Collections of Waikiki

What Collections of Waikiki does

Collections of Waikīkī is a private boutique retail operator founded in 2006 that curates and manages over 60 shops, spas, and restaurants embedded within four iconic beachfront Marriott International hotel properties on Kalakaua Avenue in Waikīkī, Honolulu: Sheraton Waikīkī, The Royal Hawaiian (a Luxury Collection Resort), Moana Surfrider (A Westin Resort & Spa), and Sheraton Princess Kaiulani. The company functions as a retail landlord and tenant-marketing platform, leasing arcades to a mix of locally-owned boutiques (e.g., Malie Organics, Martin & MacArthur, Tori Richard), national brands (e.g., Crocs, Honolulu Coffee, ABC Stores), spas (Moana Lani Spa, Abhasa Spa), and restaurants/luau (RumFire, Azure, Mai Tai Bar, Ahaʻaina), and aggregating them via a bilingual (English/Japanese) website, store directory, coupons platform, and Instagram-driven content marketing.

The underlying platform is a relatively standard content and directory web property with store listings, interactive hotel maps, a coupons section, a newsletter signup, and a blog ("About Hawaiʻi") aimed at tourist trip planning. Collections of Waikīkī is not a property owner; the real estate is owned by Marriott, and the company derives revenue from tenant leasing arrangements (including percentage rent or marketing fees) rather than from direct retail sales. Its go-to-market is direct-to-consumer foot traffic supplemented by digital marketing aimed at hotel guests, tourists, and local residents. The 11–50 employee headcount is consistent with a leasing/marketing operation rather than a vertically integrated retailer, and the company has remained privately held since inception with no disclosed funding, M&A, or parent-company history.

Name

Collections of Waikiki

Legal name

Collections of Waikīkī

Website

https://collectionsofwaikiki.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Collections of Waikīkī is a private retail operator that curates and leases over 60 shops, spas, and restaurants within four Marriott beachfront hotels on Waikīkī's Kalakaua Avenue, serving tourists, hotel guests, and local residents via a bilingual English/Japanese website and directory platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Tenant Leasing: Collections of Waikīkī generates revenue by leasing retail space to over 60 independent shops, spas, and restaurants operating within the four hotel properties. Tenants include fashion boutiques, beauty services, food and beverage outlets, and souvenir retailers, many locally owned and operated.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Collections of Waikīkī is a boutique shopping center that leases retail space to over 60 independent fashion boutiques, spas, and restaurants operating within four historic Waikīkī beachfront hotels (Sheraton Waikīkī, The Royal Hawaiian, Moana Surfrider, and Sheraton Princess Kaiulani). The company also provides an aggregated online directory, interactive hotel maps, coupon programs, and bilingual (English and Japanese) content marketing to drive foot traffic and tenant sales.

Product overview

Collections of Waikiki is a boutique shopping mall directory platform that aggregates over 60 retail shops, restaurants, and spa services across four iconic Waikiki hotels: Sheraton Waikiki, The Royal Hawaiian (Luxury Collection Resort), Moana Surfrider (A Westin Resort & Spa), and Sheraton Princess Kaiulani. The platform serves as a centralized directory featuring tenant brands including ABC Stores, Honolulu Coffee, Häagen-Dazs, Malie Organics, O'Neill, Chapel Hats, and Crocs for retail; dining options such as RumFire, Azure Restaurant & Bar, Mai Tai Bar, Kai Market, and A Royal Hawaiian Lū'au (Aha'aina); and spa services including Moana Lani Spa and Abhasa Spa. The offering also includes coupon/discount programs, interactive hotel maps, and multilingual support in English and Japanese.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Space Leasing at Sheraton Waikīkī Leased retail arcade space within Sheraton Waikīkī hotel at 2255 Kalakaua Avenue, offering approximately 20+ shops and restaurants to independent retail, dining, and spa tenants serving hotel guests and beachfront visitors.
• Retail Space Leasing at The Royal Hawaiian, a Luxury Collection Resort Leased luxury retail arcade space within The Royal Hawaiian hotel at 2259 Kalakaua Avenue, providing upscale boutique and spa space to tenants serving the resort's affluent guests.
• Retail Space Leasing at Moana Surfrider, A Westin Resort & Spa Leased retail arcade space within the historic Moana Surfrider hotel at 2365 Kalakaua Avenue, including the historic banyan tree courtyard area, providing shopping and dining space to tenants serving resort guests.
• Retail Space Leasing at Sheraton Princess Kaiulani Leased retail space within Sheraton Princess Kaiulani hotel at 120 Kaiulani Avenue, offering shop and service space to tenants serving hotel guests and Waikīkī visitors.
• Shopping Directory Centralized online directory of over 60 retail shops across the four Waikīkī hotel properties, featuring fashion boutiques, accessories, jewelry, souvenirs, and specialty stores, intended for tourists, hotel guests, and local residents.
• Dining Directory Centralized online directory of restaurants and bars across the four Waikīkī hotels, including fine dining, casual eateries, coffee shops, and beachfront bars, intended for visitors seeking on-property dining.
• Spa Directory Centralized online directory of spa services within the four properties, including Abhasa Spa at The Royal Hawaiian and Moana Lani Spa at Moana Surfrider, intended for tourists and hotel guests.
• Coupons and Promotional Offers Discount coupons and promotional offers program for shops, spas, and restaurants across the four hotel locations, distributed via the company website to drive tenant foot traffic and consumer purchases.
• Interactive Hotel Maps Interactive maps showing the layout of retail shops, restaurants, and amenities across Sheraton Waikīkī, The Royal Hawaiian, Moana Surfrider, and Sheraton Princess Kaiulani, intended to help visitors navigate the four properties.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Sheraton WaikīkīcoreStrategic or Co-development PartnerSheraton Waikīkī is one of four core hotel properties hosting Collections of Waikīkī retail spaces. The partnership provides prime retail arcade locations within the hotel for tenant shops and restaurants, serving the hotels guests and visitors. The Sheraton Waikīkī is part of Marriott International.
• The Royal Hawaiian, a Luxury Collection ResortcoreStrategic or Co-development PartnerThe Royal Hawaiian is a historic luxury hotel hosting Collections of Waikīkī retail spaces. The partnership provides upscale retail arcade locations within the hotel for luxury boutiques and services, serving the resorts affluent guests. The Royal Hawaiian is part of Marriott International Luxury Collection.
• Moana Surfrider, A Westin Resort & SpacoreStrategic or Co-development PartnerMoana Surfrider is a historic hotel hosting Collections of Waikīkī retail spaces across multiple levels including the historic banyan tree courtyard area. The partnership provides retail arcade locations serving the resorts guests. The Moana Surfrider is part of Marriott International Westin brand.
• Sheraton Princess KaiulanicoreStrategic or Co-development PartnerSheraton Princess Kaiulani is a hotel property hosting Collections of Waikīkī retail spaces. The partnership provides retail arcade locations within the hotel for various shops and services serving hotel guests. The Sheraton Princess Kaiulani is part of Marriott International.
• Marriott InternationalcoreStrategic or Co-development PartnerCollections of Waikīkī operates within four Marriott International hotel brands (Sheraton, The Luxury Collection, Westin), representing a significant hospitality partnership for retail operations at these properties.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Royal Hawaiian Center: Open-air boutique shopping and dining complex on Kalākaua Avenue in Waikīkī featuring 100+ shops and restaurants. Operates in the same submarket with the same tourist-shopper profile and overlapping luxury/premium tenant mix.
• International Market Place: Recently redeveloped open-air shopping, dining, and entertainment destination in the heart of Waikīkī. Direct competitor for tourist retail spend and for premium tenant leasing on Kalākaua Avenue.
• Waikīkī Beach Walk: Mixed-use shopping, dining, and entertainment promenade in Waikīkī anchored by Outrigger hotels. Comparable in scale and target customer (hotel guests and beachfront tourists) to Collections of Waikīkī.
• T Galleria by DFS, Hawaiʻi: Duty-free luxury retail anchor in Waikīkī operated by DFS Group. Competes for the same high-spend international tourist shopper and overlaps in luxury fashion, jewelry, and gift categories housed in the center's tenant mix.

Regional players

• The Shops at Wailea: Upscale open-air shopping center anchored by the Wailea resort complex on Maui. Comparable luxury beachfront retail positioning and resort-guest traffic model, but serves a different Hawaiian island.
• Whalers Village: Open-air beachfront shopping and dining center in Kāʻanapali, Maui. Comparable resort-anchored retail center targeting destination tourists in Hawaiʻi, but in a different island / geography and does not directly compete for Waikīkī foot traffic.

Broad incumbents

• Ala Moana Center: Hawaiʻi's largest open-air shopping center and the state's dominant retail landlord. Overlaps in tenant mix and Waikīkī-tourist shopper capture, but operates at much greater scale and with a broader (local + tourist) customer base.
• Hilton Hawaiian Village Waikīkī Beach Resort: Largest single hotel property in Waikīkī with its own extensive retail, dining, and spa offerings. Comparable in hosting a beachfront in-hotel retail and dining ecosystem that serves its own guests, and a potential peer/partnership opportunity given overlapping tourism-shopping economics.

Others

• Outrigger Hospitality Group: Hawaiʻi-based hospitality company operating multiple Waikīkī and broader Pacific properties including Waikīkī Beach Walk. A relevant adjacent operator given overlapping Waikīkī tourism-retail and resort-anchored shopping concepts.
• Kyo-ya Hotels & Resorts: Japanese-owned operator of four Waikīkī hotels (including Moana Surfrider, Sheraton Waikīkī, Royal Hawaiian, and Princess Kaiulani). Relevant adjacent counterparty given the deep Marriott/Waikīkī hotel ecosystem in which Collections of Waikīkī operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/collectionsofwaikiki
• Instagraminstagram.com/collectionsofwaikiki
• LinkedInlinkedin.com/company/collections-of-waikiki

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collections of Waikiki