Sillyfish

What Sillyfish does

Sillyfish is an Australian digital marketing agency founded in 2020 and headquartered in Pyrmont, Sydney, operating as a subsidiary of Venetian Media Group (VMG). The company delivers an integrated suite of digital marketing services spanning search engine optimisation (SEO), search engine marketing (SEM), social media marketing, user experience (UX) design, digital media buying, and digital strategy. The agency holds Google Partner status and has been recognised with a 2023 Australian Search Awards win (Best Use of Search - Finance) plus two finalist placements and a Manifest Winner badge.

The agency serves a horizontal mix of Australian businesses from small and medium-sized enterprises through mid-market and enterprise clients, with case studies spanning custom garment printing (Freshtees), real estate (OBrien Real Estate), pet insurance (Pets on Me), B2B medical devices (Candela Medical), and legal/mediation services (Workhorse Advisory). Its technical foundation rests on a standard digital marketing technology stack — the Google ecosystem (Search Console, Analytics, Ads Manager, Keyword Planner, My Business), Meta platforms (Facebook/Instagram Ads Manager and Pixel), SEMRush for SEO research — supplemented by integrations with Shopify, Salesforce, TikTok, LinkedIn, Pinterest, and Microsoft. The firm operates from two Australian offices (Sydney and Melbourne) and is led by CEO Michael Fishwick with Dany Coutinho as Head of Operations.

The business runs a sales-led, consultative go-to-market motion starting with a free 30-minute strategy call and proceeding to tailored, custom-quoted monthly packages with no lock-in contracts. Revenue is generated through professional services fees billed monthly against client objectives and budget, with case-study evidence showing delivered outcomes such as 511% growth in non-branded organic traffic, 9x ROAS, and 142.4% increases in customer acquisition. Headcount is disclosed at 1-10 employees; no revenue or funding figures are publicly available.

Name

Sillyfish

Legal name

Sillyfish

Website

https://sillyfish.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sillyfish is an Australian digital marketing agency (founded 2020, subsidiary of Venetian Media Group) that delivers integrated SEO, SEM, social media, UX design, digital media buying, and digital strategy services to SMB and enterprise clients across diverse industries, operating from Sydney and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Agency fees for SEO, SEM, social media management, UX design, digital media buying, and digital strategy services. Services are tailored to individual client needs with custom packages based on objectives and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sillyfish is an Australian digital marketing agency delivering integrated SEO, SEM (paid search), social media marketing, UX design, digital media buying, and digital strategy services to businesses across various industries. Services are bundled into tailored packages built around each client's objectives, with no lock-in contracts and transparent reporting on campaign performance.

Product overview

Sillyfish is a digital marketing agency offering a suite of interconnected service modules. The core portfolio includes SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Social Media marketing, UX Design, Digital Media Buying, and Digital Strategy. These services work together as an integrated digital marketing solution — SEO and SEM drive search visibility, Social Media builds audience engagement, UX Design ensures website conversion, Digital Media Buying amplifies reach through paid channels, and Digital Strategy provides the overarching plan to align all efforts toward business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimisation)

Quantifiable outcome

• Freshtees achieved 511% increase in non-branded organic traffic in under 6 months
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Venetian Media Group (VMG)coreStrategic or Co-development PartnerParent company housing Sillyfish and other brands including REV360, CVO, Frontier, Yakkazoo, VIM, Aspire, and Digital Native. VMG is described as a family-first, Australian-owned business united by a desire to create authentic marketing spaces between brands and consumers.
• GooglecoreTechnology or IntegrationGoogle Partner status. Uses Google ecosystem including Search Console, Analytics, Ads Manager, Keyword Planner, and My Business for client campaigns.
• MetacoreTechnology or IntegrationPartner using Meta platforms (Facebook and Instagram) for advertising and marketing campaigns via Ads Manager and Pixel tracking.
• SEMRushcoreTechnology or IntegrationUses SEMRush for SEO tools and keyword research for client campaigns.
• YakkazoocoreGTM or Marketing PartnerVMG sister brand providing media planning and buying services. Sillyfish works with Yakkazoo for traditional and digital media planning when needed to complement performance marketing.
• Digital NativeminorStrategic or Co-development PartnerVMG sister brand focused on digital native strategies, mentioned in mobile-first indexing context.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Supple Digital: Australia-based SEO and digital marketing agency serving SMBs with performance-driven search and social campaigns, directly comparable in size, geography, and service mix to Sillyfish.
• First Page: Leading Australian SEO and digital marketing agency with a comparable service stack (SEO, SEM, social) and a similar SMB-to-enterprise client mix. Direct head-to-head competitor in the Australian market.
• Megaphone Marketing: Australian digital marketing agency with a focus on SEO, paid media, and content marketing for SMBs. Closely matches Sillyfish's boutique positioning, target segment, and outcome-based case-study approach.
• Reload Media: Australian digital marketing agency offering SEO, SEM, social media, and digital strategy — closely overlapping Sillyfish's service portfolio and target customer profile of growth-stage Australian businesses.
• Reactive: Australian digital agency offering SEO, SEM, design, and web development services. Comparable boutique size and Australian SMB/mid-market focus as Sillyfish.
• StudioHawk: Award-winning Australian SEO specialist agency with strong SME and enterprise clientele. Comparable in services offered and Australian footprint, and similarly recognized in regional industry awards.
• DEJAN Marketing: Australia-based digital marketing consultancy specializing in SEO, paid search, and analytics with a senior-talent model. Operates in a similar boutique, performance-led niche.

Broad incumbents

• WebFX: Large US-based full-service digital marketing agency offering SEO, SEM, social, UX, and design — broader geographic reach and scale than Sillyfish, but overlapping on every core service line.
• Dentsu Australia: Global advertising and media network with a strong Australian presence. Competes for the same enterprise and mid-market digital marketing budgets but at significantly larger scale.

Others

• HubSpot (Solutions Partner agencies): While HubSpot itself is a software platform, its network of certified solutions partner agencies in Australia delivers inbound marketing services that compete for the same SMB digital marketing budget as Sillyfish.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sillyfish-digital
• Facebookfacebook.com/sillyfishdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sillyfish