AfroGameuses
AfroGameuses is a French non-profit association founded in 2020 that promotes Black and Afro-descendant women's representation in video games, esports, and streaming across the Francophone world, serving 600+ community members through events, directories, mentorship, and corporate partnerships.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What AfroGameuses does
AfroGameuses is a French non-profit association (loi 1901) founded in October 2020 by Jennifer Lufau and headquartered at 20 Rue Edouard Pailleron, 75019 Paris. It is the first and only association in France dedicated specifically to the representation of Black women and Afro-descendant people in video games, esports, and streaming. The association serves approximately 600+ Francophone community members across France, Belgium, the Caribbean territories, La Réunion, Canada, and Africa, with regional ambassadors in five geographic zones. Its primary constituents are women and non-binary people from ethnic minorities who face racism, sexism, and toxicity in gaming, along with game studios seeking diverse talent and allied supporters of the mission.
The association's product portfolio is event- and community-led rather than technology-led. Annual flagship events include Game Changers (a professional conference on inclusive gaming, 6th edition scheduled for November 29, 2025 at École 42 in Paris), Gaming Queens (100% online Twitch event celebrating women in gaming), and ABENA Tournaments (100% female and Afro-Caribbean French esports tournament, launched in 2024 on Tekken 8 with a €2,100 prize pool). Other core offerings include the #EllesFontLeGame directory of diverse streamers and professionals, the Focus Jeux Vidéo monthly TV show produced with Cité des sciences et de l'industrie, Black In Gaming MeetUp networking events (in partnership with the US-based Black In Gaming Foundation), a Francophone resource center on ethnic diversity in gaming, and a mentorship program. The technology stack is non-proprietary: WordPress website, Twitch streaming, Discord community, Start.gg for tournament management, Eventbrite for ticketing, and HelloAsso for donations.
The business model is non-commercial and donation-supported. Individual membership is free; professional membership is €25 annually. Revenue streams include event ticket sales (€39 standard / €15 student for Game Changers 2025), corporate partnership contributions (Ubisoft since 2022, Virtuos since 2024, Homecoming Studio, Women in Games France, Casus Ludi, The Allyance, Homo Ludens, Black In Gaming Foundation, École 42, Cité des sciences), and recurring donations via HelloAsso. The association is governed by an elected Board of Directors (Conseil d'Administration) including Founder/President Jennifer Lufau, Vice-President Vanessa Chicout, and Secretary/Treasurer Eric Dupas Laigo, and is operated primarily by volunteers rather than paid employees.
AfroGameuses firmographics
Firmographics- Name
- AfroGameuses
- Legal name
- Afrogameuses
- Website
- https://afrogameuses.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AfroGameuses is a French non-profit association founded in 2020 that promotes Black and Afro-descendant women's representation in video games, esports, and streaming across the Francophone world, serving 600+ community members through events, directories, mentorship, and corporate partnerships.
- Ownership category
- akta.pro rank
AfroGameuses industry classification
Industry- Product category
- Gaming Community and Diversity Advocacy
- NAICS
- Arts, Entertainment, and Recreation (71), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity) (MPAFAIAJ)
- akta.pro secondary industries
- Fan Content Sharing & Media Hubs (clips, screenshots, replays, wikis) (MPAFAIAL), Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots) (MPAFAEAH)
Keywords
Where AfroGameuses is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
AfroGameuses business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Professionals pay an annual membership fee of €25. Gaming Campus partnership in 2021 offered a free programming workshop. Player/member membership is free. Revenue from membership provides operational funding for the nonprofit.
- Donations and crowdfunding: One-time or monthly donations accepted via HelloAsso platform. Initial crowdfunding campaign in 2020 funded the association's launch. Donations support event organization, workshops, and association charges.
- Event ticketing: Game Changers professional event generates revenue through ticket sales. 2025 pricing: Standard pass €39, Student pass €15. 2023 pricing: Normal rate €15, Reduced rate (students/precarious) €8.
- Corporate partnership contributions: Companies and institutions join as partners through annual contributions, gaining access to talent recruitment, workshop participation, and co-organized events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual membership for players, streamers, and students |
| Subscription | Annual | Professional/industry annual membership at €25/year |
| One time/ perpetual license | Pay-as-you-go | Game Changers 2025 standard pass at €39 |
| One time/ perpetual license | Pay-as-you-go | Game Changers 2025 student pass at €15 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
AfroGameuses product offering
Product offeringCore offering
AfroGameuses is a French nonprofit association (loi 1901) that runs community programs, professional events, and advocacy initiatives to increase representation of Black women and Afro-descendant people in the video game, esports, and streaming industries. Its deliverables include signature annual events (Game Changers, Gaming Queens, ABENA Tournaments), a directory of diverse professionals (#EllesFontLeGame), a monthly TV show on gaming (Focus Jeux Vidéo), networking meetups (Black In Gaming MeetUp), a mentorship program, and a resource center on ethnic diversity in gaming. Value is delivered via Discord community, Twitch streaming, in-person events, and corporate partnerships with studios such as Ubisoft and Virtuos.
Product overview
AfroGameuses is a non-profit association ( loi 1901) founded in 2020 dedicated to promoting diversity and inclusion in the video game industry. Rather than a technology product company, it operates a portfolio of programs including the annual Gaming Queens event, Game Changers professional conference, ABENA Tournaments esports initiative, #EllesFontLeGame directory of diverse professionals, Focus Jeux Vidéo television show, Black In Gaming MeetUp networking events, a resource center on ethnic diversity, and a mentorship program. All offerings are oriented toward advocacy, community building, and professional inclusion rather than commercial software or technology products.
Differentiator
Problem solved
Functional benefit
Brands
- ABENA Tournaments: First 100% female and Afro-Caribbean French esports tournament initiative focused on Tekken 8, organized during the Gamers Assembly.
- Game Changers
- Gaming Queens
- #EllesFontLeGame
- Black In Gaming MeetUp (BIG MeetUp)
- Focus Jeux Vidéo
Products and services
- Gaming Queens Annual flagship event celebrating women in video games through live Twitch streams featuring discussions, panels, quizzes, giveaways, and in-person activities at partner venues. Features speakers, streamers, and professionals from the gaming industry.
- Game Changers Annual professional event dedicated to inclusion and ethics in video games. Features conferences, roundtables, workshops, networking, and pitching sessions for students and industry professionals. The 6th edition is scheduled for November 29, 2025 at École 42 in Paris, with 14+ conferences and 30+ speakers.
- ABENA Tournaments 100% female and Afro-Caribbean French esports tournaments. First edition focused on Tekken 8, with qualifiers and finals at the Gamers Assembly in Poitiers. Prize pool of €2,100 with sponsorship from Intel, Institut Français, and Homo Ludens.
- #EllesFontLeGame Directory Directory of diverse streamers and video game professionals affiliated with the association. Features profiles including Andalyss, KaelooMG, Sasskeh, and professional contributors like game designers, narrative designers, and marketing specialists.
- Focus Jeux Vidéo Monthly television show in partnership with Cité des sciences et de l'industrie in Paris. Decrypts and popularizes video game industry issues through discussions and debates, streamed live on YouTube and held in-person at the venue.
- Black In Gaming MeetUp (BIG MeetUp) Networking events for Black and Afro-descendant video game professionals, launched in partnership with US-based Black In Gaming Foundation. Features evenings hosted at studios like Ubisoft Saint-Mandé for sharing experiences and developer pitches.
- Resource Center on Ethnic Diversity in Video Games Comprehensive documentation hub providing videos, articles, reviews, and podcasts on ethnic diversity in video games. Includes resources on minority representation, inclusivity in esports, and guides for diversity.
- Mentorship Program Program connecting video game industry professionals with young women and minorities seeking to enter the sector. The association acts as intermediary to support mentees in their professional projects.
Quantifiable outcome
- 600+ francophone women gamers in the community
- +3 more outcomes
Companies that use AfroGameuses
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AfroGameuses technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AfroGameuses partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, minor and major.
- Cité des sciences et de l'industriecorePartner for the monthly television show 'Focus Jeux Vidéo' broadcast from the Cité des sciences venue in Paris and live on YouTube. The show decrypts gaming industry issues and serves as a public education initiative. This is a long-term partnership spanning multiple seasons.
- HolyminorSponsor of Game Changers 2025, the annual professional inclusive gaming conference.
- École 42majorPrestigious French coding school hosting Game Changers 2025 at its Paris campus (96 Bd Bessières, 17th arrondissement). Provides venue access for the 6th edition of the annual professional gaming inclusion event.
- VirtuosmajorGame Changers 2025 sponsor. Founded in 2004, Virtuos is a leading game production company with 3,500+ professionals across Asia, North America, and Europe. Partnership aims to sensitize employees to inclusion initiatives.
- Swahili Esports ChampionscoreAfrican esports organization that inspired and partners with ABENA Tournaments. Their female Tekken 7 tournament model served as the blueprint for the first French 100% female Afro-Caribbean tournament.
- Fight ForwardminorEsports support structure that accompanies ABENA qualified players in Poitiers, ensuring their well-being and a healthy gaming environment.
- Gamers AssemblyminorFrance's longest-running esports LAN event in Poitiers. Hosted ABENA Tournaments finals from March 28 to April 2, 2024, providing venue and infrastructure.
- Black In Gaming FoundationcoreUS-based counterpart of Afrogameuses that organizes the BIG Awards to celebrate and reward Black gaming personalities with Netflix support. Partnership launched BIG MeetUp networking events in France for Black gaming professionals.
- UbisoftcoreCorporate partner since 2022, implementing actions for diversity in video games. Activities include dedicated coaching for female members, speaking engagements with group collaborators, and jointly organized events. Also collaborated with Women in Games France and Afrogameuses for recruitment coaching events.
- Homecoming StudiominorStudio from Montpellier working on diversity, equity, and equality in the gaming industry. Uses Afrogameuses resources and members to improve representation in developed games.
- Casus LudiminorAgency designing and producing playful and interactive experiences. Supports Afrogameuses through annual membership fees, knowledge sharing, and recruitment offers.
- Maratus GamesminorFirst partnership signed in January 2021 with the Belgian independent studio Maratus. Afrogameuses was recognized as the first association in France dedicated to better representation of Black women and Afro-descendants in video games.
- Gaming CampusminorPartnership announced July 2021 offering a free game programming initiation workshop for association members, aimed at diversifying the gaming industry through education.
- Women in Games FrancecoreAssociation of professionals working for gender parity in France's gaming industry. Regularly collaborates with Afrogameuses to organize initiatives and events promoting gender diversity.
- The AllyanceminorExpertise company on recruitment and diversity topics. Supports Afrogameuses in coaching candidates from minorities seeking to join the gaming industry.
- Homo LudensminorIndependent game studio committed to respecting all industry actors—players and professionals. ABENA Tournaments sponsor with prize pool support. Committed to quality games, social policy, and a transparent community.
- OrigamiminorIndependent media covering video games and imaginary cultures. Partner for Game Changers 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
AfroGameuses competitors and assessment
Company assessmentEmerging players
- GaymerX: Nonprofit organization and conference series dedicated to LGBTQ+ representation and safety in gaming. Comparable as a community-led inclusion nonprofit using events, content, and advocacy to fight toxicity and increase visibility — closely paralleling AfroGameuses' model.
- AnyKey: Nonprofit supported by Twitch and other industry partners promoting diversity, inclusion, and safety in competitive gaming and esports. Comparable because it addresses inclusion/toxicity at the intersection of gaming and esports — directly relevant given AfroGameuses' ABENA Tournaments esports initiative.
- Take This: Nonprofit addressing mental health and community safety in gaming through educational content and industry partnerships. Comparable as an inclusion-adjacent gaming nonprofit using conferences (PAX) and partner programs, overlapping with AfroGameuses' community safety and toxicity research work.
- Game Devs of Color: Community and showcase organization highlighting game developers of color through events, social media, and an open-source directory. Directly comparable to #EllesFontLeGame directory and the resource center, with shared mission of elevating minority voices in gaming.
- Diversify Games: Recruitment and consulting organization focused on increasing representation of underrepresented groups in the games industry. Comparable as a diversity-focused player in the gaming talent pipeline, with overlapping B2B services (recruiting diverse talent) and similar partner studios.
- POC in Play: Community organization amplifying people of color in the gaming industry through a directory, content, and events. Strong peer overlap — both maintain professional directories, host events, and serve ethnic-minority gaming professionals — but POC in Play operates primarily in English.
Direct peers
- Black In Gaming Foundation: US-based nonprofit celebrating and advocating for Black representation in gaming, organizing the BIG Awards with Netflix support. Direct peer because it pursues identical Black representation-in-gaming advocacy, has a formal partnership (BIG MeetUp) with AfroGameuses, and operates analogous community programs.
- Women in Games France: French association promoting gender parity in the video game industry through events, mentoring, and policy advocacy. Directly comparable because it addresses the same French gaming ecosystem, runs professional inclusion events (often in collaboration with AfroGameuses), and targets the same female talent pipeline.
Broad incumbents
- AbleGamers Foundation: Established US nonprofit focused on accessibility and inclusion in gaming for players with disabilities. Comparable as a specialized inclusion nonprofit serving a marginalized gaming community, though its dimension (disability) differs from AfroGameuses' ethnic/gender focus.
- Women in Games International: Largest global nonprofit advocating for women in the games industry, with chapters across multiple continents. Directly comparable mission (gender inclusion in gaming) but broader in scope than AfroGameuses' ethnic-specific focus and far more established globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AfroGameuses social profiles
Digital presenceAfroGameuses financial estimates
Financial estimateRevenue estimate
Valuation estimate
AfroGameuses leadership team
Management profileNumber of profiles
Profiles22 records
AfroGameuses funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AfroGameuses M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AfroGameuses
What does AfroGameuses do?
AfroGameuses is a French nonprofit association (loi 1901) that runs community programs, professional events, and advocacy initiatives to increase representation of Black women and Afro-descendant people in the video game, esports, and streaming industries. Its deliverables include signature annual events (Game Changers, Gaming Queens, ABENA Tournaments), a directory of diverse professionals (#EllesFontLeGame), a monthly TV show on gaming (Focus Jeux Vidéo), networking meetups (Black In Gaming MeetUp), a mentorship program, and a resource center on ethnic diversity in gaming. Value is delivered via Discord community, Twitch streaming, in-person events, and corporate partnerships with studios such as Ubisoft and Virtuos.
Is AfroGameuses a public or private company?
AfroGameuses is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was AfroGameuses founded?
AfroGameuses was founded in 2020. It employs 1 to 10 people.
Where is AfroGameuses based?
AfroGameuses is headquartered in Paris, France, in the Europe region.
How does AfroGameuses make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are donations and crowdfunding, event ticketing and corporate partnership contributions.
Who are AfroGameuses's main competitors?
Emerging players on record are GaymerX, AnyKey, Take This, Game Devs of Color, Diversify Games and POC in Play. Direct peers are Black In Gaming Foundation and Women in Games France. Broad incumbents are AbleGamers Foundation and Women in Games International.
Does AfroGameuses have an API?
No public API is recorded for AfroGameuses.
What industry is AfroGameuses in?
AfroGameuses's product category is Gaming Community and Diversity Advocacy. Its primary akta.pro industry code is MPAFAIAJ, Community Safety, Moderation & Trust Tools (UGC moderation, anti-toxicity), with a secondary code of MPAFAIAL, Fan Content Sharing & Media Hubs (clips, screenshots, replays, wikis). Its NAICS code is 71 and its SIC code is 7990.