Viva Teamwear

What Viva Teamwear does

Viva Teamwear (legal entity Viv Sportings Pty Ltd) is an Australian custom sports apparel designer and manufacturer founded in 2011 and headquartered in Adelaide, with additional offices in Melbourne and Brisbane. The company designs, produces, and delivers made-to-order team uniforms, kits, and accessories across soccer, Australian Rules football, athletics, baseball, e-sports, and corporate/work uniform categories, serving sporting clubs from grassroots community levels through professional franchises such as A-League club Newcastle Jets and W-League club Canberra United.

Core technical capabilities are anchored in sublimation print technology with color-matching precision, cut-and-sew construction for panel customization, and in-house heat transfer detailing. Customer-facing tooling includes a Design-Your-Own Kit Builder that renders 3D garment models and lets clubs configure and order custom uniforms online. Orders are custom-manufactured after placement with a stated 4-6 week delivery window from artwork approval.

The commercial model is direct-to-customer (both direct-to-consumer and direct-to-enterprise) with quote-based pricing: enterprise and club customers submit requests through the website or phone, while merchandise is sold via a Shopify storefront (viva10.myshopify.com). Revenue is generated on a one-time unit-pricing basis per order, with marketing driven primarily through the corporate website, email newsletter, social media, and visibility from high-profile official-supplier partnerships including Newcastle Jets and the Santos Tour Down Under Challenge Tour Jerseys. The company is bootstrapped, founder-owned by Viv Chauhan, and operates exclusively within Australia.

Name

Viva Teamwear

Legal name

Viv Sportings Pty Ltd

Website

https://vivaglobal.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Viva Teamwear is an Adelaide-based custom sports apparel designer and manufacturer (Viv Sportings Pty Ltd) that designs, produces, and delivers made-to-order uniforms, kits, and accessories for Australian grassroots, professional, and e-sports clubs, as well as corporate customers.

Ownership category

akta.pro rank

Product category

Custom Sports Uniforms / Teamwear Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (339920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Custom sports uniforms
• Teamwear manufacturer
• Sublimation printing
• Custom soccer kits
• Corporate work uniforms

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sports Uniform Sales: Custom-made-to-order sports uniforms and teamwear including soccer jerseys, shorts, baseball uniforms, training singlets, and related apparel. Products are manufactured after order placement and delivered within 4-6 weeks.
2. E-sports Apparel and Merchandise: Custom e-sports jerseys and merchandise for fans to boost team following and revenue streams.
3. Corporate and Work Uniforms: Custom corporate and work uniform manufacturing alongside sports apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Viva Teamwear designs, manufactures, and delivers custom-made sports uniforms (soccer, e-sports, cycling, baseball, AFL, athletics) and corporate/work uniforms using sublimation printing, heat transfer detailing, and cut-and-sew construction. Products are crafted to order after design approval, with a 4-6 week delivery window, and customers can use an online Design Your Own kit builder with 3D garment visualization to configure their uniforms.

Product overview

Viva Teamwear is a custom sports apparel company offering made-to-order uniforms for sports (soccer, AFL, athletics, baseball) and corporate/work environments. The core offering includes Custom Soccer Uniforms, E-sports Jerseys, and Corporate & Work Uniforms, all custom-manufactured after order placement. The company operates a Kit Builder (Design Your Own) platform enabling customers to design uniforms using 3D garment models. Products feature sublimation printing, breathable fabrics, and cut & sew customization, with delivery in 4-6 weeks. The company serves clients ranging from grassroots clubs to professional organizations including Newcastle Jets, Canberra United, and Brisbane Roar.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Soccer Uniforms Custom-made soccer jerseys, shorts, and team uniforms featuring sublimation print technology, breathable lightweight fabrics, cut-and-sew customization, and various neckline options. Crafted to-order and delivered within 4-6 weeks; serves grassroots clubs through professional A-League sides such as Newcastle Jets and Canberra United.
• Custom E-sports Jerseys and Apparel Custom-made e-sports jerseys and team uniforms with exclusive personalized designs crafted for fit, quality, comfort, and durability. Includes merchandise options for fans and is targeted at competitive e-sports organizations such as Avant Gaming.
• Corporate and Work Uniforms Custom-made corporate and work uniforms designed for professional appearance and comfort, complementing the sports apparel product line. Targeted at businesses seeking branded work apparel.
• Tour Down Under Challenge Jerseys Custom cycling jerseys produced as the official challenge jerseys for riders in the Santos Tour Down Under event, leveraging VIVA's sublimation print and cut-and-sew customization capabilities.

Quantifiable outcome

• 4-6 week delivery from artwork approval

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Newcastle JetscoreStrategic or Co-development Partner · 1 January 2021VIVA Teamwear is the official kit supplier for Newcastle Jets, providing custom soccer kits including the 21/22 home jersey. The partnership involves advanced kit development with slim fit and ultra-lightweight material for professional A-League competition.
• Avant GamingcoreStrategic or Co-development Partner · 1 January 2019Official e-sports apparel partner for Avant Gaming, providing custom e-sports jerseys with exclusive team designs. VIVA entered the e-sports apparel space to provide next-level team uniforms and distinct team identity for competitive gaming.
• Santos Tour Down UndercoreGTM or Marketing Partner · 1 January 2019Official supplier of 2020 Challenge Tour Jerseys for the Santos Tour Down Under, Australia's greatest cycling race and the biggest cycling event in the southern hemisphere. VIVA supplied the official challenge tour jerseys for riders participating in the event.
• Canberra UnitedcoreStrategic or Co-development PartnerOfficial apparel partner for Canberra United women's professional soccer team in the W-League.
• Capital FootballminorStrategic or Co-development PartnerPartner organization for football apparel distribution and sponsorship within the ACT region.
• Football BrisbaneminorStrategic or Co-development PartnerPartner organization for football apparel distribution and sponsorship within Queensland.
• AFL QueenslandminorStrategic or Co-development PartnerPartner organization for Australian Rules Football apparel within Queensland.
• Athletics SAminorStrategic or Co-development PartnerPartner organization for athletics apparel within South Australia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joma: Spanish sports brand specializing in teamwear for soccer, futsal, basketball, and athletics with custom kit programs for professional and amateur clubs globally, mirroring VIVA's custom teamwear model.
• Hummel: Danish heritage sportswear brand focused on team sports apparel and sponsorship deals with clubs across multiple sports, a directly comparable custom teamwear peer.
• ISC (International Sports Clothing): Australian designer and manufacturer of custom team sports apparel and on-field kits, the closest direct competitor to VIVA across soccer, AFL, rugby league, and grassroots sports in the same domestic market.
• Macron: European-based team sports apparel manufacturer supplying professional and amateur clubs with custom kits and training wear; closely comparable business model to VIVA across custom sublimated teamwear.
• Kappa: Italian sportswear brand with a strong team sports kit business supplying professional and grassroots clubs; comparable to VIVA in custom teamwear manufacturing and sponsorship-led distribution.
• Hip Pocket Workwear & Safety: Australian specialist supplier of corporate, work, and safety uniforms; directly comparable to VIVA's corporate and work uniform revenue stream within the same Australian market.

Broad incumbents

• Adidas Team Sports: Global incumbent supplying custom teamwear across soccer, rugby, cricket, and other sports; competes with VIVA at the professional partnership layer and increasingly at grassroots level through team customization programs.
• Nike Team Sports: Global sportswear giant with a large team sports division supplying leagues and clubs worldwide; competes with VIVA for major professional partnerships but at vastly greater scale and brand recognition.

Regional players

• XBlades: Australian sports footwear and teamwear brand operating in rugby, AFL, and grassroots sports with custom kit capabilities, an adjacent regional competitor to VIVA in team sports apparel.
• Sydney Sports Group (SSG): Australian team sports apparel and equipment supplier operating in the same geography as VIVA with comparable grassroots club offerings and direct-to-consumer ecommerce.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivateamwear
• Facebookfacebook.com/vivateamwear
• LinkedInlinkedin.com/company/vivateamwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Teamwear