What Moscato & Associates does

Moscato & Associates was an independent insurance agency headquartered at 950 Danby Road, Suite 102, Ithaca, New York, specializing in Employee Benefits, Individual Health, and Medicare coverage. The firm served small businesses and families across Central New York and the Southern Tier, with a horizontal segmentation approach and a founder-led, relationship-driven sales model built around Ed Moscato's personal client relationships. Revenue was generated through insurance agency commissions on benefits, individual health, and Medicare products sold to small business and individual clients.

Effective August 1, 2025, Moscato & Associates was acquired by Smith Brothers Insurance LLC, a Top 100 Risk Management and Insurance broker with more than 250 professionals and offices across Connecticut, Massachusetts, New Jersey, and New York. Under the deal, Ed Moscato and his team joined Smith Brothers, the Ithaca office was retained, and Moscato's clients gained access to an expanded portfolio spanning Commercial and Personal Insurance in addition to the firm's existing Employee Benefits practice. The acquisition was structured as a strategic tuck-in to extend Smith Brothers' New York Region footprint and strengthen its Employee Benefits capability.

From a technology and product standpoint, no proprietary platform, software products, or AI capabilities were disclosed. The business operated as a traditional licensed insurance agency distributing third-party carrier products through direct, licensed-agent relationships, with no public pricing, no API or app surface, and no documented data assets. Post-acquisition, the unit operates as a regional branch within Smith Brothers' New York Region under the broader Enterprise Risk Management and Family Confidant service philosophy articulated by the acquirer's leadership.

Name

Moscato & Associates

Legal name

Moscato & Associates, Inc.

Website

https://moscatoassociates.com

Company type

Private

Operating status

Acquired

Headcount range

11–50 employees

Short description

Moscato & Associates was an independent insurance agency in Ithaca, New York, specializing in Employee Benefits, Individual Health, and Medicare coverage for small businesses and families across Central New York and the Southern Tier, acquired by Smith Brothers Insurance in August 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Insurance Agency Commissions: Independent insurance agency generating revenue through commissions on Employee Benefits, Individual Health, and Medicare insurance products sold to small business and individual clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Moscato & Associates is an independent insurance agency in Ithaca, New York that brokers Employee Benefits, Individual Health, and Medicare insurance products. The firm serves small businesses and families across Central New York and the Southern Tier, with Ed Moscato and his team delivering personalized coverage and risk-management guidance.

Product overview

Moscato & Associates operates as an independent insurance agency offering Employee Benefits, Individual Health, and Medicare coverage. Following the acquisition by Smith Brothers Insurance (effective August 1, 2025), the agency maintains its Ithaca, New York location while gaining access to Smith Brothers' expanded portfolio including Commercial and Personal Insurance products. Edward Moscato and his team bring expertise in small business and family health benefits to the Smith Brothers organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Benefits Insurance Group health, dental, and ancillary benefits coverage packaged for small businesses in Central New York and the Southern Tier, brokered through carrier partner appointments.
• Individual Health Insurance Individual and family health insurance plans sourced from carrier partners and delivered with personalized local advisory support to consumers in Central New York and the Southern Tier.
• Medicare Insurance Medicare coverage options (Medicare Advantage, Supplement, and Part D) for Medicare-eligible consumers in Central New York and the Southern Tier, brokered through carrier partner appointments.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Smith Brothers InsurancecoreStrategic or Co-development Partner · 1 August 2025Smith Brothers Insurance LLC acquired Moscato & Associates effective August 1, 2025. Edward Moscato and his team joined Smith Brothers Insurance, a Top 100 Risk Management and Insurance broker. The acquisition expanded Smith Brothers' New York Region into Central New York and the Southern Tier, adding to their Employee Benefits practice. Moscato clients gained access to all areas of insurance and risk management including Commercial and Personal Insurance.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Acrisure: Fast-growing US insurance brokerage built through aggressive roll-ups of regional agencies. Operates broadly across Employee Benefits, commercial, and personal lines for SMB and middle-market clients.
• USI Insurance Services: Large US insurance brokerage with substantial Employee Benefits practice serving middle-market and large employers. Comparable as a broader incumbent in the same product categories Moscato specializes in.
• Hub International: North American insurance brokerage built largely through regional agency roll-ups, including a strong Northeast US presence. Comparable as a broad incumbent consolidator competing for the same SMB benefits clients.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong Employee Benefits and Medicare-focused consulting arm. Operates as a broad incumbent across nearly all of Moscato's service lines.
• Brown & Brown Insurance: Large publicly traded US insurance broker with nationwide Employee Benefits and commercial lines. Broad incumbent offering overlapping services to similar SMB and family clients in the Northeast.

Direct peers

• Smith Brothers Insurance: Top 100 US insurance broker and parent acquirer of Moscato & Associates. Offers overlapping Employee Benefits, Commercial, Personal, and Surety lines across CT, MA, NJ, and NY, making it the most directly comparable peer in product and geography.
• Hilb Group: Middle-market insurance brokerage built by acquiring regional agencies across the Eastern US. Directly comparable operating model to Moscato/Smith Brothers, focused on Employee Benefits and commercial lines for SMB clients.
• Alera Group: National insurance and financial services firm formed through the merger of regional agencies. Mirrors Moscato's mid-market Employee Benefits and Medicare focus and follows an acquisition-led consolidation model similar to Smith Brothers'.
• NFP (an Aon company): Specialty insurance broker acquired by Aon with deep Employee Benefits and individual health practice. Highly comparable to Moscato's benefits-led, mid-market positioning before its acquisition.
• OneDigital: US-based insurance, employee benefits, and wealth management firm built through aggressive agency roll-ups. Highly comparable to Moscato's niche positioning in Employee Benefits and Medicare with a regional-agency-consolidator playbook.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/SmithBrothersInsurance
• LinkedInlinkedin.com/company/smith-brothers-insurance
• Instagraminstagram.com/smithbrosins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moscato & Associates