What Moderniza Group does

Moderniza Group is a Brazilian retail technology company headquartered in Caxias do Sul, Rio Grande do Sul, formed in 2018 through the merger of two technology firms. It provides an integrated commerce and operations platform for small and medium-sized retailers, restaurants, and channel resellers, with a stated installed base of 4,000+ retail customers and 400+ restaurant customers reached through 300+ resellers across all 27 Brazilian states.

The product suite comprises ModerShop (a web-based ERP with a natively integrated online store, positioned as the first such offering in the Brazilian market), ModerLoja (desktop point-of-sale), ModerLog (logistics management), Goo.mo (restaurant management), and ModerBank (digital payments including Pix). Moderniza is also a distribution partner for Ivanti Wavelink's enterprise mobility solutions, extending its reach into adjacent hardware and mobility categories. The integrated stack bundles front-end commerce, back-office ERP, payments, and logistics on a single platform.

The company operates a franchise/reseller-led go-to-market, monetizes through subscription-based SaaS pricing with quote-based tiers, and lists 11–50 employees. Recent strategic activity has centered on broadening the product surface (ModerBank, Goo.mo, ModerLog), launching the Project M.A.X partner enablement program in 2024, and signing the Ivanti Wavelink distribution agreement. No external funding rounds, acquisitions, or revenue figures are disclosed in the source material.

Name

Moderniza Group

Legal name

Moderniza Group

Website

https://moderniza.group

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Moderniza Group is a Brazilian retail technology company offering an integrated ERP, POS, e-commerce, payments, and logistics platform to 4,000+ SMB retailers and 400+ restaurants across all 27 Brazilian states via a 300+ reseller channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions (SaaS): Monthly recurring subscription fees from retailers, restaurants, and logistics companies using Moderniza's management systems. The franchise model generates recurring revenue from monthly payments by clients of franchisees.
2. Reseller/Franchise Licensing: Revenue from channel partners (revendas) and franchisees who resell Moderniza software solutions. Partners pay for software activations and receive exclusive territories.
3. Professional Services: Implementation support, training, and consulting services provided to partners during their first 5 implantations and through ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Moderniza Group develops and sells an ecosystem of management software for SMB retailers, auto parts businesses, restaurants, and logistics operators in Brazil, including web-based ERP with native e-commerce (ModerShop), desktop POS (ModerLoja), web logistics/inventory system (ModerLog), restaurant automation suite (Goo.mo), and Pix-based digital payment solutions (ModerBank). The company also distributes Ivanti Wavelink and SafeUEM industrial endpoint management solutions in Brazil.

Product overview

Moderniza Group is a Brazilian technology company offering an ecosystem of retail management solutions formed by web-based and desktop software products. The portfolio centers on ModerShop (web-based ERP with native e-commerce), ModerLoja (desktop POS for physical stores), ModerLog (logistics/inventory management for auto parts), ModerBank (digital payments via Pix), and Goo.mo (restaurant management automation). Additionally, the company distributes Ivanti Wavelink industrial solutions (Velocity, Speakeasy, Avalanche) and SafeUEM endpoint management. The products operate as standalone solutions with some integration capabilities, serving over 4,000 retailers across Brazil through a network of resellers and franchises.

Differentiator

Problem solved

Functional benefit

Brands

• ModerShop: Web-based management system and virtual store for retail businesses
• ModerLoja
• ModerLog
• Goo.mo
• ModerBank
• Gomob.me
• EADModerniza

Products and services

• ModerShop Web-based retail management system with a native virtual store, combining hybrid POS (online/offline), inventory management, fiscal and financial controls, dashboards and strategic reports, sales/commissions/targets, marketplace integration, social media integration, and WhatsApp sales for SMB and mid-market Brazilian retailers.
• ModerLoja

Quantifiable outcome

• 60-90% faster parts receiving process
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ivanti (Wavelink, SafeUEM)coreTechnology or IntegrationModerniza distributes Ivanti Wavelink solutions in Brazil including Velocity (data collector optimization), Speakeasy (voice solutions), Avalanche (central data collector control), and SafeUEM (endpoint lifecycle management) for industrial and logistics operations.

Scale indicators7 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Bluesoft ERP: Bluesoft is a Brazilian cloud ERP focused on retail, distribution, and services SMBs, offering POS, fiscal, inventory, and e-commerce modules. It targets a similar SMB retail customer base as Moderniza with comparable product breadth and Brazilian-native fiscal compliance.
• Linx: Linx is a leading Brazilian retail management software platform (POS, ERP, e-commerce) serving SMBs and mid-market retailers across multiple verticals. Acquired by StoneCo in 2020, it now combines payments and software, making it one of Moderniza's most direct Brazilian competitors with overlapping target customers and a similar integrated retail suite.
• Consinco: Consinco provides ERP and management software for retail and distribution in Brazil, with deep specialization in supermarkets, food retail, and distribution verticals. It overlaps with Moderniza's ModerShop/ModerLoja offerings in fiscal management, inventory, and POS for retail.
• Saga Sistemas: Saga is a Brazilian retail management software vendor focused on fashion, footwear, and apparel SMBs — a subsegment of Moderniza's retail target market. It overlaps directly with ModerShop/ModerLoja in fiscal-compliant POS and inventory for small retailers.
• Toast: Toast is a leading US cloud-based restaurant management platform (POS, online ordering, payroll, payments) for SMB and mid-market restaurants. It is highly comparable to Moderniza's Goo.mo gastronomy suite in product scope, customer segment, and integrated-payments approach.

Emerging players

• Lightspeed Retail: Lightspeed provides cloud POS, e-commerce, and inventory tools for retail and restaurant SMBs globally. Comparable to Moderniza's combined ModerShop + Goo.mo offering in terms of integrated POS, e-commerce, and multi-store retail workflows.

Broad incumbents

• TOTVS: TOTVS is Brazil's largest enterprise software company, offering broad ERP, retail management (TOTVS Varejo), and restaurant/HR/payroll suites across SMB and enterprise. It competes head-to-head with Moderniza in Brazilian SMB retail ERP but with vastly greater scale, capital, and an integrated suite spanning multiple verticals.
• StoneCo: StoneCo is a Brazilian fintech acquiring payments and, via the Linx acquisition, retail software. It competes with Moderniza both on payments (Pix/acquiring) and increasingly on retail management software, leveraging strong SMB distribution relationships in Brazil.
• Square (Block): Square (now Block) provides integrated POS, payments, and software for SMBs including retail and restaurants. Comparable to Moderniza's combined POS + Pix payment stack in business model (hardware + software + payments), though primarily operating in North America.
• Oracle NetSuite: NetSuite is a global cloud ERP platform used by growing SMBs and mid-market companies for financial management, inventory, e-commerce, and CRM. It competes with Moderniza's ModerShop ERP offering in the broader SMB cloud ERP category, particularly as Brazilian SMBs scale upward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBhNhrUzvty_tLgnOAryh5g
• Facebookfacebook.com/modernizavarejo
• Instagraminstagram.com/moderniza.group
• Xx.com/ModernizaG
• LinkedInlinkedin.com/company/moderniza-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moderniza Group