Weroll

What Weroll does

weroll Inc. (株式会社weroll) is a Tokyo-based (Shimokitazawa, Setagaya) digital marketing agency founded in January 2019 by Asano Yusuke (CEO) and Kitahara Go (CCO). The company positions itself as an integrated "growth partner" for enterprise clients, combining strategy, execution, and technical engineering support under a single engagement model. Its core offering spans digital advertising (Google, Yahoo!, Facebook, Instagram), marketing automation (HubSpot, Salesforce), recommendation-system development, and web/EC production (WordPress, Shopify), with an all-inclusive creative-cost pricing model on the ad side and project-/retainer-based engagement elsewhere.

The company's technology stack and differentiators center on an agile PDCA development methodology applied to marketing systems — most notably reducing NTT Docomo's d menu recommendation-engine development cycles from months to weeks through parallel candidate-logic testing and mid-process iteration. weroll also matches specialized engineering talent (Salesforce Marketing Cloud, recommendation systems) into client teams, and supports up to ~20-person project teams. Beyond core agency work, weroll operates several sub-brands and entities: Poolside (2022), a freelance/side-hustle matching platform for culture-lifestyle professionals; weroll Productions (2022), a creative production unit producing ZINEs (e.g., 'Attempt+'), original merchandise, and pop-up collaborations (HIROCK, ROCKLANDS, K2 Cinema); tar (March 2025), an owned music label; and タグマネジメント株式会社 (Tag Management Co., Ltd.), a 100% subsidiary (Nov 2021) providing specialist tag-management consulting.

Revenue is generated primarily through professional-services fees — project-based engagements and retainers with enterprise clients in information & communications, food & beverages, and services — supplemented by a small all-inclusive ad-fee billing stream, freemium economics on Poolside, e-commerce on weroll Productions, and limited-edition physical/digital music sales on tar. Major named clients are NTT Docomo, Kirin Holdings, and Transcosmos; a 2024 Transcosmos Bronze Partner Award (recognized June 2025) provides third-party validation of the engineering-support delivery. Geographic footprint is Japan-domiciled and primarily Japan-served, with no disclosed international expansion beyond the NashTech Japan partnership (April 2021). No funding rounds, revenue figures, or headcount are publicly disclosed; the company is privately held and founder-controlled.

Name

Weroll

Legal name

株式会社weroll

Website

https://weroll.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

weroll Inc. is a Tokyo-based digital marketing agency founded in 2019 that provides integrated strategy, advertising, and engineering-talent support — including recommendation systems and Salesforce Marketing Cloud delivery — to Japanese enterprise clients such as NTT Docomo, Kirin Holdings, and Transcosmos.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)

Keywords

• Digital marketing services
• Advertising agency services
• Marketing consulting
• Freelance matching platform
• Creative production services

Headquarters

HQ city

Setagaya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Integrated digital marketing solutions and advertising agency services providing strategy, execution, and resource support to enterprise clients. Revenue is generated through project-based engagements and ongoing retainer arrangements for marketing support, resource provision, and technical engineering support.
2. Advertising Creative Services: All-inclusive advertising creative services billed on an all-inclusive basis, PDCA-optimized advertising services covering digital channels (Google, Yahoo!, Facebook, Instagram) with inclusive creative costs.
3. Poolside Platform: Freelance and side-job matching service. The platform is free for freelancers to use, with monetization likely through enterprise/freelancer matching fees or related services.
4. weroll Productions Merchandise and ZINE Sales: Sale of original merchandise (apparel, accessories) and ZINE publications through the weroll Productions online store. E-commerce revenue from fashion items, limited-edition ZINE releases, and collaborations with designers and artists.
5. tar Music Label: Music label operation producing and releasing genre-less music, including physical vinyl releases and digital streaming distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Weroll is a Tokyo-based digital marketing agency providing integrated marketing solutions, digital advertising agency services, and engineering talent support to enterprise clients. The company combines strategy formulation, execution, and technical engineering resources under one engagement model, supplemented by sub-brands including Poolside (freelance matching), weroll Productions (creative/ZINE merchandise), tar (music label), and a wholly-owned tag management subsidiary.

Product overview

Weroll is a digital marketing agency (marketingエージェンシー) positioned as a 'growth partner' in digital marketing. The company operates an integrated marketing services model combining advertising agency work with consulting and resource support, and has developed several sub-brands: Poolside (freelance/lifestyle matching platform), weroll Productions (creative merchandise and ZINE), tag management subsidiary, and music label tar. The core advertising and integrated marketing services are offered as a unified offering while sub-brands serve distinct market segments from freelancers to culture/lifestyle consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Poolside: Freelance and side-job matching service for people who want to work while enjoying life. Mission is to enrich the private lives of freelancers.
• weroll Productions
• tar
• タグマネジメント株式会社

Products and services

• Integrated Marketing Services Full-service integrated marketing solution providing both resource support and consulting in one package for enterprise clients. Combines strategy formulation, advertising execution, technical support, and analysis across the digital marketing lifecycle. Tagline: 'One for All, All for One.'
• Advertising Agency Services Digital advertising agency service covering Google, Yahoo!, Facebook, and Instagram channels with all-inclusive advertising creative costs bundled into the service fee. Operates on PDCA-optimized advertising operations for enterprise clients.
• Poolside (Freelance Matching Platform) Freelance and side-hustle matching platform connecting freelancers with work opportunities in the culture and lifestyle sectors. Free for freelancers to use, with monetization via enterprise client matching fees. Features annual best performer awards.
• weroll Productions (Creative Production) Creative production service producing original merchandise and ZINE publications through collaboration with designers, artists, and photographers. Re-edits lifestyle-connected culture with apparel and limited-edition creative products.
• Tag Management Services Tag management consulting and operational support for tag manager implementation, design, and ongoing management. Addresses risks including ex-partner tag delivery, incorrect measurement timing, and tag container capacity issues.
• tar (Music Label) Music label sub-brand focused on packaging genre-less music with HipHop as the base. Releases limited-edition vinyl records and digital streaming distribution through weroll's e-commerce store.

Quantifiable outcome

• Development cycle reduction from several months to several weeks for NTT Docomo's recommendation system
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• NashTech Japan (ナシュテック)coreTechnology or Integration · 6 April 2021weroll entered a business partnership with NashTech Japan (subsidiary of Harvey Nash Group) to promote DX in the marketing field. The partnership combines weroll's marketing expertise and new business development know-how with NashTech's cutting-edge development technologies including AI, deep learning, and blockchain. NashTech provides world-class software development capabilities while weroll contributes marketing domain expertise for the Japanese market. NashTech Vietnam operates development centers in Ho Chi Minh and Hanoi and holds CMMI Level 5 V2.0 certification.
• Transcosmos (トランスコスモス)coreImplementation/ SI/ Consulting Partnerweroll provides engineering talent matching and project support services for Transcosmos's Salesforce Marketing Cloud implementations. weroll's engineer-sourced account managers match specialized SMC engineers to projects, acting as a 'translator' between marketing and engineering teams. This partnership has enabled Transcosmos to handle large-scale projects of up to 20 people and was recognized with a Bronze Partner Award in 2024.
• Tag Management Corporation (タグマネジメント株式会社)minorOthers100% subsidiary of weroll established in November 2021. Specializes in tag management consulting, providing tag management tool introduction, design, and ongoing management support. Addresses risks such as ex-partners continuing to deliver tags after contract termination, incorrect measurement timing, and tag container capacity issues.
• K2 Cinema (シモキタ‐エキマエ‐シネマK2)minorStrategic or Co-development Partnerweroll is one of the founding members of Incline (有限責任事業組合), the entity operating K2 mini-theater. weroll participates in film production, distribution, and promotional activities. The partnership involves co-organizing film events including the Kajiyu du cinema all-night film festival curated by stylist Yoshiya Kajika.
• HIROCK (ハイロック)minorStrategic or Co-development PartnerMulti-creator formerly of A BATHING APE graphic design, serving as art director for weroll Productions. Created the weroll Productions icon design and directed the initial merchandise collections and brand identity for the creative production arm.
• ROCKLANDS Climbing GymminorStrategic or Co-development PartnerTokyo-based rock climbing gym (one of the largest in Tokyo's 23 wards) partnered with weroll Productions for the first ZINE project 'attempt+' focused on street/stopping climbing culture.
• RICE Inc. (株式会社RICE)minorStrategic or Co-development PartnerRelated company producing YOROKOBI BREWERY craft beer brand ('Beer is joy'). weroll and Poolside events feature YOROKOBI BREWERY products at pop-up shops and events.
• Incline (有限責任事業組合インクライン)minorStrategic or Co-development Partnerweroll is a member of Incline, a limited liability partnership that handles film production, distribution, and promotional activities, and operates K2 mini-theater in Shimokitazawa.
• NTT Docomo (株式会社NTTドーム)coreImplementation/ SI/ Consulting Partnerweroll provides technical engineering support for NTT Docomo's d menu recommendation system, including development, implementation, and verification. Reduced development cycles from months to weeks through agile development methodology.
• Kirin Holdings (キリンホールディングス)coreImplementation/ SI/ Consulting Partnerweroll supports Kirin's Health Science Division in operating new businesses including INHOP and YoKIRIN. Provides practical operational support, consulting, and flexible staffing that enabled a 'solo operation' management style with maintained service quality. Expanded from INHOP to multiple new business support engagements.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CyberAgent, Inc. Much larger Japanese digital media and advertising conglomerate operating AbemaTV, Ameba, and a broad digital agency business. Overlaps with weroll in digital advertising, integrated marketing, and new business incubation, but at vastly greater scale and with proprietary media properties.
• Dentsu Inc. Largest Japanese advertising group with a significant digital marketing arm (Dentsu Digital). Overlaps with weroll in integrated digital marketing, advertising, and marketing technology consulting for enterprise clients, but operates globally with vastly greater resources.
• Recruit Holdings Co., Ltd. Global Japanese media and HR services group encompassing Indeed, LinkedIn (minority stake), and a domestic digital marketing/media portfolio. Provides a broader ecosystem comparison point for weroll's combined agency-plus-freelance-platform strategy, though at dramatically greater scale.
• Digital Garage, Inc. Japanese digital marketing, fintech, and incubator group. Comparable to weroll in digital marketing services for enterprise clients and new business development support, while also operating payment, platform, and venture investment businesses that weroll's subsidiary model loosely mirrors.
• Hakuhodo Inc. Second-largest Japanese advertising agency group with broad digital and integrated marketing capabilities. Competes with weroll for enterprise digital marketing and transformation mandates, but at far greater scale and with full-service traditional and digital capabilities.

Emerging players

• Lancers, Inc. Leading Japanese freelance and crowdsourcing platform connecting businesses with freelance talent across multiple categories. Directly comparable to weroll's Poolside freelance matching service, though operating at significantly larger scale and across broader verticals.
• Wantedly, Inc. Japanese business social network and talent matching platform widely used for creative and tech hiring. Adjacent to weroll's Poolside in connecting freelancers/creative professionals with opportunities, with stronger brand recognition and broader employer footprint.
• CrowdWorks Inc. Major Japanese crowdsourcing and freelance platform for creative, engineering, and knowledge work. Comparable to weroll's Poolside as a freelancer/job matching marketplace, though crowdsourcing-oriented rather than culture/lifestyle niche-focused.

Direct peers

• Goodpatch, Inc. Japanese digital product design and development agency serving enterprise clients with UI/UX, web, and digital transformation services. Directly comparable to weroll's integrated marketing and web production offerings for Japanese enterprise clients seeking specialized design and engineering talent.
• Septeni Holdings Co., Ltd. Japanese digital advertising agency group operating Septeni Japan and other digital marketing subsidiaries. Closely comparable to weroll as a mid-sized, Japan-focused digital ad agency with integrated marketing, media buying, and creative production services targeting enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@weroll
• LinkedInlinkedin.com/company/weroll
• Instagraminstagram.com/weroll.co.jp
• Xx.com/IncWeroll
• Facebookfacebook.com/weroll.Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weroll