Bailando

What Bailando does

Bailando, doing business as "Bailando por Siempre," is a solo dance instruction service based in Las Condes, Santiago, Chile, operated by instructor Christian Arlegui, who has more than 20 years of experience in Latin and partner dance. The company delivers personalized at-home dance classes to individuals, couples, and groups across five premium neighborhoods in Santiago's eastern sector: Las Condes, Vitacura, La Reina, Providencia, and Lo Barnechea. Its service portfolio comprises four core offerings: Salsa, Bachata, Latinos (Merengue, Cha-cha, Mambo), and Vals de Novios (wedding dance preparation including Viennese Waltz, Ballads, Swing, and Latin choreography adapted to the couple's ability). Wedding couple preparation is the most prominently positioned segment, while adult learners, friend groups, and corporate or social groups represent secondary demand.

The business model is straightforward professional services revenue: clients contact the instructor via the bailando.cl website or phone (+56 9 92009626), and pricing is quote-based rather than published. There is no technology platform, no app, no digital product, and no proprietary tooling beyond a basic informational website. The go-to-market is direct-to-consumer, reliant on word-of-mouth and local visibility rather than paid marketing. The registered legal name is "Clases de Baile Las Condes, Salsa, Bachata, Vals de Novios," and the only public contact is a general email ([email protected]) and a single phone line. No parent company, subsidiaries, funding rounds, partnerships, certifications, or awards are disclosed; the incorporation date and operating entity form are not stated.

Substantively, Bailando is a single-person services microbusiness differentiated by location convenience (home visits), instructor experience pedigree, and wedding choreography specialization. Its structural constraints are significant: one instructor caps billable capacity, there is no pricing transparency, no customer-tracking infrastructure, and no digital channel beyond a static website. From a PE/VC/M&A standpoint the asset is best understood as a lifestyle services practice rather than a scalable business, with any value residing in the instructor's personal brand and local reputation rather than in durable systems or recurring revenue mechanics.

Name

Bailando

Legal name

Clases de Baile Las Condes, Salsa, Bachata, Vals de Novios

Website

https://bailando.cl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bailando is a solo at-home dance instruction service in Santiago, Chile, operated by instructor Christian Arlegui (20+ years experience), offering personalized Salsa, Bachata, Latin, and wedding dance classes to individuals, couples, and groups across five premium eastern neighborhoods.

Ownership category

akta.pro rank

Product category

Dance Instruction Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAAAGAD

Dance & Movement (Ballroom, Contemporary, Social Dance)

Education/Adult & Continuing Education/Personal Enrichment & Hobby Learning (Arts, Crafts, Music, Cooking)

SECONDARYHSACABAA

Full-Service Wedding Planning

Home & Personal Services/Event & Personal Concierge Services/Wedding Planning & Bridal Services

Keywords

• At-home dance instruction
• Latin dance lessons
• Wedding dance choreography
• Salsa and Bachata classes
• Personalized dance coaching

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Personalized Dance Instruction: One-on-one and group dance lessons delivered at client homes, including wedding preparation choreography. Revenue generated through professional service fees for customized instruction sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bailando provides personalized, at-home dance instruction in Santiago, Chile, focused on Salsa, Bachata, and other Latin dances, as well as bespoke wedding dance preparation. The service is delivered by a single lead instructor with over 20 years of experience who travels to clients in premium Santiago neighborhoods.

Product overview

Bailando, operated by instructor Christian Arlegui with over 20 years of experience, is a dance instruction service offering personalized at-home dance classes throughout Las Condes, Vitacura, Providencia, La Reina, and Lo Barnechea in Santiago, Chile. The service portfolio consists of four core class offerings: Salsa, Bachata, Latinos (encompassing Merengue, Chacha, and Mambo), and Vals de Novios (wedding dance preparation including Vals Vienés, Ballads, and Swing). All classes are delivered in a personalized, at-domicilio format suitable for individuals, couples, and groups at both beginner and advanced levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Salsa Lessons One-on-one or small-group at-home Salsa dance instruction tailored to the client's skill level and goals, delivered in Santiago, Chile.
• Personalized Bachata Lessons
• Latin Dance Instruction
• Wedding Dance Preparation

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Steezy: Online dance instruction platform offering on-demand classes in styles including hip-hop, contemporary, and Latin. Comparable to Bailando in offering adult dance learning across multiple styles, but competing via digital rather than at-home delivery.
• CLI Studios: Dance instruction platform featuring celebrity and professional choreographers teaching multiple styles including Latin and wedding choreography. Comparable to Bailando in multi-style adult instruction and wedding focus, but competing digitally.

Broad incumbents

• Arthur Murray Dance Studios: Global dance studio franchise with over 270 locations focused on ballroom and social dance instruction. Comparable to Bailando's ballroom and wedding dance offerings, though delivered through a fixed-studio franchise model rather than at-home premium service.
• Dance With Me Studios: Multi-location dance studio chain offering group and private lessons in ballroom, Latin, and social dance styles including wedding preparation. Comparable curriculum to Bailando at greater scale and via studio rather than at-home delivery.
• Fred Astaire Dance Studios: International dance studio franchise specializing in ballroom, Latin, and wedding dance preparation. Overlaps with Bailando's Latin and Vals de Novios curriculum, but operates at studio locations with a multi-instructor corporate structure.

Direct peers

• Salsa Kings: Latin and Salsa dance instruction business offering group and private lessons for adults. Comparable to Bailando's Latin dance curriculum and adult-learner customer segment, though primarily studio-based.
• Dance To EvOLve: In-home and on-location dance instruction service for adults and children offering personalized lessons. Directly comparable to Bailando's at-home delivery model and personalized adult instruction approach.
• Latin Street Music & Dance: Latin dance studio specializing in Salsa, Bachata, Merengue, and Cha-cha instruction for adults, including wedding dance preparation. Closest direct peer to Bailando in curriculum and Latin dance focus, though delivered from a fixed Atlanta studio.
• Wedding Dance Chicago: Dedicated wedding dance choreography service offering personalized first-dance lessons at client venues. Directly comparable to Bailando's Vals de Novios offering in target use case and at-home/private delivery model.

Regional players

• Santos Dance Company: Latin dance instruction company with offerings in Salsa, Bachata, and wedding choreography. Comparable to Bailando in Latin dance focus and wedding preparation, though operating in a different geography (US-based).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bailando_cl
• Facebookfacebook.com/Bailando.Academia
• LinkedInlinkedin.com/company/bailando-academia-de-baile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bailando