Hea

What Hea does

Hea is an AI-powered health companion delivered primarily through WhatsApp that monitors daily wellness through voice and text check-ins, generating personalized risk alerts and health screening plans based on WHO, CDC, and NICE clinical guidelines. The platform combines natural language processing for conversational health interactions with statistical risk models and pattern recognition algorithms trained on medical-grade datasets, with claims of up to 88% accuracy in cardiovascular risk discrimination. The product targets two segments: health-conscious adults aged 30-55 seeking proactive preventive monitoring, and adult children caring for elderly parents remotely who want daily visibility into their parents' wellbeing.

The company operates on a self-serve, product-led go-to-market model with subscriptions priced at £9.99 for the first month, £20 per month ongoing, or £200 annually, alongside 1-, 3-, and 6-month gift subscription options at £20, £54, and £102 respectively. Distribution is purely digital via WhatsApp, with no app installation required and self-serve onboarding completed through the website (tryhea.com). Additional revenue streams under development include affiliate referral fees from a personalized Health Store© recommending clinically validated wearables (Withings, Oura Ring, Fitbit, Garmin) and wellness apps (Headspace, Calm, Muse), as well as B2B corporate wellness pilots currently in negotiation with employers.

Hea is incorporated as Hea Inc. in Delaware (US headquarters at 251 Little Falls Drive, Wilmington, DE 19808) with a UK operating subsidiary, HEA Europe Ltd (Company No. 15400266, Snowdrop Court, 21 Royal Engineers Way, London NW7 1TU). Founded in 2025, the company is in MVP testing with users aged 30-45 and is preparing its first UK-focused commercial launch in late 2025. It is co-founded by Alex Remez (former Founder & CEO of UNIM, a digital pathology company, with 13+ years in digital health and two prior exits) and Igor Ryabenkiy (Managing Partner at AltaIR Capital). The company claims trust from 3,000+ families (one source) or 2,000+ families (another) and a 4.9 Trustpilot rating across 2,007 reviews, but it remains pre-revenue with no disclosed funding rounds or institutional investor base beyond the co-founders' backing.

Name

Hea

Legal name

Hea Inc.

Website

https://tryhea.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Hea is a WhatsApp-delivered AI health companion monitoring daily wellness via voice and text check-ins, producing personalized risk alerts. It serves health-conscious adults and adult children of elderly parents through £20/month subscriptions, with UK launch planned for late 2025.

Ownership category

akta.pro rank

Product category

AI Health Monitoring

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• AI health monitoring
• Preventive wellness platform
• Voice health check-ins
• WhatsApp health companion
• Digital health screening

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Subscription - Monthly: Monthly subscription providing AI health companion with daily check-ins, medication reminders, monthly health reports, and GP appointment summaries. First month offered at discounted rate.
2. Individual Subscription - Annual: Annual subscription with discounted rate versus monthly billing. Provides same features as monthly with cost savings.
3. Health Store Affiliate/Partnership Referrals: Referral fees from recommending clinically validated products (wearables, supplements, apps) from partners. Products selected based on client health data and clinical validation.
4. B2B Wellness Pilots: Partnerships with companies for employee wellness programs (mentioned as in negotiation per investor page).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hea is an AI-powered health companion delivered via WhatsApp that monitors daily wellness through voice check-ins and symptom tracking. It analyzes patterns to detect early health risks, builds personalized screening plans based on WHO/CDC/NICE clinical guidelines, and sends proactive risk alerts. The service combines an AI assistant with a human care manager to deliver preventive, personalized healthcare without requiring any app installation.

Product overview

Hea is a single unified AI health companion product delivered primarily via WhatsApp. The core offering includes daily voice and text check-ins, symptom tracking, personalized health screening plans based on WHO/CDC/NICE guidelines, medication reminders, and proactive risk alerts. The product also includes a Health Store© for personalized wellness recommendations (apps, supplements, tools). A specialized 'For Parents' tier targets caregivers of elderly family members with additional family-sharing and monitoring features. The platform is positioned as a wellness companion, not a medical device, and is subscription-based with plans from £9.99/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Hea AI Health Companion Subscription AI health companion delivered via WhatsApp that performs daily voice and text check-ins, tracks symptoms, generates personalized health screening plans based on WHO/CDC/NICE guidelines, and issues proactive risk alerts with monthly health reports and GP-ready summaries.
• Hea Health Store Personalized recommendation feature that suggests clinically validated wearables, supplements, and wellness apps (e.g., Withings, Oura Ring, Headspace, Calm, Muse, Fitbit, Garmin) selected by a medical team based on the user's individual health data.
• Hea For Parents Tailored version of the Hea companion aimed at elderly parents and their adult children caregivers, offering daily check-ins, medication and appointment reminders, monthly GP-ready health summaries, mood and speech monitoring, and a shared dashboard for multiple family members.

Quantifiable outcome

• 88% accuracy in cardiovascular risk discrimination
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WithingscoreChannel Partner/ Reseller/ DistributorWithings Sleep Analyzer recommended for users with detected poor sleep quality. Part of Hea's Personalized Health Store© selection of clinically validated devices for sleep optimization.
• Oura RingcoreChannel Partner/ Reseller/ DistributorOura Ring recommended alongside Withings Sleep Analyzer for sleep tracking. Partner sleep programs offered to restore healthy sleep cycles.
• HeadspacecoreChannel Partner/ Reseller/ DistributorHeadspace guided meditation sessions recommended for users with signs of elevated stress. Part of stress reduction health solutions.
• CalmcoreChannel Partner/ Reseller/ DistributorCalm meditation app recommended for stress reduction alongside Headspace. Alternative option for guided breathing exercises.
• MuseminorChannel Partner/ Reseller/ DistributorMuse headband recommended for breathing exercises to promote relaxation and focus for users with elevated stress indicators.
• FitbitcoreTechnology or IntegrationFitbit wearables recommended for users with low daily activity to create personalized step challenges and motivate movement. Wearable data integration for health pattern analysis.
• GarmincoreTechnology or IntegrationGarmin wearables recommended for physical activity boost alongside Fitbit. Integration for daily activity data in health monitoring.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wysa: AI chat companion for mental wellbeing, with both consumer and employer/B2B distribution (similar to Hea's B2B wellness pilots). Closest peer in conversational AI wellness for both consumer and corporate wellness buyers.
• Woebot Health: Conversational AI companion for behavioral health, marketed to consumers and via B2B partnerships. Same AI-companion delivery pattern Hea applies to broader preventive health, including mood tracking and proactive nudging.
• Ada Health: Symptom-assessment AI companion offered as a direct-to-consumer subscription and via enterprise partnerships. Comparable as a personalized daily/AI health assistant built around conversational and risk-detection flows.
• K Health: AI-driven primary care companion for consumers that personalizes symptom assessment and connects users to clinicians. Closest direct analogue: same consumer-paid AI health companion motion that Hea targets via WhatsApp.
• Your.MD: Pre-symptom and lifestyle AI health companion for consumers, historically UK-rooted. Direct category competitor in personalized AI health guidance delivered asynchronously to individuals.

Broad incumbents

• Livongo (Teladoc Health): Chronic-condition digital health platform combining connected devices, AI nudging, and human coaching. Closest peer for the wearable data plus AI-coaching plus chronic-condition risk detection pattern in Hea's stack.
• Babylon Health (eMed): Broad telehealth and AI triage incumbent spanning consumer and enterprise populations. Overlaps with Hea on AI-driven consumer health engagement but offers physician consultations Hea disclaims.
• Maven Clinic: Digital health platform sold into employers and payers, with a strong consumer-paid core. Comparable as a digital health subscription that pairs AI/delivery surfaces with human care managers — analogous to Hea's AI plus care-manager blend.

Others

• Withings: Connected-health hardware partner (one of Hea's featured partners) building consumer medical-grade wearables with companion apps. Comparable as an ecosystem participant whose devices and data Hea integrates with and monetizes through the Health Store.

Regional players

• Cera Care: UK-focused home care provider for elderly and chronic-condition patients with technology-enabled monitoring. Most relevant UK peer for Hea's elderly parent monitoring use case, though Cera delivers in-person caregivers rather than an AI-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tryhea

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hea