Brisbane Roar Football Club

What Brisbane Roar Football Club does

Brisbane Roar Football Club is a professional football (soccer) club based in Brisbane, Queensland, Australia, operating under the ownership structure of Australian Professional Leagues Company Pty Ltd. The club fields three competitive teams: the men's team in the Isuzu UTE A-League (Australia and New Zealand's top-tier men's football competition), the women's team in the Ninja A-League, and a B Team in the NPL Queensland second tier, which functions as a player development pathway. Founded as Queensland Roar in 1957 and rebranded to Brisbane Roar in 2010, the club plays home matches at Suncorp Stadium and has established multi-decade brand equity in Queensland professional football.

The club operates a diversified revenue model spanning matchday ticketing (men's via Ticketek, women's via Flicket), annual memberships, official merchandise sales through an online shop, corporate hospitality packages including the Chairmans Lounge, and a tiered commercial partnership program with platinum, major, and silver-tier sponsors across industries such as logistics, automotive, dental services, and construction. Community engagement is delivered through a Football Queensland partnership providing holiday clinics, school programs, and player appearances, supporting grassroots football development and future fan pipelines.

The organization employs 51-100 staff including playing squads, coaching personnel, performance analysis, medical, and administrative functions. Technical leadership for the 26/27 season was rebuilt with the appointment of Sporting Director James Gow, a new Senior Assistant Coach, Head of Performance, Head of Medical, and Head of Analysis. The club's go-to-market relies on its official website, social media channels (Twitter/X, Facebook, Instagram), video content, and email newsletters to drive fan engagement, membership conversions, and match ticket sales.

Name

Brisbane Roar Football Club

Legal name

Brisbane Roar Football Club (operated by Australian Professional Leagues Company Pty Ltd)

Website

https://brisbaneroar.com.au

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Brisbane Roar Football Club is a professional football club based in Brisbane, Queensland, competing in Australia's A-League Men, A-League Women, and NPL Queensland B Team, serving fans, members, and commercial partners through ticketing, memberships, merchandise, hospitality, and community programs.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• A-League soccer
• Football membership
• Sports hospitality
• Community football programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels4 records

Marketing channels4 records

Core offering

Brisbane Roar Football Club operates professional men's and women's football teams competing in Australia's top-tier A-League competitions (Isuzu UTE A-League Men and Ninja A-League Women), plus an NPL Queensland B Team for player development. The club sells match tickets, annual memberships, official merchandise, corporate hospitality packages, and delivers community football programs through Football Queensland partnerships.

Product overview

Brisbane Roar Football Club is a professional football organization operating across three competitive tiers: the Isuzu UTE A-League Men, the Ninja A-League Women, and NPL Queensland through its B Team. The club's portfolio includes its core sporting teams, supported by complementary services including membership subscriptions, corporate hospitality offerings, retail merchandise operations, and community engagement programs such as holiday clinics and school programs. These offerings work together to deliver competitive football, fan engagement, commercial revenue, and grassroots development.

Differentiator

Problem solved

Functional benefit

Brands

• B Team: Brisbane Roar B Team competing in NPL Queensland

Products and services

• A-League Men (Isuzu UTE A-League) Professional men's football team competing in the Isuzu UTE A-League, the top-tier men's football competition in Australia and New Zealand. Matches played at Suncorp Stadium with tickets sold via Ticketek.
• A-League Women (Ninja A-League) Professional women's football team competing in the Ninja A-League, the top-tier women's football competition in Australia and New Zealand. Tickets sold via Flicket.
• B Team (NPL Queensland) Brisbane Roar's second-tier team competing in NPL Queensland, serving as a development pathway for emerging players transitioning to the A-League squad.
• Membership Annual and multi-year club memberships providing access to home matches, exclusive content, and member benefits across Men's, Women's, and B Team competitions.
• Hospitality (Chairman's Lounge) Corporate hospitality packages including the Chairman's Lounge and other premium matchday experiences at Suncorp Stadium for corporate clients and sponsors.
• Official Merchandise Shop Online retail store selling official club merchandise including replica jerseys, apparel, accessories, and memorabilia.
• Football in the Community Community engagement programs including holiday clinics, school programs, and player appearances to develop grassroots football participation, delivered through Football Queensland.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, platinum, silver and core.

• Value Dental CentresmajorOthersMajor partner of Brisbane Roar Football Club
• AusencomajorOthersMajor partner of Brisbane Roar Football Club
• West Point AutosplatinumOthersPlatinum partner of Brisbane Roar Football Club
• CSQplatinumOthersPlatinum partner of Brisbane Roar Football Club
• FocusplatinumOthersPlatinum partner of Brisbane Roar Football Club
• Cannon LogisticsplatinumOthersPlatinum partner of Brisbane Roar Football Club
• BACfsilverOthersSilver partner of Brisbane Roar Football Club
• Elite SuppssilverOthersSilver partner of Brisbane Roar Football Club
• Carina Leagues ClubsilverOthersSilver partner of Brisbane Roar Football Club
• Luxury PaintssilverOthersSilver partner of Brisbane Roar Football Club
• Football QueenslandcoreChannel Partner/ Reseller/ DistributorCommunity partner - Football in the Community programs, holiday clinics, school programs, player appearance requests delivered through Football Queensland
• TicketekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for men's match tickets
• FlicketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for women's match tickets

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sydney FC: Sydney FC is a fellow A-League Men's professional football club and one of Brisbane Roar's direct competitors in the same domestic league, with a similar operating model (memberships, ticketing, sponsorship, merchandise) and access to a large metropolitan market.
• Perth Glory: Perth Glory competes directly in the A-League Men's competition with a similar operating model of memberships, ticketing, sponsorship, and merchandise sales for a geographically concentrated Australian supporter base.
• Wellington Phoenix: Wellington Phoenix is a direct A-League Men's competitor operating the same full-service professional football club model (memberships, ticketing, sponsorship, merchandise) across the Tasman, sharing league structure with Brisbane Roar.
• Melbourne City FC: Melbourne City FC is an A-League Men's direct peer sharing the same league structure, dual men's and women's teams, and a similar commercial product mix. The coaching connection (Iacopo La Rocca previously at Melbourne City FC Academy) further underscores direct comparability.
• Macarthur FC: Macarthur FC is an A-League Men's direct competitor with a similar full-service club structure operating memberships, ticketing, sponsorship, and merchandise sales — though a newer entrant in the league.
• Central Coast Mariners: Central Coast Mariners is a direct A-League Men's peer with a comparable professional football club operating model covering men's and women's teams, memberships, and community programs in a regional Australian market.
• Melbourne Victory: Melbourne Victory competes in the same A-League Men's competition as Brisbane Roar, operating a comparable full-service football club business with men's and women's teams, memberships, and corporate hospitality offerings.
• Newcastle Jets: Newcastle Jets competes in the same A-League Men's league as Brisbane Roar with a comparable club structure including memberships, ticketing partnerships, and corporate hospitality offerings targeting a regional metropolitan fan base.
• Adelaide United: Adelaide United is a direct A-League Men's competitor with a similar mid-sized-market club structure, dual men's/women's teams, and comparable commercial offerings including memberships, ticketing, and merchandise.
• Western Sydney Wanderers: Western Sydney Wanderers is a direct A-League peer operating in a comparable member-based, ticket-driven football club model with men's and women's teams and community engagement programs targeting a metropolitan supporter base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/brisbaneroar
• Facebookfacebook.com/brisbaneroarfc
• LinkedInlinkedin.com/company/brisbane-roar-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane Roar Football Club