TV Vlaanderen
TV Vlaanderen is a Belgian Flemish pay-TV subscription brand operated by M7 Group / Canal+ Luxembourg, delivering live and on-demand TV via internet streaming (APP TV) and satellite, with OEM-embedded Smart TV apps and B2B hospitality solutions.
- Company typePrivate
- Founded-
- HeadquartersLuxembourg, Luxembourg
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TV Vlaanderen does
TV Vlaanderen is a Belgian Flemish pay-TV subscription provider operating under M7 Group S.A. and Canal+ Luxembourg S. à r.l., headquartered at Rue Albert Borschette 4, L-1246 Luxembourg, with operational support in Zaventem, Belgium. The service targets Dutch-speaking consumers in Flanders and Brussels, Dutch-speaking expatriates, and B2B hospitality and care-sector customers, delivering live and on-demand TV across two core platforms: APP TV, an IPTV streaming product offering 30–60+ channels via a proprietary app on smartphones, tablets, Smart TVs, and PCs at €9.95–€19.95/month; and satellite TV, distributed via DVB-S2 (ASTRA 1 and ASTRA 3) using decoders or CI+ modules across the Basic Light, Basic, and Basic+ tiers with a minimum 6-month contract. The product is reinforced through OEM-embedded Smart TV apps on Samsung, Panasonic (HbbTV Operator App Standard 2019), and Vestel (Toshiba, Hitachi, Telefunken) TVs, delivering a virtual decoder experience with access to 90 channels plus 400 free-to-air channels.
The business model is subscription-recurring across consumer and B2B segments, complemented by one-time hardware sales of decoders and CI+ modules and intersected with content licenses including Canal+ Series, STARZPLAY (1,000+ hours of VOD), BBC Belgium, National Geographic, Crime & Investigation, Nickelodeon, and Love Nature. Distribution combines direct-to-consumer PLG (30-day free trial, monthly cancellation), the Multifiber All-in-one bundle partnership for internet+TV+phone resale, and B2B GSO and Modulation communal antenna solutions for hotels, campings, B&Bs, care homes, and hospitals. The Antenne TV (DVB-T2) service was discontinued in September 2024.
Strategic context is set by M7 Group's cross-border footprint of 3 million+ households across 8 European countries (Belgium, Netherlands, Slovakia, Czech Republic, Hungary, Romania, Germany, Austria) and ownership under Canal+ Group / Vivendi. Key competitive positioning is multi-platform distribution, inclusion of premium VOD at the Basic tier, and Restart & Replay functionality on VRT and SBS Belgium channels. No AI/ML capabilities, funding rounds, or M&A activity are disclosed at the TV Vlaanderen level.
TV Vlaanderen firmographics
Firmographics- Name
- TV Vlaanderen
- Legal name
- M7 Group S.A.
- Website
- https://tv-vlaanderen.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TV Vlaanderen is a Belgian Flemish pay-TV subscription brand operated by M7 Group / Canal+ Luxembourg, delivering live and on-demand TV via internet streaming (APP TV) and satellite, with OEM-embedded Smart TV apps and B2B hospitality solutions.
- Ownership category
- akta.pro rank
TV Vlaanderen industry classification
Industry- Product category
- Pay Television Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Television Broadcasting Stations (516120)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
- akta.pro secondary industries
- Virtual MVPDs (Live TV Streaming Bundles) (MPABAGAD), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), MDU/Commercial & Hospitality Pay-TV Operators (Bulk/SMATV/Pro:Idiom) (MPABAGAF)
Keywords
Where TV Vlaanderen is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices2 records
Markets served
TV Vlaanderen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- APP TV Subscription (Internet TV): Monthly recurring subscription for TV via internet streaming. Three tiers available: APP TV Light (€9.95/mo), APP TV Basic (€14.95/mo), and APP TV Plus (€19.95/mo). First 30 days are free. Monthly cancellation allowed at any time.
- Satellite TV Subscription: Monthly/contract-based subscription for TV via satellite dish. Satellite packages include Basic Light, Basic, Basic+, and Vakantie TV. Satellite subscriptions have a minimum 6-month initial contract term, converting to open-ended monthly thereafter.
- Hardware Sales: Sale of satellite decoders, CI+ modules with integrated smartcard, and accessories. Antenne TV hardware was offered (CI+ module €39, or CI+ module + decoder €99), though Antenne TV was discontinued from September 2024.
- B2B TV Solutions: Professional TV solutions for hospitality businesses (hotels, campings, B&Bs, care homes, hospitals) through GSO and Modulation distribution models, where the company's satellite signal is redistributed over a building's internal antenna system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | APP TV Light — 30+ channels for €9.95/month |
| Subscription | Monthly | APP TV Basic — 45+ channels + series on demand for €14.95/month |
| Subscription | Monthly | APP TV Plus — 60+ channels + all VOD for €19.95/month |
| Subscription | Monthly | Basic Light (Satellite) — entry-level satellite package |
| Subscription | Monthly | Basic (Satellite) — mid-tier satellite package with VOD |
| Subscription | Monthly | Basic+ (Satellite) — premium satellite package |
| Subscription | Monthly | Vakantie TV — satellite TV for holiday homes |
| One time/ perpetual license | Monthly | CI+ Module with Smartcard — €39 one-time |
| One time/ perpetual license | Monthly | CI+ Module + Decoder bundle — €99 one-time |
| Subscription | Monthly | Man-X Adult Option — €7.95/month |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels6 records
TV Vlaanderen product offering
Product offeringCore offering
TV Vlaanderen is a Belgian pay-TV subscription brand selling television access through two delivery platforms: APP TV (IPTV/streaming over the internet on smartphones, tablets, PCs, and Smart TVs) and Satellite TV (DVB-S2 via ASTRA 1 and ASTRA 3 with a set-top decoder or CI+ module). Subscribers receive 30–90+ paid channels plus hundreds of free-to-air channels, on-demand films and series from the Canal+ Series / STARZPLAY catalog, and interactive features (Restart, Replay, Live TV streaming). The service is targeted at Flemish-speaking consumers in Belgium, with a separate B2B redistribution offering for hotels, campings, care homes, and hospitals.
Product overview
TV VLAANDEREN is a Belgian pay-TV provider offering television services primarily via two delivery platforms: satellite TV (requiring a dish and set-top box/CI+ module) and internet TV (APP TV, a streaming app for smartphones, tablets, Smart TVs, and PCs). The satellite offering includes Basic Light, Basic, and Basic+ tiers plus a Vakantie TV seasonal option. The APP TV internet offering includes three tiers — Light (€9.95/mo), Basic (€14.95/mo), and Plus (€19.95/mo) — all with a 30-day free trial. Interactive features such as Restart and Replay are available on select channels via decoder, Smart TV apps (Samsung, Panasonic, Vestel/Toshiba/Hisense/Telefunken), and the Live TV app. A Canal+ Series on-demand catalog (including STARZPLAY) is included in Basic and higher tiers. B2B solutions (GSO and Modulatie) serve hospitality venues. Antenne TV (DVB-T2) was discontinued September 1, 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- APP TV (Internet TV subscription)
- Satellite TV (Basic Light, Basic, Basic+)
- Vakantie TV (Vacation TV)
- GSO (Groot-Signaal-Omroep) B2B
- Modulation B2B
Quantifiable outcome
- 55+ channels via APP TV internet streaming
- +4 more outcomes
Companies that use TV Vlaanderen
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
TV Vlaanderen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
TV Vlaanderen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MultifibercoreTV VLAANDEREN and Multifiber partnered to combine internet and television services for Belgian and Dutch consumers. Multifiber bundles APP TV (TV VLAANDEREN's interactive television via internet) with its own internet and phone services in All-in-one packages. Customers benefit from one invoice and a single point of contact, while TV VLAANDEREN gains distribution through Multifiber's internet subscriber base. Commercial launch was planned for September 2021.
- STARZPLAYminorTV VLAANDEREN expanded its Canal+ Series VOD catalog with the film and series library of STARZPLAY (an international streaming platform available in 55 countries, part of Starz/Lionsgate). Series such as We Are Who We Are, Power, Gangs of London, The Stand, and The Act were added. This content is included standard with Basic and higher subscription tiers — no additional package required.
- BVN (Backbone Video Network)minorBVN, the public TV channel for Dutch speakers abroad (a cooperation between Dutch NPO and Flemish VRT), returned to TV VLAANDEREN's satellite platform from April 1, 2020. The channel had previously been available via Hotbird satellite but moved to ASTRA 1. BVN is a Free To Air channel and is not part of the TV VLAANDEREN subscription.
- PanasoniccoreM7 Group and Panasonic integrated the M7 hybrid Smart TV app into Panasonic's latest Smart TV models for markets where M7 operates (Belgium, Netherlands, Slovakia, Czech Republic, Hungary, Romania, Germany, Austria). Panasonic is the world's first TV manufacturer to integrate the HbbTV Operator App Standard 2019, enabling linear and non-linear content in HD and UHD via a built-in satellite tuner without an external decoder.
- Blue Ant MediaminorM7 Group signed a distribution agreement with Blue Ant Media for the Love Nature HD and Love Nature 4K channels. Love Nature (a joint venture between Blue Ant Media and Smithsonian Networks) provides nature programming in HD and 4K from 40+ filming locations worldwide. Love Nature HD is distributed via M7 platforms in Benelux (including TV VLAANDEREN) and Skylink (Czech/Slovak markets). M7 Platform Services handles satellite delivery and customer support for external operators.
- VRT (Vlaamse Radio- en Televisieomroep)coreM7 Group (under the TV VLAANDEREN brand) added Restart and Replay functionality for VRT channels (ÉÉN, CANVAS, and KETNET) starting April 1, 2019. The VRT had previously announced it would cease DVB-T transmission on December 1, 2018, and TV VLAANDEREN's Antenne TV offering ensured the channels remained accessible via its platform. VRT channels are also available via satellite and APP TV.
- SBS BelgiumcoreM7 Group added Restart and Replay for SBS Belgium channels (VIER, VIJF, and ZES) starting April 1, 2019, available via TV VLAANDEREN's interactive decoder, Live TV app, and Smart TV app.
- Samsung ElectronicscoreM7 Group and Samsung Electronics co-developed a Smart TV app launched in Belgium under TV VLAANDEREN and TÉLÉSAT brands. The app functions as a virtual hybrid decoder on Samsung Smart TVs, providing access to the full TV VLAANDEREN satellite channel lineup (up to 90 channels + 400 free-to-air) and interactive services (VOD, Restart & Replay) without a separate set-top box. Available free in the Samsung Smart TV app store for models from 2016 onward. Required hardware: CI+ module with Live TV option for full hybrid experience.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TV Vlaanderen competitors and assessment
Company assessmentOthers
- SES S.A. (operator of ASTRA satellites): Operator of the ASTRA 1 and ASTRA 3 satellite fleets that TV Vlaanderen's satellite subscribers receive. Upstream infrastructure provider rather than direct competitor; relevant as the dependency that enables the satellite business.
Broad incumbents
- Ziggo: Largest Dutch cable operator (Liberty Global) offering digital TV, broadband, and mobile. Competes with TV Vlaanderen's Dutch-market reach (Canal+ Digitaal) and Dutch-language content positioning.
- Orange Belgium: Belgian mobile/fiber operator (and now cable via VOO) offering Love TV IPTV bundled with broadband. Larger incumbent with broader telecom portfolio; competes with TV Vlaanderen primarily through convergence bundles.
- Sky Deutschland: Major European satellite pay-TV operator with premium sports, film, and series content. A larger-scale analogue of TV Vlaanderen's satellite-plus-VOD model, useful for European pay-TV valuation benchmarks.
Direct peers
- Canal+ Digitaal: Direct sister brand within M7 Group serving the Netherlands — essentially the same APP TV + satellite (ASTRA) + Smart TV OEM playbook as TV Vlaanderen, adapted for the Dutch market. Closest internal comparable.
- VOO: Belgian cable operator (Wallonia/Brussels, now owned by Orange Belgium) offering digital TV with broadband bundles. Competes for Belgian pay-TV share; partially regional to TV Vlaanderen's Flemish footprint.
- TELESAT (Belgium): Belgian M7 Group sister brand offering satellite TV with French-language channel focus. Slightly different content proposition (French-speaking vs. Flemish) but identical operational model and parent.
- Skylink: M7 Group sister brand serving Czech Republic and Slovakia with the same satellite (ASTRA) + internet TV hybrid model as TV Vlaanderen. Closest geographic-twin peer for product comparison.
- Proximus (Proximus Pickx): Belgium's largest telco offering IPTV ('Pickx') bundled with fiber internet and mobile. Directly competes with TV Vlaanderen for Flemish consumer TV subscriptions, but with the structural advantage of owning the broadband pipe.
- Telenet (now part of Liberty Global / Flatex): Largest Belgian cable operator serving Flanders and Brussels with digital TV, broadband, and mobile bundles. The principal incumbent cable competitor to TV Vlaanderen's APP TV and satellite offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
TV Vlaanderen social profiles
Digital presenceTV Vlaanderen financial estimates
Financial estimateRevenue estimate
Valuation estimate
TV Vlaanderen leadership team
Management profileNumber of profiles
Profiles5 records
TV Vlaanderen subsidiaries and ownership
Company hierarchySubsidiaries1 record
TV Vlaanderen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TV Vlaanderen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TV Vlaanderen
What does TV Vlaanderen do?
TV Vlaanderen is a Belgian pay-TV subscription brand selling television access through two delivery platforms: APP TV (IPTV/streaming over the internet on smartphones, tablets, PCs, and Smart TVs) and Satellite TV (DVB-S2 via ASTRA 1 and ASTRA 3 with a set-top decoder or CI+ module). Subscribers receive 30–90+ paid channels plus hundreds of free-to-air channels, on-demand films and series from the Canal+ Series / STARZPLAY catalog, and interactive features (Restart, Replay, Live TV streaming). The service is targeted at Flemish-speaking consumers in Belgium, with a separate B2B redistribution offering for hotels, campings, care homes, and hospitals.
Is TV Vlaanderen a public or private company?
TV Vlaanderen is a private company. It is classified as corporate owned and is currently operating.
When was TV Vlaanderen founded?
TV Vlaanderen was founded in -1. It employs 101 to 250 people.
Where is TV Vlaanderen based?
TV Vlaanderen is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does TV Vlaanderen make money?
Four revenue lines are on record. APP TV Subscription (Internet TV) is the primary driver. The others are satellite TV Subscription, hardware Sales and B2B TV Solutions.
Who are TV Vlaanderen's main competitors?
SES S.A. (operator of ASTRA satellites) is listed as an others. Broad incumbents are Ziggo, Orange Belgium and Sky Deutschland. Direct peers are Canal+ Digitaal, VOO, TELESAT (Belgium), Skylink, Proximus (Proximus Pickx) and Telenet (now part of Liberty Global / Flatex).
Does TV Vlaanderen have an API?
No public API is recorded for TV Vlaanderen.
What industry is TV Vlaanderen in?
TV Vlaanderen's product category is Pay Television Services. Its primary akta.pro industry code is MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps), with a secondary code of MPABAGAD, Virtual MVPDs (Live TV Streaming Bundles). Its NAICS code is 51621 and its SIC code is 4841.