What Skapa does

Skapa is a Paris-based, founder-owned Design Thinking and change management consultancy operating as a SASU since 2011. The firm delivers professional services across three interlocking offerings: Expérience Client (customer and employee experience design across digital, physical, and human touchpoints), Conduite du Changement (change management programs that embed Agile, Innovation, and Design practices through a 'learning by doing' methodology), and Conception Digitale (UX/UI design studio work including design systems, UI kits, and proof-of-concept development). Underlying these engagements is a codified methodology covering empathy/immersion, ideation, prototyping, and testing phases, supplemented by two proprietary tools, the Smart Change Program (a structured platform for frontline transformation around engagement, inclusion, CSR, and OKRs) and Talent Team (an internal innovation culture scaling tool), both housed within the Skapa Lab research and development arm.

The business model is primarily project-based professional services revenue from large French enterprises, augmented by Qualiopi-certified training delivered through Skapa Academy and by multi-year digital factory partnerships, including an eight-year industrial client engagement that positions Skapa as a long-term innovation partner. Customer acquisition combines direct enterprise sales, thought leadership content (blog, 'The Innovation Makers' podcast), community events ('Les rendez-vous @74'), and referrals; pricing is custom and not publicly disclosed. The client base is horizontal and marquee-heavy, spanning EDF, Hager Group, Bouygues SA, Bouygues Immobilier, Société Générale, Schneider Electric, Gaumont Pathé, SMAvie, Vélib', and HoroQuartz, with named outcomes including a digital platform serving 1,000 daily users (SMAvie), a Vélib' experience serving 150,000 daily users across 186 screens, 100 franchised Gaumont Pathé cinemas with validated ROI, and 8 new services impacting 3,000 Bouygues Immobilier residents.

The agency operates from a central Paris headquarters at 8 Rue de Choiseul with additional legal and contact addresses in the 3rd and 4th arrondissements, and has begun extending into broader EMEA with a presence in Morocco. The team is small (1-10 employees) and includes a PhD in organizational psychology, a designated AI Prompt Engineer exploring ChatGPT integration in Design Thinking, and credentialed design and innovation practitioners. No external funding, parent company, or subsidiary relationships have been disclosed, and ownership is consistent with a founder-led, partner-accreted structure.

Name

Skapa

Legal name

Skapa SASU

Website

https://skapa.fr

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Skapa is a Paris-based, founder-owned Design Thinking and change management consultancy that helps large French enterprises design customer and employee experiences, run transformation programs, and build digital products, supported by proprietary tools, Skapa Lab research, and Qualiopi-certified training.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Innovation and Design Consulting: Project-based consulting engagements for innovation strategy, user experience design, and change management. Projects include client experience design, B2B and employee experience transformation, and business value creation.
2. Training and Coaching: Individual and team training programs in Design Thinking and UX Design, Datadockées and certified Qualiopi. Also includes coaching services for skills reinforcement and practice challenging. Consultants available to reinforce client teams short or long term.
3. Digital Factory Partnership: White-label digital factory services deployed at client sites, positioning Skapa as a long-term innovation partner (8 years with industrial partners).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Skapa is a Paris-based Design Thinking and innovation consultancy that helps large enterprises design holistic customer and business experiences, lead organizational change, and build digital products. It sells project-based consulting engagements (Customer Experience, Change Management, Digital Design Studio), certified training (Skapa Academy), a proprietary Smart Change Program platform, and long-term digital factory partnerships with industrial clients.

Product overview

Skapa is a Paris-based Design Thinking and Change Management consultancy offering a portfolio of professional service offerings rather than a single unified software product. The core offerings include Expérience Client (customer experience design), Conduite du Changement (change management), and Conception Digitale (digital design studio). These are supported by the Skapa Lab innovation hub, which houses the Talent Team tool and the Ô74 creative space. A named proprietary tool, the Smart Change Program, provides a structured platform for managers to drive local transformation initiatives. Skapa Academy delivers certified training in Design Thinking and UX Design. The portfolio is organized as a suite of complementary consulting and facilitation services, not a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Skapa Lab: Research and innovation laboratory focused on measuring innovation impact, cultivating design knowledge, and developing tools and approaches for organizations
• Skapa Academy

Products and services

• Expérience Client (Customer Experience) Design and delivery of holistic, global customer experiences across digital, physical, and human touchpoints, from exploration through to operational execution. For large enterprises seeking user-centered CX transformation.
• Conduite du Changement (Change Management) Change management programs combining learning-by-doing, coaching, and training to embed Agile, Innovation, and Design practices into organizational culture. For enterprises undergoing cultural transformation.
• Conception Digitale (Digital Design Studio) User-centric digital product design studio covering UX/UI design, design systems, UI kits, atomic design, and proof-of-concept development for fully realizable digital products. For enterprises seeking digital product innovation.
• Smart Change Program A structured change management platform and program enabling frontline managers to drive local transformation actions around engagement, inclusion, CSR, and OKRs, with templates, workshops, and digital support tools. For enterprise transformation leaders.
• Skapa Lab A research and innovation hub offering measurement of innovation impact, organizational psychology research, and facilitation of collective intelligence. Includes coaching and training services. For enterprises seeking evidence-based innovation practice.
• Skapa Academy Training and coaching services offering Datadockées and Qualiopi-certified workshops in Design Thinking and UX Design for individuals and teams at various maturity levels. For professionals and corporate teams.

Quantifiable outcome

• 1000+ daily active users achieved for SMAvie digital platform
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Welcome to the JungleminorChannel Partner/ Reseller/ DistributorRecruitment partnership for talent acquisition. Skapa recruits team members through Welcome to the Jungle platform, as indicated on their 'Nos talents' (Our Talent) page linking to the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fjord (Accenture): Design and innovation arm of Accenture, offering experience design, service design, and digital transformation at global scale. Competes for the same enterprise design thinking mandates as Skapa but as part of a much broader portfolio.
• Publicis Sapient: Digital transformation consultancy inside Publicis Groupe, providing customer experience, change management, and innovation services to large enterprises. Overlaps with Skapa on digital experience and change mandates, but at substantially larger scale.
• Capgemini Invent: Innovation and transformation consulting arm of Capgemini, covering digital innovation, design, and organizational change. Competes with Skapa for large enterprise transformation programs in France and EMEA.

Direct peers

• IDEO: Pioneer of design thinking as a commercial consulting practice, offering innovation strategy, customer experience, and organizational design. Overlaps directly with Skapa's design thinking, change management, and experience design offerings.
• Livework: Service design consultancy working with large organizations on customer experience and service innovation. Comparable offering to Skapa's expérience client and service design practice.
• Designit: Design strategy and innovation consultancy (now part of Wipro) serving large enterprise clients on customer experience, service design, and digital transformation. Direct overlap with Skapa's experience design and innovation consulting practice.
• frog (frog design): Global design and innovation consultancy offering design thinking, customer experience, and digital transformation services to large enterprises. Closely aligned in service portfolio and target buyer with Skapa, though at much larger scale and with broader geographic reach.
• Fahrenheit 212: Innovation consultancy that helps enterprises develop new growth ventures through design-led methods. Direct overlap with Skapa's innovation, intrapreneurship, and new business offer development work.

Regional players

• WAAO: French innovation and transformation consultancy offering design thinking and change programs to enterprises. Closest direct French peer to Skapa in scope and geography, though with a different mix of services.
• TheFamily: Paris-based support ecosystem for European startups and scale-ups, with overlapping themes in innovation culture and intrapreneurship. Comparable in geography and innovation framing, but serving a different buyer segment than Skapa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubepodcast.ausha.co/the-innovation-makers
• LinkedInlinkedin.com/company/skapa-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skapa