Janaki Technology

What Janaki Technology does

Janaki Technology Pvt. Ltd. is a Nepal-based private technology company founded in 2007 and headquartered in Bakhundole, Lalitpur. It operates a horizontal portfolio of three wholly-owned digital product lines: Sparrow SMS, the company's SMS Value-Added Services platform for consumer and business communications and promotional messaging; Khalti, a digital wallet offering utility payments including top-up, recharge, and internet/TV bills with stated plans to expand across additional bank networks and utilities; and Picovico, a cloud-based video-making platform for bulk video creation targeting personal and marketing use cases. Each product is delivered through dedicated web platforms, with Khalti additionally available on Android and iOS mobile applications, and Sparrow SMS and Picovico exposed via developer APIs (api.sparrowsms.com and app.picovico.com/pro/api respectively). Underlying technology is described as cloud-based digital platforms, though specific protocol details, authentication mechanisms, or architectural specifics are not disclosed.

The company follows a product-led growth strategy with self-serve digital distribution, segmented horizontally across its three products. Revenue mechanics are mixed: subscription/recurring revenue is indicated for Sparrow SMS and Picovico, while Khalti operates on transaction fees for utility payments. Customer segments include business enterprises requiring SMS-based communication and marketing (Sparrow SMS), the general Nepali consumer population seeking digital payment options (Khalti), and marketing professionals and individuals needing automated video production (Picovico). The company employs 51-100 people, operates exclusively in the Nepal market, and maintains no disclosed institutional investors, parent company, partnerships, or management team details in the available sources.

Public recognition is limited to two industry awards: Sparrow SMS reached top-9 finalist status in the GBG Stories search 2016, and Khalti won the GBG Stories search contest in 2017. No patents, trademarks, regulatory actions, mergers, acquisitions, leadership changes, or funding rounds are disclosed. Pricing is not publicly disclosed, and the company's website serves as the primary corporate channel along with dedicated marketing, corporate, and support email addresses and a general phone line.

Name

Janaki Technology

Legal name

Janaki Technology Pvt. Ltd.

Website

https://janakitech.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Janaki Technology Pvt. Ltd. is a Nepal-based technology company founded in 2007 operating Sparrow SMS (SMS VAS), Khalti (digital wallet), and Picovico (cloud video creation). It serves Nepali consumers, SMBs, and enterprises via web, mobile, and API channels.

Ownership category

akta.pro rank

Product category

Digital Communications and Payments

NAICS

Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)

SIC

Telegraph & Other Message Communications (4822), Services-Advertising (7310)

akta.pro primary industry

SMS & Mobile Direct Marketing Services (BPAFAKAI)

akta.pro secondary industries

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Developer Tooling & SDKs for Payments (Gateway Tooling) (FSAMACAL)

Keywords

• SMS VAS services
• Digital wallet payments
• Cloud video platform
• Bulk SMS messaging
• Developer API services

Headquarters

HQ city

Kathmandu

HQ country

Nepal

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sparrow SMS Services: SMS VAS services provided to businesses and general public for communication and promotional purposes
2. Khalti Digital Wallet: Digital payment and wallet services with utility payment capabilities
3. Picovico Video Platform: Cloud-based video creation platform available via web and API

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Janaki Technology develops and operates three digital platforms in the Nepal market: Sparrow SMS, an SMS Value-Added Services platform offering bulk and transactional messaging to consumers and enterprises via web and developer APIs; Khalti, a digital wallet supporting utility payments (top-up, recharge, internet/TV bills) available on Android, iOS, and web; and Picovico, a cloud-based video-making platform for bulk personal and marketing video creation accessible via web and API.

Product overview

Janaki Technology Pvt. Ltd. is a Nepal-based technology company operating a portfolio of three distinct digital products under its umbrella. Sparrow SMS is the leading SMS VAS provider in Nepal, offering text messaging services for both consumers and businesses. Khalti is a digital wallet enabling utility payments, top-ups, and recharge services, with availability across Android, iOS, and web platforms. PICOVICO is a cloud-based video creation platform supporting bulk video production through web and API access. These products collectively serve Nepal's digital communication, payments, and content creation needs.

Differentiator

Problem solved

Functional benefit

Brands

• Sparrow SMS: Leading SMS VAS provider in Nepal providing SMS services to general public and business enterprises for communication and product promotion.
• Khalti
• Picovico

Products and services

• Sparrow SMS SMS Value-Added Services (VAS) platform providing SMS services to the general public and business enterprises for communication and promotional purposes, with an accompanying developer API.
• Khalti Digital Wallet Next-generation digital wallet for Nepal enabling utility payments including mobile top-up, recharge, and internet/TV bills, with stated expansion plans for bank networks and additional utilities. Available on Android, iOS, and web platforms.
• Picovico Cloud-based video-making platform suitable for bulk video creation for personal or marketing requirements, available via web interface and developer API.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Infobip: Infobip is a global CPaaS leader offering SMS, voice, and omnichannel messaging APIs across 200+ markets. Comparable as a large-scale A2P SMS and messaging infrastructure provider whose enterprise customer base overlaps with Sparrow SMS's market.
• Clickatell: Clickatell is a global messaging and mobile commerce platform offering SMS, WhatsApp, and payment APIs across emerging markets. Comparable as a multi-channel messaging and digital commerce provider whose emerging markets focus aligns with Janaki's product mix.
• FonePay: FonePay operates Nepal's bank-led interoperable QR payment network and acquired eSewa, giving it scale advantages in merchant acceptance. Comparable as a domestic payment ecosystem that Khalti must integrate with or compete against in merchant payments.
• Gupshup: Gupshup is a conversational messaging platform offering SMS, WhatsApp, RCS, and chatbot APIs at global scale. Comparable as a messaging-API provider whose developer-led model and channel breadth overlap with Sparrow SMS's enterprise SMS offering.
• Twilio: Twilio is a leading global cloud communications platform providing messaging, voice, and developer APIs at massive scale. Comparable as the benchmark developer-first messaging platform whose API-first model informs Sparrow SMS's product strategy.

Direct peers

• Lumen5: Lumen5 is a cloud-based AI video creation platform that turns text and images into marketing videos, serving enterprise and SMB content teams globally. Comparable to Picovico as a cloud-native, template-driven video creation product targeting marketing and content creation use cases.
• ConnectIPS: ConnectIPS is a real-time bank account-to-account payment platform operated by Nepal's commercial banks, enabling instant P2P and bill payments. Comparable as a competing Nepal payment rail for utility bill and P2P transfers that overlaps Khalti's wallet use cases.
• ValueFirst: ValueFirst is a CPaaS provider across SMS, WhatsApp, and voice messaging, serving enterprise and SMB customers primarily in India. Comparable as a bulk SMS and messaging platform operator targeting enterprise communication and marketing use cases similar to Sparrow SMS.
• eSewa: eSewa is one of Nepal's largest consumer digital wallets, directly competing with Khalti for end users and merchant integrations. Comparable as a Nepal-based consumer wallet operator with overlapping utility payment and wallet use cases.
• IME Pay: IME Pay is a Nepal-based digital wallet backed by IME Group and partner banks, competing head-on with Khalti for consumer utility payments and remittances. Comparable as a domestic wallet player with overlapping utility payment products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/janakitech
• LinkedInlinkedin.com/company/janaki-technology-pvt--ltd-

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janaki Technology