Heyward
Heyward is a 117-year-old regional manufacturer's representative selling water and wastewater treatment process equipment from 50+ OEMs to municipalities, industrial facilities, and power plants across Virginia, Maryland, Delaware, and Washington DC, with aftermarket parts and service support, and is a subsidiary of United Flow Technologies.
- Company typePrivate
- Founded1908
- HeadquartersGlen Allen, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heyward does
Heyward is a regional manufacturer's representative specializing in process equipment for water and wastewater treatment, founded in 1908 and headquartered in Glen Allen, Virginia. The firm represents more than 50 equipment manufacturers — including Evoqua (Xylem), Dupont, Parkson, Kubota, GEA, Komline-Sanderson, HUBER TECHNOLOGY, Trojan, ProMinent, and Cambi — and sells their products to municipalities, industrial facilities, power generation plants, and small community/developer accounts across Virginia, Maryland, Delaware, and Washington DC. Heyward organizes its offering across six technology categories: liquids/solids separation, odor control, biological treatment, disinfection and chemical feed, solids handling, and potable water treatment.
The company's go-to-market is sales-led, executed through a team of licensed Professional Engineers, licensed water/wastewater operators, and territory-based sales engineers operating out of regional offices in Richmond VA, Frederick MD, Washington DC, and the DELMARVA Eastern Shore. Heyward generates revenue from two streams: commissions or margins on equipment sales through its manufacturer-principal relationships, and recurring aftermarket parts and factory-certified service, calibration, validation, preventive maintenance, and repairs across the equipment lifecycle. Pricing is quote-based and not publicly disclosed.
Heyward is a subsidiary of United Flow Technologies (UFT), a strategic operating platform that aggregates regional water and wastewater equipment, pump, valve, and controls specialists (including MiscoWATER, Tesco Controls, HPT, Southwest Valve, and Iowa Pump Works). The firm has 11-50 employees and is led by President Jim Chastain, who has held the role since 1986. There is no evidence of proprietary AI/ML or software products; the company's competitive position rests on engineering credentials, OEM relationships, local service, and 117 years of brand incumbency in the mid-Atlantic market.
Heyward firmographics
Firmographics- Name
- Heyward
- Legal name
- Heyward, Inc.
- Website
- https://www.heywardinc.com
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heyward is a 117-year-old regional manufacturer's representative selling water and wastewater treatment process equipment from 50+ OEMs to municipalities, industrial facilities, and power plants across Virginia, Maryland, Delaware, and Washington DC, with aftermarket parts and service support, and is a subsidiary of United Flow Technologies.
- Ownership category
- akta.pro rank
Heyward industry classification
Industry- Product category
- Water and Wastewater Treatment Equipment
- NAICS
- Commercial and Service Industry Machinery Manufacturing (3333), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
- akta.pro secondary industry
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)
Keywords
Where Heyward is headquartered
LocationHeadquarters
- HQ city
- Glen Allen
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Heyward business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales (Manufacturer's Representative): Heyward acts as a manufacturer's representative selling water and wastewater treatment process equipment to end customers, earning commissions or margins on equipment sales. The company provides high-quality process equipment and systems through its network of manufacturer partners.
- Aftermarket Parts & Service: Provides spare parts, factory-certified service, calibration, validation, preventive maintenance, and repairs for water and wastewater treatment equipment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heyward product offering
Product offeringCore offering
Heyward is a manufacturer's representative for water and wastewater treatment process equipment, representing over 50 manufacturers of process equipment across the mid-Atlantic United States (Virginia, Maryland, Delaware, and Washington DC). The company sells, supports, and services equipment for liquids/solids separation, odor control, biological treatment, disinfection/chemical feed, solids handling, and potable water treatment applications, and provides aftermarket parts, factory-certified service, calibration, and preventive maintenance for the equipment lifecycle.
Product overview
Heyward is a manufacturer's representative for water and wastewater treatment process equipment, offering a comprehensive portfolio of technologies across six main categories: Liquids/Solids Separation, Odor Control, Biological Treatment, Disinfection/Chemical Feed, Solids Handling, and Potable Water Treatment. The company represents over 50 manufacturer brands including AWC, AdEdge, Evoqua (Xylem), Dupont, Parkson, Trojan, Kubota, GEA, Komline-Sanderson, and others. Heyward provides technical sales, engineering support, aftermarket parts, and factory-certified service for municipal drinking water and wastewater treatment, industrial water treatment, power industry water intake, and sludge dewatering applications across Virginia, Maryland, Delaware, and Washington DC.
Differentiator
Problem solved
Functional benefit
Products and services
- Liquids/Solids Separation Equipment Equipment for separating liquids from solids in water and wastewater treatment processes, sourced from manufacturer partners and supported by Heyward's technical sales and service team for municipalities and industrial customers.
- Odor Control Systems Systems for controlling odors in wastewater treatment facilities, including aluminum covers, vapor scrubbers, carbon and chemical scrubbers, packed tower systems, and digester gas treatment, sold and supported by Heyward for municipal and industrial customers.
- Biological Treatment Systems Equipment for biological wastewater treatment including aeration, nitrification/denitrification, MBBR/IFAS, sequencing batch reactors, membrane bioreactors, and centrifugal blowers, sold and supported by Heyward for municipal and industrial customers.
- Disinfection and Chemical Feed Systems Systems for disinfection and chemical feeding in water and wastewater treatment, including chemical metering pumps, lime silo systems, chlorine dioxide systems, gas chlorination, polymer feed systems, hypochlorite generation, and UV disinfection, sold and supported by Heyward.
- Solids Handling Equipment Equipment for handling and processing solids in wastewater treatment, including belt conveyors, belt filter presses, centrifuges, chopper pumps, sludge dryers, digester covers, sludge heaters and mixers, and lime stabilization systems, sold and supported by Heyward.
- Potable Water Treatment Equipment Equipment for treating drinking water, including pressure filters, arsenic and PFAS treatment systems, analyzer/controller systems, filter underdrains, GAC carbon systems, ultrafiltration membranes, groundwater treatment, tank mixers, packaged treatment plants, traveling water screens, and passive intake screens, sold and supported by Heyward.
- Aftermarket Parts and Field Service Spare parts, factory-certified service, calibration, validation, preventive maintenance, and repairs for water and wastewater treatment equipment, provided for the lifecycle of the equipment for municipal and industrial customers across the mid-Atlantic region.
Companies that use Heyward
Customer profileSegments4 records
Ideal customer profiles4 records
Heyward technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heyward partnerships and signals
Strategic signalPartnerships
50 partnerships are on record, tiered core and flagship.
- AWCcoreAWC provides packaged water treatment systems in aluminum tanks, upflow clarifiers, and DAF (dissolved air flotation) systems represented by Heyward in the mid-Atlantic region.
- AdEdgecoreAdEdge provides pressure filters, ion exchange systems, and demineralizers represented by Heyward in the mid-Atlantic region.
- Evoqua (Xylem)coreEvoqua, a Xylem brand, provides Davco, Envirex, Rex & Linkbelt and Wallace & Tiernan Systems represented by Heyward.
- ParksoncoreParkson provides DynaSand Filters, Biolac BNR Systems, AquaGuard, RotoGuard & Hycor Screens, Lamella Packaged Settlers, SBR Systems, and Equanox Bioreactor Systems represented by Heyward.
- DupontcoreDupont provides MEMCOR continuous ultrafiltration (UF membranes, MBR systems, and RO systems) represented by Heyward.
- KubotacoreKubota provides flat sheet membrane bioreactor systems represented by Heyward.
- GEAcoreGEA provides Westfalia solid bowl dewatering and thickening centrifuges represented by Heyward.
- Komline-SandersoncoreKomline-Sanderson provides belt filter presses, gravity belt thickeners, and sludge dryers represented by Heyward.
- HUBER TECHNOLOGYcoreHUBER TECHNOLOGY provides wastewater screening systems, washer compactors, sludge thickening and dewatering, drying systems, tertiary treatment, heat recovery, and water reuse solutions represented by Heyward.
- Nordic WatercoreNordic Water provides Lamella plate settlers, Zickert sludge collectors, and water treatment equipment represented by Heyward.
- TrojancoreTrojan provides ultraviolet disinfection equipment and AOP (advanced oxidation process) systems represented by Heyward.
- VaughancoreVaughan provides chopper pumps, Rotamix digester and tank mixing systems, and wet well and pump station conditioning systems represented by Heyward.
- ProMinentcoreProMinent provides chemical feed systems and analytical instrumentation represented by Heyward.
- CambicoreCambi provides thermal hydrolysis for anaerobic digestion and energy recovery represented by Heyward.
- Aqua Equipment TechnologiescoreAqua Equipment Technologies provides tube settlers and water treatment equipment represented by Heyward.
- Beacon Water TechnologiescoreBeacon Water Technologies provides pile cloth disk filtration systems represented by Heyward.
- BioGillcoreBioGill provides attached growth bioreactor systems represented by Heyward.
- Charter Machine CompanycoreCharter Machine Company provides belt filter presses, conveyors, and hoppers represented by Heyward.
- ChartcoreChart provides liquid oxygen and nitrogen gas systems represented by Heyward.
- Cleanwater1coreCleanwater1 provides PolyBlend polymer feed systems and Encore chemical metering pumps represented by Heyward.
- CornellcoreCornell provides centrifugal water and sewage pumps represented by Heyward.
- CSTcoreCST provides aluminum covers and domes represented by Heyward.
- Daniel Company FRPcoreDaniel Company FRP provides ductwork, piping, tanks, and odor control systems represented by Heyward.
- DenoracoreDenora provides TETRA water and wastewater deep bed filtration systems represented by Heyward.
- DynamaticcoreDynamatic provides variable speed drives represented by Heyward.
- Fontaine AquanoxcoreFontaine Aquanox provides water control gates represented by Heyward.
- Force FlowcoreForce Flow provides Floquip scales and chemical management systems represented by Heyward.
- Ford Hall Company Inc.coreFord Hall Company Inc. provides Weir-Wolf clarifier effluent weir brush cleaning systems represented by Heyward.
- Gardner DenvercoreGardner Denver provides Hoffman Lamson multistage centrifugal blowers and Robuschi positive displacement blowers represented by Heyward.
- Gabriel Novac & AssociatescoreGabriel Novac & Associates provides Hydroself flushing gates, tipping buckets and flow regulators for CSO represented by Heyward.
- GriffcocoreGriffco provides chemical feed system accessories represented by Heyward.
- Integrity Municipal SystemscoreIntegrity Municipal Systems provides lime slakers, bulk line systems, and odor control scrubbers represented by Heyward.
- Johnson ScreenscoreJohnson Screens provides passive intake screens and Triton underdrains represented by Heyward.
- MarcabcoreMarcab provides digester gas cleaning systems represented by Heyward.
- NEFCO Systems Inc.coreNEFCO Systems Inc. provides clarifier density current baffles, FRP weirs and baffles, and launder covers represented by Heyward.
- NexomcoreNexom provides BioPorts moving bed biofilm reactor (MBBR) and integrated fixed-film activated sludge (IFAS) systems represented by Heyward.
- OrthoscoreOrthos provides Poseidon filtration systems, Centurion monolithic underdrains, media retaining troughs and nozzles represented by Heyward.
- Passavant GeigercorePassavant Geiger provides headworks screens, grit treatment and Hydrograv adapt system represented by Heyward.
- PAX Water TechnologiescorePAX Water Technologies provides potable water storage tank mixers and residual control systems represented by Heyward.
- PutzmeistercorePutzmeister provides biosolids cake pumping systems represented by Heyward.
- RMU / MessnercoreRMU / Messner provides fine bubble membrane diffuser panels, integrated aeration and dosing unit systems represented by Heyward.
- Salsnes FiltercoreSalsnes Filter provides biosolids separation systems represented by Heyward.
- SoleniscoreSolenis provides Constant Chlor dry chlorinator feeders represented by Heyward.
- United FlocoreUnited Flo provides high-performance drop-in replacement submersible, dry-pit, vertical turbine, split case, and grit pumps represented by Heyward.
- VogelsangcoreVogelsang provides rotary lobe positive displacement pumps and grinders represented by Heyward.
- VPCcoreVPC provides FRP Parshall flumes, manholes and enclosures represented by Heyward.
- WestfallcoreWestfall provides in-line static mixers represented by Heyward.
- WSG & SolutionscoreWSG & Solutions provides Rex and Link Belt screens, grit collectors and classifiers represented by Heyward.
- EkotoncoreEkoton provides augers, samplers, field measuring equipment, laboratory equipment, monitoring, drilling and CPT, groundwater pumps, and cone penetration testing represented by Heyward.
- United Flow Technologies (UFT)flagshipUFT is the parent company/platform that owns Heyward. Heyward is part of the Water and Wastewater Platform under UFT, which includes companies focused on pumps, valves, process equipment, and controls. UFT provides strategic growth investment and support for Heyward and its portfolio companies.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Heyward competitors and assessment
Company assessmentDirect peers
- MiscoWATER: Sister UFT portfolio company operating as a manufacturer's representative for water and wastewater treatment equipment in a different regional territory. Closely analogous business model, OEM portfolio strategy, and aftermarket service approach, making it the most direct structural peer to Heyward.
- HPT (H.P. Thompson Company): UFT portfolio company and manufacturer's representative for process, water, and wastewater treatment equipment. Same UFT parent, same rep-based distribution model, and overlapping OEM partnerships — directly comparable operating template to Heyward.
- Engineered Equipment Solutions: UFT portfolio company providing engineered equipment solutions for water and wastewater treatment. Operates under the same UFT platform with a manufacturer's representative model, comparable engineering-led sales motion.
- Iowa Pump Works: UFT portfolio company focused on pumps and pumping equipment for water and wastewater applications. Comparable rep-driven sales model under UFT, overlapping with Heyward's pump-related lines (Vaughan, Cornell, Vogelsang, United Flo).
- Tesco Controls: UFT portfolio company serving the water and wastewater controls and instrumentation market as a manufacturer's representative. Operates within the same UFT platform with the same commission-based rep model and engineering-led sales motion, differentiated primarily by controls focus.
- Southwest Valve and Equipment: UFT portfolio company serving as a manufacturer's representative for water/wastewater valves and equipment, primarily in the Southwestern US. Same rep business model under UFT, with regional and category overlap with Heyward's offerings.
Broad incumbents
- Veolia Water Technologies: Global water and wastewater equipment and services giant (including acquired SUEZ Water Technologies). Sells directly to municipal and industrial customers across the same process categories Heyward serves, competing for major specification-driven project awards.
- De Nora: Global water treatment equipment manufacturer specializing in electrochemical, disinfection, and filtration technologies. Sells directly to municipal and industrial water treatment customers in overlapping categories (TETRA deep bed filtration, chlorination systems) where Heyward also competes via represented brands.
- Xylem: Global water technology company that owns multiple brands Heyward represents (Evoqua, Wallace & Tiernan, Leopold, Flygt). Operates a vast direct sales force that competes with reps for large municipal accounts, while simultaneously being a key OEM partner — a partial partner/competitor relationship.
- Aqua-Aerobic Systems: US-based manufacturer of water and wastewater treatment equipment including aeration, clarification, filtration, and biological treatment systems. Competes with several of Heyward's represented brands (Parkson, Xylem products) for municipal and industrial project specifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Heyward social profiles
Digital presenceHeyward financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heyward leadership team
Management profileNumber of profiles
Profiles12 records
Heyward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heyward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heyward
What does Heyward do?
Heyward is a manufacturer's representative for water and wastewater treatment process equipment, representing over 50 manufacturers of process equipment across the mid-Atlantic United States (Virginia, Maryland, Delaware, and Washington DC). The company sells, supports, and services equipment for liquids/solids separation, odor control, biological treatment, disinfection/chemical feed, solids handling, and potable water treatment applications, and provides aftermarket parts, factory-certified service, calibration, and preventive maintenance for the equipment lifecycle.
Is Heyward a public or private company?
Heyward is a private company. It is classified as corporate owned and is currently operating.
When was Heyward founded?
Heyward was founded in 1908. It employs 11 to 50 people.
Where is Heyward based?
Heyward is headquartered in Glen Allen, United States, in the North America region.
How does Heyward make money?
Two revenue lines are on record. Equipment Sales (Manufacturer's Representative) is the primary driver. The others are aftermarket Parts & Service.
Who are Heyward's main competitors?
Direct peers on record are MiscoWATER, HPT (H.P. Thompson Company), Engineered Equipment Solutions, Iowa Pump Works, Tesco Controls and Southwest Valve and Equipment. Broad incumbents are Veolia Water Technologies, De Nora, Xylem and Aqua-Aerobic Systems.
Does Heyward have an API?
No public API is recorded for Heyward.
What industry is Heyward in?
Heyward's product category is Water and Wastewater Treatment Equipment. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 3333 and its SIC code is 3560.