Stichting De Vluchtheuvel

What Stichting De Vluchtheuvel does

Stichting De Vluchtheuvel is a Dutch non-profit foundation (ANBI status) headquartered in Goes, Netherlands, delivering psychosocial and pastoral care services primarily to individuals and families within the Gereformeerde Gemeenten (Reformed Congregations) and adjacent Christian communities. The foundation operates 14 locations across the Netherlands with 51-100 employees, offering individual counseling, marriage and relationship therapy, family and parenting support, school social work, pastoral and church-based support, and corporate wellness through its Workbalance offering. Its service model blends faith-based counseling frameworks with evidence-informed modalities such as Emotionally Focused Therapy (EFT) via the Houd me vast relationship program.

The foundation monetizes through a mix of individual self-pay fees and contracted care. Named price points include Houd me vast at €350-€495 per couple (delivered in-person and online), Identiteitstraining at €1,200 per participant, and Personal Balance online counseling at €250 for four sessions. Revenue is also generated through municipal contracts under the Wmo and Jeugdwet frameworks, school social work engagements, the Workbalance corporate channel, and a webshop for books and materials. Leadership comprises Bestuurder Marian Ruitenberg and Teammanager Eelco Weerheim; the foundation is governed under Dutch stichting law and operates without venture capital or private equity backing.

Recent strategic activity centers on geographic and channel expansion: a new Rijssen location is planned for June 2026 in partnership with MBS-groep, a redesigned website launched in November 2025, and a podcast collaboration with De christelijke zorgverzekeraar extends the foundation's reach within the Dutch Christian healthcare ecosystem. The organization does not employ AI or proprietary technology platforms; its competitive position rests on denominational trust, branded programs, physical distribution across 14 sites, and regulatory compliance under Wkkgz, AVG, Wmo, and Jeugdwet.

Name

Stichting De Vluchtheuvel

Legal name

Stichting De Vluchtheuvel

Website

https://stichtingdevluchtheuvel.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Stichting De Vluchtheuvel is a Dutch ANBI non-profit foundation operating 14 locations that delivers faith-based psychosocial counseling, marriage therapy, family support, school social work, and corporate wellness primarily to Gereformeerde Gemeenten communities across the Netherlands.

Ownership category

akta.pro rank

Product category

Mental Health and Psychosocial Counseling

NAICS

Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

Keywords

• Psychosocial counseling
• Faith-based therapy
• Marriage counseling
• School social work
• Family support services

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Psychosocial and Psychological Counseling: Professional counseling services for individuals, couples, and families. Sessions provided at 14 locations across the Netherlands. Revenue generated through session fees, potentially reimbursed through health insurance.
2. Training and Courses: Group programs including Identity Training (€1200), Houd me vast relationship courses (€350-€495), and various workshops. Both in-person and online delivery formats available.
3. Webshop - Books and Materials: Sale of self-published and curated books addressing Christian perspectives on relationships, parenting, grief, and faith. Also includes the 'Open Kaart' card game and educational materials.
4. Workbalance - Workplace Services: Corporate wellness and mental health support services for businesses, providing employee assistance programs and workplace balance consulting.
5. Personal Balance - Online Counseling: Online mental health counseling package at €250, offering four 30-minute individual sessions. Laagdrempelige (low-threshold) online support service.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Stichting De Vluchtheuvel provides psychosocial and psychological counseling, couple and family therapy, school social work, and faith-based training courses for members of the Gereformeerde Gemeenten and the broader Dutch Reformed community. It delivers both in-person services through a national network of 14 locations and digital services (Personal Balance online counseling, online "Houd me vast" course), complemented by a webshop for related books and materials.

Product overview

Stichting De Vluchtheuvel offers a comprehensive portfolio of psychosocial and psychological care services rooted in Christian Reformed identity. The core offerings include: (1) Individual psychosocial and psychological counseling; (2) Marriage and relationship services including the 'Houd me vast' course (available in-person at €495 or online at €350); (3) Family and parenting support; (4) Youth care in schools through school social work and resilience training; (5) Personal Balance online counseling service (€250 for 4 sessions); (6) Identity training program (€1,200 for 11 sessions); (7) Guest accommodation services for temporary housing; (8) Church and pastoral support; (9) Workbalance corporate wellness services; and (10) A webshop selling books and materials on marriage, parenting, grief, and Christian living. Services are delivered at 13 locations across the Netherlands including Goes, Dordrecht, Zwolle, and Rijssen.

Differentiator

Problem solved

Functional benefit

Brands

• Workbalance: Mental health support service for businesses and organizations, offering 1-on-1 conversations with psychologists, social workers, and coaches
• Personal Balance
• Identiteitstraining
• Houd me vast
• Schoolmaatschappelijk werk
• Gastopvang

Products and services

• Individual Psychosocial Counseling One-on-one psychosocial and psychological counseling for adults from the Reformed Christian community, delivered across the foundation's 14 locations in the Netherlands.
• Couple and Relationship Counseling Therapy and counseling services for couples and spouses, including preparation and support, delivered in-person through the foundation's regional offices.
• Family and Parenting Support Counseling and guidance for families and parents, including parenting-related concerns, integrated with the foundation's broader psychosocial practice.
• School Social Work On-site social work and counseling for pupils at primary, special, and secondary schools, supporting children and parents in the school setting.
• Personal Balance (Online Counseling) Online individual counseling service offered as a separate digital channel for clients who prefer remote support, positioned alongside the in-person practice.
• Workbalance (Corporate Wellness) Employer-facing wellness program supporting employees on work-life balance, relationships, and mental health, delivered through the foundation's professional counseling capacity.
• Houd me vast (Marriage Course, In-Person) In-person marriage preparation and relationship course for couples, delivered as a structured multi-session program within the foundation's Toerusting & Vorming unit.
• Houd me vast (Marriage Course, Online) Online variant of the Houd me vast marriage preparation course, offered separately from the in-person version for remote participation.
• Identity Training (Identiteitstraining) Training program focused on identity development, offered as part of the foundation's Toerusting & Vorming (Training & Education) portfolio.
• Training and Education Programs (Toerusting & Vorming) Portfolio of training, education, and formation programs operated by the foundation's Toerusting & Vorming unit, serving churches, schools, and community members.
• Guest Accommodation (Gastopvang) Guest accommodation service provided through the foundation, offering temporary housing as part of its support offering.
• Webshop (Books and Materials) Online shop selling books and course-related materials supporting the foundation's counseling, training, and education offerings.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Samenwerking Christelijke JeugdhulpcoreStrategic or Co-development PartnerCollaboration with other Christian youth help organizations to improve coordinated service delivery for youth and families in need.
• De christelijke zorgverzekeraarcoreGTM or Marketing PartnerPartnership with Christian health insurer for marketing (podcast series) and potential insurance reimbursements for policyholders using De Vluchtheuvel services. Partial reimbursement possible for Houd me vast course.
• Reformatorische OmroepcoreGTM or Marketing PartnerCollaboration on podcast series 'Bouwen aan een sterke en gezonde relatie' - a 9-episode relationship advice program distributed via the Reformatorische Omroep radio platform.
• SGPminorStrategic or Co-development PartnerPolitical party partnership for shared values and community support initiatives within the Reformed demographic.
• Erdee Media GroepminorGTM or Marketing PartnerMedia group partnership for content distribution and awareness campaigns targeting the Reformed community.
• De BanierminorChannel Partner/ Reseller/ DistributorChristian publishing house potentially distributing De Vluchtheuvel publications and educational materials.
• Den HertogminorChannel Partner/ Reseller/ DistributorChristian publisher involved in distribution of faith-based educational content.
• RMUminorStrategic or Co-development PartnerReformed Mutual Aid organization partnership for community support and welfare initiatives.
• EleosminorStrategic or Co-development PartnerChristian mental health care provider collaboration for specialized care pathways and professional development.
• KwadraadminorStrategic or Co-development PartnerSocial work organization partnership for community mental health services and expertise sharing.
• AvedanminorStrategic or Co-development PartnerHealthcare coordination partnership for integrated care services.
• SLIM ZeelandminorStrategic or Co-development PartnerRegional healthcare collaboration in Zeeland province for coordinated service delivery.
• KOC dienstenminorStrategic or Co-development PartnerChristian service organization partnership for community development.
• Diaconaal Maatschappelijk Werk Alblasserwaard & VijfheerenlandenminorStrategic or Co-development PartnerDiaconal social work organization in Alblasserwaard & Vijfheerenlanden region for coordinated community services.
• Zorgcentrum OranjehofminorStrategic or Co-development PartnerHealthcare center partnership for residential care and support services.
• Stichting SchuilplaatsminorStrategic or Co-development PartnerFoundation partnership for shelter and protection services.
• MutareminorStrategic or Co-development PartnerOrganization partnership for shared mission alignment.
• MBS-groep (Rijssen)minorStrategic or Co-development PartnerBusiness partnership providing De Vluchtheuvel with office space at Ambachtsstraat 11, 7461 TP Rijssen, including private entrance, waiting area, and consultation rooms.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Humanitas DMH: Large Dutch care provider offering broad psychosocial support and disability services; comparable as a wider-portfolio provider of social and mental health services against which De Vluchtheuvel positions its niche faith-based offering.
• Leger des Heils (Netherlands): Major Dutch social services organization with faith roots delivering broad community care; comparable as a larger, well-established faith-rooted social services competitor with overlapping individual/family support services.

Direct peers

• Stichting Schuilplaats: Faith-based Dutch foundation offering shelter/protection services; comparable as a Christian non-profit partner in the same Reformed ecosystem providing overlapping social support and accommodation services.
• Kwadraad: Regional social work organization across multiple Dutch provinces; comparable as a community-rooted social work provider offering individual/family support, also listed as a De Vluchtheuvel partner.
• Tot Welzijn: Christian social welfare organization in the Netherlands offering counseling and community support; comparable as a faith-rooted social service provider in an adjacent Dutch Protestant/Reformed space.
• Avedan: Dutch healthcare coordination and social support organization; comparable as an integrated care provider partnering with De Vluchtheuvel for cross-referrals in community mental health and welfare services.
• Eleos: Dutch Christian mental health and counseling provider explicitly listed as a partner; directly comparable as a faith-based psychosocial care organization serving the Reformed/Christian community in the Netherlands.

Emerging players

• OpenUp: Dutch-founded mental health platform offering online counseling and EAP-style services to employers; comparable to De Vluchtheuvel's Workbalance corporate wellness offering as a B2B digital mental health competitor.
• iPractice: Amsterdam-based online psychology platform delivering accessible mental health care in the Netherlands; comparable to De Vluchtheuvel's Personal Balance online offering as a digital alternative channel for individual counseling.

Others

• De Christelijke Zorgverzekeraar: Christian health insurer serving the Reformed community; comparable as the principal insurance reimbursement channel for De Vluchtheuvel's services and a key ecosystem enabler for demand in the target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stichtingdevluchtheuvel
• Instagraminstagram.com/stichtingdevluchtheuvel
• LinkedInlinkedin.com/company/stichting-de-vluchtheuvel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting De Vluchtheuvel