What Farage Printing Industries does

Farage Printing Industries is a privately held Iraqi systems integrator and value-added reseller founded in 2011 by CEO Michael Farage, headquartered in Erbil with additional branches in Sulaymaniyah, Baghdad, Mosul, and Basra. The company is the authorized distributor in Iraq for major international printing and graphics brands, including Xerox (its primary partner since 2011), Epson, 3M (appointed October 2023), Koenig & Bauer, Duplo, Glunz & Jensen (appointed June 2024), and Vicut, and it claims market leadership in digital printing solutions in Iraq since 2016, with more than 150 commercial and government clients.

Its core offering is built around three layers: hardware (office multifunction devices, digital production presses, wide format printers, industrial presses, prepress plate making systems, and CNC cutting solutions), software (Xerox DocuShare, YSoft SafeQ, PaperCut, Xerox FreeFlow Core, XMPie, Remark Office OMR), and managed print services. The managed services layer wraps these products with proactive fleet monitoring, automatic consumables reordering, secure print, user authentication, single point-of-contact support, and per-user/department/branch reporting, delivered against customized enterprise SLAs.

The business model combines one-time equipment sales (including leasing as an alternative to capital expenditure) with recurring managed print services contracts, consumables distribution across five Iraqi hubs holding 5,000+ SKUs, and software licensing and support. Customers are concentrated in enterprise verticals — banking (Trade Bank of Iraq), telecommunications (Zain), oil and gas (TAQA), retail (Carrefour), construction (First National Company), education (American University of Kurdistan, SABIS), and international organizations (WHO, UNDP) — reached through direct field sales, authorized sub-resellers (Hiwa Technology in Sulaymaniyah), and industry events such as 'The Future of Print' and Drupa participation. Documented outcomes include 20-40% cost savings and 22-28% print volume reductions across enterprise deployments, with no public revenue disclosure.

Name

Farage Printing Industries

Legal name

Farage Printing Industries

Website

https://farage.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Farage Printing Industries is a privately held Iraqi value-added reseller and managed print services provider, founded in 2011, distributing Xerox, Epson, 3M, Koenig & Bauer, Duplo, and Glunz & Jensen across five branches and serving 150+ enterprise and government clients with hardware, software, and recurring managed print services.

Ownership category

akta.pro rank

Product category

Enterprise Printing Equipment & Managed Print Services

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Printing Trades Machinery & Equipment (3555), Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industries

Managed Print Hardware (Fleet/Departmental Printers) (HDACAEAK), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Managed print services
• Enterprise printing solutions
• Printing equipment distribution
• Document management software
• Commercial graphics supplies

Headquarters

HQ city

Ankawa

HQ country

Iraq

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of printing equipment including multifunction printers, digital presses, wide format printers, scanners, plotters, and finishing equipment from partner brands (Xerox, Epson, 3M, Koenig & Bauer, Duplo, Glunz & Jensen). Revenue recognized as one-time transactions for hardware purchases.
2. Managed Print Services (MPS) Contracts: Recurring revenue from managed print services contracts covering equipment leasing, maintenance, consumables supply, proactive monitoring, and support. Contracts are typically multi-year with monthly or annual billing. Examples include Trade Bank of Iraq fleet replacement, TAQA with 14 devices, and Carrefour with 34 devices.
3. Consumables and Supplies: Sale of consumables including toner, ink, drums, and other supplies. Company maintains major distribution hubs across Iraq with over 5,000 products in stock to ensure rapid delivery.
4. Software Licenses and Support: Sale and support of document management software, print management software (Xerox FreeFlow Core, YSoft SafeQ, PaperCut), content management software (Xerox DocuShare, XMPie), and web-to-print solutions.
5. Technical and Post-Sales Services: Break-fix maintenance, preventive maintenance, technical support, and post-sales services including installation, training, and consulting on printing and document management solutions.
6. Machine Leasing: Leasing of printing machines to customers who prefer operational expenditure over capital expenditure for equipment acquisition.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farage Printing Industries is an authorized value-added reseller and service provider for international printing technology brands, distributing and supporting Xerox, Epson, 3M, Koenig & Bauer, Duplo, and Glunz & Jensen equipment in Iraq. The company sells printing hardware and consumables, delivers managed print services with proactive fleet monitoring, and implements document and print management software solutions for enterprise customers across banking, oil & gas, telecommunications, retail, government, and education sectors.

Product overview

Farage Printing Industries operates as a value-added reseller and service provider offering a comprehensive printing solutions portfolio. Their offering combines hardware products (office printing, graphic communications, industrial printing, and prepress equipment) with managed services (managed print services, consulting, outsourcing, leasing, and technical post-sales support) and software solutions (document management, print management, content management, pre-press, and web-to-print). The portfolio includes products from major international brands including Xerox, EPSON, 3M, Duplo, Koenig & Bauer, Glunz & Jensen, and Morgana, distributed through their network across Iraq.

Differentiator

Problem solved

Functional benefit

Products and services

• Workplace Solutions Printers, scanners and plotters designed for small to medium businesses, providing multifunction capabilities for office environments. Distributed and serviced under Farage's authorized partnerships with Xerox, Epson, and other brands.
• Graphic Communications
• Industrial Printing Solutions
• Prepress Machines
• 3M Commercial Solutions Commercial graphics and signage solutions including materials and products for signage, graphics, and visual communications applications. Distributed under authorized 3M partnership covering over 60,000 3M commercial solution products.
• Consumables Over 5,000 consumable products in stock with major distribution hubs across Iraq, including supplies, parts, and wear items for printing equipment.
• Managed Print Services
• Consulting & Outsourcing
• Leasing Machines
• Technical & Post-Sales Services
• Xerox DocuShare Enterprise Content Management
• SafeQ Print Management Software
• Xerox FreeFlow Core Pre-Press Software
• XMPie Web-to-Print and Personalized Communications
• PaperCut Print Management Software
• Remark Office OMR

Quantifiable outcome

• 22% reduction in pages printed in first 6 months (Carrefour)
• +5 more outcomes

Named customers14 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Glunz & JensencoreChannel Partner/ Reseller/ Distributor · 1 June 2024Glunz & Jensen appointed Farage Printing Industries as the new authorized distributor in Iraq in June 2024. Glunz & Jensen provides innovative, high-quality plate making equipment and solutions for the global prepress industry, including processing equipment for Offset and Flexo printing technologies.
• 3McoreChannel Partner/ Reseller/ Distributor · 2 October 20233M appointed Farage Printing Industries as the new authorized distributor in Iraq in October 2023. 3M is a Fortune 500 company with operations in 70 countries and sales in 200 countries. The partnership covers 3M Commercial Solutions including safety and graphics materials. Farage distributes over 60,000 3M products globally.
• XeroxcoreChannel Partner/ Reseller/ Distributor · 1 January 2011Xerox is the primary technology partner for Farage Printing Industries. The company has been a Xerox authorized distributor and partner since founding in 2011, winning multiple Xerox Partner of the Year awards (2013, 2014, 2016, 2019, 2021). Farage represents Xerox's complete portfolio including digital presses, multifunction devices, production equipment, and DocuShare content management solutions. The partnership has enabled Farage to become the market leader in Iraq since 2016.
• EpsoncoreChannel Partner/ Reseller/ DistributorEpson is a key technology partner for wide format and production printers. Farage Printing Industries was awarded Epson MEA Commercial Print Solutions Partner of the Year in 2021. The partnership covers Epson printers, plotters, and signage solutions for the Iraq market.
• Koenig & BauercoreChannel Partner/ Reseller/ DistributorKoenig & Bauer is a major industrial printing press manufacturer. Farage Printing Industries is an authorized distributor for Koenig & Bauer industrial printing solutions in Iraq, covering packaging and industrial printing applications.
• DuplocoreChannel Partner/ Reseller/ DistributorDuplo International is a leading manufacturer of finishing equipment for printing operations. Farage represents Duplo's range of post-press finishing solutions including folders, trimmers, collators, and booklet makers.
• VicutminorChannel Partner/ Reseller/ DistributorVicut (CNC Vicut) is a manufacturer of cutting equipment. Farage represents Vicut CNC cutting solutions for industrial and packaging printing applications.
• Morgana/PlockmaticminorChannel Partner/ Reseller/ DistributorMorgana (part of Plockmatic Group) provides document finishing solutions. Farage represents Morgana/Plockmatic finishing equipment for digital print operations.
• Xerox DocuSharecoreTechnology or IntegrationXerox DocuShare is an enterprise content management platform that Farage implements for government and enterprise customers to digitize, automate, archive, and manage content securely on-site or in the cloud. Farage hosted an Enterprise Content Management Seminar in Baghdad in 2019 with government agencies.
• Hiwa TechnologyminorChannel Partner/ Reseller/ DistributorHiwa Technology is an authorized reseller of Farage Printing Industries in Sulaymaniyah, extending distribution coverage in the Kurdistan region.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Konica Minolta Business Solutions Middle East: Konica Minolta provides office MFPs, production print, and managed print services via direct and partner channels in MEA — a comparable offering to Farage's workplace and graphic communications portfolio.
• Ricoh Middle East: Ricoh operates direct and channel sales for office printing, production print, and managed document services across the Middle East, addressing the same enterprise customers Farage serves with its Xerox-led MPS offering.
• Canon Middle East: Canon operates direct sales and authorized distributor networks across MEA for office MFPs, production print, and large-format solutions — competing with Farage's Xerox-anchored portfolio for the same enterprise fleet deals.
• Kyocera Document Solutions Middle East: Kyocera provides office printing hardware and managed document services via regional distributors and partners in MEA, competing for similar enterprise fleet contracts.
• Xerox Holdings (Middle East operations): Xerox's direct Middle East operations and broader channel. Farage is both a partner and a partial competitor in MEA; Xerox sells into the same enterprise segments via its own salesforce and other channel partners, defining the market Farage operates in.
• Lexmark Middle East: Lexmark's regional channel sells enterprise printing hardware and managed print services to similar mid-market and enterprise customers in banking, government, and education segments across the Middle East.
• Toshiba TEC Middle East: Toshiba sells managed print, multifunction devices, and document solutions through direct and partner channels in MEA, addressing the same enterprise fleet customers as Farage.
• HP Middle East: HP's regional print and managed services presence in MEA directly competes with Farage for enterprise managed print contracts, fleet standardization, and MPS deals across banking, government, and corporate accounts.

Regional players

• Al-Futtaim Technologies: UAE-headquartered technology VAR and systems integrator with printing, document management, and managed services offerings across the Middle East. Operates in overlapping enterprise segments but from a Gulf-based hub rather than Iraq.

Emerging players

• Y Soft Corporation: YSoft (also one of Farage's technology partners via SafeQ) provides enterprise print management software — secure print, fleet monitoring, and cost recovery — that competes at the software layer of MPS solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Farage_xerox
• Facebookfacebook.com/iraqxerox
• LinkedInlinkedin.com/company/xerox-iraq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farage Printing Industries