Rosaholics
Rosaholics is a family-run, farm-direct e-commerce florist that delivers cut-to-order roses and specialty flowers from its Ecuador farm to consumers across 50 U.S. states and 87+ countries, also serving businesses via wholesale.
- Company typePrivate
- Founded2017
- HeadquartersMiami, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rosaholics does
Rosaholics is a privately held, family-run farm-direct e-commerce florist that sells fresh-cut roses and complementary flowers to consumers and businesses, primarily in the United States. The company owns and operates cultivation in Tanicuchi, Ecuador, at high altitude with abundant natural sunlight, and ships directly from farm to consumer across all 50 U.S. states and 87+ countries. Its core operational differentiator is a cut-to-order model: roses are harvested only after an order is placed, which the company claims results in blooms that last up to 3x longer than traditional florist flowers. The product catalog spans classic rose bouquets, garden roses, David Austin and peony-style blooms, specialty flowers (ranunculus, anemones, alstroemerias, sunflowers), extra-long stem roses up to 40 inches, accessories (vases, luxury wrap), and a "Build Your Own Bouquet" customizer.
The business generates revenue through four streams: one-time direct bouquet sales ($58-$145), a Flower Club subscription (bi-weekly or monthly deliveries at $62-$69 per delivery with up to 30% off and VIP perks), add-on accessories ($15-$30), and a wholesale/B2B Flowers for Business program for offices, venues, and events. Go-to-market is direct-to-consumer e-commerce via rosaholics.com, supported by content marketing (Rosaholics Living Blog), email (Bloom newsletter), organic social, seasonal gifting campaigns, a loyalty program, and an Awin affiliate program. There is no mobile app, no physical retail, and no publicly disclosed funding, headcount, or revenue. The company's positioning is freshness- and longevity-led, anchored in vertical integration from farm to doorstep.
Rosaholics firmographics
Firmographics- Name
- Rosaholics
- Legal name
- Rosaholics
- Website
- https://rosaholics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rosaholics is a family-run, farm-direct e-commerce florist that delivers cut-to-order roses and specialty flowers from its Ecuador farm to consumers across 50 U.S. states and 87+ countries, also serving businesses via wholesale.
- Ownership category
- akta.pro rank
Rosaholics industry classification
Industry- Product category
- Fresh Cut Roses & Floral Delivery
- NAICS
- Florists (45931)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Rosaholics is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rosaholics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Bouquet Sales: One-time purchase of individual rose bouquets ranging from $58-$145. Multiple size options (1-3 dozen) with various rose varieties and colors.
- Flower Club Subscription: Recurring subscription with bi-weekly or monthly deliveries. Options include 2 or 3 dozen roses in Season's Best or Garden Roses varieties. Members receive up to 30% off, free shipping, and VIP perks including delivery date changes, address modifications, and pause capability.
- Add-Ons and Accessories: Supplementary purchases including vases ($20-$25), luxury wrap ($15), bundle deals, and rose petals. AI-powered personal notes available.
- Wholesale/B2B: Bulk rose sales for businesses including offices, venues, and workspaces. Flowers for Business program for event and corporate floral needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Pay As You Go - $69/delivery |
| Subscription | Multi-year contract | Prepay 4 Deliveries - $62/delivery (Best Value) |
| Unit Pricing | Pay-as-you-go | Long Roses - From $35 |
| Unit Pricing | Pay-as-you-go | Standard Bouquets - $58-$145 |
| Unit Pricing | Pay-as-you-go | Season's Best Collection - 15% OFF |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rosaholics product offering
Product offeringCore offering
Rosaholics operates a farm-direct, cut-to-order rose delivery business selling premium fresh-cut rose bouquets, garden roses, long-stem roses, and complementary florals (sunflowers, alstroemerias, ranunculus, anemones) directly to consumers via its e-commerce site. The company owns high-altitude greenhouses in Ecuador where roses are harvested only after an order is placed, then shipped to customers across all 50 U.S. states and 87+ countries, with a recurring Flower Club subscription and a wholesale channel for business clients.
Product overview
Rosaholics is a farm-direct fresh-cut flower delivery service offering a comprehensive portfolio of products centered on premium roses and complementary florals. The core offering consists of individual rose bouquets in numerous varieties (classic, garden, long-stem, and exotic colors), complemented by specialty flowers including sunflowers, alstroemerias, ranunculus, and anemones. The product line includes a subscription service (Flower Club) providing recurring deliveries with VIP benefits, a custom bouquet builder for personalized arrangements, express delivery options for time-sensitive gifting, and wholesale programs for business customers. Accessories such as vases and gift wrap are available as add-ons. The company operates on a cut-to-order model, shipping directly from their farms to customers nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Flower Club: Monthly flower subscription service offering regular deliveries of farm-fresh bouquets with VIP perks including up to 30% off, date modifications, and address changes.
Products and services
- Rose Bouquets (Individual Varieties) Fresh-cut rose bouquets in various colors (classic red, pink, blue, lavender, peach, orange, yellow, white, burgundy, black, multicolor) available in 1, 2, or 3 dozen sizes, priced $58-$145.
- Garden Roses Premium garden rose varieties including David Austin roses, peony-style blooms, and specialty garden roses with lush, full petals, for customers seeking distinctive, full-petaled roses.
- Long Stem Roses Extra-long stem roses up to 40 inches with rare striking blooms in red, hot pink, white, yellow, and assorted varieties; 24, 50, or 100 stem options starting at $35.
- Flower Club Subscription Recurring monthly or bi-weekly delivery of 2 or 3 dozen roses or garden roses with up to 30% discount, free shipping, and VIP perks (date/address modification, pause capability).
- Build Your Own Bouquet Custom bouquet builder letting customers handpick and combine roses and flowers to create personalized arrangements.
- Sunflower Bouquets Fresh sunflower bouquets and arrangements featuring tropical blooms as standalone or mixed flower combinations.
- Alstroemeria Bouquets Fresh alstroemeria flower arrangements including Sempre Aura and Sempre Allegra varieties in multiple colors.
- Ranunculus Specialty ranunculus flowers including the Ginette variety with densely layered blush pink petals.
- Anemones Fresh anemone flowers including the Bianco Mistral variety with snow-white petals and charcoal-black center.
- Express Delivery Collection 1-2 day expedited delivery option for select bouquets to support last-minute gifts and time-sensitive occasions.
- Wholesale Roses Bulk rose ordering for businesses including offices, venues, and events via the Flowers for Business program.
- Gift Accessories Optional add-ons including crystal/ceramic vases ($20-$25), luxury gift wrap ($15), and 300 rose petal add-ons ($18) to complement bouquets.
Quantifiable outcome
- Roses last up to 3x longer than traditional florist flowers
- +3 more outcomes
Companies that use Rosaholics
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Rosaholics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rosaholics partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rosaholics competitors and assessment
Company assessmentDirect peers
- Farmgirl Flowers: Female-founded DTC floral brand known for its signature burlap-wrapped bouquets and caffeine-free roses. Closely comparable to Rosaholics on farm-direct sourcing, premium positioning, and direct-to-consumer gifting brand.
- BloomsyBox: Subscription-focused floral delivery service delivering fresh flowers weekly, monthly, or bi-weekly. Directly comparable to Rosaholics' Flower Club subscription mechanics and recurring gifting customer base.
- UrbanStems: Modern DTC flower delivery company focused on design-forward arrangements and farm-sourced blooms. Competes directly on subscription offerings, premium positioning, and occasion-based gifting (Valentine's Day, anniversaries).
- Ode à la Rose: Premium flower delivery brand with rose-heavy assortments and farm-direct sourcing across multiple U.S. cities. Closely comparable to Rosaholics on premium positioning, rose-forward catalog, and emphasis on freshness and French-inspired design.
- The Bouqs Co. Farm-direct DTC floral brand that partners with sustainable farms to ship cut-to-order bouquets to consumers. Highly comparable to Rosaholics on the farm-direct, freshness-led value proposition and online-only gifting model.
- 1-800-Flowers.com: Large publicly-traded gift and floral retailer offering bouquets, plants, and gift baskets across many occasions. Directly competes with Rosaholics in DTC premium rose delivery, particularly around Valentine's Day, anniversaries, and Mother's Day.
Broad incumbents
- Teleflora: Established flower delivery network that fulfills orders via member florists and offers a wide catalog of arrangements. Comparable to Rosaholics as a major occasion-based flower delivery brand, though it relies on a partner florist network rather than integrated farm operations.
- ProFlowers: Online flower and gift retailer owned by FTD offering same-day and scheduled delivery of bouquets and plants. Direct competitor in the online flower delivery category with overlapping SKUs, occasions, and price points.
- FTD (Florists' Transworld Delivery): Long-standing florist network aggregator offering nationwide and international flower delivery through partner local florists. Competes with Rosaholics across the same occasions but services orders through a partner network rather than own farm production.
Emerging players
- H.Bloom: Subscription-based floral service focused on commercial and corporate clients with recurring office plant and flower programs. Comparable to Rosaholics' Flowers for Business wholesale channel, targeting recurring B2B floral arrangements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rosaholics social profiles
Digital presenceRosaholics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosaholics leadership team
Management profileNumber of profiles
Profiles1 record
Rosaholics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosaholics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosaholics
What does Rosaholics do?
Rosaholics operates a farm-direct, cut-to-order rose delivery business selling premium fresh-cut rose bouquets, garden roses, long-stem roses, and complementary florals (sunflowers, alstroemerias, ranunculus, anemones) directly to consumers via its e-commerce site. The company owns high-altitude greenhouses in Ecuador where roses are harvested only after an order is placed, then shipped to customers across all 50 U.S. states and 87+ countries, with a recurring Flower Club subscription and a wholesale channel for business clients.
Is Rosaholics a public or private company?
Rosaholics is a private company. It is classified as family owned and is currently operating.
When was Rosaholics founded?
Rosaholics was founded in 2017. It employs 1 to 10 people.
Where is Rosaholics based?
Rosaholics is headquartered in Miami, United States, in the North America region.
How does Rosaholics make money?
Four revenue lines are on record. Direct Bouquet Sales are the primary driver. The others are flower Club Subscription, add-Ons and Accessories and wholesale/B2B.
Who are Rosaholics's main competitors?
Direct peers on record are Farmgirl Flowers, BloomsyBox, UrbanStems, Ode à la Rose, The Bouqs Co. and 1-800-Flowers.com. Broad incumbents are Teleflora, ProFlowers and FTD (Florists' Transworld Delivery). H.Bloom is listed as an emerging player.
Does Rosaholics have an API?
No public API is recorded for Rosaholics.
What industry is Rosaholics in?
Rosaholics's product category is Fresh Cut Roses & Floral Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 45931 and its SIC code is 5961.