What Veldskoen does

Veldskoen is a South African direct-to-consumer footwear brand founded in 2016 and headquartered in Cape Town, with all leather shoes handcrafted at the Hopewell Footwear factory in Durban, a third-generation family-run manufacturer employing 140 people. The company sells full-grain leather shoes, boots, sandals, slippers, sneakers, and golf shoes under the Veldskoen® mark, alongside the Plakkie™ rubber flip-flop sub-brand and coordinating accessories (belts, laces, caps, socks) and shoe-care products. Core technical features include a hydrophobic leather treatment that repels water, full-grain leather construction sourced as upcycled byproduct of the South African meat industry, and signature colored soles inspired by South African regions. The business operates a hybrid go-to-market model: a Shopify-powered global e-commerce site (shipping to USA, UK, Australia, New Zealand with duties and taxes included, plus Stitch Pay Later installments), over 30 South African retail partner outlets, and a B2B corporate uniform channel offering embroidery and bespoke orders. Revenue streams include one-time footwear and accessory sales, premium product collaborations (Eight Feet, MoveMe with Briana Evigan, Springbok/SARU, NSRI, Black Mamba Man), and recurring service revenue from resoling (R389–R589 per pair) and shoe care, with prices ranging from $19 children's Plakkies to $287 MoveMe Traveler boots.

Name

Veldskoen

Legal name

Veldskoen

Website

https://veldskoen.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Veldskoen is a South African DTC footwear brand founded in 2016 that handcrafts full-grain leather shoes, boots, sandals, and the Plakkie flip-flop line at a single Durban factory, selling globally online and through 30+ South African retail partners to men, women, kids, and corporate uniform buyers.

Ownership category

akta.pro rank

Product category

Handcrafted Leather Footwear

NAICS

Footwear Manufacturing (3162), Footwear Manufacturing (31621), Shoe Retailers (45821), Footwear and Leather Goods Repair (811430), Footwear Merchant Wholesalers (42434)

SIC

Footwear, (No Rubber) (3140), Rubber & Plastics Footwear (3021), Leather & Leather Products (3100), Retail-Shoe Stores (5661)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Sustainable & Eco-Friendly Footwear (CRAAACAH), Shoe & Leather Care (Polishes, Protectants, Cleaners) (CRADAKAL)

Keywords

• Handcrafted leather footwear
• Premium leather boots
• Leather slip-on shoes
• Rubber flip-flops
• Footwear accessories

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Footwear Sales: Primary revenue stream from selling handcrafted leather shoes, boots, sandals, and slippers directly to consumers through e-commerce and retail partners
2. Accessories: Revenue from belts, laces, caps, and socks that complement the footwear product line
3. Plakkie Flip-Flops: Entry-level rubber flip-flop products including collaborations with sports teams and charities
4. Resoling Services: Shoe repair and resoling services offered at three price points (R389-R589 per pair) for existing customers
5. Embroidery Services: Logo personalization and embroidery services for corporate orders and individual customization
6. Corporate Uniform Sales: B2B sales of branded Veldskoen shoes for company uniforms with business-to-business pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Veldskoen manufactures and sells handcrafted full-grain leather footwear for men, women, and kids, including heritage shoes, classic shoes, golf shoes, smart shoes, sneakers, sandals, slippers, and boots (Chelsea, Chukka, Drakensberg, MoveMe), plus a Plakkie™ flip-flop sub-brand. All leather shoes are produced at the Hopewell Footwear factory in Durban, South Africa, using upcycled leather byproducts from the meat industry and proprietary hydrophobic treatment. The company also offers footwear accessories (belts, laces, caps, socks), shoe-care products (Spotless), and value-added services including resoling, embroidery/personalisation, gift wrapping, and corporate uniform sales.

Product overview

Veldskoen is a South African footwear brand specializing in handcrafted leather shoes. The product portfolio centers on the core Veldskoen Heritage Shoes line (featuring colorful soles inspired by South African regions), complemented by Classic Shoes, Golf Shoes, Smart Shoes, Safer Shoes (with steel toe cap), Sneakers, Sandals, Slippers, and various Boots (Chelsea, Chukka, Drakensberg, MoveMe). A key sub-brand is Plakkie flip-flops (standard, beach, and personalized variants for men, women, and kids). Accessories include Belts, Shoe Laces, Caps, and Socks, plus shoe care products via Spotless collaboration. Services offered include Resoling, Embroidery/personalization, and Gift Wrapping. Notable collaborations feature Eight Feet wine/coffee, MoveMe (with actress Briana Evigan), NSRI (pink rescue buoys), Springboks rugby, and Black Mamba Man. All leather shoes are handcrafted at Hopewell Factory in Durban, South Africa, using upcycled leather from the meat industry.

Differentiator

Problem solved

Functional benefit

Brands

• Plakkie™: A flip-flop/plakkie product line marketed as South Africa's favourite plakkie

Products and services

• Veldskoen Heritage Shoes Classic leather Veldskoen shoes featuring colorful soles inspired by South African landscapes. Handcrafted in Durban with full-grain leather uppers and distinctive colored soles representing regions. Sold to men, women, and kids.
• Veldskoen Classic Shoes Premium leather shoes inspired by South African fynbos and rooibos tea, available in Fynbos (Tan) and Rooibos (Chocolate) colorways with classic styling.
• Veldskoen Golf Shoes Leather golf shoes combining Veldskoen craftsmanship with golf-specific functionality. Includes Loft series (J-Bay, Vilakazi, Hadeda, Lowveld) and Birdie golf shoe, all featuring colorful soles.
• Veldskoen Smart Shoes Formal/business dress shoes suitable for professional settings and school uniforms, available in Black and Brown colorways with black formal sole.
• Veldskoen Safer Shoe (Gristle Sole) Work safety shoe featuring steel toe cap, hydrophobic reverse suede leather uppers, and chunky TR (Gristle) sole. Designed for site meetings and factory visits. Available in sizes 6-12.
• Veldskoen Sneakers Leather sneakers named after South African music and dance styles: Pantsula (White sole), Kwaito (Black sole), Gwara Gwara (Grey sole), and Langarm (Blue sole).
• Veldskoen Sandals For Men Leather sandals for men including the Veldskoen Plakkie Thick Strap in Brown Leather.
• Veldskoen Sandals For Women Leather sandals for women including Namaqualand Aloe (Olive), Namaqualand Daisy (Tan), and Ladies Plakkie Thin Strap (Brown Leather).
• Veldskoen Slipper (Lined with Sheepskin) Luxury hybrid slipper featuring Silky Nubuck leather with 100% sheepskin-lined inners and solid TR Veldskoen sole. Designed for indoor comfort that can be worn outside.
• Veldskoen Chelsea Boots Chelsea boot style featuring elastic side panels. Available in Pinotage (Red sole), J-Bay (Blue sole), Uhambo (Pink sole), Safari (Black sole), and Farmer (Grey sole).
• Veldskoen Chukka Boots Classic chukka boot style. Available in Charcoal sole, Kariega, and Eight Feet collaboration versions with natural sole.
• Veldskoen Drakensberg (Crepe Sole) Hiking boot inspired by South Africa's Drakensberg mountains (3,482m). Features crepe sole for hiking, ample ankle support, and padding for comfort on trails.
• Veldskoen MoveMe Boots Collaboration boot line with MoveMe brand. Includes Traveler Boot (Brown Leather with Gum Sole) and Ranger Boot (Black Leather with Black Sole). Social-impact focused with Hollywood actress Briana Evigan.
• Veldskoen Ladies Safari Women's specific safari-style shoe with natural sole. Features signature Veldskoen leather craftsmanship.
• Plakkie (Flip-Flop) South African flip-flop brand with colorful designs. Available in Plakkie (standard), Plakkie Beach (beach-themed), and Plakkie Personalized (custom) variants for Men, Women, and Kids.
• Veldskoen Belts Leather belts in 40mm (men's) and 30mm (women's) widths coordinating with shoe collections.
• Veldskoen Shoe Laces Replacement and decorative shoe laces available in 12 colors matching shoe collections.
• Veldskoen Caps Stone washed caps in 5 colors: Mustard, Maroon, Pink, Navy, and Black. Casual headwear accessories.
• Veldskoen Socks Cotton blend socks available in Black and Multi, and Navy and Yellow colorways with Veldskoen branding.
• Spotless Shoe Care Products Shoe care product line collaboration with Spotless brand. Includes Spotless Shoe Cleaner, Spotless Leather Cream 50ml, and Spotless Resistor (waterproofing protector).
• Veldskoen Resoling Service Professional resoling service for worn Veldskoen shoes. Three options: Online (R589/pair with courier both ways), In-Store with courier (R489/pair), In-Store pickup (R389/pair). Lead time 2-4 weeks.
• Veldskoen Embroidery Service Logo personalisation service for Veldskoen shoes and products. Enables corporate branding and custom embroidery on footwear for business uniforms and corporate gifts.
• Veldskoen Gift Wrapping Gift wrapping service available for Veldskoen products as a gift option.
• Plakkie x NSRI (Pink is for Buoys) Collaboration with NSRI (National Sea Rescue Institute). Pink Plakkie supporting pink buoy rescue systems. For every 10 pairs sold, NSRI can install a pink buoy rescue system at a South African dam or beach.
• Plakkie x Springboks South African Springbok rugby team approved flip-flop collaboration. Green and yellow colorway supporting national rugby teams. SARU approved product.
• Eight Feet Veldskoen Collaboration with Eight Feet wine and coffee label founded by four Du Toit brothers. Fully leather lined uppers, Gristle TPR sole, hydrophobic treatment. Chukka-style boot with natural sole.
• Heritage Black Mamba Man (Black Sole) Limited Edition Heritage collaboration with Black Mamba Man. Bold tribute to fearless individuality with signature accents and premium materials. Available in both men's and women's versions.
• Veldskoen Gumboot Women's gumboot (rain boot) winter release blending fashion and functionality, handcrafted with Veldskoen signature design.

Quantifiable outcome

• 99 lives saved through NSRI Pink Buoy Rescue Systems funded by Plakkie sales
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• Team SA (NASCAR Xfinity Series)minorGTM or Marketing Partner · 1 January 2024Official sponsor of Team SA in the NASCAR Xfinity Series for international brand exposure.
• Eight FeetflagshipStrategic or Co-development PartnerCollaboration with the four Du Toit Brothers who started the wine and coffee label. Shared ethos of family values, hard work, and progress through working together. Eight Feet Veldskoen product line celebrating three years of partnership in 2024. Products feature fully leather-lined uppers with Gristle TPR sole and hydrophobic treatment.
• MoveMeflagshipStrategic or Co-development PartnerCollaboration resulting in MoveMe Traveler Boot and MoveMe Ranger Boot. Second social-impact collaboration with Hollywood actress Briana Evigan. Boots designed for travel and outdoor use with gum soles.
• Springboks (SARU)coreStrategic or Co-development PartnerSpringbok Plakkie collaboration in green and gold colors. SARU approved product for supporting South African national rugby teams.
• NSRI (National Sea Rescue Institute)coreStrategic or Co-development PartnerNSRI Pink is for Buoys Plakkie collaboration supporting water safety. For every 10 pairs sold, NSRI can put up a pink buoy rescue system. Pink Buoy Rescue Systems have saved 99 lives and counting.
• Black Mamba ManminorStrategic or Co-development PartnerHeritage Black Mamba Man Limited Edition collaboration featuring bold design tribute to fearless individuality. Available for both men and women.
• SpotlesscoreTechnology or IntegrationShoe care product collaboration offering Spotless Shoe Cleaner, Spotless Leather Cream 50ml, and Spotless Resistor. Complementary care products for Veldskoen leather shoes.
• Hopewell FootwearflagshipOEM/ Whitelabel/ Licensing PartnerExclusive manufacturer of all Veldskoen leather shoes. Third-generation family business located in Durban, South Africa. Factory employs 140 people and is a member of fairfactories.org with ethical and transparent labor practices.
• Valor HospitalityminorStrategic or Co-development PartnerPartnership with hospitality company for brand visibility and potentially uniform programs.
• Briana EviganflagshipGTM or Marketing PartnerHollywood actress collaboration resulting in MoveMe social-impact boot collection.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Veja: Veja is a French sustainable sneaker brand that sources raw materials ethically (including natural rubber and upcycled materials) and manufactures in Brazil. Like Veldskoen, Veja combines cultural storytelling, fair labor practices, and premium DTC positioning in the casual footwear market.
• Thursday Boot Company: Thursday Boot Company is a DTC premium leather boot brand offering handcrafted boots at accessible price points. Both brands target similar consumers seeking durable, well-crafted leather footwear with a heritage aesthetic, primarily via DTC e-commerce channels.
• Nisolo: Nisolo is a DTC ethical leather footwear brand producing shoes, boots, and sneakers in Peru and Mexico with fair labor certifications. Both Veldskoen and Nisolo combine premium leather construction, ethical manufacturing partnerships, sustainability narratives, and DTC distribution for similar consumer segments.
• Allbirds: Allbirds is a DTC sustainable footwear brand offering casual/lifestyle shoes with strong ESG credentials and a focus on natural materials. Both brands sell premium-priced casual footwear via DTC e-commerce with sustainability narratives aimed at environmentally conscious consumers.
• Loake Shoemakers: Loake is a British heritage shoemaker producing handcrafted Goodyear-welted leather shoes with traditional craftsmanship. Both Veldskoen and Loake emphasize handcrafted leather construction, heritage brand narratives, and premium positioning in the leather footwear category.

Broad incumbents

• Dr. Martens: Dr. Martens is an iconic heritage leather boot brand with global distribution. Both Veldskoen and Dr. Martens sell handcrafted leather boots/footwear with strong cultural/heritage brand identities, but Dr. Martens operates at vastly larger scale with broader product range and international retail presence.
• Hush Puppies: Hush Puppies is an established global casual/leather footwear brand known for comfortable leather shoes with a heritage aesthetic. Both brands compete in the casual leather footwear segment, but Hush Puppies operates globally with much broader distribution and licensing.
• Clarks: Clarks is a 200+ year heritage British footwear brand specializing in leather casual and dress shoes. Both companies occupy the leather casual/lifestyle footwear category with heritage brand narratives, though Clarks operates globally at substantially larger scale.

Emerging players

• Oliver Cabell: Oliver Cabell is a DTC premium footwear brand offering handcrafted leather sneakers and shoes at accessible luxury price points. Both Veldskoen and Oliver Cabell target similar consumers via DTC with handcrafted leather construction and modern minimalist designs.
• Rothy's: Rothy's is a DTC footwear brand known for sustainable materials (recycled plastic bottles) and distinctive colorful designs. Both Veldskoen and Rothy's target style-conscious consumers seeking sustainable, design-forward footwear through premium DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/Veldskoenshoes
• Facebookfacebook.com/veldskoen.shoes
• LinkedInlinkedin.com/company/veldskoenshoes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veldskoen