Website Services

What Website Services does

Website Services is a UK-based, founder-operated professional services firm founded in 2014 by Matt Janaszczyk that delivers SEO, website development, and website optimization services. It operates as a sole proprietorship — Matt is the solo operator with occasional support from a network of trusted specialists for design, content, and UX work. The service portfolio spans SEO Services (technical analysis, keyword research, website improvements, customer acquisition through Google ranking), Website Optimisation (a holistic bundling of SEO, conversion rate optimisation, analytics, and user-experience performance work), and an educational Guides hub. The firm has developed a niche specialisation in YMYL ('Your Money or Your Life') websites — health, finance, and accounting verticals where Google applies heightened E-E-A-T scrutiny — and is pursuing an accountant vertical buildout through dedicated SEO content.

The underlying technology is services-led rather than product-led: bespoke SEO audits, technical site analysis, and custom-built SEO, AI, and automation tools are used as service delivery instruments rather than packaged SaaS products. Business model is direct-to-consumer professional services with bespoke, quote-based pricing under multi-year contracts, with stated positioning as a cost-effective alternative to large agencies by removing overhead. GTM is fully direct: the website contact form, WhatsApp (+447472500074), email ([email protected]), and the founder's LinkedIn profile are the primary acquisition and conversion channels. No revenue figures, funding history, or institutional ownership are disclosed; the company is bootstrapped and founder-owned, with no evidence of external capital.

Name

Website Services

Website

https://website-services.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Website Services is a UK-based, founder-operated professional services firm founded in 2014 that delivers SEO, website development, and optimization services to small businesses through FTSE 250 companies, with a niche specialization in YMYL health, finance, and accounting verticals.

Ownership category

akta.pro rank

Product category

SEO and Website Optimisation Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industry

On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

• SEO services
• Website optimisation
• Website development
• Conversion rate optimisation
• Digital marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional SEO Services: Bespoke SEO services including website building, improvement, technical analysis, keyword opportunities, and analytics. Services are tailored to individual client needs with a focus on actionable data to fix problems and find opportunities.
2. Website Development Services: Building websites that are fast, responsive, SEO-optimized and user-friendly. Also improving existing websites.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Website Services is a solo-operator professional services firm that builds, improves and optimises websites for clients ranging from small businesses to FTSE 250 companies. Core deliverables include bespoke SEO services (technical SEO analysis, keyword research, audits, content optimisation), website development of fast and SEO-friendly sites, and holistic website optimisation combining SEO with conversion rate optimisation, analytics and user experience.

Product overview

Website Services is a professional services company offering a unified portfolio of website-related services. The core offerings consist of SEO Services (website development, improvements, and customer reach optimization), Website Optimisation (combining SEO, conversion rate optimisation, analytics, and UX/performance), and Guides (educational content). These services work together to help clients build, optimise, and grow their websites.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Bespoke professional SEO services covering SEO audits, technical SEO analysis, keyword research, competitive analysis, on-page optimisation, content recommendations and customer acquisition via Google rankings. Targeted at SMEs and FTSE 250 organisations that need organic search visibility, including YMYL health and finance websites requiring E-E-A-T and trust-signal optimisation.
• Website Optimisation Holistic website optimisation service covering search engine optimisation, conversion rate optimisation, analytics and measurement, and user experience and performance improvements. Aimed at businesses that want a comprehensive, integrated approach (SEO + CRO + UX + analytics) rather than separate specialist engagements.
• Website Development Services Design and build of fast, responsive, SEO-optimised, user-friendly websites, as well as improvement of existing websites. Delivered by the founder as bespoke builds for clients ranging from small businesses to FTSE 250 companies.

Quantifiable outcome

• Position 1 ranking receives 10x more clicks than position 10 in the UK. Top 10 ranking is critical for visibility.
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ahrefs: Dominant DIY SEO tool platform that materially shapes customer-side substitution risk for any human SEO consultancy, including Website Services.
• Moz: Major SEO software platform with a professional services arm; competes in SEO strategy at software scale rather than the consultancy scale of Website Services.
• WebFX: Large US-based full-service digital marketing agency with a substantial SEO, content, and CRO practice; overlaps on core SEO services but at materially greater scale and a broader service portfolio.

Direct peers

• Hallam: UK multi-discipline digital marketing agency with a strong SEO practice serving SMB to enterprise; directly comparable geography and overlapping SEO, content, and CRO service lines.
• Screaming Frog: UK-origin SEO consultancy and tool developer (Screaming Frog SEO Spider); aligns on the blend of hands-on SEO services plus proprietary tooling and a small specialist-team operating model.
• Click Consult: UK SEO and PPC agency with technical SEO and content services for SMB and mid-market; very comparable customer segments and service mix to Website Services.
• The SEO Works: UK-based SEO agency offering technical SEO, content, web development, and digital marketing to SMB and mid-market clients - directly comparable service mix, geography, and customer profile.
• Wheelhouse Digital Marketing Group: US healthcare-focused digital marketing agency specializing in regulated, high-scrutiny verticals; closely comparable YMYL vertical specialization versus Website Services' health/finance focus.
• Builtvisible: UK technical SEO agency with content marketing and digital PR focus, serving B2B and enterprise clients; very comparable technical-first SEO positioning and clientele to Website Services.

Emerging players

• Surfer SEO: AI-driven SEO and content optimization platform; emerging player reshaping how SEO deliverables are produced and partially disintermediating traditional SEO services like Website Services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/matthew-janaszczyk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Website Services