.

Product overview

Alta Group is a Singapore-based digital marketplace for alternative investments, formerly known as Fundnel, operating as a platform-plus-modules architecture. The core product is Alta Exchange, a next-generation blockchain-powered securities exchange that enables trading of tokenized securities. Surrounding this core exchange are investment product modules including Private Equity, Private Credit, Luxury Assets, and Secondary Market trading. The company also offers Fund Management Services for institutional investors and a regional variant, Alta Malaysia, serving the Malaysian market. Additionally, Alta provides Private Markets as a Service (Technology) as a white-label solution for financial institutions. The platform supports over 700 companies and funds raising capital, with USD 53B+ worth of deals mandated for investor syndication and 2,000+ completed transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Alta Exchange: Next-generation blockchain powered securities exchange for trading tokenized securities backed by private equity, private credit, funds, and luxury assets.
• Alta Malaysia
• AltaX

Products and services

• Alta Exchange A next-generation blockchain-powered securities exchange enabling price discovery, trade matching, and transaction settlement for alternative assets including private equity, private credit, funds, and luxury assets.
• Private Equity Investment opportunities in innovative private firms, allowing investors to access equity in high-growth companies before public markets.
• Private Credit Debt-based investment offerings providing yields with lower volatility and portfolio diversification through private lending instruments.
• Luxury Assets Investment opportunities in high-performing rare collectibles including rare whiskies, wines, and other premium tangible assets, offered as tokenized securities on Alta Exchange.
• Secondary Market Platform enabling investors to buy and sell their alternative investment positions before maturity, providing liquidity for otherwise illiquid assets.
• Fund Management Services Customized managed solutions and fund strategies tailored for institutional investors, expanding access to alternative investments through bespoke vehicles.
• Alta Malaysia A localized platform enabling investors to support Malaysian businesses, operating as a recognized market operator for equity crowdfunding in Malaysia under Securities Commission Malaysia regulation.
• Private Markets as a Service (PMaaS) An end-to-end white-label solution connecting financial institutions to private markets infrastructure, enabling institutions to leverage Alta's tokenization, custody, and exchange technology stack under their own brand.
• Alta Mobile App Mobile application available on iOS and Android platforms for accessing the Alta alternative investment platform, including browsing deals, investing, and secondary market trading on-the-go.

Quantifiable outcome

• 700+ companies and funds currently raising capital on platform
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hg Exchange (HGX)coreStrategic or Co-development Partner · 31 October 2022Acquired Hg Exchange (HGX), a private digital securities exchange in Southeast Asia, making it a wholly-owned subsidiary renamed to Alta Exchange. This strategic acquisition enabled Alta to support tokenization and digital custody of alternative assets, enhancing access and liquidity for private securities trading.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moonfare: Moonfare is a digital private equity platform allowing individual investors to access top-tier PE funds with lower minimums, comparable to Alta's private equity and private credit fund investment offerings.
• Securitize: Securitize is a digital securities platform providing tokenisation, issuance and secondary trading infrastructure for private securities and funds, directly comparable to Alta Exchange's blockchain-powered securities venue and digital custody capabilities.
• iCapital Network: iCapital provides a technology platform that connects wealth managers and advisors to alternative investments including private equity, private credit and hedge funds, paralleling Alta's Fund Management Services and marketplace model.
• Forge Global: Forge operates a leading global private securities secondary marketplace with pre-IPO and late-stage share trading, directly comparable to Alta Exchange's tokenised secondary market for private equities and venture-backed companies.
• EquityZen: EquityZen is a private securities investment platform providing individual investors with access to pre-IPO company shares via structured secondary offerings, closely mirroring Alta's core private equity access offering.
• Masterworks: Masterworks is a platform for fractional investing in blue-chip art, directly comparable to Alta's Luxury Assets vertical (rare whiskies, wines and other premium collectibles) that uses tokenisation and regulated exchange infrastructure.
• SharesPost: SharesPost provides a private company investment marketplace and secondary trading platform, historically focused on late-stage tech and growth equity secondary transactions similar to Alta's US tech secondary use cases.

Broad incumbents

• Carta: Carta is a broad cap-table management and private market infrastructure platform that has expanded into secondary liquidity and fund administration, making it a broader incumbent competitor with overlapping capabilities in private securities access and exchange.

Emerging players

• Arta Finance: Arta Finance is a digital wealth platform offering accredited investors access to alternative investments including private equity and credit, overlapping with Alta's institutional and accredited investor marketplace model.

Regional players

• ADDX (Asia Digital DX): ADDX is a Singapore-based regulated digital exchange for private market securities, operating in the same SEA jurisdiction as Alta with overlapping tokenised private equity and fund offerings, making it the most direct regional competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xtwitter.com/AltaGroupCo
• Facebookfacebook.com/Alta.Exchange
• LinkedInlinkedin.com/company/altagroupco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Group