The Factory London

What The Factory London does

The Factory London operates a physical video podcast production studio at 5-7 High Street in East London (E13 0AD), serving creators, brands, agencies, established podcasts, and production companies seeking multi-camera broadcast-quality output. The company runs two distinct product lines: Studio Sessions, which are one-off multi-camera recording sessions bookable directly through its Podyx self-serve platform, and Signature Studios, which are dedicated lockable residency spaces offered on monthly subscriptions priced between £2,000 and £4,500 depending on size. Each studio session or residency is equipped with 3× Canon C70 camera angles, up to 4× Shure SM7B microphones, broadcast-tuned lighting, live switching, and an on-site studio engineer who handles all technical aspects, allowing hosts to focus on the conversation. Two pre-designed studio aesthetics are offered — The Newsroom (crisp broadcast look) and The Lounge (warmer, relaxed vibe) — each built for up to 4 participants.

The business model combines transactional session revenue (pay-as-you-go studio hire), recurring subscription revenue from Signature Studio residencies (6 or 12 month terms including utilities, Wi-Fi, and 24/7 access), and an optional sub-licensing revenue layer where residency tenants can rent out unused time to approved third parties at £185/hour on a 70/30 tenant/Factory split. Optional post-production add-ons include editing, color grading, and social media clip packages. Distribution is direct-to-consumer through the company website (thefactorylondon.com) for content and lead generation and the Podyx booking platform for self-serve session reservations, with a formal enquiry-based sales process for higher-value residency commitments.

The company is privately held with no disclosed investors, funding history, parent company, or management team listed in the source material. It employs between 1 and 10 people and operates exclusively from a single East London location, open seven days a week from 6:30am to 11pm. No financial figures, revenue figures, or growth metrics are publicly disclosed, and there are no documented partnerships, awards, regulatory actions, or M&A activity in the available data.

Name

The Factory London

Legal name

The Factory London

Website

https://thefactorylondon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Factory London operates an East London video podcast production studio offering one-off multi-camera studio sessions and dedicated long-term studio residencies for creators, brands, agencies, and production companies, with broadcast-grade equipment and on-site engineering support.

Ownership category

akta.pro rank

Product category

Video Podcast Studio Rental

NAICS

Sound Recording Studios (51224), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAIAHAA

Recording Studios (Commercial, Project, Mobile)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYMPADAIAA

Soundstage & Stage Rental (Film/TV)

Media, Entertainment & Sports/Film & Video Production/Distribution/Studios, Soundstages & Backlots

SECONDARYMPADAIAD

Production Office Space & Support Facilities

Media, Entertainment & Sports/Film & Video Production/Distribution/Studios, Soundstages & Backlots

Keywords

• Video podcast studio
• Podcast studio hire
• Broadcast studio rental
• Studio residency
• Content production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Studio Session Bookings: One-off studio hire for multi-camera video podcast recording sessions. Customers book sessions when they need them, choosing between studio looks (Newsroom or Lounge). Prices shown on booking pages exclude VAT.
2. Signature Studios (Studio Residencies): Monthly licensing of dedicated, lockable studio spaces within The Factory. Includes 24/7 access, air conditioning, Wi-Fi, electricity, and business rates. Tenants fund their own fit-out (set design, furniture, branding). Terms typically 6 or 12 months.
3. Sub-licensing / Third-Party Bookings: Optional revenue stream for Signature Studio tenants. When not recording, tenants can allow approved third-party bookings at £185/hr. Revenue split: 70% tenant, 30% Factory. This is optional and not guaranteed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Factory London operates a multi-camera video podcast production studio in East London, renting out two pre-built studio looks (The Newsroom and The Lounge) for one-off recording sessions that include broadcast-quality cameras, microphones, lighting, live switching, and an on-site engineer. It also offers Signature Studios—dedicated, lockable, branded studio residencies leased monthly for established shows seeking a permanent recording base.

Product overview

The Factory London offers two primary service lines: Studio Sessions for one-off multi-camera video podcast recording with on-site production support (Canon C70 cameras, Shure SM7B microphones, broadcast lighting), and Signature Studios for dedicated, lockable long-term residency spaces with 24/7 access and bespoke branding. The Studio Sessions product comprises Studio 1 (The Newsroom, broadcast look) and Studio 2 (The Lounge, warmer vibe), both accommodating up to 4 participants with 3-camera setups. Optional add-ons include editing, color grading, and social clip packages.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Studios: Dedicated, lockable studio option within The Factory London — branded and personalized for individual shows with 24/7 access.
• Studio Sessions
• The Newsroom
• The Lounge

Products and services

• Studio Sessions One-off multi-camera video podcast recording sessions in East London. Customers choose between two pre-built studio looks—The Newsroom (crisp, broadcast style) and The Lounge (warmer, relaxed vibe)—each accommodating up to 4 participants. Sessions include 3× Canon C70 camera angles, up to 4 Shure SM7B microphones, broadcast lighting, live switching, and an on-site studio engineer, with content ready for YouTube, Spotify, and socials upon completion.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• The Office Group: Major UK flexible office and workspace provider with a broad London footprint and design-led meeting/event spaces — comparable as a UK flexible-workspace operator catering to brands, agencies, and media teams.
• Mindspace: Premium flexible office operator with London locations serving scale-ups and corporate teams — comparable in offering subscription-based flexible workspace and event infrastructure for brand and media tenants.
• The Conduit: London-based private members club and workspace with content, event, and studio spaces, comparable as a flexible physical space where creators and brands gather to produce and host content in a curated environment.
• Second Home: Creative coworking and studio spaces in London targeting creators, agencies, and brands — directly comparable in mixing flexible workspace with event/content infrastructure for the same creator economy customer base.
• Huckletree: London flexible workspace operator with content-creator and tech communities, offering branded event and meeting spaces — comparable as a London flexible-workspace provider targeting agency and creator tenants.
• Soho Works: Soho House's members-based creative coworking concept with London locations serving media, brand, and creative-agency tenants, comparable in providing design-led, membership-style workspaces for the same creator-segment clientele.
• Workspace: London-focused flexible office provider leasing studios, lofts, and event-ready spaces to SMEs and creative businesses — comparable in offering branded, dedicated studio spaces on recurring terms to small creative tenants.
• Mainyard Studios: London studio-rental space designed for content creators and podcasters, offering rentable broadcast-style studios — directly comparable as a creator-focused London studio rental competing for the same podcast/video-producer demand.

Broad incumbents

• WeWork: Global coworking incumbent with a major London footprint — comparable as a large-scale flexible-workspace and meeting/event space provider, though operating much more broadly and at a different scale than The Factory London.
• IWG / Regus: World's largest flexible-workspace operator (Regus, Signature, Spaces brands) with extensive UK presence — comparable as a broad incumbent in the same flexible-workspace category, though not creator-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thefactoryldn
• LinkedInlinkedin.com/company/factory-london

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Factory London