TV Aerial Company

What TV Aerial Company does

Aerialforce is a UK-based, privately held field service business founded in 2013 that installs and repairs TV aerials, satellite dishes, CCTV and home security systems, TV wall mounts, and residential networking equipment including Starlink. It operates a distributed workforce of 130+ qualified local aerial engineers covering 170+ UK postcode areas, and claims 1,200,000+ lifetime customers served and 850,000+ completed jobs across 12+ years of trading. Service delivery is direct-to-consumer: customers book via a website form, a phone line (0333 060 8062), or a contact form, and an engineer is dispatched to the property for same-day completion in 4 hours or less.

The underlying technology is standard trade equipment (satellite dishes, TV and DAB/FM aerials, IP/HD CCTV, Ring video doorbells, wireless alarms, WiFi access points) rather than proprietary IP. The company does not disclose an API, software platform, or AI tooling; operational differentiation comes from the local-engineer network, a no-call-out-fee and price-match guarantee, a 12-month parts and labour warranty, and a same-day SLA. The website (aerialforce.co.uk) functions as the primary acquisition and booking surface.

The business model is professional-services unit pricing paid per job, with TV aerial installations starting at £139 + VAT and general services starting from £69. There are two revenue streams: one-off installation work (aerial, satellite, TV wall mount, CCTV, Ring doorbell, wireless alarm, Starlink, multiroom, networking) and repair/maintenance work including emergency call-outs. There is no recurring subscription, no enterprise/B2B contract base, no external funding, and no parent company. The legal entity is a private limited company registered in England (Company Registration 15877883; VAT GB 473 6810 72), and ownership appears closely held.

Name

TV Aerial Company

Legal name

Aerialforce

Website

https://tvaerialcompany.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Aerialforce is a UK private field-service company that installs and repairs TV aerials, satellite dishes, CCTV, security systems, and Starlink for residential customers, using 130+ local engineers across 170+ UK areas on a same-day, per-job basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Whyteleafe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Installation Services: One-time professional installation services for TV aerials, satellite dishes (Sky, Freesat, European), TV wall mounting, CCTV systems, Ring doorbells, wireless alarms, Starlink, and multiroom systems. Revenue from labour and equipment sales.
2. Repair and Maintenance Services: Repair services for existing TV aerial, satellite, CCTV, and related systems. Includes local health check assessments and emergency call-outs. Revenue generated per service call.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

TV Aerial Company installs and repairs TV aerials, satellite dishes, TV wall-mounting, CCTV and security systems, multiroom setups, and home Wi-Fi/Ethernet networks for UK residential customers. Jobs are dispatched from a national booking operation to 130+ local engineers covering 170+ UK areas, with prices listed from £69 and TV aerial installations from £139 + VAT, backed by a no-call-out-fee policy, price-match guarantee, and 12-month warranty.

Product overview

Aerialforce operates as a field service business providing physical installation and repair services for residential and commercial properties across the UK. The core offering consists of TV aerial installation (including Freeview, BT Vision, and DAB/FM radio), satellite TV installation (Sky, Freesat, European, and motorised systems), TV wall mounting and installation, and security systems including CCTV, Ring doorbells, and wireless alarms. Additional services include WiFi/Ethernet networking installation and Starlink internet installation. A multiroom distribution service enables signal sharing across multiple rooms. The company differentiates through a same-day service model with 130+ local engineers serving 170+ UK areas, a 12-month parts and labour warranty, and a price match guarantee with services starting from £69.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Aerial Installation On-site installation of new TV aerials at UK residential properties, covering digital and Freeview-compatible aerial fitting, mast/bracket work, and cabling. Marketed from £139 + VAT. Targeted at UK homeowners needing new aerial installation, typically when moving home or replacing an aged/damaged aerial.
• Satellite Dish Installation On-site installation and alignment of satellite dishes (e.g., for Sky/Freesat) at residential properties across the UK, including dish mounting, cabling, and connection to receivers. Targeted at UK homeowners subscribing to or upgrading satellite TV services.
• TV Installation and Wall Mounting On-site TV wall-mount installation service for UK households, including bracket fitting and cable management. Marketed from £69. Targeted at residential customers purchasing a new TV or wanting a wall-mounted setup.
• CCTV and Security System Installation On-site installation of CCTV cameras and home security systems at UK residential properties, including camera positioning, DVR/NVR setup, and cabling. Targeted at UK homeowners seeking added home security and monitoring.
• Wi-Fi and Ethernet Installation On-site home networking service covering Wi-Fi access point installation, Ethernet cabling, and connectivity optimisation within the home. Targeted at UK residents experiencing poor wireless coverage or needing wired connections for AV/streaming.
• Multiroom System Installation On-site installation of multiroom TV and audio distribution systems, allowing multiple rooms to share aerial, satellite, or audio sources. Targeted at UK homeowners wanting TV or audio in several rooms from a single distribution point.
• TV Aerial, Satellite and CCTV Repairs On-site diagnostic and repair service for faulty TV aerials, satellite dishes, and CCTV systems, including realignment, component replacement, and cabling fixes. Backed by a no call-out charge policy and 12-month warranty. Targeted at UK homeowners experiencing loss of signal or system faults.

Quantifiable outcome

• 4 hours or less for installation or repair completion
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• British Gas Home Services: UK energy provider's home services division operating field engineers for boiler servicing, plumbing, electrical, and appliance repairs. Major incumbent in UK home services, offering overlapping field-installation capability but as part of a much broader energy and services portfolio.
• ADT: Major home security provider operating in both the UK and US, with professional installation services for security systems, CCTV, and alarms. Directly overlaps with Aerialforce's CCTV and wireless alarm installation business but operates as a much broader security incumbent with monitoring services.
• HomeServe plc: UK home services and repairs company operating a national field engineer network that dispatches technicians for plumbing, drainage, electrical, and heating work. Directly analogous field service and dispatch model to Aerialforce, but operating in adjacent home service categories with a larger and broader portfolio.

Regional players

• Puls: US-based on-demand smart home installation and repair service with technician dispatch. Similar field service model to Aerialforce focused on smart TVs, cameras, and connected devices, overlapping with Aerialforce's WiFi, CCTV, and smart home installation offerings, but US-only.
• HelloTech: US-based on-demand home installation services for TVs, smart home devices, plumbing, and electrical, with on-demand technician dispatch. Mirrors Aerialforce's field service business model and service mix (TV mounting, smart home setup) but operates exclusively in the US.

Others

• Rated People: UK online marketplace where customers post jobs and tradespeople respond with quotes. Comparable to Checkatrade in providing customer acquisition for trade service providers, and competing for the same UK homeowner demand that Aerialforce targets.
• Checkatrade: UK's leading online directory connecting customers with vetted local tradespeople, including aerial and satellite installers. Functions as both a customer acquisition channel and an indirect competitive marketplace that diverts demand away from Aerialforce's direct model.
• TrustATrader: UK directory of vetted tradespeople with customer reviews, providing customer acquisition for trade service providers including aerial and satellite installers. Alternative lead generation channel that competes with Aerialforce's direct booking model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Aerial Company