Viento wines

What Viento wines does

Viento Wines is a privately-held, family-owned boutique winery operating in Hood River, Oregon, within the Columbia Gorge American Viticultural Area. The company produces a diversified portfolio of approximately 20 limited-production SKUs across five categories — sparkling, white, rosé, red, and dessert wines — at price points ranging from $15 to $60 per bottle. Its production is led by founder and winemaker Rich Cushman, a UC Davis-trained (1978-1980), German-apprenticed winemaker with more than 40 years of regional experience, who also produces for other Willamette Valley and Columbia Gorge labels.

The core technical capability is traditional winemaking, including in-house Champagne-method sparkling production (Cuvée Diamante NV at 99% Riesling; Pétillant-Naturel with 10 months on yeast), barrel fermentation in neutral oak, and notably the first-ever true icewine produced from Celilo Vineyard in the Columbia Gorge. Grapes are sourced from a network of roughly eleven partner vineyards across Oregon and Washington spanning the Columbia Gorge and Columbia Valley AVAs, anchored by the 1981-planted Columbia Gorge Vineyard estate in Hood River whose 36-year-old Riesling vines are described as a primary differentiator.

The business model is direct-to-consumer, one-time purchase wine sales through a WordPress-based e-commerce storefront on orderport.net and previously through a physical tasting room at 301 Country Club Rd, Hood River, which was sold and closed in 2020 with new plans pending. The company has 1-10 employees, no disclosed external funding, no wholesale or distribution partnerships, and its marketing relies on organic social (Facebook, Instagram), email newsletter, and website content. Customer segments are individual wine enthusiasts and gifting buyers seeking terroir-driven, small-lot wines from the Columbia Gorge.

Name

Viento wines

Legal name

Viento Wines

Website

https://vientowines.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Viento Wines is a privately-owned boutique winery in Hood River, Oregon, producing limited-production sparkling, white, rosé, red, and dessert wines from the Columbia Gorge and Columbia Valley AVAs, sold direct-to-consumer through an online store.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Boutique winery
• Columbia Gorge wines
• Estate Riesling
• Sparkling wines
• Icewine production

Headquarters

HQ city

Hood River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: One-time purchase model for bottled wines sold directly to consumers through the tasting room and e-commerce website. Wine prices range from $15 for dessert wines to $60 for premium icewine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Viento Wines is a boutique Oregon winery that produces and sells limited-production wines across sparkling, white, rosé, red, and dessert categories, primarily from estate and partner vineyards in the Columbia Gorge and Columbia Valley AVAs. The company sells directly to consumers through its e-commerce website, with bottles priced from $15 for dessert wines to $60 for premium icewine. Its physical tasting room was sold and closed in 2020.

Product overview

Viento Wines is a boutique Oregon winery producing a portfolio of wines across five categories: Sparkling wines (made since 1990 using Champagne method), White wines (including Riesling, Chardonnay, Grüner Veltliner), Rosé wines (dry style produced since 2001), Red wines (Pinot Noir, blends, Zinfandel, Nebbiolo, Cabernet Sauvignon, Petit Verdot), and Dessert wines (including icewines and fortified wines). The wines are sourced from estate vineyards in the Columbia Gorge AVA and partnerships with vineyards across the Columbia Gorge and Columbia Valley appellations. The winemaker is Rich Cushman, who has been making wines in the region since returning in 2007.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Columbia Gorge VineyardcoreStrategic or Co-development PartnerEstate vineyard in Hood River, OR planted in 1981 with Riesling. Owned and operated as the estate vineyard for Viento wines. 36-year-old vines producing quality fruit at 275' elevation with Wind River series soils.
• Annala VineyardcoreStrategic or Co-development PartnerLocated three miles up Country Club Road from the tasting room in Hood River, OR. At 1050' elevation with volcanic loam soils. Own-rooted Pommard clone Pinot Noir producing delicious, balanced fruit.
• Allegre VineyardminorStrategic or Co-development PartnerThree acre site on Erhck Hill Road in Hood River, OR planted four years ago by Pat Allegre. Produces Pinot Gris, Sauvignon Blanc, and Dolcetto. Pat is third-generation farmer of the land.
• Underwood Mountain VineyardcoreStrategic or Co-development PartnerSteep hillside vineyard at 1200' in Underwood, WA with views in the Columbia Gorge. Owned and managed by Joe & Vicki and Jack and Mary Brady. On extinct volcano in rainshadow of Cascades producing Pinot Noir and Grüner Veltliner.
• Davidson Hill VineyardminorStrategic or Co-development PartnerLocated in Underwood, WA producing Malbec grapes for Viento's rosé wines.
• Volcano Ridge VineyardminorStrategic or Co-development PartnerSpecial site outside The Dalles, OR producing Zinfandel for Viento wines.
• Chukar Ridge VineyardminorStrategic or Co-development PartnerLocated in Dallesport, WA producing Sangiovese for Viento wines in Columbia Valley AVA.
• Lonesome Spring RanchminorStrategic or Co-development PartnerLocated in Benton City, WA producing Zinfandel for Viento's Nocturne fortified wine.
• Gunkel VineyardminorStrategic or Co-development PartnerLocated in Maryhill, WA producing Zinfandel for Viento wines.
• Celilo VineyardcoreStrategic or Co-development PartnerRenowned vineyard in Columbia Gorge producing the first-ever true icewine for Viento - Riesling/Gewürztraminer Icewine 2009.
• Pine Grove VineyardminorStrategic or Co-development PartnerColumbia Gorge vineyard producing Chardonnay and Riesling for Viento wines.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Cathedral Ridge Winery: Columbia Gorge AVA winery based in Hood River, Oregon, producing a diverse portfolio of estate wines including reds, whites, and dessert wines with on-site tasting room. Directly comparable small Oregon winery in the same region and distribution model.
• Sokol Blosser Winery: Family-owned Oregon winery in Willamette Valley producing estate Pinot Noir, Chardonnay, and other cool-climate varieties with strong DTC presence. Comparable family-owned Oregon boutique winery with DTC emphasis.
• Dr. Konstantin Frank Wine Cellars: New York Finger Lakes winery specializing in Riesling and sparkling wines using traditional methods including méthode champenoise. Closest comparable on the sparkling/Riesling specialization, traditional winemaking methods, and old-vine estate focus.
• Wy'east Vineyards: Family-owned Columbia Gorge winery in Hood River producing estate Pinot Noir, Pinot Gris, and Riesling. Directly comparable as a boutique Columbia Gorge winery with similar family ownership and DTC orientation.
• Aniche Cellars: Boutique winery in Hood River producing small-lot wines from Columbia Gorge vineyards with a focus on site-specific Pinot Noir and Chardonnay. Comparable boutique scale and Columbia Gorge sourcing model.
• Marchesi Vineyards & Winery: Small Oregon winery in the Columbia Gorge AVA producing estate wines including Pinot Noir and Italian varieties. Comparable family-owned boutique scale with AVA-overlapping portfolio.
• Domaine Drouhin Oregon: Boutique Oregon Pinot Noir producer in the Dundee Hills AVA with Burgundian-inspired winemaking and estate vineyard focus. Comparable as a premium Oregon Pinot Noir specialist with similar craft positioning.
• Phelps Creek Vineyards: Boutique Columbia Gorge AVA winery in Hood River producing limited-production Pinot Noir, Chardonnay, and estate wines from family-owned vineyards. Directly comparable as a small, family-run winery in the same AVA with similar DTC focus.

Broad incumbents

• Chateau Ste. Michelle: Largest U.S. winery with broad sparkling, Riesling, and red wine portfolio and national distribution. Comparable as a major sparkling/Riesling producer but operates at vastly different scale and distribution footprint than Viento's boutique model.
• King Estate Winery: Largest Oregon-owned winery in Willamette Valley with broad national distribution and DTC channels. Comparable as an Oregon Pinot Gris/Pinot Noir producer but operates at materially larger scale with full distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VientoWines
• Instagraminstagram.com/vientowines
• LinkedInlinkedin.com/company/viento-wines-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viento wines