Football.Club

What Football.Club does

Football.Club Operating Systems Inc. (operated by Fairfax Partners Inc., headquartered in Kelowna, British Columbia) provides a B2B SaaS platform for management of grassroots, semi-professional, and federation-level football clubs. The product consolidates website, social, accounting, sponsorship, kit, registration, CRM, roster, schedule, and performance tracking into a single branded system deployable in 60 seconds on either a football.club subdomain or the club's own domain. The platform is offered in tiered subscriptions: a Club tier at $499 CAD/month and a Semi-Pro tier at $1,195 CAD/month covering SMB and mid-market clubs, and a Federation tier with custom pricing for multi-club organizations and leagues that includes white-label domain, API access, and dedicated success management. Additional tiers (Elite Pro, World Class Pro) and modules (Newsroom, Clubhouse) are disclosed as forthcoming.

The platform's central technology component is the Fair AI agent, licensed from a third-party provider and embedded across every role-based portal. Fair operates as an autonomous assistant that drafts newsletters, chases unpaid dues, posts match graphics, flags drop-off and injury risk, answers member queries in 50+ languages, and powers the Revenue+ revenue-maximization module. Core integrations include Stripe for payments (processed directly into club accounts with no Football.Club transaction fee), Google OAuth for sign-in, and a structured data-sharing integration with Pace Sports Performance Inc. for sports-science service delivery.

Football.Club monetizes primarily through recurring subscriptions across its tiered plan structure, supplemented by opt-in add-on unlocks (payments, SMS/WhatsApp broadcasts, premium domains, advanced AI usage, white-label parent app), marketplace commission potential (with default 100% retention by clubs), and a Sponsorship Partner Network in which brands fund CAD$500-$20,000+ migration credits for switching clubs. Go-to-market is dual-track: a self-serve product-led growth motion with a 14-day free trial for the Club tier, and direct enterprise sales engagement for the Federation tier, supplemented by partner-funded switching incentives. The company is described as early-stage with operations across Canada, the UK, Europe, North America, and Australia, and no disclosed revenue, funding, or headcount figures.

Name

Football.Club

Legal name

Football.Club Operating Systems Inc.

Website

https://football.club

Company type

Private

Operating status

Operating

Short description

Football.Club is a B2B SaaS platform that provides unified club management software for grassroots, semi-professional, and multi-club football organizations. Subscription tiers start at $499 CAD/month with an embedded Fair AI agent automating operations across registration, payments, CRM, scheduling, and communications across Canada, UK, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Club management software
• Sports administration SaaS
• Membership CRM platform
• AI club operations
• Sports payment processing

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Club Tier: Base subscription at $499 CAD/month for Club plan covering unlimited teams, unlimited members, CRM, broadcasts, custom branding, AI agent, priority support, and white-glove migration.
2. Subscription - Federation Tier: Custom-priced tier for multi-club organizations and leagues with multiple clubs, white-label domain, API access, and dedicated success manager.
3. Add-on Unlocks: Opt-in add-ons including online payments & registrations, SMS/WhatsApp broadcasts, premium custom domain & email, advanced AI usage, per-team add-ons, and white-label parent app.
4. Sponsorship Partner Network: Brands and businesses in partner network sponsor clubs to switch to Football.Club, ranging CAD$500-$20,000+ toward club migration and first season.
5. Marketplace Commission: Club keeps commission from marketplace transactions (PT packages, physio, camps, kit, merch) with default 100% retention and provider self-serve portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Football.Club provides an all-in-one B2B SaaS platform that consolidates a football club's branded website, social media and email communications, registrations, CRM, roster, schedule, kit management, sponsorship, and revenue/finance operations into a single system with role-based portals for directors, managers, coaches, physios, treasurers, volunteers, players, parents, and sponsors. The platform is augmented by the Fair AI agent (licensed from a third-party provider) and the Revenue+ AI revenue maximizer, and ships with native Stripe payment processing, custom-domain deployment, and white-glove migration from legacy tools.

Product overview

Football.Club is a unified platform-plus-modules architecture providing all-in-one club management software for football (soccer) clubs. The core platform integrates website, social media, accounting, sponsorship, kit, registration, CRM, roster, schedule, and AI capabilities into a single branded system. The product portfolio includes three commercial subscription tiers: Club ($499 CAD/month) and Federation (custom pricing) for current offerings, with Starter ($499/month), Semi-Pro ($1,195/month), Elite Pro, and World Class Pro defined in the terms of service. Key modules include Marketing & Website for branded site and communications; Revenue & Finance with the Revenue+ AI-powered revenue maximizer; Brand, Kit & Identity for brand consistency and kit management; Members & CRM for registration and relationship management; Teams & Match Day for operational scheduling; and Performance & Health for player development tracking. The Fair AI Agent (powered by Fair AI technology licensed from a third-party provider) works across all modules providing autonomous task execution, process automation, and 24/7 member support in 50+ languages. Pay-as-you-grow unlocks (payments, SMS, AI) are planned additions that clubs can opt into.

Differentiator

Problem solved

Functional benefit

Products and services

• Football.Club Platform
• Revenue+
• Sponsorship Partner Network Program

Quantifiable outcome

• Double-digit % uplift in revenue in first season with Revenue+ AI maximiser
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered launch partner, development partner and core.

• ClubKelowna United FClaunch partnerOthersClubKelowna United FC is a launch Club Partner, featured as an early collaborator with Football.Club. This relationship is informational and does not confer special status on other clubs.
• Pace Sports Performance Inc. (Pace)development partnerStrategic or Co-development PartnerPace Sports Performance Inc. is a Development Partner and contracted sports-science provider available to Clubs that engage Pace separately. Where a Club has contracted Pace, Football.Club may share Club Data (roster, performance, training, attendance) with Pace for delivering sports-science services. Pace acts as data processor under Club's direction.
• Sponsorship Partner NetworkcoreChannel Partner/ Reseller/ DistributorBrands and businesses in partner network who want to support grassroots football provide sponsorship funding (CAD$500-$20,000+) to clubs switching to Football.Club. Football.Club matches clubs with partners and handles migration. Clubs may display optional 'Sponsored by Football.club' logo.
• Fair AI Technology ProvidercoreTechnology or IntegrationFair AI agent is provided under license from a third-party technology provider that owns the underlying Fair technology. The provider acts as sub-processor, bound by data-protection and no-AI-training restrictions including restrictions on data concerning minors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: Leading sports team management platform with scheduling, registration, payments, and communication tools for youth and amateur clubs. Most directly comparable to Football.Club in terms of target segment (grassroots clubs) and feature set (payments, CRM, roster).
• Heja: Swedish sports team management app with messaging, scheduling, and roster tools, widely used in European grassroots football. Closest European competitor to Football.Club and very similar in target audience and core feature set.
• Pitchero: UK-based club management platform purpose-built for grassroots football clubs, offering websites, payments, members, fixtures, and sponsor integration. The single most direct head-to-head competitor to Football.Club in the UK football club market.
• Spond: Norwegian team management app for grassroots sports with strong adoption across European football clubs. Offers scheduling, messaging, registrations, and payment collection — overlapping with Football.Club's core capabilities.
• Stack Team App: Sports team management app providing schedules, messaging, rosters, and event RSVP. Popular with amateur football clubs internationally and competes directly in grassroots team communications.
• Playmetrics: Youth sports club management platform with registration, payments, scheduling, and club websites. Serves similar SMB and club-tier customers with comparable subscription economics.
• Jersey Watch: Youth sports team management platform handling registration, websites, communication, and payments for grassroots clubs. Operates in the same SMB tier as Football.Club with overlapping features.

Broad incumbents

• SportsEngine: Established US sports management platform owned by NBC, covering registration, websites, communication, and tournament management across multiple sports. A larger incumbent serving clubs and leagues with broader portfolio than Football.Club's football-specialized stack.
• LeagueApps: Sports league and club management platform offering registration, websites, communication, and payment tools. A broader incumbent with multi-sport coverage rather than Football.Club's football-only vertical focus.
• Hudl: Sports video, data, and performance platform widely used by football clubs at every level. Adjacent rather than directly competitive, but increasingly overlapping into team operations and communication territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Football.Club