What Peple does

Peple B.V. is a Dutch provider of integrated cloud software for human resources, payroll, financial administration, trade/logistics, and project administration, operating as the wholly-owned Dutch subsidiary of Norway-based Visma Group. The platform unifies five functional domains (HRM & Payroll, Finance, Trade, Projects, and Managed Payroll Services) on Visma Net technology: Peple Financieel runs on Visma Net Financials (hosted on Microsoft Azure), Peple HR & Payroll runs on Visma.net HRM & Payroll (hosted on AWS), and Peple Handel runs on Visma Net Logistics. Functional depth is anchored in Dutch regulatory specialization, including NIRPA-certified payroll experts, support for 800+ Dutch CAOs, automatic retroactive pay (TWK) calculation, and Discover & Check payroll validation. Notable technical components include an Open API framework with 120+ standard integrations, real-time salary calculation, AI-driven inventory optimization in the Logistics module, and ISO 27001 / ISO 9001 / ISAE 3402 Type 2 / DORA / EU Data Act certifications supporting sales to regulated buyers.

Revenue is generated through tiered monthly subscriptions and per-employee fees: Finance packages range from €550 to €800 per month with unlimited users and administrations; HR & Payroll pricing is €3.50 per employee per month for organizations under 1,000 employees, with custom pricing above that threshold; an optional Peple Managed Services offering runs on a per-payslip basis for organizations with more than 1,000 employees. Implementation is sold either as a fixed-fee FastTrack engagement (€10,000 for a six-week standardized rollout) or as custom Plus engagements delivered through certified Visma Expert Center partners (AccountOne, Arch-IT, Consolit, Databas, Marevisie). Go-to-market combines a direct enterprise field sales motion (phone/website demo at 085 029 9000) with this partner channel and a co-development layer (Severa, Solidbricks-Verhuur, Kjerner, Decoloop, HUSS) that extends vertical coverage into real estate, project-based services, production, and trade.

The customer base spans more than 2,000 organizations across Europe, with a disclosed concentration in Dutch education (600+ schools including Almeerse Scholen Groep and Dyade), healthcare (Aafje, Able2 Europe), professional services (Groenendijk Onderwijsadministratie, Confina), trade and wholesale (Bijl & de Jong, Van der Tang Trading), insurance advisory (Thoma), and hospitality (The July Hotels). Sales motion is segmented: education and healthcare buyers require CAO-specific workflows and deeper compliance positioning; SMB and wholesale buyers price-shop the Finance tiers; managed-services buyers (1,000+ employees) are sold on continuity and compliance rather than self-service functionality. The Peple platform sits inside the broader Visma ecosystem (17,500 experts worldwide, Visma App Store for integrations), giving the Dutch entity access to the parent's R&D, security infrastructure, and developer tooling while remaining a locally branded distribution and implementation layer.

Name

Peple

Legal name

Peple B.V.

Website

https://peple.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Peple B.V. is a Dutch cloud-software subsidiary of Visma Group that sells integrated HRM, payroll, finance, trade/logistics, and project-administration software to Dutch mid-market and enterprise customers via direct sales and a certified Visma Expert Center partner network.

Ownership category

akta.pro rank

Product category

Cloud ERP / Business Software (HR, Payroll, Finance and Logistics)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ), Spend Analytics & Reporting Support (BPAAAJAJ)

Keywords

• HR and payroll software
• Cloud financial administration
• Dutch payroll compliance
• Integrated business platform
• Trade and logistics software

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Finance Software: Monthly subscription fees for cloud-based financial administration software with tiered packages (Financieel, Financieel+, Financieel & Logistiek, Financieel+ & Logistiek). Unlimited users and administrations included.
2. Subscription - HR & Payroll: Per-employee monthly pricing for HR and payroll software with options for organizations under or over 1000 employees. Includes employee management, time off, expenses, and reporting.
3. Managed Services - Payroll Outsourcing: Full payroll outsourcing service with NIRPA-certified expertise. Priced per payslip per month. Includes guaranteed continuity, compliance with Dutch tax and social security regulations.
4. Implementation Services: Two implementation options: FastTrack (10,000 EUR for standardized 6-week implementation) and Plus (custom deep-dive analysis with certified partners).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Peple B.V. sells a unified cloud-based business platform covering financial administration, HR management, payroll processing, trade and logistics processes, and project administration, built on Visma Net technology and tailored to Dutch regulatory and CAO requirements. The offering is delivered as subscription software (Peple Financieel, Peple HR & Payroll, Peple Handel, Peple Projecten) plus optional NIRPA-certified outsourced payroll (Peple Managed Services), with implementation and support provided by certified Visma Expert Center partners.

Product overview

Peple is a unified cloud-based business platform for Dutch SMEs and public-sector organizations, built on Visma Net technology. The portfolio spans three core modules — Peple Financieel (financial management), Peple HR & Payroll (integrated HRM and payroll), and Peple Handel (trade and logistics) — offered individually or bundled in integrated packages. Peple HR & Payroll is built on Visma.net HRM & Payroll, while Peple Financieel and Peple Handel are built on Visma Net Financials and Visma Net Logistics respectively. Additional products include the Peple Payroll sub-module, Peple Projecten (project administration) bundled with Financieel+, and Peple Managed Services for fully outsourced payroll. The platform features an Open API with 120+ standard integrations and is delivered through implementation partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Peple Financieel (Visma Net Financials) Cloud-based financial management solution covering general ledger, accounts receivable and payable, e-invoicing, bank connections, fixed assets, VAT/ICP returns, multi-entity and currency support, project administration, budgets and forecasts, time registration, and CRM. Offered in packages from €550/month with unlimited users and administrations.
• Peple HR & Payroll (Visma.net HRM & Payroll) Integrated cloud HRM and payroll platform for Dutch organizations covering the full employee lifecycle from hire to retire, including employee management, absence and leave, document management, reporting, workflow approvals, expense claims, mobile access, API, conversation cycles, equipment provisioning, recruitment and digital signing. Payroll pricing from ~€3.50 per employee per month.
• Peple Payroll Dedicated Dutch payroll processing module within the HRM & Payroll suite with real-time salary calculations, support for hundreds of Dutch collective labor agreements, automatic retroactive pay (TWK) handling, digital payslip delivery, and integration with finance.
• Peple Handel (Visma Net Logistics) Cloud-based trade and logistics solution covering the full cycle from procurement to sales, including AI-driven inventory management, landed cost calculation, warehouse locations, sales and purchase order automation, and barcode scanning (ScanView) integration. Available as a standalone or bundled with Financieel from €650/month.
• Peple Projecten (Project Administration) Project administration module integrated within the Financieel+ package, offering budget and forecast management, project tasks and phases, time registration and approval, allocation rules, and project invoicing.
• Peple Managed Services (Outsourced Payroll) Outsourced payroll processing service delivered by NIRPA-certified professionals, guaranteeing continuity, compliance with Dutch CAO and wage legislation, and a personalized annual calendar aligned with pay dates. Priced per payslip per month and available for organizations with over 1,000 employees.

Quantifiable outcome

• Organizations using FastTrack implementation go live within 6 weeks
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability4 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AccountOnecoreImplementation/ SI/ Consulting PartnerIT service provider from East Netherlands helping clients automate processes. Specializes in Finance, Projects, Logistics, Transport, Food/Non-food Wholesale, and Financial Services. Provides implementation and ongoing consulting for Visma Net solutions.
• Arch-ITcoreImplementation/ SI/ Consulting PartnerAll-round Visma Expert Center with diverse customer base. Also develops FuneralView funeral software in their own development department. Specializes in funeral services, hospitality, and real estate sectors.
• ConsolitcoreImplementation/ SI/ Consulting PartnerVisma partner since 2000. Works transparently with personal attention and close involvement throughout automation projects. Specializes in non-food wholesale, trade processes, and installation/service industries.
• DatabascoreImplementation/ SI/ Consulting PartnerHelps companies optimize administrative processes. Distinguished by business consultants who help identify and solve unclear problems. Specializes in NPOs, media production companies, theater, and real estate.
• MarevisiecoreImplementation/ SI/ Consulting PartnerStrategic partner for seamless Visma Net implementation. Makes complex administrative processes transparent through technical expertise, strong project management, and change management experience.
• HUSSminorStrategic or Co-development PartnerSoftware innovator with 30 experts over 15 years. Transforms technological dreams into tangible reality. Specializes in trade and wholesale, installation and assembly, commodity trade, and maritime sector.
• SolidbricksminorStrategic or Co-development PartnerInnovative modular software for construction, project development, and real estate. Provides property and rental management integrated with Visma Net Financials for real estate companies and housing corporations.
• SeveraminorStrategic or Co-development PartnerCloud-based project management solution for service organizations. Manages projects, hours, resources, and invoicing integrally in one system. Integrates with Visma Net for real-time insight.
• DecoloopminorStrategic or Co-development PartnerCPQ software (Configure, Price, Quote) for companies delivering custom products. Smart product configuration, automated pricing, and direct quote generation integrated with Visma Net.
• KjernerminorStrategic or Co-development PartnerERP software that fits business processes from day one. Ideal for organizations wanting custom ERP but needing to go live within months without massive budget. Specializes in production and food industry.
• ConsolitcoreImplementation/ SI/ Consulting PartnerImplemented Visma Net for Able2 Europe, supporting their international expansion with financial and operational process integration across European locations.
• AccountOnecoreImplementation/ SI/ Consulting PartnerVisma Expert Center that implemented Visma Net Financials for Thoma, supporting their transition to modern integrated HR and finance environment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Unit4: Unit4 is a Netherlands-origin cloud ERP vendor with strong finance, HR and project administration capabilities for mid-market services organizations - a portfolio that closely overlaps Peple Financieel, HRM and Projecten.
• SD Worx: SD Worx is a European HR and payroll services and software provider with a strong Dutch and Belgian presence, offering both managed payroll and HCM software that competes with Peple's HR/Payroll and Managed Services lines.
• Exact Online (Exact): Exact Online is a Dutch-origin cloud accounting and business software suite that targets the same SMB and accountant segments as Peple Financieel, with HR/payroll add-ons that overlap Peple's offering.
• AFAS Software: AFAS is the leading Dutch vendor of integrated HR, payroll and accounting/ERP software for SMB and mid-market. It directly competes with Peple on the same Dutch accounts with a similar integrated-suite proposition.
• Loket: Loket is a Dutch SaaS HR and payroll platform for SMBs and employers of mid-sized teams, directly competing with Peple's HR & Payroll product on Dutch CAO compliance, ease of use and pricing.
• Nmbrs: Nmbrs is a Dutch cloud HR and payroll SaaS (also under the Visma umbrella) that targets the same Dutch HR/Payroll buyers as Peple, making it a sibling-yet-rival within the Visma brand portfolio.
• Raet: Raet is a long-established Dutch HR and payroll software brand (also part of Visma) that competes directly with Peple for Dutch enterprise and public-sector HRM/Payroll accounts.

Broad incumbents

• ADP: ADP is a global incumbent in payroll, HR outsourcing and HCM software (including Run Powered by ADP in the Netherlands), offering broader scale resources than Peple across an overlapping Dutch enterprise payroll/HR target market.
• Sage: Sage is a global SMB-focused accounting and ERP vendor (Sage Intacct, Sage Business Cloud) that competes in the same Dutch finance/HR mid-market with a broader but less locally-CAO-specialized portfolio than Peple.
• Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a global cloud ERP platform that increasingly competes in the Dutch mid-market against Peple Financieel on financial administration, with a much larger partner ecosystem and roadmap investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peplenl

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peple