Dejan Marketing
Brisbane-based digital marketing agency founded in 2001, specialising in AI SEO and Answer Engine Optimisation for enterprise brands globally. Operates a small all-senior team leveraging proprietary NLP-powered tools such as Algoroo and an internal link recommendation engine for search visibility services.
- Company typePrivate
- Founded2001
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Dejan Marketing does
Dejan Marketing is a Brisbane-based digital marketing agency founded in 2001 by Dan Petrovic, operating as a private, founder-owned firm with a small all-senior team (11–50 employees) and offices in Brisbane and Melbourne. The company positions itself as an AI SEO agency, offering AI SEO services, traditional Search Engine Optimisation (technical SEO, link building, CTR optimisation), Answer Engine Optimisation (AEO) for AI chat assistants and agents, PPC management (Google Ads, Facebook), Digital PR, Content Marketing, Conversion Rate Optimisation, and SEO training. Core go-to-market is direct sales via conference calls with the senior strategy team, with no account managers and clients engaging directly with senior SEO specialists.
The company's underlying technology stack is built around proprietary SEO tools. These include the Internal Link Recommendation Engine (language-model and data-science-driven), Algoroo (Australia's first Google algorithm tracker monitoring approximately 10,000 industry-specific keywords daily), Phrase Potential Calculator (predictive keyword revenue projection, 2012 Australian Business Award winner), Flang (hreflang validator), Fresh Link Finder (log-file-based link discovery), SERP Preview Tool (Chrome extension with SEMrush integration reaching 3,000+ users), Hypotext (WordPress plugin), DejaPlus, and a Google Webmaster Tools backup tool. AI capability layers include natural language processing for keyword research and internal linking, predictive analytics for traffic and revenue projection, and anomaly detection for algorithm change monitoring.
Revenue is generated through monthly retainer subscriptions and professional services engagements, with typical customer spend stated at $5,000–$20,000 per month. The agency targets enterprise and mid-market clients globally, with named logos including Zendesk, Nike, and Mars One, and case studies spanning eCommerce, retail, and education verticals. Distribution relies on thought-leadership content, the firm's own SEO practice, and an international conference speaking circuit. The company remains privately held with no disclosed external funding and operates as the only Moz Recommended agency in Australia.
Dejan Marketing firmographics
Firmographics- Name
- Dejan Marketing
- Legal name
- Dejan Marketing
- Website
- https://dejanmarketing.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brisbane-based digital marketing agency founded in 2001, specialising in AI SEO and Answer Engine Optimisation for enterprise brands globally. Operates a small all-senior team leveraging proprietary NLP-powered tools such as Algoroo and an internal link recommendation engine for search visibility services.
- Ownership category
- akta.pro rank
Dejan Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
- akta.pro secondary industries
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Search (SEM) Media Buying (BPAFABAC), Paid Social Advertising Management (MPAAACAC)
Keywords
Where Dejan Marketing is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Dejan Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- SEO Services: Ongoing SEO campaigns and consulting services. Monthly retainer model based on time investment. Strategy-driven approach with clear deliverables and timeframes.
- PPC Management: Google Ads and Facebook advertising management services.
- Digital PR: Data-driven digital public relations services using proprietary tactics powered by software and creative process.
- Content Marketing: Content strategy and creation services supporting SEO objectives.
- CRO: Conversion rate optimisation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Typical customer monthly investment |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Dejan Marketing product offering
Product offeringCore offering
Dejan Marketing is an Australian AI SEO agency that delivers search engine optimisation, AI search visibility (AEO), and supporting digital marketing services to businesses worldwide. Its offering combines retainer-based SEO consulting (technical audits, link building, CTR optimisation, internal link optimisation, content strategy), paid media management (Google Ads, Facebook Ads), Digital PR, and SEO training, all augmented by a portfolio of proprietary tools such as Algoroo, Phrase Potential Calculator, an internal link recommendation engine, Flang, Fresh Link Finder, and the SERP Preview Tool.
Product overview
Dejan Marketing is an Australian AI SEO agency offering a comprehensive suite of services and proprietary tools. Their core offering combines AI SEO and traditional Search Engine Optimisation services (technical SEO, link building, CTR optimisation) with Answer Engine Optimisation for AI search visibility. They provide an integrated platform of SEO services along with a portfolio of specialized tools including Algoroo (Google algorithm tracker), Fresh Link Finder (link analysis), Phrase Potential Calculator (keyword revenue projection - awarded the 2012 Australian Business Award for Marketing Excellence), Flang (hreflang validator), SERP Preview Tool (Chrome extension with SEMrush partnership), Hypotext (WordPress plugin), and others. Their SEO process follows a structured three-step methodology: Discovery, Strategy, and Execution. Additional services include Digital PR, Google Ads management, Facebook campaigns, and SEO training. The company is the only Moz Recommended agency in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- AI SEO
- Answer Engine Optimisation (AEO)
- Search Engine Optimisation
Quantifiable outcome
- 60% increase in YoY revenue for eCommerce client
- +2 more outcomes
Companies that use Dejan Marketing
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Dejan Marketing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
Dejan Marketing partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Dejan Marketing competitors and assessment
Company assessmentDirect peers
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, CRO, and content marketing with proprietary analytics platforms. Direct peer to Dejan in the mid-market-to-enterprise digital agency space, though much larger in scale.
- Directive: Directive is a B2B-focused digital marketing agency specializing in SEO, PPC, and content strategy for SaaS and enterprise clients. Comparable to Dejan in its senior-specialist engagement model and enterprise customer focus.
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social, and email with proprietary software tools. Direct peer to Dejan across service breadth and tool-building approach.
- Single Grain: Single Grain is a digital marketing agency focused on SEO, PPC, and content for SaaS and enterprise, with strong thought leadership content. Comparable to Dejan in senior-led delivery and emphasis on enterprise SEO outcomes.
- Aleyda Solis (Orainti): Orainti is an international SEO consultancy led by Aleyda Solis providing technical SEO, international SEO, and search strategy for enterprise brands. Most direct peer in terms of senior-only model, international SEO focus, and conference-driven thought leadership.
Broad incumbents
- Moz: Moz is the SEO software platform that issues the Moz Recommended agency designation (which Dejan uniquely holds in Australia). Broad incumbent providing tools and standards that Dejan's services operate on top of.
- Semrush: Semrush is a leading SEO and digital marketing SaaS platform that powers much of the industry's analytics. Dejan's SERP Preview Tool has a partnership with Semrush, making it both an enabling platform and a broad competitive incumbent in the SEO tooling space.
- Ahrefs: Ahrefs is a major SEO toolset competitor to Semrush and Moz, used widely by agencies including Dejan. Broad incumbent providing competitive intelligence, keyword, and backlink tools against which Dejan's proprietary Algoroo and Fresh Link Finder compete.
- Conductor: Conductor is an enterprise SEO and content marketing platform serving large brands. Broad incumbent that competes with Dejan for enterprise organic search visibility budgets, especially as it expands into AI-search content optimization.
Emerging players
- Sitebulb: Sitebulb is a technical SEO auditing tool focused on enterprise site crawls and visualization. Emerging player with overlapping technology focus to Dejan's technical SEO tooling (Algoroo, Flang), serving a similar specialist audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Dejan Marketing social profiles
Digital presenceDejan Marketing compliance and trust
Trust signalCompliance2 records
Dejan Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dejan Marketing leadership team
Management profileNumber of profiles
Profiles14 records
Dejan Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dejan Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dejan Marketing
What does Dejan Marketing do?
Dejan Marketing is an Australian AI SEO agency that delivers search engine optimisation, AI search visibility (AEO), and supporting digital marketing services to businesses worldwide. Its offering combines retainer-based SEO consulting (technical audits, link building, CTR optimisation, internal link optimisation, content strategy), paid media management (Google Ads, Facebook Ads), Digital PR, and SEO training, all augmented by a portfolio of proprietary tools such as Algoroo, Phrase Potential Calculator, an internal link recommendation engine, Flang, Fresh Link Finder, and the SERP Preview Tool.
Is Dejan Marketing a public or private company?
Dejan Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dejan Marketing founded?
Dejan Marketing was founded in 2001. It employs 11 to 50 people.
Where is Dejan Marketing based?
Dejan Marketing is headquartered in Brisbane, Australia, in the Oceania region.
How does Dejan Marketing make money?
Five revenue lines are on record. SEO Services are the primary driver. The others are PPC Management, digital PR, content Marketing and CRO.
Who are Dejan Marketing's main competitors?
Direct peers on record are WebFX, Directive, Ignite Visibility, Single Grain and Aleyda Solis (Orainti). Broad incumbents are Moz, Semrush, Ahrefs and Conductor. Sitebulb is listed as an emerging player.
Does Dejan Marketing have an API?
No public API is recorded for Dejan Marketing.
What industry is Dejan Marketing in?
Dejan Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting), with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 541810 and its SIC code is 7311.