Kontrow
Kontrow is a privately held São Paulo-based provider of proprietary hardware and software for fleet telemetry and predictive maintenance, serving enterprise fleet operators across buses, mining, agribusiness, ports, intralogistics, and electric vehicles primarily in Brazil.
- Company typePrivate
- Founded2009
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kontrow does
Kontrow is a privately held Brazilian technology company founded in 2009 and headquartered in São Paulo that develops proprietary hardware and software for fleet telemetry, with a focus on heavy vehicles and public transport. Its platform reads up to 4,200 parameters directly from vehicle CAN-bus, processes approximately 1 terabyte of telemetry data per month, and delivers real-time alerts within five seconds; it integrates with ERP, TMS, and AI-powered camera systems via APIs. The product portfolio includes plug-and-play hardware modules (compatible with Euro 3/5/6, biofuels, gas, electric, and off-road vehicles), RFID-based driver identification with in-cab feedback, automatic shutdown during idling, predictive maintenance diagnostics, topography-crossed telemetry, ESG and emissions reporting, BI dashboards, and a driver mobile application.
The company serves enterprise fleet operators across ten or more verticals — urban and intercity buses, ports and airports, utilities, vehicle rental, agribusiness, intralogistics, cargo transport, construction and mining, electric vehicles, and cement. Its customer base includes a featured testimonial from Jordão in transportation and a strategic partnership with BYD covering BYD's 300+ electric buses operating in Brazil. According to the company, approximately 50% of São Paulo's urban bus fleet uses Kontrow telemetry, and over 8 million trips are monitored monthly across all five Brazilian regions.
Kontrow generates revenue primarily through a subscription-recurring model combining proprietary hardware sales with ongoing software platform access, monitoring services, and installation, supplemented by an adaptive premium after-sales program with continuous firmware and dashboard updates at no additional cost (20% of revenue is reinvested in R&D). The company goes to market via direct enterprise field sales targeting CEOs, CFOs, and fleet managers, supported by demonstration-driven web CTAs, content marketing through an industry blog, and participation in major sector events such as LAT.BUS 2026 and sponsorship of the Copa Truck 2026 racing series. Pricing is quote-based and not publicly disclosed.
Kontrow firmographics
Firmographics- Name
- Kontrow
- Legal name
- Kontrow
- Website
- https://kontrow.com.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kontrow is a privately held São Paulo-based provider of proprietary hardware and software for fleet telemetry and predictive maintenance, serving enterprise fleet operators across buses, mining, agribusiness, ports, intralogistics, and electric vehicles primarily in Brazil.
- Ownership category
- akta.pro rank
Kontrow industry classification
Industry- Product category
- Fleet Telemetry & Vehicle Management Software
- NAICS
- Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other Measuring and Controlling Device Manufacturing (334519), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE)
- akta.pro secondary industries
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH)
Keywords
Where Kontrow is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Kontrow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Telemetry Solutions (Hardware + Software): Integrated telemetry solutions combining proprietary hardware devices with software platform. Includes installation, monitoring services, and ongoing support. Revenue generated from vehicle monitoring, data analytics, and platform access.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Kontrow product offering
Product offeringCore offering
Kontrow develops and sells an integrated fleet telemetry platform that combines proprietary plug-and-play hardware modules with a cloud-based software platform reading up to 4,200 CAN-bus parameters per vehicle and processing approximately 1 TB of data per month. The platform delivers real-time alerts, predictive maintenance diagnostics, driver identification via RFID with in-cab feedback, automatic engine shutdown during idling, BI dashboards, and ESG/CO₂ emissions reporting for heavy-vehicle fleet operators across buses, trucks, mining, agribusiness, ports, construction, and electric vehicles.
Product overview
Kontrow offers a comprehensive fleet telemetry platform composed of proprietary hardware modules and a cloud-based software platform, marketed as 'Muito mais que telemetria' (Much more than telemetry). The platform integrates a proprietary hardware device (approx. 10x15x5 cm with plug-and-play installation in 30 minutes, supporting EURO 3/5/6, electric, gas, and off-road vehicles), a proprietary software platform (reading up to 4,200 CAN-bus parameters, processing ~1 TB of data/month, with real-time alerts in 5 seconds and up to 2 years of data history), RFID driver identification, LED/sound in-cab feedback, shutdown intelligent automation, predictive maintenance diagnostics, BI dashboards with heat maps and driver rankings, ESG/emissions reporting, and API integrations for ERP/TMS/AI camera systems. Solutions are offered across fleet segments including ônibus (buses), elétricos (electric vehicles), mineração (mining), florestal (forestry), portos/aeroportos (ports/airports), agronegócio (agribusiness), construção (construction), cimento (cement), transportadoras (carriers), utilities, intralogística (intra-logistics), and ambiental (environmental). The company also provides a Premium Adaptive After-Sales program with progressive onboarding, custom training, knowledge transfer, dedicated support, and continuous firmware/platform updates (20% of revenue reinvested in R&D). Key quantified outcomes include up to 70% preventive failure accuracy, 18% fuel savings, 51% reduction in at-fault accidents, 84% reduction in passenger complaints, and 417 liters/month fuel savings per vehicle from shutdown automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Kontrow Fleet Telemetry Platform Cloud-based software platform paired with proprietary hardware that reads up to 4,200 CAN-bus parameters per vehicle, processes approximately 1 TB of data per month, and delivers real-time alerts within 5 seconds for fleet management, predictive maintenance, driver behavior monitoring, and ESG reporting. Sold to enterprise fleet operators.
- Kontrow Hardware Module Proprietary plug-and-play telemetry hardware device (approximately 10x15x5 cm) installed in 30 minutes without wire cutting and without voiding vehicle warranty. Compatible with EURO 3/5/6, biofuel, gas, electric, and yellow-line off-road vehicles.
- RFID Driver Identification with In-Cab LED/Audio Feedback RFID-based driver identification system combined with in-cab LED and sound alerts providing real-time feedback to drivers on harsh braking, excessive speed, excessive RPM, and idle time events. Targeted at fleet operators needing driver accountability and immediate in-cab correction.
- Shutdown Intelligent (Auto-Shutdown Module) Automated engine shutdown system that turns off vehicles during prolonged idling (e.g., in terminals, yards, ports, or end-of-line points), reducing fuel waste and emissions. Targeted at fleet operators seeking fuel-economy and emissions reductions.
- Predictive Maintenance Diagnostics Remote diagnostic module that reads DTCs (Diagnostic Trouble Codes) and monitors critical parameters (pressure, temperature, oil, DPF status) in real time without scanner hardware, enabling anticipatory maintenance interventions. Targeted at fleet maintenance teams.
- Business Intelligence (BI) Dashboard Analytics dashboard providing heat maps, driver rankings, event alerts, consumption reports, emissions data, and performance indicators per vehicle, driver, line, or fleet, with export capabilities for administrative and technical use. Targeted at fleet managers, operations managers, and executives.
- Topography-Crossed Telemetry Telemetry integrated with topographical data (GPS, altitude, gradient) to cross-analyze vehicle performance and driver behavior across uphill, downhill, sharp curves, and varying load conditions, isolating topographical impact from driver behavior impact. Targeted at fleet operators in mountainous or varied-terrain environments.
- ESG / Sustainability Telemetry Module Environmental reporting module generating CO₂ emission maps, heat reports, and ESG metrics per vehicle to support sustainability certifications, green financing applications, and compliance with ESG requirements for institutional investors.
- Driver/Machine Mobile Application Mobile application for drivers and machine operators providing real-time performance feedback, route information, and operational alerts. Complements the in-cab LED/audio feedback hardware.
- Premium Adaptive After-Sales (Pós-Venda Premium Adaptativo) Phased onboarding service where clients receive new platform modules as they mature in usage, combined with custom training, knowledge transfer materials, a dedicated support team, periodic results meetings, and continuous firmware/dashboard updates. Targeted at enterprise fleet operator customers.
- Electric Vehicle (Elétricos) Telemetry Module Specialized telemetry module for electric vehicle fleets providing real-time energy consumption monitoring, battery state tracking, range planning, recharge planning, and battery longevity analytics, with dashboards optimized for electric-only vehicle operations. Targeted at EV fleet operators and utility companies.
- Biodiesel Percentage Monitoring Advanced CAN-bus parameter reading capability that accesses the vehicle's Biodiesel Percentage parameter (in compatible engines/ECUs), enabling fleet managers to monitor biodiesel blend composition and correlate it with consumption, performance, and maintenance data. Targeted at fleet operators running biofuel fleets.
- API Integration Platform API-based integration layer enabling connectivity with ERP systems, TMS (Transportation Management Systems), and AI-powered camera systems for unified fleet data management across enterprise technology stacks. Targeted at enterprise customers with existing ERP/TMS infrastructure.
Quantifiable outcome
- Up to 18% fuel economy improvement
- +8 more outcomes
Companies that use Kontrow
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles8 records
Kontrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
Kontrow partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BYDcoreStrategic partnership with BYD, the world's largest electric vehicle manufacturer, combining BYD electric buses with Kontrow telemetry technology. Partnership serves the Brazilian market where BYD has over 300 electric buses in operation. Joint focus on fleet optimization, driver well-being, and acceleration of sustainable transportation benefits. Kontrow provides real-time monitoring, performance analytics, and predictive maintenance for BYD electric vehicles.
Scale indicators10 records
Recent moves5 records
Expansion highlights6 records
Kontrow competitors and assessment
Company assessmentBroad incumbents
- Geotab: Global leader in fleet telematics with MyGeotab platform. Directly comparable to Kontrow's fleet tracking, vehicle diagnostics, and driver behavior offerings, but operates at much larger scale across multiple geographies.
- Verizon Connect: Enterprise fleet management platform offering GPS tracking, vehicle diagnostics, and driver behavior analytics. Direct overlap with Kontrow's core fleet telematics capabilities, with broader geographic reach and telecom-backed distribution.
- Webfleet (Bridgestone): European telematics SaaS owned by Bridgestone offering fleet tracking, vehicle data, and maintenance support. Comparable in telematics depth and OEM-backed distribution, with a large installed base across Europe and growing LATAM presence.
- Samsara: Public US telematics and IoT platform serving fleets with hardware + SaaS combining vehicle telemetry, video-based driver monitoring, and workflow software. Comparable to Kontrow's integrated hardware/software telematics model but with broader enterprise focus.
- Sascar (Michelin Connected Fleet): Brazilian fleet management and cargo security telematics company now part of Michelin. Competes directly with Kontrow in Brazilian trucking and fleet tracking with broader corporate backing and tire-management integration.
- Trimble Transportation: Global transportation and logistics technology provider with telematics, fleet management, and TMS offerings. Comparable to Kontrow's API-based ERP/TMS integration and enterprise fleet visibility features.
- CalAmp (now part of Fleet Complete): Telematics hardware and SaaS provider serving fleet, asset tracking, and connected vehicle markets. Direct overlap with Kontrow's hardware-centric fleet telematics business model and CAN-bus integration capabilities.
Direct peers
- Motive: AI-powered fleet management platform combining vehicle telematics with dashcam-based driver monitoring and spend management. Competes head-to-head with Kontrow's integrated telematics + driver behavior offering, especially in mid-market and enterprise fleets.
- Autotrac: Brazilian fleet telematics and asset tracking company with strong presence in cargo transport and trucking. Most direct domestic competitor to Kontrow in Brazilian fleet telemetry market with similar geographic focus.
Regional players
- Onix Systems (NDrive/Onix): Brazilian telematics and fleet management provider focused on cargo tracking, fuel monitoring, and driver behavior. Comparable to Kontrow in Brazilian market position with overlapping offerings in fleet telemetry and logistics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Kontrow social profiles
Digital presenceKontrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kontrow leadership team
Management profileNumber of profiles
Profiles1 record
Kontrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kontrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kontrow
What does Kontrow do?
Kontrow develops and sells an integrated fleet telemetry platform that combines proprietary plug-and-play hardware modules with a cloud-based software platform reading up to 4,200 CAN-bus parameters per vehicle and processing approximately 1 TB of data per month. The platform delivers real-time alerts, predictive maintenance diagnostics, driver identification via RFID with in-cab feedback, automatic engine shutdown during idling, BI dashboards, and ESG/CO₂ emissions reporting for heavy-vehicle fleet operators across buses, trucks, mining, agribusiness, ports, construction, and electric vehicles.
Is Kontrow a public or private company?
Kontrow is a private company. It is classified as unknown and is currently operating.
When was Kontrow founded?
Kontrow was founded in 2009. It employs 51 to 100 people.
Where is Kontrow based?
Kontrow is headquartered in São Paulo, Brazil, in the Latin America region.
How does Kontrow make money?
One revenue line is on record: telemetry Solutions (Hardware + Software).
Who are Kontrow's main competitors?
Broad incumbents on record are Geotab, Verizon Connect, Webfleet (Bridgestone), Samsara, Sascar (Michelin Connected Fleet), Trimble Transportation and CalAmp (now part of Fleet Complete). Direct peers are Motive and Autotrac. Onix Systems (NDrive/Onix) is listed as a regional player.
Does Kontrow have an API?
Yes. Kontrow offers API integration for ERP and logistics systems (TMS). The platform supports integration with logistics systems, ERP platforms, TMS, and AI-powered camera systems, enabling unified fleet management with consolidated data on consumption, driving behavior, maintenance, and emissions. Specific API documentation URL is not publicly listed.
What industry is Kontrow in?
Kontrow's product category is Fleet Telemetry & Vehicle Management Software. Its primary akta.pro industry code is TLAEAFAE, Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring, with a secondary code of TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS). Its NAICS code is 334513 and its SIC code is 3823.