Brill Eye Center
CustomEyes - Mission (formerly Brill Eye Center) is a single-location optometric practice in Mission, Kansas, offering comprehensive eye exams, dry eye treatment, contact lens services, and optical retail to individual patients, now operating under AEG Vision.
- Company typePrivate
- Founded1983
- HeadquartersMission, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brill Eye Center does
Brill Eye Center, now operating as CustomEyes - Mission, is a single-location optometric practice based at 5820 Lamar Avenue in Mission, Kansas. Founded in 1983 by Dr. Raymond J. Brill, the clinic provides comprehensive eye exams, contact lens exams and fitting, dry eye treatment (operating as an Accredited Tear Lab Dry Eye Center), and an in-house optical retail section offering designer frames, sunglasses, and lens treatments. Patient services are delivered by three optometrists on staff (Breck Dakin O.D., Aaron Cheng O.D., and Ali Genilo O.D.), supported by phone-based appointment scheduling and a walk-in optical shop.
The practice serves individual consumer patients across the Kansas City metropolitan area and is in-network with nine major vision and medical insurance carriers including VSP, Medicare, United Healthcare, Aetna, Spectera, EyeMed, Anthem Blue Cross Blue Shield, Blue Cross, and MetLife. Revenue is generated through three streams: per-visit professional services billed via insurance reimbursement or out-of-pocket fees, one-time optical product sales (frames, sunglasses, lens coatings), and online contact lens reorders through a dedicated e-commerce storefront. Patient acquisition is driven primarily by local reputation, evidenced by a 4.5-star rating across 349 Google reviews, alongside insurance network participation.
In 2019, the practice was acquired by AEG Vision and rebranded from Brill Eye Center to CustomEyes - Mission, retaining continuity in location, staff, and patient relationships. The legal entity is Acuity Vision Center, LLC, operating under AEG Vision as a strategic eye care platform. The business model is fundamentally a local retail services operation with no disclosed technology platform, no AI/ML capabilities, no patents or proprietary IP, and no public funding history; strategic differentiation rests on legacy local brand, multi-insurer network access, and operational integration with the parent network.
Brill Eye Center firmographics
Firmographics- Name
- Brill Eye Center
- Legal name
- Acuity Vision Center, LLC
- Website
- https://brilleye.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CustomEyes - Mission (formerly Brill Eye Center) is a single-location optometric practice in Mission, Kansas, offering comprehensive eye exams, dry eye treatment, contact lens services, and optical retail to individual patients, now operating under AEG Vision.
- Ownership category
- akta.pro rank
Brill Eye Center industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Brill Eye Center is headquartered
LocationHeadquarters
- HQ city
- Mission
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brill Eye Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Eye Care Services: Revenue from comprehensive eye exams, contact lens exams, and medical eye care services. Billed per visit/service, with insurance accepted.
- Optical Retail: Revenue from sale of eyeglasses, frames, sunglasses, and lens treatments/coatings. One-time purchase model for optical products.
- Contact Lens Sales: Revenue from contact lens products, with online ordering available through their store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard eye care services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Brill Eye Center product offering
Product offeringCore offering
Single-location optometric practice providing comprehensive eye exams, contact lens exams and fittings, medical eye care including dry eye treatment, and an in-office optical retail section carrying designer frames, sunglasses, and lens coatings. Online contact lens reordering is offered for existing patients.
Product overview
CustomEyes (formerly Brill Eye Center) is a single-location eye care clinic offering a unified set of optical and medical eye care services. The core offerings include comprehensive eye exams, dry eye treatments, contact lens exams and fitting, and an optical section featuring designer frames and sunglasses. Supporting services include lens treatments (anti-scratch, anti-reflective, photochromatic, UV/blue light filters). The clinic accepts multiple insurance plans (VSP, Medicare, United Healthcare, Aetna, Spectera, EyeMed, Anthem, Blue Cross, MetLife) and offers contact lens ordering through an online store. The practice was founded in 1983 by Dr. Raymond J. Brill and has been providing comprehensive eye care services for over 36 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Eye Exams
Companies that use Brill Eye Center
Customer profileSegments1 record
Ideal customer profiles1 record
Brill Eye Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brill Eye Center partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- VSPcoreVision insurance provider network partnership. CustomEyes is an in-network VSP provider, accepting VSP insurance for covered eye care services.
- MedicarecoreMedicare insurance accepted for eligible eye care services.
- United HealthcarecoreUnited Healthcare vision insurance accepted as in-network provider.
- AetnacoreAetna vision insurance accepted as in-network provider.
- SpecteracoreSpectera vision insurance accepted as in-network provider.
- EyeMedcoreEyeMed vision insurance accepted as in-network provider.
- Anthem Blue Cross Blue ShieldcoreAnthem Blue Cross Blue Shield vision insurance accepted as in-network provider.
- Blue CrosscoreBlue Cross vision insurance accepted as in-network provider.
- MetLifecoreMetLife vision insurance accepted as in-network provider.
- AEG VisionminorParent company of CustomEyes brand. Part of AEG Vision network of eye care practices.
- ACUVUEminorContact lens brand promotion. Special offers available for ACUVUE products including $400 savings on ACUVUE VITA for Astigmatism.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Brill Eye Center competitors and assessment
Company assessmentBroad incumbents
- LensCrafters: National optical retail chain owned by EssilorLuxottica offering comprehensive eye exams, contact lens fittings, and frame/lens sales inside mall and shopping-center locations. Comparable because it sells the same combination of optometric services and optical retail that Brill Eye Center provides, but at significantly greater scale.
- Pearle Vision: Established national optical franchise network providing eye exams, contact lenses, and eyewear under a doctor-led model. Comparable as a franchise/chain competitor pursuing the same independent optometry-plus-retail format in suburban US markets.
- Target Optical: In-store optical departments operated within Target retail locations offering eye exams through independent doctor leases plus frames and lenses. Comparable as a same-day retail optical competitor that benefits from foot traffic outside of dedicated eye care destinations.
- 1-800-Contacts: Largest US online retailer of replacement contact lenses with prescription verification and direct-to-consumer fulfillment. Comparable because it competes directly with the practice's online contact lens reordering channel on convenience and price.
- Costco Optical: Optical departments inside Costco warehouses offering low-cost eye exams, frames, lenses, and contact lenses to members. Comparable as a discount-channel optical retailer competing for the same mid-market patient demand that Brill Eye Center serves.
Direct peers
- MyEyeDr. Multi-location optometry group practice offering comprehensive exams, contact lens services, and optical retail across the US, frequently acquiring independent practices. Comparable as a consolidator that targets the same community optometry segment Brill Eye Center occupies.
Emerging players
- Warby Parker: Direct-to-consumer eyewear brand that operates its own retail stores with on-site eye exams alongside its online frame and contact lens business. Comparable because it offers the same medical-plus-retail eye care bundle and pressures local independent practices on price and brand experience.
- Zenni Optical: Online-only eyewear retailer offering prescription frames and lenses at low price points. Comparable as a digital disruptor pressuring the optical retail revenue stream that supplements Brill Eye Center's exam-based revenue.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Brill Eye Center social profiles
Digital presenceBrill Eye Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brill Eye Center leadership team
Management profileNumber of profiles
Profiles3 records
Brill Eye Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brill Eye Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brill Eye Center
What does Brill Eye Center do?
Single-location optometric practice providing comprehensive eye exams, contact lens exams and fittings, medical eye care including dry eye treatment, and an in-office optical retail section carrying designer frames, sunglasses, and lens coatings. Online contact lens reordering is offered for existing patients.
Is Brill Eye Center a public or private company?
Brill Eye Center is a private company. It is classified as corporate owned and is currently operating.
When was Brill Eye Center founded?
Brill Eye Center was founded in 1983. It employs 11 to 50 people.
Where is Brill Eye Center based?
Brill Eye Center is headquartered in Mission, United States, in the North America region.
How does Brill Eye Center make money?
Three revenue lines are on record. Eye Care Services are the primary driver. The others are optical Retail and contact Lens Sales.
Who are Brill Eye Center's main competitors?
Broad incumbents on record are LensCrafters, Pearle Vision, Target Optical, 1-800-Contacts and Costco Optical. MyEyeDr. is listed as a direct peer. Emerging players are Warby Parker and Zenni Optical.
Does Brill Eye Center have an API?
No public API is recorded for Brill Eye Center.
What industry is Brill Eye Center in?
Brill Eye Center's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 3851.