TRAIN
TRAIN is a non-profit live music venue in Aarhus, Denmark, hosting diverse concerts across genres. It operates a 1,650-capacity main hall and a 350-capacity TRACK hall, serves as a designated Regional Venue, and runs educational and festival partnerships.
- Company typePrivate
- Founded1998
- HeadquartersAarhus, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingServices
What TRAIN does
TRAIN is a live music venue in Aarhus, Denmark, founded in April 1998 by Chris Anker-Petersen and operated since 2018 by TRAIN-Fonden, a non-profit cultural foundation without private commercial interests. The venue programs concerts across rock, pop, metal, jazz, folk, electronic, urban, and world music, serving a broad general audience alongside dedicated school and youth programming. TRAIN has held the Regionalt Spillested (Regional Venue) and Kulturelt Vækstcenter designation jointly awarded by Aarhus Kommune and Statens Kunstfond since 2000, most recently renewed for 2025-2028, anchoring its role as a central cultural institution for Aarhus and the broader Central Denmark Region. Operations are supported by 51-100 staff, supplemented by a volunteer program coordinated through a dedicated role.
TRAIN's operations are built on two physical assets: its legacy venue at Toldbodgade 6C, and a new purpose-built facility at Kalkværksvej 13 in the Sydhavnen urban renewal district, scheduled to open September 2026 at an estimated ~40 million DKK total build cost. The new facility houses two halls — the main TRAIN hall with 1,650 standing capacity and the secondary TRACK hall with 350 standing capacity — equipped with state-of-the-art sound and lighting systems funded by a 10.3 million DKK philanthropic donation from Salling Fondene. The platform supports a multi-format offering: ticketed concerts priced 180-520 DKK depending on hall and artist tier, on-site food and beverage service, venue rental for private and corporate events, and merchandise operations for touring artists. Ticketing is executed through Ticketmaster DK as the primary distribution channel.
TRAIN's revenue model blends transactional income with public-sector co-funding tied to its Regional Venue status and targeted philanthropy. Beyond concerts, the venue generates revenue via private event rentals, operates the 4LIVE educational program in collaboration with Aarhus University and municipal schools, and maintains an extensive partner network with festivals such as SPOT, NorthSide, Tinderbox, Aarhus Festuge, Sydhavnens Festival, and PLAZA, as well as cultural actors like Kulbroen, Frontløberne, and LMS — Levende Musik i Skolen. Governance is provided by a five-member foundation board drawing on music industry (Universal Music Group / United Stage Group), legal, public-sector, and academic expertise.
TRAIN firmographics
Firmographics- Name
- TRAIN
- Legal name
- TRAIN-Fonden
- Website
- https://train.dk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRAIN is a non-profit live music venue in Aarhus, Denmark, hosting diverse concerts across genres. It operates a 1,650-capacity main hall and a 350-capacity TRACK hall, serves as a designated Regional Venue, and runs educational and festival partnerships.
- Ownership category
- akta.pro rank
TRAIN industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where TRAIN is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
TRAIN business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream through concert ticket sales via Ticketmaster DK. Ticket prices range from approximately 180-520 DKK depending on the artist and venue (TRAIN main hall or TRACK secondary hall).
- Food and Beverage: On-site bar and refreshment sales during concerts and events. The venue operates bars at both TRAIN and TRACK locations.
- Venue Rental: The venue offers rental opportunities for external events and private functions at both TRAIN and TRACK facilities.
- Merchandise Sales: Merchandise sales at concerts where bands and artists bring their own merchandise, sold through a merchandise booth located outside the concert halls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard concert tickets |
| Transaction based/ take rate | Pay-as-you-go | Premium artist tickets |
| Transaction based/ take rate | Pay-as-you-go | TRACK venue tickets |
| Transaction based/ take rate | Pay-as-you-go | Special events and holiday concerts |
| Transaction based/ take rate | One time/ perpetual license | Gift cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TRAIN product offering
Product offeringCore offering
TRAIN is a live music venue in Aarhus, Denmark, operating two concert halls (TRAIN main hall with 1,650 standing capacity and TRACK secondary hall with 350 standing capacity) that host concerts across genres such as rock, pop, metal, jazz, folk, electronic, and world music. The venue sells tickets to consumers through Ticketmaster DK, operates on-site food and beverage service, offers venue rental for private and corporate events, and runs educational programs such as 4LIVE in partnership with schools and Aarhus University.
Product overview
TRAIN is a live music venue in Aarhus, Denmark, operating as a platform with two distinct concert halls: TRAIN (main hall, capacity 1,650) and TRACK (secondary hall, capacity 350). Originally located in Toldbodgade since 1998, the venue is relocating to Sydhavnen in September 2026 with upgraded facilities. The venue serves as a Regional Scene (Regionalt Spillested) designated by Aarhus Municipality and Statens Kunstfond, presenting a diverse range of musical genres from established international artists to emerging local talent. Beyond concerts, TRAIN offers educational programs like 4LIVE and venue rental services.
Differentiator
Problem solved
Functional benefit
Brands
- TRACK: The smaller concert hall at TRAIN's new Sydhavnen venue with a capacity of 350 standing guests.
Products and services
- TRAIN (Main Concert Hall)
- TRACK (Secondary Concert Hall)
- Venue Rental
Companies that use TRAIN
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
TRAIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TRAIN partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- LMS - Levende Musik i SkolencoreOngoing collaboration with LMS to present concerts at TRAIN and develop educational materials for schools and individual projects.
- Kultur & Æstetik, AU (Aarhus University)minorCollaboration with students from Kultur & Æstetik at AU on the 4LIVE educational project, designed according to primary school learning objectives.
- SPOT FestivalcoreCollaboration with SPOT Festival, one of Denmark's premier music festivals, on concert events and programming.
- Kulbroen / Kulbroens VennercoreCultural partner in Sydhavnen area collaboration. Jointly developing Sydhavnens Festival and PLAZA electronic music hybrid festival.
- A. Enggaard A/ScoreConstruction and development partner for the Sydhavnen venue project. Have been in close dialogue since 2018 on developing the new music venue.
- NorthSide FestivalcoreCollaboration with NorthSide Festival on events and cultural programming in Aarhus.
- Tinderbox FestivalcorePartnership with Tinderbox Festival on events and programming.
- Aarhus Festuge (Festugen)coreCollaboration with Aarhus Festuge on cultural events and programming.
- Sydhavnens FestivalcoreJointly developing and presenting Sydhavnens Festival, a new urban hybrid festival focused on electronic music.
- Aarhus VolumecoreCollaboration with Aarhus Volume on local music scene development and events.
- Aarhus Jazz FestivalcorePartnership with Aarhus Jazz Festival on jazz music events and programming.
- VinterjazzcoreParticipation in Vinterjazz festival programming.
- MUXminorCollaboration with MUX on events and cultural programming.
- HULminorPartnership with HUL on events and cultural initiatives.
- ToldermaniaminorCollaboration with Toldermania on events and programming.
- Black Star MusicminorPartnership with Black Star Music on events and cultural programming.
- Culture WorksminorCollaboration with Culture Works on cultural initiatives.
- GrimFestminorPartnership with GrimFest on events and programming.
- GløgglichminorCollaboration with Gløgglich on cultural events.
- PLAZAcoreJoint development of PLAZA, a new urban hybrid festival with focus on electronic music, in collaboration with Kulbroen and others.
- FrontløbernecoreCultural partner in Sydhavnen area development. Part of the planned creative and cultural ecosystem in the new neighborhood.
- Det Jyske KunstakademicoreEducational partner in Sydhavnen area. Part of the planned creative ecosystem with cultural and educational institutions.
- Aarhus KommunecoreMunicipal partner that designated TRAIN as Regional Venue and Cultural Growth Center. Ongoing collaboration on regional music development.
- Statens KunstfondcoreNational arts council that co-designated TRAIN as Regional Venue with Aarhus Kommune. Provides ongoing support for regional music development.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
TRAIN competitors and assessment
Company assessmentBroad incumbents
- DR Koncerthuset: Copenhagen's principal purpose-built concert hall operated by Danmarks Radio, hosting major touring acts and orchestral programming. Larger seated-format incumbent; comparable in scale tier and public-broadcaster funding model that underwrites programming.
- Live Nation Entertainment: Global live-entertainment conglomerate owning Ticketmaster and operating venues worldwide. The parent of TRAIN's primary ticketing partner and a structural counterparty/competitor in international artist routing that flows through Aarhus.
- AEG Presents: Global live-entertainment promoter and venue operator competing with Live Nation for international touring acts that reach Danish venues. Adjacent incumbent relevant to TRAIN's artist-routing competitive context.
Others
- ASM Global: Largest global venue-management and facility-services operator. Relevant adjacent infrastructure player that could plausibly partner with or compete against regional Danish venues at scale, particularly as Sydhavnen's urban-renewal ecosystem develops.
Direct peers
- VoxHall: Musikhuset-affiliated concert hall in Aarhus offering rock/pop programming with ~700 standing capacity. Local Aarhus competitor for touring Danish and international acts; highly comparable audience demographics and booking overlap.
- VEGA (København): Iconic Copenhagen music venue operating multi-hall format (Store Vega 1,500 + Ideal Bar/Lille Vega 500 + Ideal Bar) with comparable standing-room rock/pop/electronic programming. Closest functional twin to TRAIN's TRAIN/TRACK two-hall model and the most directly comparable Danish live-music venue operator.
Emerging players
- SPOT Festival: Aarhus-based annual showcase festival that is also an active TRAIN programming partner. Comparable mission around emerging Nordic artist development and regional music ecosystem support; structurally adjacent rather than head-to-head competition.
- Tinderbox Festival: Odense festival partnered with TRAIN. Adjacent operator in the Danish live-music festival space, helping frame TRAIN's positioning between single-night venue shows and multi-day festival bookings.
- NorthSide Festival: Major Aarhus-based music festival partnered with TRAIN. Adjacent live-music operator sharing the same talent pipeline and Aarhus audience, useful for benchmarking festival-vs-venue artist curation and ticketing dynamics in the region.
Regional players
- Posten (Odense): Regional Danish live music venue in Odense (capacity ~900) programming similar genre mix. Comparable tier of Danish municipal/regional venue serving an adjacent Jutland-Fyn market, useful for reading cross-city touring and ticketing benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TRAIN social profiles
Digital presenceTRAIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TRAIN leadership team
Management profileNumber of profiles
Profiles10 records
TRAIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TRAIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TRAIN
What does TRAIN do?
TRAIN is a live music venue in Aarhus, Denmark, operating two concert halls (TRAIN main hall with 1,650 standing capacity and TRACK secondary hall with 350 standing capacity) that host concerts across genres such as rock, pop, metal, jazz, folk, electronic, and world music. The venue sells tickets to consumers through Ticketmaster DK, operates on-site food and beverage service, offers venue rental for private and corporate events, and runs educational programs such as 4LIVE in partnership with schools and Aarhus University.
Is TRAIN a public or private company?
TRAIN is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TRAIN founded?
TRAIN was founded in 1998. It employs 1 to 10 people.
Where is TRAIN based?
TRAIN is headquartered in Aarhus, Denmark, in the Europe region.
How does TRAIN make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food and Beverage, venue Rental and merchandise Sales.
Who are TRAIN's main competitors?
Broad incumbents on record are DR Koncerthuset, Live Nation Entertainment and AEG Presents. ASM Global is listed as an others. Direct peers are VoxHall and VEGA (København). Emerging players are SPOT Festival, Tinderbox Festival and NorthSide Festival. Posten (Odense) is listed as a regional player.
Does TRAIN have an API?
No public API is recorded for TRAIN.
What industry is TRAIN in?
TRAIN's product category is Live Music Venue. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.