Modern Practice

What Modern Practice does

Modern Practice is a privately held, founder-led digital marketing agency headquartered in Los Angeles, California (6060 Center Drive, 10th Floor) that exclusively serves medical and dental practices in the United States. The company operates as a boutique, selective agency claiming clients in all 50 states and a 94% client retention rate, with Founder Brian Leffler personally involved in many client engagements as reflected in customer testimonials. The customer base spans dental groups, cosmetic dentistry, oral surgery, spine surgery, orthopedic surgery, medical aesthetics, foot & ankle specialty, and orthodontics, with no enterprise anchors and a fragmented SMB profile across multiple U.S. geographies.

The agency delivers an integrated suite of services across five categories: organic marketing (fully custom websites with appointment scheduling, location finders, and patient intake forms; local SEO and Google optimization; reputation management; loyalty and email marketing), digital advertising (Google Ads PPC, Meta, YouTube, TikTok, and Yelp campaigns with transparent traffic, conversion, and spend reporting), branding (logo creation, brand books, print design, PR campaigns), media (social media strategy and posting, medical office and provider photography shoots, 4K video production), and consulting (marketing education, long-term support, third-party referrals, strategy planning). The underlying technology is a standard third-party digital marketing stack rather than a proprietary platform; there are no patents, proprietary AI/ML models, APIs, or SDKs disclosed.

Revenue is generated through project-based engagements and ongoing retainer relationships, with pricing fully custom and not publicly disclosed. Go-to-market is high-touch consultative direct sales targeting mid-market and SMB healthcare providers, supplemented by referral and word-of-mouth from satisfied clients. The company is privately held with no disclosed funding, parent company, or institutional investors, and no revenue, headcount, or customer count figures are publicly available.

Name

Modern Practice

Legal name

Modern Practice

Website

https://modernpractice.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Practice is a boutique, founder-led digital marketing agency headquartered in Los Angeles that exclusively serves medical and dental practices across all 50 U.S. states, delivering custom websites, local SEO, multi-platform digital advertising, branding, media production, and consulting services.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare & Life Sciences PR (BPAFADAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare marketing services
• Medical practice SEO
• Custom medical websites
• Digital advertising for doctors
• Medical branding agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services: Comprehensive marketing services for medical practices including website development, SEO, advertising campaigns, branding, media production, and ongoing consulting. Revenue is generated through project-based engagements and ongoing retainer relationships with healthcare clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Modern Practice is a boutique marketing agency that delivers custom websites, local SEO, paid digital advertising, branding, photography/videography, and ongoing consulting to medical and dental practices across the United States. Services are sold as an integrated marketing suite on a project and retainer basis, with each engagement tailored to the individual practice's specialty, market, and growth goals. The agency's primary deliverable is a fully custom website with patient conversion features, supported by multi-platform advertising, reputation management, and brand development.

Product overview

Modern Practice is a personalized marketing agency for medical and dental practices, offering an integrated suite of marketing services. The company operates as a single service offering rather than a platform with separate products or modules. The core portfolio consists of five interconnected service categories: Marketing Services (organic strategies, custom websites, local SEO, reputation management, email campaigns), Advertising Services (multi-platform digital ad campaigns), Branding Services (logo, brand book, print design, PR), Media Services (photography, videography, social media), and Consulting Services (education, strategy planning, ongoing support). These services are delivered together as a comprehensive marketing solution, with the company providing fully custom websites as a primary deliverable alongside ongoing advertising and branding support.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services
• Advertising Services
• Branding Services
• Media Services
• Consulting Services

Quantifiable outcome

• 94% client retention rate achieved through innovation, personalization, and execution
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Officite: Healthcare practice marketing and website design company serving dental, medical, and veterinary practices. Comparable vertical specialization in healthcare provider marketing services.
• Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering SEO, PPC, and web design services to hospitals, health systems, and medical practices. Directly comparable as a healthcare-specialized marketing agency with similar service offerings to medical provider clients.
• Healthcare Success: Healthcare and medical practice marketing agency providing digital marketing, SEO, paid media, and branding services to physicians, dentists, and healthcare organizations. Directly comparable vertical focus and service suite.
• iHealthSpot: Medical website design and marketing services company serving healthcare practices. Directly comparable as a healthcare-specialized digital marketing services firm.
• Doctor Logic: Medical practice website design and digital marketing platform serving physicians and dentists. Directly comparable as a healthcare vertical marketing services provider with website and patient acquisition focus.
• MedPB (Medical Practice Builders): Medical practice marketing agency offering website design, SEO, and advertising services to dental and medical practices. Directly comparable in vertical focus and core service offerings.
• Practice Builders: Medical practice marketing agency specializing in patient acquisition, website design, SEO, and branding for healthcare practices. Directly comparable as a healthcare-only marketing services firm.

Broad incumbents

• Tebra (formerly PatientPop): Healthcare practice growth platform offering website design, SEO, patient communication, and practice management. Broader incumbent offering marketing-adjacent services as part of a wider healthcare technology platform.
• PatientPop: Healthcare practice marketing platform providing website design, SEO, reputation management, and patient scheduling for medical practices. Comparable as a healthcare vertical marketing technology provider with broader platform approach.

Emerging players

• LYFE Marketing: Digital marketing agency with healthcare practice specialization offering social media management, SEO, and content marketing. Comparable as an emerging player with partial overlap in healthcare marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ModernPractice
• Instagraminstagram.com/modernpractice
• LinkedInlinkedin.com/company/modern-practice-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Practice