Unionistas De Salamanca

What Unionistas De Salamanca does

Unionistas de Salamanca CF is a Spanish football club founded in 2013 by supporters of the defunct Unión Deportiva Salamanca, and operates as a community-owned (socio-owned) entity in which members hold voting rights in official assemblies. The club competes in Primera RFEF, the third tier of Spanish football, and plays home matches at the Estadio Municipal Reina Sofía in Salamanca. Its ownership structure differentiates it from the broader Spanish football market: there is no parent company or external investor, and the socios collectively govern the organization.

The club generates revenue across four primary streams: recurring annual membership fees (Carné de Socio) with multiple tiers and accompanying benefits (discounted tickets, store discounts, priority access); matchday ticket sales (€15–20 general, €8 child, sold via compralaentrada.com and stadium box office); merchandise sales including kits, clothing, and accessories distributed through the Rúa Mayor 43 physical store and the PrestaShop-powered online shop (tienda.unionistascf.com); and local sponsorships with six stadium-area hospitality partners and other brands. A 2026 partnership with the Football Club streaming platform extends content distribution beyond physical attendance. Additional products include a Summer Campus program for children aged 5–14 and a multi-age youth academy (cantera) covering Benjamín through Juvenil categories.

The go-to-market model is community-led: growth is driven by membership campaigns (the 2026/27 campaign carries the slogan "De Aquí Somos Todos"), the Federación de Peñas Unionistas (FPU) organizing away travel and fan events, a multi-platform social media presence (Facebook, Twitter/X, Instagram, TikTok, YouTube, WhatsApp), and member referral. No proprietary technology, AI/ML systems, or external funding rounds are disclosed. The squad for 2025/26 consists of 22–23 footballers, and the club's operational footprint is concentrated entirely within Salamanca in the Castile and León region of Spain.

Name

Unionistas De Salamanca

Legal name

UNIONISTAS DE SALAMANCA C. F.

Website

https://unionistascf.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Unionistas de Salamanca CF is a community-owned Spanish football club in Primera RFEF (third tier), founded in 2013 by fans of the extinct UD Salamanca. It serves socios and supporters in Salamanca via membership fees, ticketing, merchandise, and a youth academy.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Team Sports Matches (Club & National) (MPAGAMAB), Team Sports Equipment & Uniforms Retail (CRAMABAE), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Professional football club
• Fan membership program
• Match ticketing
• Football merchandise
• Youth football academy

Headquarters

HQ city

Salamanca

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees: Annual membership fees (socios) with different categories including simpatizante and various benefits such as free/discounted tickets, store discounts, and priority access
2. Ticket sales: Match day ticket sales for home games at Reina Sofía stadium, with general admission ranging €15-20 and reduced rates for children and accompanying tickets at €10
3. Merchandising: Sale of club merchandise including kits, clothing, accessories and memorabilia through physical store and online shop
4. Sponsorships: Commercial partnerships and sponsorship agreements with local businesses and brands visible at stadium and on kit

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Spanish professional football club competing in Primera RFEF (third tier of Spanish football), selling fan memberships (socios), match tickets, branded team merchandise, and operating youth football development through an academy and a summer campus.

Product overview

Unionistas de Salamanca CF operates as a football club in Primera RFEF (Spain's third tier). The club offers a member-focused membership program (Carné de Socio) providing stadium access and retail benefits, official merchandise including football kits, clothing, and accessories through its PrestaShop-powered online store, youth academy services with talent identification programs, and matchday ticketing. The club also operates a summer campus program for youth development and provides streaming access to matches through the Football Club platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fan Membership (Socio Program) Annual membership program granting supporters ownership participation rights and ongoing access to club benefits in the fan-owned cooperative structure.
• Match Tickets Single-match and seasonal tickets granting admission to home fixtures of the Unionistas de Salamanca first team in the Primera RFEF.
• Club Merchandise Branded apparel, scarves, kits, and accessories sold through official club channels to supporters and the general public.
• Youth Academy Structured football development program for young players run by Unionistas de Salamanca.
• Summer Campus Seasonal football training camp held during the summer for youth players, operated by Unionistas de Salamanca.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• 16 Group I Primera RFEF clubscoreStrategic or Co-development Partner · 1 January 2025Agreement among 16 clubs including Unionistas to standardize away fan ticket prices at €15, benefiting traveling supporters across the league.
• CD GuadalajaraminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Ourense CFminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Barakaldo CFminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• AD MéridaminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• CD TenerifeminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Racing Club de FerrolminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• SD PonferradinaminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Real Avilés IndustrialminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• CD LugominorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Zamora CFminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• CP CacereñominorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• CD TalaveraminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs
• Bilbao AthleticminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs (Athletic Club reserve team)
• RC Deportivo FabrilminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs (RC Deportivo reserve team)
• Celta FortunaminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs (RC Celta reserve team)
• CA Osasuna PromesasminorOthers · 1 January 2025Member of the €15 away ticket price agreement among Group I clubs (CA Osasuna reserve team)
• Football Club (streaming platform)coreGTM or Marketing PartnerPartnership with Football Club platform allowing fans to watch all Primera RFEF matches live and on-demand. This extends the club's reach beyond stadium attendance.
• Nearby bars and restaurantsminorOthersSix sponsor bars/restaurants around the stadium (Ele Tapas, Mesón La Parada, Restaurante Guinaldo, Bar del Campo de Tiro, Café Bar Tatoo's, Café-bar Esperanza) offering pre/post match hospitality

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AD Mérida: Extremadura Primera RFEF club with comparable regional fan base and third-tier economics. Direct Group I rival with shared standardized pricing agreement.
• SD Ponferradina: Group I Primera RFEF peer in Castile and León, sharing similar geography and small-city operating economics. Comparable on membership-driven fan monetization.
• Pontevedra CF: Fellow Group I Primera RFEF club with similar small-city footprint and third-tier revenue profile. Direct on-pitch competitor and peer in the standardized away-ticket agreement.
• Real Avilés Industrial: Asturias-based Primera RFEF club with comparable scale and traditional community identity. On-pitch competitor and standardized ticket-pricing peer.
• CP Cacereño: Extremadura-based Primera RFEF club with similar small-city, member-supported operating model. Direct peer in Group I league economics.
• Barakaldo CF: Primera RFEF Group I club in the Basque industrial belt with a comparable community-supported profile. Peers under the standardized €15 away-ticket agreement.
• CD Lugo: Primera RFEF Group I rival with comparable small-market Spanish football operations. Peers on league pricing agreements and competes for similar regional fan engagement.
• Zamora CF: Same-tier Spanish football club in Castile and León region with comparable small-city scale. Directly comparable on fan-base size, sponsor base, and matchday economics.

Broad incumbents

• Athletic Club (cantera model): Bilateral fan-owned LaLiga club. Operates at vastly larger scale, but its youth-academy-first philosophy and member governance make it the benchmark cantera model relevant to Unionistas' long-term talent development.
• FC United of Manchester: Fan-owned English football club modeled on supporter ownership. Less direct on geography/league but highly comparable on the democratic-member governance and community-ownership thesis.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UnionistasCF
• YouTubeyoutube.com/c/UnionistasdeSalamancaCF
• Facebookfacebook.com/unionistascf
• Instagraminstagram.com/unionistascf
• TikToktiktok.com/@unionistasdesalamanca
• LinkedInlinkedin.com/company/unionistas-de-salamanca

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unionistas De Salamanca