Active Fitness

What Active Fitness does

Active Fitness is a privately held, single-location family fitness center operating from 180 NJ-70 in Medford, New Jersey. The company was founded on the principle that fitness should be accessible to everyone and serves the Medford and broader South Jersey community. It operates a physical gym facility seven days a week with extended hours (Monday–Friday 5:00am–10:00pm, Saturday 7:00am–9:00pm, Sunday 8:00am–5:00pm) and offers a comprehensive amenity set that distinguishes it from a typical neighborhood gym: state-of-the-art strength and cardio equipment, a dedicated women's-only gym section, a heated indoor chlorine pool with aqua fitness classes and a competitive youth swim team (East Coast C-Cerpants), hot tubs, an infrared sauna, a cold plunge pool maintained at approximately 50–59°F with 20-micron filtration and auto-dosing chlorine/pH systems, and on-site childcare services available seven days a week. Programming is anchored by 40+ weekly group fitness classes spanning yoga, Pilates, Zumba, spin, HIIT, kickboxing, barre, water aerobics, and senior-friendly formats such as Chair-Assist Yoga.

The company's service portfolio is delivered by a staff roster of 25+ named fitness professionals including certified personal trainers (NASM, Group Fitness, TRX, strength and conditioning), registered yoga teachers (RYT-200), and specialists in Zumba, Pilates reformer, spinning, and aqua instruction. Member assessment services include InBody body composition scanning paired with personal training consultations. Pricing is not publicly disclosed; revenue is generated primarily through recurring monthly and annual membership subscriptions, including a premium tier with infrared sauna access, plus insurance-covered memberships channeled through Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks serving Medicare/Medicaid-eligible seniors. A free 1-day guest pass for first-time visitors aged 22+ serves as the primary acquisition funnel, supported by website, phone, and online form channels.

The go-to-market motion is direct-to-consumer and highly local, with no disclosed second location, no investor backing, no parent company, and no franchising activity. Distribution is omnichannel at the local level: walk-in facility traffic, phone sales at (609) 714-8808, online inquiry forms, and organic social media presence on Facebook, Instagram, and TikTok. Customer segments are mixed — families and parents (primary), seniors via insurance partnerships, women seeking privacy, and general fitness enthusiasts — with marketing claims of 100% member satisfaction and 100% expert guarantee serving as positioning rather than verified metrics.

Name

Active Fitness

Legal name

Active Fitness

Website

https://theactivefitness.com

Company type

Private

Operating status

Operating

Short description

Active Fitness is a privately held, single-location family fitness center in Medford, NJ offering gym equipment, 40+ weekly group classes, heated pool, infrared sauna, cold plunge, women's-only section, and on-site childcare, serving local families, seniors via insurance networks, and general fitness members.

Ownership category

akta.pro rank

Product category

Health and Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Senior & Active Aging Personal Training (HSADAAAI), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness center
• Group fitness classes
• Personal training
• Health club
• Recovery therapy

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Gym Membership Subscriptions: Monthly and annual gym memberships providing access to equipment, group fitness classes, pool facilities, and standard amenities
2. Healthcare/Insurance Memberships: Memberships covered by Medicare, Medicaid, and insurance programs including Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks for seniors and eligible members
3. Premium Amenity Access: Premium membership tiers providing exclusive access to infrared sauna and other enhanced facilities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Active Fitness is a single-location family fitness center in Medford, NJ offering gym memberships that grant access to top-tier strength and cardio equipment, a heated indoor pool and hot tubs, over 40 weekly group fitness classes, a women's only gym section, infrared sauna and cold plunge recovery amenities, on-site childcare, and personal training with body composition scanning. The gym also accepts insurance-covered memberships through Medicare/Medicaid-partnered fitness networks for eligible seniors.

Product overview

Active Fitness is a family-oriented fitness center offering a comprehensive suite of fitness and wellness services centered around a traditional gym facility with specialized amenities. The core offering includes personal training and over 40 weekly group fitness classes (yoga, Pilates, Zumba, cycling, kickboxing, HIIT, and more). Premium recovery services include an infrared sauna and cold plunge pool available to members. Family-friendly amenities feature an onsite daycare/childcare, a heated indoor pool with aqua fitness classes, and a dedicated women's-only gym section. The facility also accommodates members through insurance-covered healthcare membership plans (Renew Active, One Pass, Silver & Fit, Active & Fit) and offers a competitive swim team program through the East Coast C-Cerpants.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one and partner training programs with certified trainers providing personalized workout plans, InBody body composition analysis, and progressive coaching for individual fitness goals.
• Group Fitness Classes Over 40 weekly group exercise classes including yoga, Pilates, Zumba, cycling, kickboxing, HIIT, barre, strength training, and specialty formats such as Chair-Assist Yoga for seniors and functional fitness for active agers.
• Women's Only Gym Section A dedicated private gym area exclusively for women featuring Booty Builder Hip Thrust Machine, Hack Squat Machine, stair climber, free weights, and resistance machines.
• Cold Plunge & Ice Bath State-of-the-art cold plunge pool maintained at 50-59°F with advanced filtration and auto-dosing systems for muscle recovery, inflammation reduction, and mental invigoration.
• Infrared Sauna Premium infrared sauna offering muscle recovery, detoxification, pain relief, stress reduction, and improved circulation through customizable heat settings and therapeutic wavelengths.
• Childcare/Daycare Onsite child care services available Monday through Sunday at specified hours, allowing parents to exercise while children are supervised in a safe, interactive environment.
• Pool & Hot Tubs Heated indoor chlorine pool for lap swimming and aqua fitness classes, complemented by hot tubs for relaxation, stress relief, and arthritis pain management.
• East Coast C-Cerpants Swim Team Year-round competitive swim team offering training packages and opportunities for athletes to pursue competitive swimming to their fullest ability.
• Healthcare Membership Plans Insurance-covered gym memberships through Renew Active, One Pass, Aaptiv, Silver & Fit, and Active & Fit networks, working with Medicare and Medicaid for eligible members.

Quantifiable outcome

• Over 40 group fitness classes per week
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Renew ActivecoreGTM or Marketing PartnerActive Fitness is a participating provider in the Renew Active network, offering insurance-covered gym memberships to eligible seniors and Medicare members through United Healthcare's fitness benefit program.
• One PasscoreGTM or Marketing PartnerActive Fitness accepts One Pass fitness benefit memberships, providing members with access to the gym facilities through their insurance-covered fitness membership.
• AaptivminorGTM or Marketing PartnerActive Fitness participates in the Aaptiv fitness network, offering members digital fitness content combined with gym access.
• Silver & FitcoreGTM or Marketing PartnerActive Fitness is an authorized Silver & Fit fitness center, providing gym access to seniors through their insurance-covered fitness membership program.
• Active & FitcoreGTM or Marketing PartnerActive Fitness participates in the Active & Fit program, offering members access to gym facilities through their fitness benefit membership.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Anytime Fitness: 24-hour franchise fitness model with global footprint. Comparable in single-site operating economics but differentiated by access model; competes for the same suburban fitness consumer in New Jersey.
• Planet Fitness: Low-cost national fitness chain competing for the same entry-level and casual fitness consumer. Differentiates on price rather than amenities, putting pricing pressure on mid-market operators like Active Fitness.
• Gold's Gym: Established fitness chain offering group classes, personal training, and recovery amenities. Comparable in the traditional full-service gym positioning Active Fitness occupies.
• LA Fitness: Large national full-service fitness chain with pools, group classes, and personal training. Comparable in amenity breadth and target demographic, though operating at much broader scale than a single-location operator.
• Life Time Fitness: Premium multi-amenity fitness brand with pools, recovery spaces, group classes, and family programming. Comparable in amenity mix and family-orientation, though at a higher price point and far larger scale.

Direct peers

• Crunch Fitness: Multi-format fitness chain offering diverse group classes, personal training, and amenity tiers. Comparable to Active Fitness in its breadth of programming and mid-market family appeal.
• Chuze Fitness: Multi-location family-friendly fitness club with group classes, pool, childcare, and value pricing. Directly comparable to Active Fitness in target demographic, amenity mix, and community positioning.
• YMCA: Community-focused non-profit fitness organization offering family memberships, swim programs, childcare, and group classes. Closely aligned with Active Fitness's accessibility, family-first mission, and broad programming.

Emerging players

• Orangetheory Fitness: Boutique group fitness studio specializing in heart-rate-based training. Competes for the same fitness-engaged consumer in South Jersey with a differentiated, instructor-led class model overlapping with Active Fitness's group programming.
• F45 Training: Boutique group training franchise offering functional fitness and HIIT classes. Overlaps with Active Fitness's group fitness and personal training offerings while operating at a smaller, higher-intensity format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61555709357037
• Instagraminstagram.com/active_fitness_medford_
• TikToktiktok.com/@active_fitness_medford

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Fitness