Odins3
Odins3 is a Bothell, WA-based digital services company operating an AI-powered website builder that generates websites in under 60 seconds, serving primarily SMBs across multiple verticals with tiered subscriptions, custom development, and SEO and competitor analysis services.
- Company typePrivate
- Founded2017
- HeadquartersBothell, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Odins3 does
Odins3 is a Bothell, Washington-based digital services company founded in 2017 that operates an AI-powered website building platform alongside complementary digital marketing services. Its core product is a proprietary AI Website Builder accessible at ai.odins3.cloud that claims to generate complete, mobile-responsive, SEO-optimized websites in under 60 seconds from natural language business descriptions, using machine learning for content generation, design selection, and SEO analysis. The technology stack is built on AWS infrastructure (EC2, S3, RDS) with Next.js and React frameworks, and integrates with 100+ third-party tools including Google Analytics, Shopify, Stripe, Mailchimp, and Zapier.
The company generates revenue through four streams: (1) recurring SaaS subscriptions at $29.99/month (Basic) and $99/month (Pro) for the AI builder with tiered feature access and hosting; (2) one-time custom website development projects starting at $5,000 for enterprise and complex needs including HIPAA-compliant solutions; (3) one-time AdWords Competitor Analysis reports at $497 analyzing 2,500+ competitors with claimed 98% accuracy; and (4) WordPress plugin licensing that enables agencies to white-label the AI builder. Distribution combines a self-serve product-led growth motion for SMBs with direct sales for enterprise and custom projects.
Odins3 targets primarily small and medium businesses across diverse verticals (restaurants, fitness, healthcare, real estate, e-commerce, legal, digital marketing agencies) and claims over 1,000 cumulative customers with a 4.9/5 rating from 1,000+ reviews. Leadership includes CEO & Co-Founder Cindy Lugnuits (MBA), Technical Consultant & Co-Founder Sam Kishline (prior Amazon, MSc./MBA), CTO Spencer Hoggart (MSc. Data Science from UPENN), and CMO Patrick Williams. The company remains self-funded and is reportedly pursuing a Series A round, with headcount estimates conflicting between 1-10 (firmographics) and 25-50 employees (internal source).
Odins3 firmographics
Firmographics- Name
- Odins3
- Legal name
- Odins3
- Website
- https://odins3.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Odins3 is a Bothell, WA-based digital services company operating an AI-powered website builder that generates websites in under 60 seconds, serving primarily SMBs across multiple verticals with tiered subscriptions, custom development, and SEO and competitor analysis services.
- Ownership category
- akta.pro rank
Odins3 industry classification
Industry- Product category
- AI Website Builder Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Odins3 is headquartered
LocationHeadquarters
- HQ city
- Bothell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Odins3 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - AI Website Builder: Monthly subscription tiers (Basic $29.99/mo, Pro $99/mo) providing access to AI website builder, hosting, templates, and tools. Auto-renews unless cancelled. Includes 14-day free trial.
- Custom Website Development: Fixed-price custom development projects starting at $5,000. Includes discovery, custom design, development, testing, launch, and 30-day support. One-time project-based revenue.
- Competitor Analysis Service: One-time analysis reports at $497 (50% off promotional price from $997). Includes 50+ data points, keyword gap analysis, strategic recommendations, and 30-day follow-up consultation.
- WordPress Plugin Licensing: WordPress plugin enabling agencies to offer AI website building to their clients directly from WordPress dashboards. Generates additional revenue streams for agency customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan for personal websites and small businesses |
| Subscription | Monthly | Pro plan with agency-level features and consultation |
| One time/ perpetual license | Multi-year contract | Custom Development starting price |
| Other | Pay-as-you-go | AdWords Competitor Analysis one-time report |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Odins3 product offering
Product offeringCore offering
Odins3 sells an AI-powered SaaS website builder that generates complete, mobile-responsive, SEO-optimized websites in under 60 seconds from natural-language business descriptions, available via subscription at $29.99/month (Basic) or $99/month (Pro). It complements the SaaS with bespoke custom web development projects starting at $5,000, an AdWords Competitor Analysis service at $497 per report, and an AI SEO Optimizer tool — all delivered with AWS enterprise-grade hosting, a 500+ template library, and integrations to 100+ third-party platforms including Shopify, Stripe, and Mailchimp.
Product overview
Odins3 operates as a platform-plus-modules architecture with the AI Website Builder as the core product enabling instant AI-powered website creation, complemented by Custom Website Development for bespoke enterprise solutions, the AI SEO Optimizer for intelligent search optimization, and AdWords Competitor Analysis for competitive intelligence. Enterprise-Grade Hosting is included across all plans, powered by AWS infrastructure. The product portfolio is offered through tiered pricing: Basic ($29.99/month) for self-service AI website building, Pro ($99/month) for managed customization, and Custom Development projects starting at $5,000 for fully tailored solutions. Additional offerings include a WordPress Plugin for agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Website Builder Self-serve AI-powered SaaS that creates complete, professional, mobile-responsive, SEO-optimized websites in under 60 seconds from natural-language business descriptions; includes drag-and-drop editing, 500+ templates, and built-in hosting. Sold to SMBs, freelancers, and agencies via subscription.
- Custom Website Development Bespoke web development service built with Next.js, React, custom backends, API integrations, and database design, delivered via fixed-price quotes starting at $5,000 for mid-market and enterprise clients needing advanced functionality, HIPAA compliance, CRM/payment integration, and 30-day post-launch support.
- AdWords Competitor Analysis Strategic competitor intelligence service analyzing 2,500+ competitors' Google Ads campaigns with 98% accuracy, including keyword intelligence, ad copy/creative insights, bidding strategy analysis, and market share data. Delivered as a one-time report at $497 (50% off promotional pricing) with a 30-minute strategy consultation and 30-day follow-up, targeting businesses running or planning Google Ads campaigns.
- AI SEO Optimizer AI-powered SEO analysis and optimization platform that audits 200+ SEO factors in real time, generates prioritized content and keyword recommendations, and provides live-chat AI guidance for ongoing optimization. Targets businesses seeking to improve search rankings, with clients reporting an average 2.5x traffic increase.
- WordPress Plugin (AI Builder for WordPress) WordPress plugin that allows agencies and freelancers to offer AI-powered website building to their clients directly from the WordPress dashboard, enabling white-label AI site creation without building proprietary AI systems.
Quantifiable outcome
- 340% increase in online orders for restaurant client in first month
- +7 more outcomes
Companies that use Odins3
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Odins3 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature5 records
Odins3 partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and key.
- Amazon Web Services (AWS)coreAWS provides core infrastructure including EC2 for scalable computing, S3 for secure storage, and RDS for managed database services. Powers all hosting with 99.99% uptime SLA.
- Google AnalyticskeyAnalytics integration for tracking page views, user sessions, bounce rate, traffic sources, and device information. Data retained for 2 years.
- Google AdskeyAdvertising platform integration for retargeting and conversion tracking. Used for AdWords competitor analysis service and client campaign optimization.
- Facebook Pixel & InstagramkeySocial media advertising integration for retargeting, lookalike audiences, and campaign optimization across Facebook and Instagram platforms.
- StripekeyPayment processing integration for handling transactions on websites built with the platform. Encrypted and secure payment handling.
- PayPalkeyAlternative payment processing integration alongside Stripe for client payment flexibility.
- Apple Pay & Google PaykeyDigital wallet integrations enabling fast checkout experiences for e-commerce websites built on the platform.
- Mailchimp & HubSpotkeyEmail marketing platform integrations for newsletters, automated campaigns, and customer engagement tracking.
- Shopify & WooCommercekeyE-commerce platform integrations enabling online store functionality for websites built on the platform. Deep integration includes product sync and inventory management.
- ZapierkeyWorkflow automation integration connecting Odins3 websites with 100+ external applications for streamlined business processes.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
Odins3 competitors and assessment
Company assessmentDirect peers
- GoDaddy Website Builder: GoDaddy's website builder bundles domain, hosting, AI design, and marketing tools targeting small businesses. It is a direct competitor in the AI-assisted SMB website builder category where Odins3 positions its core product.
- Wix: Wix is a leading AI-augmented website builder serving SMBs and prosumer creators with drag-and-drop, templates, hosting, and SEO tools. It is a direct competitor in the AI website builder category where Odins3 operates, with a substantially larger installed base and brand.
- SpyFu: SpyFu is a dedicated Google Ads competitor intelligence and keyword research platform. It is a direct competitor to Odins3's AdWords Competitor Analysis product line.
- Squarespace: Squarespace provides template-driven website building with hosting, ecommerce, and integrated marketing tools aimed at SMBs and creators. It competes directly with Odins3's AI Website Builder, especially for design-conscious SMB customers.
- Webflow: Webflow is a professional visual website builder with CMS, hosting, and increasingly AI-assisted design capabilities targeting designers, agencies, and mid-market customers. It overlaps directly with Odins3 on the custom development and agency-distribution side.
Emerging players
- Hostinger AI Website Builder: Hostinger's AI Website Generator creates sites from prompts and bundles hosting, domain, and ecommerce at very low price points. It competes with Odins3's self-serve AI Builder subscription tier on price and accessibility.
- Durable: Durable is an AI-native website builder that generates SMB sites in seconds with built-in CRM, marketing, and invoicing. It is an emerging direct competitor in the AI website generation niche Odins3 targets.
- 10Web: 10Web offers AI-powered WordPress website building, hosting, and optimization, with an agency reseller program. It overlaps with Odins3 on the WordPress plugin and AI builder side of the business.
Broad incumbents
- WordPress.com: WordPress.com provides hosted website building, themes, and AI design assistance on top of the WordPress ecosystem. It is a broad incumbent competitor to Odins3's hosting, builder, and WordPress plugin offerings.
- Semrush: Semrush is a broad digital marketing platform covering SEO, PPC, content, and competitor research. It competes with Odins3 across both the AdWords Competitor Analysis and AI SEO Optimizer product lines, but as part of a much wider portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Odins3 social profiles
Digital presenceOdins3 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odins3 leadership team
Management profileNumber of profiles
Profiles6 records
Odins3 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odins3 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odins3
What does Odins3 do?
Odins3 sells an AI-powered SaaS website builder that generates complete, mobile-responsive, SEO-optimized websites in under 60 seconds from natural-language business descriptions, available via subscription at $29.99/month (Basic) or $99/month (Pro). It complements the SaaS with bespoke custom web development projects starting at $5,000, an AdWords Competitor Analysis service at $497 per report, and an AI SEO Optimizer tool — all delivered with AWS enterprise-grade hosting, a 500+ template library, and integrations to 100+ third-party platforms including Shopify, Stripe, and Mailchimp.
Is Odins3 a public or private company?
Odins3 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odins3 founded?
Odins3 was founded in 2017. It employs 1 to 10 people.
Where is Odins3 based?
Odins3 is headquartered in Bothell, United States, in the North America region.
How does Odins3 make money?
Four revenue lines are on record. SaaS Subscription - AI Website Builder is the primary driver. The others are custom Website Development, competitor Analysis Service and wordPress Plugin Licensing.
Who are Odins3's main competitors?
Direct peers on record are GoDaddy Website Builder, Wix, SpyFu, Squarespace and Webflow. Emerging players are Hostinger AI Website Builder, Durable and 10Web. Broad incumbents are WordPress.com and Semrush.
Does Odins3 have an API?
No public API is recorded for Odins3.
What industry is Odins3 in?
Odins3's product category is AI Website Builder Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.