Revolution Bicycles

What Revolution Bicycles does

Revolution Bicycles, Inc. is a privately-held, community-focused bicycle retailer founded in 1994 and headquartered in Arcata, California. The company operates two physical retail locations — Arcata (1593 G Street) and Eureka (2811 F Street, Henderson Center) — serving the Humboldt County market, and supplements these stores with a comprehensive e-commerce catalog offering free in-store pickup and local home-delivery for new bike purchases of $1,000 or more.

The core offering is the sale of complete bicycles across road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, children's, and electric categories, alongside a full parts catalog (Shimano, Fox, SRAM and others), wheels, tires/tubes, accessories, cycling apparel, helmets, shoes, and car racks from major manufacturers including Trek and Santa Cruz. Revenue is generated through three streams: (1) retail product sales (one-time purchase), (2) professional bicycle repair and maintenance services performed by in-house mechanics, and (3) consumer financing for higher-value bicycle purchases. The company also operates a trade-in program and maintains community sponsorships and events (e.g., Bogstomp, Redwood Coast MTB Association, Humboldt County HS MTB Team, Humboldt Bay Trail, Arcata Ridge Trail) that reinforce local market positioning. There is no disclosed revenue, no external funding, and no parent company; the firm appears to be founder- or locally-owned.

Name

Revolution Bicycles

Legal name

Revolution Bicycles, Inc.

Website

https://revolutionbicycle.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Revolution Bicycles is a privately-held bicycle retailer founded in 1994 that sells and services bikes, parts, and cycling apparel across two Humboldt County, California locations and an online catalog serving individual cycling enthusiasts and families.

Ownership category

akta.pro rank

Product category

Bicycle Retail

NAICS

Personal and Household Goods Repair and Maintenance (8114)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Bicycle retail
• Cycling accessories
• Bike repair services
• Electric bicycles
• Cycling apparel

Headquarters

HQ city

Arcata

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and Component Sales: Revolution Bicycles generates revenue through retail sales of complete bicycles (road, mountain, commuter, children's), cycling components (Shimano, Fox, SRAM parts), accessories, clothing, helmets, shoes, and car racks through their physical stores and online catalog.
2. Bicycle Services: Full-service bicycle repair and maintenance services provided by professional mechanics to maximize bike performance.
3. Financing: Financing options offered to customers to enable purchase of higher-value bicycles through installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Revolution Bicycles is a local bicycle retail shop that sells complete bicycles (road, mountain, commuter, fitness, children's, electric), branded components, apparel, helmets, shoes, car racks, and accessories from manufacturers such as Trek, Santa Cruz, Shimano, Fox, and SRAM. The company also provides professional bicycle repair and maintenance services, customer financing, and a trade-in program across two physical Humboldt County storefronts and a supporting online catalog.

Product overview

Revolution Bicycles is a local bicycle retail shop with two Humboldt County locations (Arcata and Eureka, CA) that has been serving cyclists since 1994. The company operates a comprehensive brick-and-mortar and online retail operation selling a full range of bicycles (Road, Mountain, Commuter/Urban, Comfort, Cruiser, Fitness, Hybrid, Children's, and Electric), bicycle parts, wheels, tires/tubes, accessories, clothing, helmets, shoes, and car racks. The company also offers complementary services including bicycle financing, professional repair/maintenance services, and a trade-in program. Products span multiple major cycling component brands including Shimano, Fox, SRAM, and others. The business model combines in-store sales with online catalog availability and offers services like free in-store pickup for online orders and local home-delivery for new bike purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles Complete bicycles for road, mountain, commuter/urban, comfort, cruiser, fitness, hybrid, and children's riders, sold through both physical retail stores and online catalog with in-store pickup and local delivery options.
• Electric Bikes Electrically assisted bicycles offered for various riding styles, targeted at eBike customers seeking an alternative transportation or recreation option with local support and service.
• Bicycle Parts Bicycle components including Bar Ends, BMX parts, Bottom Brackets, Brakes/Levers/Pads, Cables, Cassettes/Freewheels, Chainrings, Chains, Cranksets, Derailleurs, Forks, Handlebar Grips/Tape, Handlebars, Headsets, Pedals, Saddles, Seatposts, Shift/Brake Combinations, Shifters, and Stems from brands such as Shimano, Fox, and SRAM.
• Wheels Complete wheels, hubs, rims, and spokes for bicycle repairs and upgrades, available in-store and online.
• Tires and Tubes Bicycle tires and inner tubes in various sizes and types, sold through the stores and online catalog.
• Cycling Accessories Wide range of cycling accessories including Body Care, Children's-Bike Accessories, Child Seats, Electronics, Eyewear, Fenders, Hydration, Lighting, Locks/Security, Media/Resources, Nutrition, Packs/Racks/Baskets, Pumps/Inflation, Safety, Storage, Tools/Maintenance, Trailers/Strollers, and Indoor Cycling equipment.
• Cycling Clothing Cycling apparel including Accessories, Gloves, Jerseys/Tops (Short and Long Sleeve), Outerwear, Protective/Armor, Shirts/Tops (Casual), Shorts/Bottoms, Socks, and Undergarments.
• Helmets Safety helmets for adults and children, sold in-store and online.
• Cycling Shoes Cycling shoes including clipless pedals-compatible footwear and casual riding shoes, available in-store and online.
• Car Racks Vehicle-mounted bicycle carriers including Hitch-Mount, Pickup/RV/Spare-Tire Mount, Roof-Mount, and Trunk-Mount options.
• Bicycle Repair and Maintenance Services Professional bicycle repair and maintenance services performed by certified in-house mechanics to maximize bike performance, available to walk-in customers at both Arcata and Eureka locations.
• Bicycle Financing Installment financing options that allow customers to pay for higher-value bicycles over time.
• Bicycle Trade-In Program Program that allows customers to trade in their existing bicycles as credit toward the purchase of a new bicycle.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Redwood Coast Mountain Biking Association (RCMBA)minorOthersCommunity organization supported by Revolution Bicycles as part of their commitment to local cycling community involvement.
• Humboldt County High School Mountain Bike Team (HCMTB)minorOthersHigh school mountain biking team supported by Revolution Bicycles through community sponsorships and involvement.
• Humboldt Bay TrailminorOthersTrail development initiative supported by Revolution Bicycles as part of local infrastructure advocacy.
• Arcata Ridge TrailminorOthersLocal trail project supported by Revolution Bicycles as part of community environmental and recreational initiatives.
• BogstompminorOthersLocal ride event organized or hosted by Revolution Bicycles, featured on their website and promoted as a community activity.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chain Reaction Cycles: Chain Reaction Cycles is a global online bike and cycling accessories retailer offering bikes, components, apparel, and accessories across many of the same categories as Revolution. It is a relevant direct peer for benchmarking online pricing pressure and category breadth against the local shop model.
• Worldwide Cyclery: Worldwide Cyclery is an online bike and components retailer with a strong mountain bike focus, stocking many of the same brands (Santa Cruz, Shimano, SRAM) Revolution carries. It represents a relevant DTC peer competing for the same enthusiast customer wallet share, particularly in California.
• Jenson USA: Jenson USA is an established direct-to-consumer bike and components retailer carrying many of the same brands (Trek-adjacent, Shimano, SRAM, Fox) that Revolution stocks, with comparable product breadth across bikes, parts, and accessories. Both serve enthusiast cyclists via a hybrid online-plus-showroom model, making Jenson a relevant direct peer for assessing channel and pricing dynamics.
• Competitive Cyclist: Competitive Cyclist is a leading online specialty bike retailer focused on road, mountain, and gravel bikes plus components and apparel. It overlaps directly with Revolution's premium bike and components assortment and represents the type of DTC specialty competitor shaping the demand environment for local shops.
• Mike's Bikes: Mike's Bikes is a multi-location Northern California independent bike retailer offering new bikes, service, and accessories across multiple stores. It operates a very similar full-service shop model to Revolution, often carries the same premium brands, and serves as the most relevant local/regional multi-store peer.

Emerging players

• The Pro's Closet: The Pro's Closet is a leading online used and refurbished bike retailer, directly comparable to Revolution's trade-in program and the secondary market side of cycling. It signals where trade-in inventory could be monetized online at scale and represents an emerging player in the same customer base.

Others

• Santa Cruz Bicycles: Santa Cruz Bicycles is a premium mountain bike manufacturer explicitly listed among the brands Revolution carries. It is an ecosystem peer representing one of the shop's key premium brand relationships and a benchmark for the type of high-margin product mix driving the store's revenue.
• Trek Bicycle: Trek Bicycle is a major premium bike manufacturer and one of the primary brands Revolution carries in-store, while also operating its own growing direct-to-consumer and dealer network. It is an ecosystem peer that simultaneously serves as a key supplier and a competing channel, shaping the company's margin and brand positioning.
• Specialized Bicycle Components: Specialized is a leading premium bike and components manufacturer whose products compete directly with brands Revolution stocks (e.g., Santa Cruz, Trek). It is an ecosystem peer as both a potential supplier and a brand-level competitor that influences customer preference in the local market.

Broad incumbents

• REI: REI is the largest U.S. sporting goods co-op with a broad cycling assortment including bikes, components, apparel, and in-store service. While not a specialty bike shop, REI competes for the same recreational cyclist spend in California and represents a key broad-incumbent peer for share-of-wallet analysis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/revolution.bicycles.humboldt
• Instagraminstagram.com/revolutionbicycle
• Xx.com/revobikerepair
• LinkedInlinkedin.com/company/new-revolution-cycles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revolution Bicycles