Wouters and Hendrix
Wouters & Hendrix is a Belgian jewellery house founded in 1984 that designs and handcrafts sterling silver and 18-carat gold jewellery in its Antwerp atelier. It serves individual consumers through four owned boutiques in Belgium and the Netherlands plus a direct-to-consumer e-commerce platform shipping globally.
- Company typePrivate
- Founded1984
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wouters and Hendrix does
Wouters & Hendrix is a Belgian jewellery house founded in 1984 by Katrin Wouters and Karen Hendrix, both graduates of the Royal Academy of Fine Arts in Antwerp. The company designs, manufactures, and retails handcrafted jewellery across three price tiers: sterling silver (925) fashion pieces from approximately €150, gold-plated silver items typically €200–€500, and fine 18-carat gold (750) jewellery ranging up to €14,000. All production takes place in an in-house Antwerp atelier staffed by ten goldsmiths using traditional techniques including stone setting, engraving, polishing, mosaic work, hammering, and lost-wax casting. The portfolio spans earrings, rings, necklaces, bracelets, key chains, hair accessories, and signature collections such as Chapters, Mussel, Grigri, and Embrace; a 2024 expansion added home décor through the Les Objets Mouleversants line, produced in collaboration with Serax and priced from €20 to €230.
Revenue is generated entirely through one-time transactions, with no subscription component; ancillary streams include after-sales services (repair, resizing, regilding) executed in the atelier, personal engraving, and gift cards. Vertically integrated production supports a 24-month warranty and lifetime repair services, while ethically sourced diamonds are backed by the "Antwerp's Most Brilliant" certification and WaarborgHolland hallmarking on Dutch-market pieces. Pricing is fully transparent on the e-commerce site and is subject to fluctuation with gold and diamond market rates.
Wouters & Hendrix serves primarily individual consumers (gift buyers and self-purchasers) through a hybrid distribution model: four owned boutiques in Antwerp, Brussels, Knokke, and Amsterdam, complemented by a direct-to-consumer e-commerce storefront shipping to approximately 40 countries with complimentary EU delivery and Global Blue tax-free integration. The company employs approximately 50 people, remains privately held under founder direction with no external investment disclosed, and markets through owned digital channels (Instagram, newsletter, the Mussel Club loyalty programme), editorial content, and high-visibility cultural collaborations with the Royal Museum of Fine Arts Antwerp (KMSKA), Diamond Museum DIVA, fashion designers including Meryll Rogge, and heritage brands such as Delvaux.
Wouters and Hendrix firmographics
Firmographics- Name
- Wouters and Hendrix
- Legal name
- Wouters & Hendrix NV
- Website
- https://wouters-hendrix.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wouters & Hendrix is a Belgian jewellery house founded in 1984 that designs and handcrafts sterling silver and 18-carat gold jewellery in its Antwerp atelier. It serves individual consumers through four owned boutiques in Belgium and the Netherlands plus a direct-to-consumer e-commerce platform shipping globally.
- Ownership category
- akta.pro rank
Wouters and Hendrix industry classification
Industry- Product category
- Fine Jewellery
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industries
- Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)
Keywords
Where Wouters and Hendrix is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Wouters and Hendrix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Jewellery retail — silver and gold-plated: One-time purchase of fashion jewellery in sterling silver and gold-plated sterling silver, priced from approximately €150 to €500+. Products sold via e-commerce, boutiques, and selected resellers.
- Fine jewellery retail — 18-carat gold: One-time purchase of fine jewellery in 18-carat gold (yellow, white, pink), with prices ranging from approximately €500 to €14,000. Includes cocktail rings, fine necklaces, bracelets, and earrings. Pricing subject to fluctuation based on gold and diamond market rates.
- Home jewellery — tabletop objects: One-time purchase of home jewellery and tabletop objects (carafes, bowls, trays, napkin rings, tea accessories) produced in collaboration with Serax under the 'Les Objets Mouleversants' line. Prices range from €20 to €145.
- Gift cards: Physical and digital gift cards sold in €25 denominations. Gift cards carry no expiry date and are redeemable across both online shop and boutiques.
- After-sales services: Repair, resizing, regilding, and professional cleaning services provided by the Antwerp atelier goldsmiths, offered both in boutiques and by post.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sterling silver fashion jewellery |
| One time/ perpetual license | Pay-as-you-go | Gold-plated sterling silver jewellery |
| One time/ perpetual license | Pay-as-you-go | 18-carat gold fine jewellery |
| Unit Pricing | Pay-as-you-go | Home jewellery and tabletop objects |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Wouters and Hendrix product offering
Product offeringCore offering
Wouters & Hendrix designs, manufactures, and sells handcrafted jewellery and home décor products. The core offering consists of sterling silver and gold-plated fashion jewellery (€150–€600) and fine 18-carat gold jewellery with diamonds and coloured gemstones (€500–€14,000), produced in an in-house Antwerp atelier by ten goldsmiths. The company also offers a home jewellery/tabletop collection ('Les Objets Mouleversants') co-produced with Serax (€20–€230), supported by personal engraving, repair, resizing, and gift cards.
Product overview
Wouters & Hendrix is a Belgian jewellery brand founded in 1984 by Katrin Wouters and Karen Hendrix, offering a unified portfolio of handcrafted jewellery and home décor products. The core offering consists of Fashion Jewellery in sterling silver and gold-plated silver, alongside Fine Jewellery crafted in 18-carat gold with precious gemstones. The brand is distinguished by its iconic collections including Chapters (stackable textured rings), Embrace, Mussel, and Grigri, as well as seasonal fashion collections like La Fête des Bêtes, Les Eternelles, and Voyages Naturalistes. A notable expansion is the Home Jewellery line 'Les Objets Mouleversants' created with Serax, featuring surrealist tabletop accessories. Services include personal engraving, care and repair (with 24-month warranty), and gift cards. The company operates boutiques in Antwerp, Amsterdam, Brussels, and Knokke alongside an e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashion Jewellery (Sterling Silver & Gold-plated) Main jewellery line crafted in sterling silver (92.5% pure silver) or gold-plated silver, featuring earrings, rings, necklaces, bracelets, and accessories priced from approximately €150 to €600+. Designed for everyday wear and gifting, with distinct signature collections such as Chapters, Embrace, Mussel, Grigri, La Fête des Bêtes, Les Eternelles, Voyages Naturalistes, and Midnight Children.
- Fine Jewellery 18 ct. Gold High-end jewellery collection crafted in 18-carat gold (75% fine gold) in yellow, white, and pink variants, featuring premium gemstones including diamonds, sapphires, rubies, and coloured stones. Includes cocktail rings, necklaces, bracelets, and earrings priced from approximately €500 to €14,000; pricing subject to fluctuation based on gold and diamond market rates. Example pieces include the Philidor ring with sapphire and diamond (€3,450) and the cocktail ring with green tourmaline (€6,400).
- Les Objets Mouleversants (Home Jewellery) Home décor and tabletop accessories collection produced in collaboration with Serax, featuring surrealist-designed objects in ceramic, glass, and metal, including carafes, bowls, trays, napkin rings, tea accessories, and decorative items priced from €20 to €230.
- Personal Engraving Service Manual engraving service offered on selected designs, allowing customers to add personalised secret messages to their jewellery pieces through the boutiques.
- Care & Repair Services Comprehensive after-sales services including cleaning, polishing, repair, professional resizing, and regilding performed by goldsmiths in the Antwerp atelier, available both in boutiques and by post. All pieces backed by a 24-month warranty.
- Gift Cards Physical and digital gift cards available in €25 denominations with no expiry date, redeemable across both online shop and boutiques in Belgium and the Netherlands.
- Parures (Je est une autre) Modular parure ensembles allowing wearers to create different combinations and explore multiple 'selves', inspired by four female portraits in the KMSKA galleries. Limited edition of 40 numbered, handcrafted boxes, each signed by Katrin Wouters.
- Care Products Jewellery care and maintenance products including polishing cloths, silver jewellery care kits, and cleaning solutions to help maintain jewellery pieces.
Quantifiable outcome
- Every jewel featuring a diamond larger than 1 carat is accompanied by a gemological certificate from a recognised laboratory
- +1 more outcomes
Companies that use Wouters and Hendrix
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Wouters and Hendrix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Wouters and Hendrix partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, notable, flagship, minor and foundational.
- SeraxcoreCollaboration with Belgian tabletop brand Serax on 'Les Objets Mouleversants', Wouters & Hendrix's first home jewellery collection. The line includes surreal tabletop treasures such as mussel-shaped serving bowls, decanters, teapots, trays, and napkin rings, characterised by the same irreverent spirit of playful subversion and artistic exploration as the jewellery collections.
- Hannelore KnutsnotableCollaboration with fashion editor and stylist Hannelore Knuts on 'L'Issence', an innovative scented ring that blends craftsmanship with mindfulness, bringing a gateway to stillness within.
- Royal Museum of Fine Arts Antwerp (KMSKA)flagship40th anniversary collaboration producing the 'Je est une autre' collection, inspired by four female portraits in the KMSKA galleries. The collection features modular parure ensembles limited to 40 numbered pieces, each handcrafted and signed by creative director Katrin Wouters.
- Meryll RoggenotableWouters & Hendrix designed exclusive runway jewellery for Meryll Rogge's SS2026 collection. Meryll Rogge is described as one of the brightest Belgian stars on the international fashion firmament.
- Mous LamrabatminorBelgian art photographer engaged for campaign shoots for various collections. Lamrabat, like Wouters & Hendrix, questions common standards in his work but always with a wink.
- Delvauxnotable2011 limited edition of the 'Embrace' bracelet produced in collaboration with Delvaux, the oldest fine leather luxury goods house in the world.
- Diamond Museum DIVAnotable35th anniversary exhibition: Wouters & Hendrix transformed a complete floor of Diamond Museum DIVA into a 'Room of Wonder', showcasing 35 years of the brand's jewellery heritage.
- D'heygereminorFellow Belgian designer Stephanie D'heygere was invited to put her unique spin on Wouters & Hendrix's iconic 'Chapters' rings.
- Antwerp SixfoundationalHistorical collaboration: together with the Antwerp Six, Wouters & Hendrix took part in the British Designer Show in London in 1986. Wouters & Hendrix often created the very first runway jewellery for the Six. This participation helped launch the rise of Belgian fashion internationally.
- Frederik HeymanminorVisual artist Frederik Heyman directed short 3D films translating five time capsules (created for the 30th anniversary) into visual narratives.
- Façon JacminminorAs part of the matchmaking experiment A/part, Wouters & Hendrix joined forces with Belgian denim label Façon Jacmin.
- Olivier GoethalsminorDouble interview between artist Olivier Goethals and jewellery designer Katrin Wouters, moderated by Sofie Van de Velde.
- Rita co RitaminorPartnership connecting the art of silversmithing to knitwear: a christening gown was handknit in silver thread by Rita co Rita for the 'Vitrine' project in Antwerp.
- Dada ChapelminorCollaboration with daring distillers Dada Chapel on the 'La Muse' project, described as a conspiratorial creative partnership where fireworks are guaranteed.
- WaarborgHollandcoreIndependent Assay Office authorised by the Dutch government. All Wouters & Hendrix jewellery sold in the Amsterdam boutique is hallmarked by WaarborgHolland, certifying the authenticity and purity of precious metals as required by Dutch regulations.
- DHL eCommerce and DHL ExpresscorePrimary logistics partners for shipping: DHL eCommerce and bpost for EU destinations; DHL Express for other European countries and worldwide. Both DHL services are committed to zero emissions by 2050 through GoGreen programmes including alternative fuels and electric vehicles.
- bpostcoreEU shipping partner (alongside DHL eCommerce) for European deliveries. Working towards greener deliveries through eco-friendly transport and smart route planning.
- KlarnacorePayment method partner offering 'Pay Later in 30 days' option to customers. Klarna assesses creditworthiness; no interest or fees if paid on time. Wouters & Hendrix customers can try on purchases before paying.
- Global BluecoreTax-free shopping service provider. Available to eligible customers both in Wouters & Hendrix boutiques and the online shop.
- MolliecorePayment processor used for the secure processing of online shop transactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Wouters and Hendrix competitors and assessment
Company assessmentDirect peers
- Repossi: Paris-based contemporary fine jewellery maison founded around the same era, with a similarly design-forward, art-informed aesthetic and a strong runway presence. Directly comparable in price point, goldsmithing heritage, and high-fashion positioning.
- Messika: Paris-based contemporary fine jewellery brand specialising in diamond and gold pieces with a fashion-driven, celebrity-endorsed positioning. Comparable to W&H in diamond-led 18ct gold assortment, runway/jewellery collaborations, and giftable contemporary positioning.
- Irene Neuwirth: Los Angeles-based contemporary fine jewellery designer specialising in one-of-a-kind gemstone and 18ct gold pieces with a strong art-inspired, handcrafted aesthetic. Comparable in heirloom-quality artisan positioning, multicoloured gemstone palette, and runway/fashion-designer collaborations.
- Ginette NY: Independent Parisian fine-jewellery brand offering handcrafted 18-carat gold and diamond pieces with a minimalist, design-led identity. Closely comparable in atelier-based production, fine-jewellery price band, and Paris/European boutique footprint.
- Aurélie Bidermann: French contemporary fine jewellery designer known for handcrafted, nature- and folklore-inspired gold pieces. Closely comparable to W&H in scale, surrealist/art-inspired design language, mixed gold/silver assortment, and Paris boutique + DTC e-commerce model.
Emerging players
- Mejuri: Canadian DTC fine jewellery brand with a strong digital and e-commerce footprint targeting younger self-purchasers. Comparable as a contemporary gold and silver fine-jewelry brand with global DTC shipping, but operates at a lower price point and at significantly larger scale.
- Monica Vinader: London-based contemporary fine jewellery brand combining gold and vermeil with semi-precious stones and a direct-to-consumer flagship model. Comparable design-led, giftable positioning and DTC + boutique model, though at lower price points than W&H fine jewellery.
Broad incumbents
- Boucheron: Heritage Parisian Place Vendôme jeweller with a broad portfolio of fine and high jewellery. Comparable as a much larger incumbent in the European handmade fine-jewelry category with deep Paris heritage; not a direct competitor at W&H's price tier but operates in the same aspirational universe.
- Pomellato: Italian heritage fine jewellery house known for handcrafted gold chains and 'Nudo' collection. Comparable product mix (chains, stacking, goldsmithing in Italy) and broader incumbency in the European handmade fine-jewelry market; trades at a higher price band than W&H.
Regional players
- Delvaux: Belgium's oldest fine leather luxury goods house and a direct W&H collaboration partner (2011 'Embrace' bracelet). Comparable as a Belgian heritage luxury house with handmade craft credentials, boutique-led retail, and strong cultural cachet in the Belgian fashion ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Wouters and Hendrix social profiles
Digital presenceWouters and Hendrix compliance and trust
Trust signalCompliance4 records
Wouters and Hendrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wouters and Hendrix leadership team
Management profileNumber of profiles
Profiles2 records
Wouters and Hendrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wouters and Hendrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wouters and Hendrix
What does Wouters and Hendrix do?
Wouters & Hendrix designs, manufactures, and sells handcrafted jewellery and home décor products. The core offering consists of sterling silver and gold-plated fashion jewellery (€150–€600) and fine 18-carat gold jewellery with diamonds and coloured gemstones (€500–€14,000), produced in an in-house Antwerp atelier by ten goldsmiths. The company also offers a home jewellery/tabletop collection ('Les Objets Mouleversants') co-produced with Serax (€20–€230), supported by personal engraving, repair, resizing, and gift cards.
Is Wouters and Hendrix a public or private company?
Wouters and Hendrix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wouters and Hendrix founded?
Wouters and Hendrix was founded in 1984. It employs 11 to 50 people.
Where is Wouters and Hendrix based?
Wouters and Hendrix is headquartered in Antwerp, Belgium, in the Europe region.
How does Wouters and Hendrix make money?
Five revenue lines are on record. Jewellery retail — silver and gold-plated is the primary driver. The others are fine jewellery retail — 18-carat gold, home jewellery — tabletop objects, gift cards and after-sales services.
Who are Wouters and Hendrix's main competitors?
Direct peers on record are Repossi, Messika, Irene Neuwirth, Ginette NY and Aurélie Bidermann. Emerging players are Mejuri and Monica Vinader. Broad incumbents are Boucheron and Pomellato. Delvaux is listed as a regional player.
Does Wouters and Hendrix have an API?
No public API is recorded for Wouters and Hendrix.
What industry is Wouters and Hendrix in?
Wouters and Hendrix's product category is Fine Jewellery. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 33991 and its SIC code is 3911.