TAP30
TAP30 (Tapsi) is an Iranian ride-hailing and delivery super-app operating across 17 cities, offering urban and intercity transport, motorcycle and car package delivery, and corporate accounts to individual passengers and businesses.
- Company typePrivate
- Founded2015
- HeadquartersTehran, Iran
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What TAP30 does
TAP30, branded as Tapsi (تپسی), is an Iranian ride-hailing and delivery super-app operated by Pishgaman Fanavari va Danesh Aramis, a public joint-stock company incorporated in Iran and headquartered in Tehran. Founded around 2015, the platform serves individual passengers and corporate customers across 17 Iranian cities (including Tehran, Mashhad, Karaj, Isfahan, Shiraz, Tabriz, Ahvaz, Qom, and others), delivering urban and intercity transportation, package delivery, and access to adjacent services such as food, shopping, supermarket, and pharmacy orders.
The product is built around a mobile-first architecture: Android and iOS passenger apps, a driver/shipper app with in-app navigation, a web app (app.tapsi.cab), and a 1630 phone-based booking channel. Core ride-hailing products include Tapsi Classic (standard rides, multi-stop), Tapsi Plus (premium newer vehicles), Intercity (long-distance), and Bahamsafar (shared rides at a 35% discount versus Classic). Delivery is split into Motopeyk (motorcycle) and Autopeyk (car), with Tapsi Box and Tapsi Moto extending the motorcycle use case into courier and passenger transport. Adjacent modules include Sepeid (sanitized premium rides), Tapsi Garage (driver auto-parts marketplace), Ambassador Club and SpaceShip loyalty programs, a corporate panel (co.tapsi.ir), and accessibility features (TalkBack/VoiceOver, deaf and mobility-aid indicators) that made Tapsi the first Iranian app with full disability support.
The business model is a two-sided marketplace monetized primarily through a 15-20% commission on each driver fare (varying by city), supplemented by transaction fees on Motopeyk/Autopeyk deliveries and on corporate bulk orders. Driver-side liquidity is supported by instant settlement up to 5 times daily across 12 Iranian banks, while passenger-side distribution is driven by app-store presence, content marketing via the Tapsi blog, social media, and self-serve digital onboarding. No external funding rounds, parent company, or ownership changes are disclosed; the company is treated as privately held despite its public joint-stock legal form, and operates as a private ride-hailing platform with no public ticker.
TAP30 firmographics
Firmographics- Name
- TAP30
- Legal name
- شرکت پیشگامان فنآوری و دانش آرامیس (سهامی عام) - Pishgaman Fanavari va Danesh Aramis (Public Joint Stock Company)
- Website
- https://tap30.ir
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TAP30 (Tapsi) is an Iranian ride-hailing and delivery super-app operating across 17 cities, offering urban and intercity transport, motorcycle and car package delivery, and corporate accounts to individual passengers and businesses.
- Ownership category
- akta.pro rank
TAP30 industry classification
Industry- Product category
- Ground passenger transportation and on-demand delivery (ride-hailing super-app)
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531)
- akta.pro primary industry
- On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)
Keywords
Where TAP30 is headquartered
LocationHeadquarters
- HQ city
- Tehran
- HQ country
- Iran
- HQ region
- Middle East
Offices6 records
Markets served
TAP30 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Driver Commission (15-20%): TAP30 charges drivers 15-20% of each fare as 'software usage and exploitation fee', with the exact percentage varying by city. Municipal taxes are automatically deducted from passenger payments before driver settlement.
- Package Delivery Services: Revenue from package delivery services including Motopeyk (small packages via motorbike) and Autopeyk (large packages via car)
- Corporate Accounts: Businesses can purchase organizational discount codes and access corporate panels for unlimited simultaneous ride and delivery requests
- In-App Advertising and Services: Super app model allows promotion of additional services including food delivery, shopping, supermarket, and pharmacy within the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard driver commission: 15-20% per trip |
| Transaction based/ take rate | Pay-as-you-go | Instant settlement for participating banks |
| Subscription | Monthly | Organizational/corporate accounts |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
TAP30 product offering
Product offeringCore offering
TAP30 (TAPSI) operates a two-sided ride-hailing and delivery marketplace that connects passengers with car and motorcycle drivers via Android and iOS apps, a web app, and a phone-based call center (1630). The platform offers multiple ride categories (Classic, Plus, Intercity, Bahamsafar shared rides), package delivery (Motopeyk motorcycle and Autopeyk car), corporate accounts via a dedicated panel, and supporting services such as Tapsi Garage (auto parts) and Sepid (sanitized premium rides). Revenue is generated primarily through a 15–20% commission on driver fares, transaction fees on deliveries, and monthly corporate subscriptions.
Product overview
Tapsi (تپسی) is a super-app ride-hailing and delivery platform operated by Pishgaman Technology and Danesh Armais Company (شرکت پیشگامان فنآوری و دانش آرامیس), a public joint-stock company based in Iran. The platform operates as a multi-service ecosystem consisting of: (1) core ride-hailing services including Tapsi Classic (standard rides), Tapsi Plus (premium rides with newer vehicles), Intercity (long-distance travel), and Bahamsafar (shared rides at 35% discount); (2) delivery services including Tapsi Delivery/Tapsi Pack, MotoPick (motorcycle courier for small packages), and AutoPick (car courier for large packages); (3) Tapsi Box (motorcycle courier for restaurant, supermarket, and passenger transport); (4) Tapsi Moto (motorcycle passenger transport); (5) Tapsi Phone Service (1630, phone-based booking without internet); and (6) corporate/B2B services via the Tapsi Corporate Panel. Supporting infrastructure includes the Tapsi Garage (discounted auto parts for drivers), Ambassador Club (driver loyalty program), and SpaceShip (passenger loyalty program). The platform is accessible via Android and iOS passenger apps, a driver/shipper app, and a web application.
Differentiator
Problem solved
Functional benefit
Brands
- Tapsi Moto (تپسی موتو): Motorcycle passenger transportation service allowing riders to transport passengers using motorcycles, currently operational in Tehran and Mashhad.
- Tapsi Box (تپسی باکس)
- Tapsi Garage (تپسی گاراژ)
- Sepid (سپید)
Products and services
- Tapsi Classic (تپسی کلاسیک)
- Tapsi Plus (تپسی پلاس)
- Intercity (بین شهری)
- Bahamsafar (باهمسفر)
- Tapsi Delivery / Tapsi Pack (ارسال بسته / تپسی پک)
- Tapsi Phone Service (تپسی تلفنی / 1630)
- Tapsi Corporate Panel (پنل سازمانی تپسی)
- Sepid (سپید) — Sanitized Premium Taxi
- Tapsi Moto (تپسی موتو)
- Tapsi Box (تپسی باکس)
- Tapsi Garage (تپسی گاراژ)
Quantifiable outcome
- Up to 35% cheaper rides compared to Classic service for shared rides (باهمسفر)
- +3 more outcomes
Companies that use TAP30
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
TAP30 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature6 records
TAP30 partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights7 records
TAP30 competitors and assessment
Company assessmentBroad incumbents
- DiDi: Chinese ride-hailing super-app that pioneered dynamic pricing, multi-tier service (Express/Premium/Plus), and rapid international expansion. Closest large-scale analog to Tapsi's tiered product portfolio and aggressive intercity push.
- Ola: Indian ride-hailing platform with multi-tier services (Micro/Mini/Prime) and aggressive cost-conscious market positioning. Comparable as an emerging-market ride-hailing incumbent with similar tiered pricing and accessibility-driven product strategy.
- Careem: MENA super-app (now owned by Uber) operating ride-hailing, food delivery, and payments across the Middle East. Comparable as a regional ride-hailing super-app but with broader geographic scope, deeper capital, and incumbent scale that Tapsi lacks.
- Grab: Southeast Asia super-app combining ride-hailing, delivery, and financial services. Directly comparable as a multi-service platform expanding from a single mobility vertical into adjacent verticals, though at vastly larger scale and with public-market discipline.
- Gojek: Indonesian super-app combining motorcycle ride-hailing (GoRide), car ride-hailing (GoCar), and delivery (GoFood). Closest international analog to Tapsi's mix of car (Classic/Plus) and motorcycle (Tapsi Moto/Tapsi Box) services within a single app.
- Uber: Global ride-hailing and delivery incumbent whose core platform business model (driver commission, dynamic pricing, corporate accounts) directly informs Tapsi's operating economics. Broad incumbent benchmark for take-rate, driver incentives, and super-app diversification.
- Lyft: North American ride-hailing peer sharing the same driver-commission take-rate model, accessibility features, and consumer-facing app structure. Useful benchmark for unit economics and corporate panel dynamics even as a different geographic incumbent.
Direct peers
- Bolt: European-origin ride-hailing and food delivery platform with a comparable take-rate business model, driver-partner focus, and aggressive geographic expansion playbook. Operates a multi-service super-app structurally similar to Tapsi's Classic/Plus/Intercity/Moto/Delivery tiering.
- Snapp: Iran's dominant ride-hailing super-app operating in the same Iranian cities with similar ride-hailing, delivery, and inter-city services. Directly competes with Tapsi for drivers and passengers on a daily basis across all 17 shared operating geographies.
- Maxim: Russia and CIS-region ride-hailing and delivery operator with a similar driver-commission take-rate model (15-20%) and multi-service expansion. Directly comparable on emerging-market positioning, taxi-aggregation mechanics, and price-sensitive consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TAP30 social profiles
Digital presenceTAP30 financial estimates
Financial estimateRevenue estimate
Valuation estimate
TAP30 leadership team
Management profileNumber of profiles
TAP30 subsidiaries and ownership
Company hierarchySubsidiaries4 records
TAP30 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TAP30 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TAP30
What does TAP30 do?
TAP30 (TAPSI) operates a two-sided ride-hailing and delivery marketplace that connects passengers with car and motorcycle drivers via Android and iOS apps, a web app, and a phone-based call center (1630). The platform offers multiple ride categories (Classic, Plus, Intercity, Bahamsafar shared rides), package delivery (Motopeyk motorcycle and Autopeyk car), corporate accounts via a dedicated panel, and supporting services such as Tapsi Garage (auto parts) and Sepid (sanitized premium rides). Revenue is generated primarily through a 15–20% commission on driver fares, transaction fees on deliveries, and monthly corporate subscriptions.
Is TAP30 a public or private company?
TAP30 is a private company. It is classified as unknown and is currently operating.
When was TAP30 founded?
TAP30 was founded in 2015. It employs 101 to 250 people.
Where is TAP30 based?
TAP30 is headquartered in Tehran, Iran, in the Middle East region.
How does TAP30 make money?
Four revenue lines are on record. Driver Commission (15-20%) is the primary driver. The others are package Delivery Services, corporate Accounts and in-App Advertising and Services.
Who are TAP30's main competitors?
Broad incumbents on record are DiDi, Ola, Careem, Grab, Gojek, Uber and Lyft. Direct peers are Bolt, Snapp and Maxim.
Does TAP30 have an API?
No public API is recorded for TAP30.
What industry is TAP30 in?
TAP30's product category is Ground passenger transportation and on-demand delivery (ride-hailing super-app). Its primary akta.pro industry code is THADADAA, On-Demand Private Ride-Hailing (Solo Rides). Its NAICS code is 485310.